Archives for November 2008

Why Teleseminars Fail

Not a day goes by that someone, somewhere is hosting a teleseminar. Some are free, others are fee. Sadly, many do not achieve the outcome the host had hoped for.

 

There are many reasons why teleseminars fail. Invariably the mistakes made are small but they have a profound effect on the success of a teleseminar. With proper preparation you can have a successful event on your hands. Not only are you in a position to increase your market reach, you can also increase your opt-in subscriber list, and revenues.

 

Here are a few tips on how to avoid a disaster so you can enjoy a successful event.

 

When planning to host a teleseminar, you should endeavor to build trust with registrants so that they know you are an expert who is offering information and knowledge they will not get anywhere else.

 

Some of the most common reasons why teleseminars fail are listed below. Do all you can to avoid making similar mistakes the next time you host a teleseminar. Here's how.

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Collaboration Rather Than Competition – The Need for Wise Partnerships is higher than ever

I have owned and operated my business for nearly 15 years. Although the reasons for being in business have remained consistent, the method in running and building my business has drastically changed.

 

The greatest change came with the onslaught of the Internet. Another huge change came with 9/11. Business as many of us knew it changed forever. Unfortunately, many people dug their heels in after 9/11 and waited for things to go back to the way they were.  It didn’t take long for many of the heel diggers to go out of business.

 

Some of us realized things were never going to be the same. We needed to be flexible in our approach to our business.

 

With today’s economy, entrepreneurs are once again faced with the need to adjust and transform.

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How to be a sales superstar – Author Mark Tewart shares how it’s done

I had the opportunity to interview author and speaker, Mark Tewart about his new book, his inspiration for writing, how he markets his book, what keeps him motivated and what drives him.

Grab a cup of your favorite beverage, sit back and enjoy.

Tell my readers a bit about yourself.
I am a professional speaker, consultant, entrepreneur and author. I am the owner of 4 businesses that range form my speaking, consulting, training, business to real estate investment, insurance and sales/customer retention/customer loyalty products, service and software.

I live in the beautiful town Lebanon Ohio in the Cincinnati/Dayton Ohio area with my wife Kim and 9 year old son Jake. i also have a 23 year old daughter- erin who is a Senior at Wright State University.

What inspired you to write your first book?
I was inspired to write my first book because I became tired of and even upset seeing so many salespeople not reach their potential and even fail in sales. I have witnessed many intelligent and talented salespeople who are miserable because they were failing at their profession. I knew that the frustration from bad results could be fixed in most salespeople.

After being in sales my entire adult life, ranging from retail sales, to business to business and business to consumer and selling products and services from the inexpensive to contracts worth several hundreds of thousands of dollars, I heard learned many lessons that I knew could could anyone not only sell better but live a more productive and better life.

I became convinced that conventional sales training ideas and techniques were actually hurting most salespeople rather than helping them. It was very clear that most sales training and techniques were outdated and had been perpetuated for decades while the marketplace and consumers and even businesses had changed dramatically. Simply, salespeople were using outdated and ineffective tools. techniques, training, methods and ideas. I knew that I could help people make instant and dramatic improvement in their careers and lives.

Have you written other books?
This is my 12 book. However, the first eleven were more sales training books and manuals than a traditional book. This book is published by Wiley who is one of the larger, older publishers New york publishing houses. I have also authored dozens of audio, video, software products and educational materials.

How did you decide on the topic for the book?
I decided on my topic for the book because I am a sales expert. I started my company 15 years ago speaking, training, consulting individuals and organizations with how to increase their sales and explode their profits by working with their sales, sales management and sales marketing. My companies have been blessed to work with thousands of individuals and organizations in increasing their results. In doing so, I have started four companies from scratch and built them to multi million dollar companies. Through all of this I have learned same powerful things about sales and business in general that I wanted to share with people to help their plans for success.

How do you stay focused on your writing?
I have complete clarity. I am able to arrive at huge goals with complete belief of achieving those goals and then implement plans to achieve those goals. I know exactly where i want to go and then take massive steps. I don't believe in ladders to success. I believe it is absolutely possible to get what you want now or much faster than most people believe. Those things combined with a love and passion for what I do makes it easy to stay focused. Like everyone on earth, I run into times when it is naturally harder to be focused. In those times, i find motivation through education. Education=Motivation. And on the rare occasions, I also step back out of the process to once again gain clarity and passion for my mission.

Do you write for the love of writing or to make money?
Both. I do not believe you have to separate the two. I love to write but I know that these actions will reward those who read the writings which in some way will always reward me. I am clear in my belief that being rewarded financially by any of my actions in business is not only wonderful but expected. I may not always know all the ways I will be rewarded but know for certain I will be rewarded.

What traditional methods have you used to promote your books?
I have used traditional methods such as trade journal ads, email blasts, book signing,  press releases, PR firm contacts, speaking engagements.

