Archives for June 2009

Awards are great marketing strategies

Some of the most obvious forms of marketing online are with ads, articles, through social marketing and your blog. An extremely overlooked strategy is to announce to your market when you receive an award or recognition. Not only are you getting your name out to market, you are also enhancing your credibility and expert status.

The more you are perceived as an expert who has a high level of credibility the more you stand out from the competition.

So, let's assume you just received a highly coveted award. Don't just let you immediate family and circle of friends know about it. Do all you can to get the word out.

Here are a few of the steps you can take.

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Define your goals

The following is an excerpt from Winning In Life by Michelle Prince.

Most people don’t have purpose, direction or even motivation to move toward what they want, because they haven’t defined what “that” is. They don’t have goals.

How many times have you heard someone say, “I don’t know,” when asked, “What do you want to do in life?” or, “Where do you see yourself five years from now?”

Ask that same question to preschoolers and they’ll rattle off a whole list of things they want to be or do when they grow up. They know exactly what they want. No one has shattered their dreams or stomped on their hopes.

“Wise adults” will shake their heads and smile knowingly. “Wait until you grow up and meet the real world,” they’re thinking. It’s sad but true that many adults give up on their dreams because they let them get crushed by the realities of bills, mortgages, raising a family, and all the other pressures of being an adult.

Do Our Dreams Ever Really Go Away?

If you reach into your deepest memory pockets, I bet you’ll still find those same dreams tucked away, just waiting for you to pluck them out and dust them off.

Start dreaming again!

Winning In Life Now is a great resource for anyone looking for more in their life. Order you own copy of Winning In Life Now within the next 24 hours and receive over $5500 in bonus gifts from experts around the globe. Go to http://www.winninginlifenow.com/bookpromotion

Gold Medal Teleseminar Marketing Program

Only 6 spots left!

Gold Medal Teleseminar Marketing Program

featuring Kathleen Gage, The Street Smarts Marketer

If you're a spiritually aware author, public speaker, coach and/or entrepreneur and you're ready to take your message to the world in a BIG way AND generate great revenue this event message is for you.

Today, more than ever, you have to stay on the leading edge of how to grow your business while reaching more people for less money while generating lots of revenue than ever before.

Learn how to develop, marketing and generate revenue from teleseminars.

Program includes:

• The Full Teleseminar for Money Multi-Media Course sent to your home or office
• Weekly live Webinar Training
• One-on-One Coaching with Kathleen Gage
• A private mastermind group
• Email access to Kathleen throughout the training
• Some super bonus additions.

Whether you’re selling a product or service, promoting a book or seminar, want to get lots of people to your website or live event and are ready to make more money right now; there is a simple, easy-to-apply method available to you. It's my Exclusive Street Smarts Marketing Money Making Teleseminar Gold Medal mentoring program.

Very, very limited seating. Only a few spots left. Click here for registration details.

Teleseminars – Gold Medal Teleseminar Mentoring Program

I've coached several new clients who came to me after a great deal of frustration with the amount of money they spent trying to find the Holy Grail of making money with the Internet. They were misled into believing the BS of getting rich quick on the Internet.

Unfortunately, there are some so called “experts” telling people when they buy program X, Y or Z; go through a quick study class; put up a website they can sit back and watch the money pour in. They are being told they won't have to do much of anything to make a ton of money.

http://www.kathleengage.com/goldteleseminar.htm

I can't begin to tell you how frustrating this is for me and most other reputable experts. I'm appalled at unscrupulous people feeding others a line of crap that you don't have to do anything but buy their information, put up a website and presto!, you make a fortune.

This just isn't true. It's a LIE!

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Build an opt in list with survey information

A great way to find out what your market wants is to survey them. Listen to the short video tip to find out how to do this in a fast and easy way in order. Once you know what your market wants you have more of an opportunity to build a solid opt in subscriber list.

Have a great day and survey away!

Build an opt in list

Watch the short video then read the tip.

Closing a deal both online and off is often easier than most people realize. Yet, many miss one simple step that will get you closer to the close of the deal than anything else.

Follow up. Yes, follow up. I can't emphasis this enough.

Unfortunately, many people miss opportunities due to having a poor system in place for follow up. A great tool for follow up on line is an auto responder. There are a number of programs on the market.

An effective auto responder can take the guessing out of whether or not you will be able to keep in touch with prospects and customers.

More and more people are moving toward the use of an auto responder. With the right program, you can completely automate your emailing process in a way that you deliver instant information to your potential customers.

You can also preprogram follow-up messages that are automatically delivered over the coming days, weeks, and months. You can customize your process so that a series of sequential messages are scheduled to arrive in your prospect's and customer's email box on specified days allowing for optimum visibility within your target audience.

The primary benefits to using a reliable auto responder program are you save time, reduce work overload and stress, build name recognition and customer loyalty, increase the amount of prospects that turn into paying customers and you make more money.

A good auto responder can:

* Take orders from your websites
* Send out follow-up letters to customers
* Automate digital delivery of information
* Track the visitors and sales
* Follow-up with prospects
* Take subscriptions to your mailing list or Ezine (electronic
newsletter)
* Respond to a request for an eBook (electronic down loadable
book) or tips sheet

An auto responder is an excellent way to stay on top of requests that come through your website. To gain the greatest return from your One of the primary aspects to using the Internet effectively in your overall marketing is to develop a solid database.

