Archives for April 2008

Getting on the blogosphere map

Blogs are a great way to gain visibility, showcase your expertise and convey the uniqueness of what you do and your personality. Some bloggers know how to gain lots of visibility for their blog. However, most people do not know how to optimize blogs and blogging.

Here is the permalink to Online Marketing Blog with 25 outstanding tips to put you and your blog on the blogosphere map.  It was posted by Lee Odden.

http://www.toprankblog.com/2006/06/25-tips-for-marketing-your-blog/ 

Happy Blogging

Kathleen Gage
The Street Smarts Marketer
http://www.themarketingmindset.com

Blogging is so simple virtually anyone can do it

Blogging is so simple even I can do it!

That's what someone new to the Blogosphere said to me recently. For quite some time they had been avoiding blogging simply because they didn't understand it. The fact is, blogging can be one of the easiest, yet most powerful tools for your online presence. There are so many incredible benefits.

Here are just a few:
Visibility
Credibility
Opportunity to express your opinion
Opportunity to create a dialogue where none existed
A chance to be heard
You can use a blog to write your next book (more on that in an upcoming post)

The fact is, blogging can be one of the easiest points of entry to Internet Marketing. If you can write a shopping list, if you can journal, if you can write a letter to a friend or business associate, you can blog.

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Why most training programs don’t work and what you can do about it!

Have you ever talked to someone who took a training course and complained because the course “just didn’t work”? Or maybe you took a class, but didn’t feel you got much out of it. Was it that the course was no good or maybe you had some part in why you got so little value out of the money and time invested?

I contend there are always two sides to the story. Primary reasons why training courses, whether they be teleseminars, webinars or events where trainer and participants are all in the same room, don’t work are varied. From nearly 15 years as a professional speaker and trainer I have concluded the following reasons.

One, the trainer may not be skilled at material delivery. Two, the material was not a good match for the participants. Three, participants put no effort into achieving an outcome beyond sitting in the training; they didn’t do any of the recommended follow up work.

As someone who takes my work seriously, yet has an incredible amount of fun at what I do, it’s always exciting to me when participants in my courses apply the information they learned and they gain great benefit from the material.

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How can I find out what my market wants?

Recently I hosted a one-hour teleseminar called, The Truth about Making Money on the Internet. Several hundred people registered for the call.

Something I encouraged people to do before the call was submit a question regarding their online marketing and revenue generating opportunities. I received lots of great questions.

Enrique from Mexico asked “How can I find out what a group of people are thirsty for? What they want desperately?”

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Miss this in your marketing and you may destroy your business!

It never ceases to amaze me when I hear about or experience a company that forgets the basics of Marketing 101. Lots of companies use all the latest and greatest marketing strategies to attract business, yet forget one of the most effective forms of marketing; stellar customer service.

It seems more and more companies are overlooking this type of marketing. Or, they think that offering so/so customer service is good enough.

That may be fine for an average business, selling an average product or service, to people who don’t care about anything but the cheapest price and the greatest bargain. For companies who want to be known as above average, who want to command top dollar, be in the game for the long haul and be recognized as one of the best, good enough is hardly good enough. You have to go above and beyond. One of the most important aspects of going above and beyond is paying attention to what your customers need and what they are asking for.

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Mastering the Ask in Sales

Are you looking for ways to increase your sales and revenues? Need more clients you can work with? Wondering what to do with a downturn economy?

If you answered yes, then you need to master the ask in sales!

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Your marketing is more than a one time definition

Marketing involves finding and defining target markets for your products and services. Your marketing must be able to match the product to specific groups of people that are willing and able to buy the product and to know the differences of each of these target markets.

Rather than assuming that you will go through the process of defining your market once and be done with it, you must treat market identification as an ongoing process.

Target market information allows you to increase revenues, decrease cost of marketing, refine your sales processes, determine more clearly who a prospect is and is not, discover market changes, and find more new customers.

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A proven startegy for your marketing

Marketing involves finding and defining target markets for your products and services. Your marketing must be able to match the product to specific groups of people that are willing and able to buy the product and to know the differences of each of these target markets.

Rather than assuming that you will go through the process of defining your market once and be done with it, you must treat market identification as an ongoing process.

Target market information allows you to increase revenues, decrease cost of marketing, refine your sales processes, determine more clearly who a prospect is and is not, discover market changes, and find more new customers.

The better you can define your customers and their interests, distinguishing characteristics, and other distinctive factors about them, the more effective your marketing dollars will become. Once you know who your market is you can better set up a system for your marketing.

You may actually have several different markets. For example, you may have one product line that is more generic and less costly than another. The people who would buy the first product line may be very different than those that buy a second, third or fourth, more costly product line.

Kathleen Gage
The Street Smarts Marketer
www.streetsmartsmarketing.com

Ways to promote your book

If you are an author it is essential to know how to market your book. Here are a few ways to gain visibility for your book. All are free.

Your own opt-in subscriber list
Media releases
Blog postings
Yahoo group postings
Post Video link on blog
Put a link on your website
Forums
Tell a friend
CraigsList
Calendar postings
Email Sig file
Your Ezine
Solo and classified advertisements on the Internet
Newsletter ads with people you know

In success
Kathleen Gage
The Street Smarts Marketer

Forums and Groups as Part of Your Internet Marketing Strategy

Online forums and discussion groups are an excellent way to build visibility on the Internet and drive traffic back to your website. They are excellent places to meet with like minded people as well as gain incredible information from members who are a part of specific forums. You can also encounter some very strange folks in forums so proceed with caution.

There are forums and discussion groups of every description. Regardless of your area of interest there is most likely a group or groups you can join. To find forum groups do a simple Google search using the following key words: online forums  “your
topic”.

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