Archives for September 2008

Email Marketing for Complex Sales Cycles – Author Interview

I'm thrilled to post a recent interview I did with author, Winton Churchill. Winton's newest book is very timely for anyone who wants to optimize their email marketing.

1. What is your professional background?

I am a Sales & Marketing executive by training and career path. I’ve had the opportunity to work with some great companies: Apple, Oracle, Sun Microsystems and Contact Software, developers of ACT! contact management software.  7 Years ago I started my own consulting company to help people who struggle with lead generation and business growth learn to exploit the capability of the Internet.

2. How long have you been involved with Internet marketing?

I had my first email account in 1980, really stepped up my use of email for marketing actives to technology clients in the mid-eighties when I worked at Sun Microsystems.  That was all B2B.  My first foray into B2C came along when I helped my oldest daughter sell Girl Scout cookies via the Internet very successfully in 1991.

After that experience, I began to take everything I had learned about direct marketing and lead generation and began applying it to the Internet.   In 1993 the Wall Street Journal interviewed me for an article they were doing about email…and since then I have been using it, improving my process and speaking and writing about how I approach the topic.

3. When did you decide that a book on email marketing was needed?

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7 Steps to Soaring Self-Esteem – yours free

Joe_rubine For quite some time now, I've been following the work and writings of Dr. Joe Rubino. This man is one of the world's foremost experts on the topics of Self-Esteem improvement and personal development. His 11 best-selling books and audio programs are available worldwide in 19 languages and in 48 countries. He is also an excellent trainer, coach and consultant on a variety of business and self-improvement topics.

Recently he sent me a copy of "The Self-Esteem Book: The Ultimate Guide to Boost the Most Underrated Ingredient for Success and Happiness in Life" for reviewing and I must tell you that I'm thrilled that he did! This book is a classic already. It has already sold well over 67,000 copies in a very short time. In addition, it has already been translated into 5 languages (and more are in the works) because of the extreme demand from all over the world.

The reason for such high demand is simply that so many have found this book to be life-changing. Dr. Rubino shows you step-by-step exactly how to improve your self-esteem and therefore enable yourself to realize much more joy, strength, personal power, balance and success in life.

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Lots of free events to build your business and life

Did you know teleseminars are one of the best ways to market your products and services, increase market reach, increase your opt-in subscriber list and generate amazing revenues?

If you’re ready to learn how to develop and market money-making teleseminars join me for my 4 – Week Street Smarts Marketing Make Money with Teleseminar Mentoring Course.

September 30, October 7, October 14, October 21

Go to http://www.streetsmartsmarketing.com/Teleseminar4week.htm to learn more and register.

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Lorraine_cohen FR*EE teleclass
September 29, 2008
7 – 8 p.m. Eastern

Insider Tips to Shine As a Radio Guest
Hosted by Lorraine Cohen

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What the heck is Twitter?

Twitter Some people have been using Twitter for a few days, weeks, or even months. Others are brand new to the concept. There can be a lot of confusion as to what Twitter is and is not.

Coach Deb and Warren Whitlock put together an outstanding eBook called most appropriateley, The Twitter Handbook. Check it out!

Even if you've been using Twitter for any period of time, I suggest you take a look at the information. When I got into the "meat" of how to more effectively use Twitter, I picked up some nuggets of gold.

It's worth the read.

Follow me on Twitter at http://twitter.com/kathleengage

In success,

Kathleen Gage
The Street Smarts Marketer

Email Marketing & Complex Sales Cycles – Recommended reading

1churchillbook4 Email Marketing & Complex Sales Cycles by Winton Churchill

This book contains information which is beneficial to the following people and businesses: small business owners, professional consultants, marketing executives, sales executives and people in technology companies. Most have complex sales cycles which simply means, they form a relationship with their prospects before the prospects make a purchase.

These topics and themes are in your book.
·         Building rapport with prospects
·         Presenting information in a way that they don't drown
·         Reducing tedious and demeaning sales tactics
·         Closing more sales
·         Shortening sales cycle
·         Reducing stress in sales organization
·         Reducing uncertainty about meeting forecasts

The content is easy to understand and it is packed with great information for any business that wants to use email to reach prospective clients. When done right, email is a very powerful marketing medium – Winton Churchill knows how to do it right.

