Archives for February 2008

To get the most out of your marketing, do this….

Marketing involves finding and defining target markets for your products and services. Your marketing must be able to match the product to specific groups of people that are willing and able to buy the product and to know the differences of each of these target markets.

Rather than assuming that you will go through the process of defining your market once and be done with it, you must treat market identification as an ongoing process.

Target market information allows you to increase revenues, decrease cost of marketing, refine your sales processes, determine more clearly who a prospect is and is not, discover market changes, and find more new customers.

The better you can define your customers and their interests, distinguishing characteristics, and other distinctive factors about them, the more effective your marketing dollars will become. Once you know who your market is you can better set up a system for your marketing.

You may actually have several different markets. For example, you may have one product line that is more generic and less costly than another. The people who would buy the first product line may be very different than those that buy a second, third or fourth, more costly product line.

Kathleen Gage
The Street Smarts Marketer

10 Referrals In 10 Days

Anyone in sales who seeks to increase their revenues would benefit from learning how to ask for referrals. If you have done a stellar job with your current clientbase, it is likely they will be more than happy to refer others to you.

Here is a very simple formula that is guaranteed to increase your revenues.

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Miss this in your marketing and you may destroy your business!

It never ceases to amaze me when I hear about or experience a company that forgets the basics of Marketing 101. Lots of companies use all the latest and greatest marketing strategies to attract business, yet forget one of the most effective forms of marketing; stellar customer service.

It seems more and more companies are overlooking this type of marketing. Or, they think that offering so/so customer service is good enough.

That may be fine for an average business, selling an average product or service, to people who don’t care about anything but the cheapest price and the greatest bargain. For companies who want to be known as above average, who want to command top dollar, be in the game for the long haul and be recognized as one of the best, good enough is hardly good enough. You have to go above and beyond. One of the most important aspects of going above and beyond is paying attention to what your customers need and what they are asking for.

Case in point. When I relocated my home and my business about a year and a half ago, I was in need of finding new service providers for a number of things;

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Segmenting your market can reap huge benefits

As you develop your marketing strategy keep in mind the various segments of the market. Due to the segmentation you must market in different ways to different groups. You cannot be all things to all people. Instead of marketing a product in one way to everyone, you must recognize that some segments are not only different, but better than others for your product. Regardless of your product or service, take your total market and divide it up according to what is important to each.

Would you like to learn more about how to set up your systems and how to effectively segment your market for greater reach? Join me in my 4-week mentoring course. Early bird price saves you $200. Go to to learn more.

Kathleen Gage
The Street Smarts Marketer.

Is online success really about luck?

Recently I was checking my emails as I always do. One email was from someone who apparently has been on my main database list for a few years; someone who has been receiving my information month after month for several years.

Her message was not unlike others I have received from readers who at some point signed up for one of my free items and then, after I had built name recognition and trust, decided it was a good idea to purchase something from me.

The message got me thinking about the number of times someone has bought a product from me and then shared they had been on my list for either a few months or a few years. It is more common nowadays for people to receive information for a period of time before they make the decision to buy. Not just from me, but from you too.

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Audio file for teleseminar on Internet Marketing is now available

Last evening I hosted a FREE teleseminar entitled, The Truth About Making Money on the Internet. If you were on the call you know I covered an amazing amount of information in a short period of time. If you were not on the call you can access the recording at:

Here are a few insights I gave:

-I talked about the four most common misconceptions people have about making money on the Internet.

-It takes more than simply having a website to make money on the Internet. I talked about what you need to do to drive traffic to your site or blog.

-I covered the number one thing you absolutely have to do if you are serious about making money on the Internet.

– I talked about utilizing forums to optimize your presence on the Internet.

What I shared during the teleseminar came from years of research, tens of thousands of dollars worth of investment in mentors, information products, seminars, conferences and continuing education.

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Only a few spots left for the FREE Internet Marketing Teleseminar

There are only a few spots left for my FREE telesminar, The Truth About Making Money on the Internet.
Monday, February 18, 20083 – 4 p.m. PacificT
There is absolutely no cost to attend.
-Discover what you need to know to develop websites that are Customer Magnets and Money Making Machines.
-Keep your name fresh in your prospect and customers' mind with the right systems.-
-Gain massive name recognition within a specific target market.
-Discover what works and what doesn't when it comes to marketing on the Internet – avoid costly mistakes.A
nd much more!
Register today.

The Truth About Making Money on the Internet – A FREE Teleseminar

Do you wonder if it is really possible to make money on (and with) the Internet? Have your online efforts produced little if any results? Would you like to learn tried and true information?

If you answered yes to any of these questions then you will want to register for my FREE teleseminar The Truth About Making Money on the Internet.

Monday, February 18, 2008
3 – 4 p.m. Pacific

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