Archives for May 2008

Marketing ain’t no song and dance!

Over the last couple of days I've been in Los Angeles for two conferences. On Thursday I had the opportunity to present “How to Market and Sell eBooks in a Multi-media world” at PMA. There was a mix of independent publishers and authors in the audience. It was a true joy to share information about how to market and position information products for optimum results.

On Friday I attended BEA – Book Expo America. To say this is one of the most incredible trade shows I have ever attended would be an understatement. This post is not about my experience (so far) with BEA. It has been great, but I will fill you in on details over the next few days since I will be attending through Sunday.

The purpose of this post is to share with you a perfect example of a great product with very poor marketing. As I was crossing the street that led to the entrance of the conference, a young man dressed in white was approaching people about his CD. He said, “Would you like to see my CD?” as he would hand it to someone.

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7 mistakes that can cost you dearly in your business

In order to generate revenues it is essential to get in front of potential clients and customers. This makes perfect sense.

One of the best ways to build revenues is to build trust with your market, build relationships with clients and truly look after their best interest.

Unfortunately, many entrepreneurs, sales professionals and small business owners (which could include authors, speakers, coaches and consultants) come across as only interested in the sale rather than someone who is interested in the customer’s needs.

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Attention authors – miss this and you may miss your book being successful!

About a year ago I read a report that claimed 85% of the adult population in the United States has the dream of writing a book. I don't know if the percentage is actually this high, but I do know many people I come in contact with claim to want to write a book.

For some, they simply want to share valuable information by writing a book. Still others want to create a unique gift for family and friends. Others have visions of fame, fortune, and landing a spot on shows such as the Oprah Show.

Regardless of the reason, the fact is most people will never realize their dream. Why? Because they don't take the first step towards putting pen to paper (of fingers to keyboard). They simply have the dream. The fact is, a dream with no action is not more than wishful thinking.

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I know I need to blog, but where do I find the time and fresh ideas?

The more I delve into the Blogosphere, the more I realize how important blogging is to any solid Internet Marketing plan. Anyone who has been paying attention knows they need to get on the Blogosphere bandwagon sooner than later.

I work with speakers, authors, coaches and consultants who are always on the lookout for effective ways to reach their market, gain visibility and establish credibility. One would be hard pressed to find something as easy and simple as blogging to achieve these outcomes.

Blogging can be fun or it can be a tedious process. Most people start off with a bang and then the sparkle will quickly sizzle as they get caught up in other activities.

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Get the most out of your blogging efforts! FREE report tells you how

What used to be viewed by many as a passing fad has now become a necessary aspect of doing business on the Internet. Blogging has become a necessary aspect of any solid online marketing strategy. However, even though millions of people are blogging, the majority don't know how to optimize their blogging efforts.

Although some people view blogging as a novelty or a “someday I’ll get around to it” smart entrepreneurs understand they have to get into the game of blogging sooner than later. When done correctly, blogging can have an incredible impact on your market position.

My friends and colleagues, The Blog Squad (Patsi Krakoff, Psy.D. and Denise Wakeman), say most business blogging professionals don't know what they really need to know to get better results from their blogging efforts.

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Jeff Herring aka The Internet Article Guy featured in Top of Their Game™ FREE Teleseminar Series

Jeff Herring aka The Internet Article Guy is the featured expert on June 3, 2008 in Kathleen Gage’s expert teleseminar series. Kathleen Gage aka The Street Smarts Marketer™ has gathered together 10 tops experts to educate, inform and entertain listeners during her new program.

Join 10 leading experts in the world of Internet Marketing, Authorship, Social Networking and more. Absolutely FREE! May through September, 2008. In addition to Jeff Herring, other experts in the series are:

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Your books ain’t gonna sell themselves!

Something many authors either don't realize, or want to think doesn't apply to them, is the need to market and promote their works. However, most authors who are actually selling their books and making a profit from them seem to have a very clear understanding of the fact the book doesn't sell itself. They also realize that just because they wrote a book doesn't mean Oprah will miraculously discover them.

In the real world of book marketing and selling the challenge can be where to invest time, money and effort to market your books. Of course, if you have a publicist who takes care of everything, you may not even have to think about this. You invest the money, they put the effort in (although there is no guarantee of the results).

Even if you hire someone to do your book publicity you will be well served to have an understanding of what needs to be done and where to do it.

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Lots of teleseminars and webinars – Many FREE

Kathleen Gage’s Monday Update
Week of May 19, 2008

You’re not going to believe all the great events I have coming up. Be sure to register right away for any event you want to attend while the thought to do so is fresh in your mind. Some events have limited spots.

FREE
Special Announcement for Michael Gerber fans
Awakening the Entrepreneur Within featuring Michael Gerber, hosted by Dr. Joe Capista – Teleseminar/webcast

Tuesday, May 27, 2008
7 – 8 p.m. Eastern
Registration required
==> http://www.joecapista.com/Gerber.htm

FREE
#1 – Top of the Game Expert Teleseminar Series – Teleseminar/webcast
Tuesday, May 20th 9 – 10 a.m. Pacific
The Top 3 Mistakes Most Entrepreneurs Make that Put Them Out of Business
Featuring Callan Rush
==> http://www.streetsmartsmarketing.com/expertteleseminars.htm

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101 Free Offers and Coupons to Advertise your New Site

One of my readers, Fiona King, informed me of a wonderful article she posted that lists 101 Free Offers and Coupons to Advertise your New Site. Here's what I found on her site.

“Many new companies find marketing a troubling conundrum: They need to spend money to bring in business, but they don't have that money without customers. The reality is that the majority of businesses won't have a fighting chance without some money for marketing, which will allow them to build up clients and grow a thriving company. Fortunately there are loads of inventive and inexpensive ways to create marketing programs on even the tiniest of budgets. Here are 101 Web sites that offer budget-conscious business owners the tools they need to publicize their company without going broke.”

To gain access to the 101 Free offers and coupons go to http://www.insidecrm.com/features/marketing-startup-budget-051208/index.php

You may not be able to use everything, but I can assure you, there is bound to be at least a dozen great resources for just about anyone.

In success,

Kathleen Gage
The Street Smarts Marketer
http://www.themarketingmindset.com

What you must consider when running your online business….

According to the U.S. Small Business Administration (SBA), the average small business owner spends up to 40% of his or her time on routine administrative tasks.

Constantly working on non revenue-producing tasks that could be more productively and cost-effectively performed by a highly skilled, knowledgeable assistant is likely losing your business significant income.

I could not imagine running my Internet-based business without contracting many of the tasks that are more productively done this way. Granted, when I first started my business I was not outsourcing to the level I do now. Yet, as my business grew, I had to continually evaluate what was a good use of my time and what was better left to outside experts.

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