I use and recommend KickStart Cart. Get a trial version by clicking here.

My best for your continued success,

Kathleen

Visit my marketing blog at www.themarketingmindset.com.

One of the greatest downsides of working from home

I've been working from home for 15 years and I love it.

However, something I noticed, not only for me, but for lots of people who find it very “convenient” to pop their head in the fridge whenever they want is the unwanted weight gain that comes with the luxury of working from home.

Truth be told, unwanted weight can creep up little by little until one day we say, “Enough is enough.”

Or maybe we find that by having access to outside distractions such as television (for some), working in the yard, playing with the kids, grandchildren or pets, or whatever, we let precious time in our day slip by.

Frustrated that we are off track with the life we choose to create, we are ready for massive change. Or so we say.

The solution seems so simple. We set goals to get back on track. The trouble is, many of us soon get off track and promise ourselves we will make the much needed changes someday.

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Sell Lots of Products and Service Through the Power of Teleseminars

Join me for a FREE Teleclass

Sell Lots of Products and Service Through the Power of Teleseminars

Wednesday
June 24, 2009
10 – 11 a.m. PST
Click here to register

As you may also know, I recently signed up for the Portland Marathon taking place in October. I am doing this for a couple of reasons. One is to raise money for research and patient services for the Leukemia and Lymphoma Society.

The other is to show no matter how old you are you can achieve amazing things.

To this end, I am hosting a teleseminar this Thurdsay called

The Truth About How to Set and Achieve Life Transforming Goals

For a donation of as little as $10 you can enjoy the information and know you are doing a great thing by donating. Even if you can’t attend you will get the recording when you register.

Learn how to set and keep life transforming goals while helping to raise money for a very worthy cause The Leukemia & Lymphoma Society.

My co-host is Lorraine Cohen with guest appearance by Denise Wakeman (Team in Training alumni)

http://www.streetsmartsmarketing.com/Fundraiser.htm 

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I’m giving away three 12 packs of my bestselling book!

It seems at every turn there is something new that is the “latest and greatest” regarding social networking. As of late, FaceBook Fan pages are getting a lot of press. The challenge is in knowing if this is the next best thing to “jump on board” with.

Since getting booted of Facebook a few months ago, I am constantly on the watch for ways to optimize my Facebook presence, yet not risk getting kicked off again.

After a fair amount of research I have concluded Fan Pages are the way to go. Many of my colleagues agree.

Granted, there were a lot of mixed reviews early on, but now most people seem to be on board with the idea of having a Fan Page.

This short post by Dave Rigotti explains more about how beneficial Fan Pages can be.

As with anything, the pages are only as good as the people who know about them and join them. One way let folks know about your Fan Page and encourage them to join yours is to have a contest of some sort.

This is what I am doing with mine; on July 1st I will be giving away not one, but three 12 packs of my book The Law of Achievement. I will select the three recipients from those who are members of my Fan Page.

The book is a great gift idea and you might be one of the lucky three people who will have 12 you can give to others.

There's absolutely nothing you need to do but join my Fan Page.

Do it now, while it is fresh on your mind. http://companies.to/kathleengage/

To join simply click the Yellow Flag to the right of the title Kathleen Gage The Street Smarts Marketer in the blue bar near the top of the page.

 

 

To learn how to set up your own Fan Page, check out this video.

Successful entrepreneur, Denise Wakeman, changing the world one loan at a time

It is not uncommon for me to ask someone what motivates them to want to achieve a high level of success. More times than not the response is something like this, “The more successful I am the more I can give back.”

As I think of those in my circle of influence, I would say this holds true for all of them. Yes, I have some amazing people in my life.

One of my dear friends and colleagues, Denise Wakeman of the The Blog Squad, definitely walks the talk when it comes to a successful entrepreneur who is giving back.

Actually, Denise is combining giving back with the celebration of her 50th birthday in the month of June. There are several organizations Denise supports, but one that is very near and dear to her heart is the Kiva Project. This is one of the most incredible organizations in that thousands of individuals are being given the opportunity to fulfill their dream of owning a business.

However, the types of businesses may be very different than what those of us who run a business perceive as a successful business.  Here's just a bit about Kiva.

Kiva's mission is to connect people through lending for the sake of alleviating poverty.

Kiva is the world's first person-to-person micro-lending website, empowering individuals to lend directly to unique entrepreneurs around the globe.

The people you see on Kiva's site are real individuals in need of funding – not marketing material. When you browse entrepreneurs' profiles on the site, choose someone to lend to, and then make a loan, you are helping a real person make great strides towards economic independence and improve life for themselves, their family, and their community. Throughout the course of the loan (usually 6-12 months), you can receive email journal updates and track repayments. Then, when you get your loan money back, you can relend to someone else in need.

In celebration of her birthday Denise has a goal of encouraging folks around the world to contribute to the Kiva Foundation and raise at least $5,000.

I was so impressed with what Kiva is doing I immediately made a loan (yes, you give a loan that is to be paid back by the borrower).

Something I know to be a universal law is, “The more we give with an open heart and an open hand, the more abundance we create for others and the more we attract abundance to ourselves.

Won't you set the wheels in motion and see what Denise is up to? Won't you share your abundance with those who so desperately need the sharing of others?

Click here to learn more about what Denise is doing and to make a small loan.