What are some other types of promotions that you use?
I have also used joint venture book announcements, email blasts to trade lists, articles on others blogs, my blogs, Amazon reviews, article directories, teleseminars of my own and others as the guest. I am also creating a seminar and book tour that is being sponsored by a corporate sponsor and also publicized by a non profit that I plan to give a portion of the sales to.

Where can people find your books?
I sell through several websites, blogs and a video book blog – www.marktewart.comwww.Tewart.comwww.howtobeasalessuperstar.infowww.marktewartlive.comwww.marktewartsblog.comwww.marktewart.com/blog

Do you have anything else planned such as another book?
I am already in the process of writing my next book and have a goal to write 1 book or more for the next ten years.

To read the first chapter of How to be a Sales Superstar and to receive several FREE bonuses from Mark Tewart, visit www.marktewartlive.com.

Full tour details are posted at http://virtualblogtour.blogspot.com/2008/10/how-to-be-sales-superstar-by-mark.html

Internet Marketing – Who can you trust?

It seems one of the greatest challenges for those new to the world of Internet Marketing is to know who to trust when it comes to who they are, what they know and have they truly accomplished that which they claim to be an expert  at?

Here are a few recommendations on how you can minimize getting sucked into the next “get rich quick” scheme and find those who are “the real deal”.

1.       Listen to what your mom used to say…”If it seems too good to be true, it likely is.”

2.       Running a business on the Internet is like running a brick and mortar business. You are running a business. Period. There are likely no shortcuts and if these “experts” are telling you there are and you don’t have to work at this, turn and run the other way….fast!

3.       Anything you are going to be successful at takes time, effort and energy. If someone says you only have to buy their program with no work involved, that’s a bunch of baloney.

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Success breeds success

If you are a fan of self help books, you likely have read, success breeds success. I agree with this statement.

A great example is the success of the book launch for Masha Malka. Masha was joined by over 85 success authors, coaches, consultants and entrepreuners. Each was eager to support and promote the campaign. As a result, Masha's book climbed the charts of Amazon.com.

If you were one of the many people who got your own copy of Masha's book, thank you so very much. If you didn't, but would still like to, there is time to enjoy all the bonuses and get the book for $11.66.

 

http://mashamalka.com/bookpromotion/ 

 

I would be fibbing if I said I wouldn't appreciate it. I would very much appreciate it, but as with anything I promote, I want you to be completely comfortable with the decision. However, to entice you a bit here are the titles of some of the bonuses….

 

Wayne Dyer and Other Legends on Passion

`Brian Tracy, Joe Vitale and Dan Kennedy

 

Take Your Passion Test Profile

from Chris and Janet Attwood, Co-authors of the

NY Times bestseller, The Passion Test

 

The 21 Distinctions of Wealth Checklist, Positive Change Video & Powerful Wealth-Attraction Audio download Free PDF download, Video & Audio

By Peggy McColl

 

Allowing Abundance & Design Your Own Destiny Special Report

by Jim Donovan

 

Success Through Your Spirit – The Golden Six-Figure Formula

AND Free Admission to "The Missing Link to Your Entrepreneurial Success" and “Top Secrets To Becoming A Spiritual Life Coach” LIVE Teleclasses

by Sharon Wilson

 

I can guarantee that if you get the book and all the bonuses, you will be very glad you did.

 

My best

Kathleen Gage

The Street Smarts Marketer

What can you get for $11.66?

An easy to read book and over 90 bonus gifts….that’s what!

 

Today, I am a part of an exciting book campaign as is Wayne Dyer, Chris and Janet Atwood, Ken Foster, Eva Gregory and over 85 other partners. Each is giving away a bonus gift when you get the book today, November 12, 2008. http://mashamalka.com/bookpromotion/

 

The One Minute Coach by Masha Malka offers insights and ideas that can be applied in as little as one minute and make a lifetime of change.

 

I encourage you to check out Masha's book and all the bonus gifts. I guarantee you; there are items that cover a wide range of subjects by leading experts in numerous industries that are worth far more than the price of the book.

 

http://mashamalka.com/bookpromotion/  

 

In success,

 

Kathleen Gage

The Street Smarts Marketer™

Internet marketing – Are Squidoo lenses necessary here?

There's lots of talk about what works and what doesn't work when it comes to Web 2.0. The fact is, some activity will give you better SEO (Search Engine Optimization) than others.

According to some of the leading experts, Squidoo is one way to improve SEO. Check out one of my lenses at http://www.squidoo.com/themarketingmindset

Although not something that in and of itself is the only solution for great SEO, it's one piece to the SEO puzzle.

Kathleen Gage
The Street Smarts Marketer

Who is responsible?

It has been said, “If I want change, then I must change.”