Read on for more information.

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Get ready to access lots of great free training

If you are in or around the Eugene, Oregon area on September 30th check out my in-person FR*EE presentation. http://www.lawofachievement.com/Achieve30th.htm

This week I have seven great events to share with you.

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4 – Week Street Smarts Marketing Make Money with Teleseminar Mentoring Course
Begins September 30, 2008
Limited seating

Learn how I consistently make between $10,000 – $20,000 by hosting free teleseminars. You will also learn how to increase your visibility, market reach and credibility with teleseminars.

Training includes extensive learning guides, private member only social network group and much, much more.

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The #1 Secret to Profiting From The Current Economic Recession! FREE teleclass

A MARKETING MIRACLE: The #1 Secret to Profiting From The Current Economic Recession!
Featuring the Magnetic Marketer, Justin Livingston

September 23rd 9-10 a.m. PST
FREE teleclass

In this compelling teleclass, Justin will reveal to you the #1 SECRET to ensuring you STAY PROFITABLE with your business despite the downturn of the current economy.

Registration at http://www.streetsmartsmarketing.com/expertteleseminars.htm  required to get all call in and webcast details.

You'll leave with renewed inspiration, concrete confidence, and a tool box full of new strategies to get your products and services into the lives of thousands of people quickly and easily.

You'll learn…

·What the current Economic Recession really means for You and Your Business

·The Simplest Strategy to' Recession-Proof' your Business Immediately

·How to DOUBLE or even TRIPLE your client base while most other businesses struggle!

Justin Livingston is co-founder of Vancouver based, Leader to Luminary Training. Known as the Magnetic Marketer to his clients, and the Playful Genius to his friends, Justin is a leading expert in making complicated marketing strategies effective and simple. Before starting his own very successful company, Justin worked for and consulted with the largest personal development companies in the world, earning his clients millions and millions of dollars in revenue!

This is a session you won’t want to miss.

Registration at http://www.streetsmartsmarketing.com/expertteleseminars.htm  required to get all call in and webcast details.

Speakers, authors, coaches, consultants! Are you ready?

3 FR*EE Events

-The Truth About Making Money with Teleseminars
-How To Turn Your Passion Into Passive Revenue With Information Products
-Get Agents and Publishers to Notice You and Your Manuscript!

This message is for speakers, authors, coaches and consultants who are ready to get that first (or 10th, 20th, 30th) book, information product or teleseminar off the ground and make money once and for all. Both of my featured experts in two upcoming teleclasses (Rick Frishman and James Roche) are recognized around the world as the best of the best.

My teleseminar on September 16th is filling up fast. If you want to learn how to host profitable teleseminars, be sure to register. I have been making money with teleseminars for a long, long time and would love to show you how you can too.

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Shel Horowitz is one smart marketer

It's always nice to know people enjoy your articles. It's even better when they like them so much they post them on their blog. Such is the case with my friend, Shel Horowitz.

Shel is known around the globe as one smart marketer. Actually, that's what first caught my attention about him. A few years back I read some of his postings on a independent publisher forum we are both a member of. From the very start I knew Shel was a level headed expert.

One of his most popular books is Grassroots Marketing, Getting Noticed in a Noisy World. For anyone who wants to learn some outstanding information, do yourself a favor and get a copy of his book. You can do so by visiting http://www.frugalmarketing.com/dtb/good-or-bad.shtml

Admittedly, the link I gave you is the permalink to my article. To read more about Shel's book and other great information, click the links on the right side of the page.

In success,

Kathleen Gage
The Street Smarts Marketer

Build your business with these free teleclasses and events

This week I have 5 outstanding events to announce. All are designed to help you grow your business and most are absolutely FR*EE.

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FR*EE teleclass
September 9, 2008, Tuesday
9-10 a.m. Pacific

15 Ways to Get Known as an Expert in Your Backyard
Featuring Nancy Juetten

Discover how to become an expert in your field through the power of free publicity. Why is it that some people seem to gain “celebrity” status overnight, while others struggle to get even the slightest recognition? Is there a secret formula for success when it comes to gaining expert status through the power of free publicity.

Join my next featured expert, Nancy Juetten when she spills the beans one what it takes to make this happen for you.

http://www.streetsmartsmarketing.com/expertteleseminars.htm

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