With all the transformation going on around the globe, some people are choosing to point fingers as to why the change happened rather than looking at what they can do to facilitate a solution to many difficult situations.

Yet there are others who are living completely in the solution rather then focusing on the problem.

One woman who definitely lives in the solution is my friend and colleague, Masha Malka. When Masha was 17 she and her family were Ukraine refugess who left everything that was familiar to them with the clothes on their back. Over the years, Masha not only learned how to live in the solution, she teaches others how to do so to.

One way she does this is with her book, The One Minute Coach. The book has simple to apply strategies for achievement, success, and fulfillment. Best of all, today, November 12th, Masha has gathered together 91 leading authors and experts to show you new ways to transform your life like never before. You will discover how to achieve more of your dreams faster than ever before with the help of The One Minute Coach; change your life one minute at a time.

You have the opportunity in THIS moment, to learn from 91 incredible authors, speakers, entrepreneurs and coaches as well as some modern day luminaries Wayne Dyer, Chris and Janet Atwood, Ken Foster, and me. We are here to help you live the best life you possibly can.

Masha is not someone who just talks about success and achievement, she walks her talk. Simple as that.

You can go here now to find out what's going on::

http://mashamalka.com/bookpromotion/

Masha has helped thousands of people transform their lives through her teachings and her books. Today you have the opportunity to get her newest book, The One Minute Coach; change your life one minute at a time, and enjoy 91 gifts from luminaries around the globe.  But this isn't just another book launch.

When you get her book today you will also be helping two very important organizations. Habitat for Humanity and Friend of Chabad of Southern Spain Charity that assists children of special needs, families in need, as well as religious and communal cultural programs and events.

With this kind of support and belief from one’s peers it will be well worth it to check this out.

Just go here now for all the details. You've got literally nothing to lose, and everything to gain.

http://mashamalka.com/bookpromotion/

In success,


P.S. Getting your copy, your gifts and a jumpstart on your goals is just a click away.

P.P.S. When you buy the book today, you are helping two very worthy organizations.

P.P.P.S. I know you know lots of people who would love to get the book and enjoy all the bonus gifts. Why not share this message with them so they too, can begin to enjoy The One Minute Coach; change your life one minute at a time as soon as possible and receive all the wonderful bonus gifts.

http://mashamalka.com/bookpromotion/

Have you gotten the report yet?

It is estimated that almost 8,000 people a day in the United States start an online home based business. They do so because they buy into the promise of fast and easy money, and yet, they really don’t know what it takes to make money on the Internet. Over 90% of these people will give up in a very short period of time.

It doesn’t have to be this way. I know you can make a living, and a great one at that, on the Internet. I have been doing so for years.

One of the best ways to make money on the Internet is with teleseminars. However, the majority of people who try their hand at teleseminars fail. Today, you are in the right place at the right time to learn The Truth about Making Money with Teleseminars.

Make 2009 a great year financially.

 

 

 

Online market research – find out what’s hot and what’s not!

One of the most important things you can do as you grow your business is to know who your market is and what they want.

 

A great way to find out what’s “hot” is to conduct online research. Although a great recommendation, many people have no clue where to begin.

 

Often marketing experts tell you what to do, but not how. Today, I am giving you a how.

 

An excellent resource to find out what is of high interest is Amazon.com. That’s right, good ole’ Amazon.com.

 

A quick visit to the book section of Amazon.com will show you what books are the bestsellers at any given point on any given day. You can look at the overall bestsellers or you can go into subcategories.

 

For example, today’s top seller over all is no surprise. It is Barack Obama’s book, The Audacity of Hope: Thoughts on Reclaiming the American Dream.

 

Actually, the two top sellers as of this posting are both by president elect, Barack Obama. With Tuesday’s election, these two books are literally flying off the shelves with both online and offline stores.

 

Moving into your market research, let’s say your market is interested in food. You simply click the link on the left side of the page to take you to the cooking, food and wine section. There you will find numerous bestsellers in that category. One of the most popular books is by Rachael Ray. Another is by Martha Stewart. With the holidays just around the corner, recipe books are going to be very popular.

 

Moving into the New Year it is likely diet books will become bestsellers.

 

Accessing this information will help you to know what the market has a high interest in at any particular time. This allows you to customize your marketing and promotions material to address your market’s needs.

 

Amazon.com is just one way to research what the market is interested in. There are dozens upon dozens of other ways.

 

In future posts I will point you to other locations to find out what is of high interest at any given time. By taking time upfront to research your market’s wants and needs you will be able to optimize your marketing efforts.

 

Kathleen Gage is an Internet Marketing Advisor for speakers, authors, coaches and consultants. She specializes in teaching her clients how to develop and market profitable teleseminars. Access her free eBook, The Truth about Making Money Online at http://www.streetsmartsmarketing.com/free-ebook.htm