Archives for September 2009

Why some Internet Marketing experts will tell you no!

Like many of my colleagues I have various products and services I make available to my market via the Internet. Everything from a $7 report on up to contracts for one-on-one coaching ranging in the thousand, tens of thousands and beyond.

Most people understand that when they buy a low priced report they are buying a low priced report and nothing more. However, every so often there are those who believe that because they invested in an experts low priced products this automatically includes one on one time with the expert or unlimited email coaching. Some people will assume it is okay to ask the expert to review their website, blog, new information product or whatever because they bought a $10 plus information product.

Two of my most recent reports have to do with becoming an online bestseller and making your first $100 online with eReports.

With each I have had people who wanted me to review everything from their teleseminar outline, their not yet published manuscript, their eBook and/or eReport, and on and on. Usually their request is followed by, “While you’re at it, can you review my website and give me some feedback?”

The short answer is, “No.” It’s not because I don’t care about what you are doing; it’s because I honestly cannot afford to do this.

The time adds up

Minute

Imagine if you will if even a small percentage of buyers asked for this “it will only take a minute” review. Only taking a minute is usually in the neighborhood of 10 – 30 minutes when all is said and done. Multiply that by dozens of requests a day. This would be an unmanageable chunk of time out of my day. Billable time other clients are paying substantial amounts of money for. People newer to the world of doing business on the Internet are often offended when they are told no or given a fee schedule for review services. I recall one gentleman who emailed me a question that was actually easy to answer. I quickly responded with the answer. He emailed another question. I again responded to which he sent a third question.

This time I wrote, “We are now moving into consulting time. My fee is ______.” He was irate and made no effort to hide his feelings.

“I have built a six figure business by what I give away. You obviously don’t subscribe to this way of doing business,” he wrote.

“Actually I do,” I responded. “I give a lot away and I also know when to draw the line.”

He ended up apologizing. Although that was not what I was looking for I was glad he got the point.

It's more common than most people imagine
Many of my colleagues have similar situations where someone will buy a low priced item and expect unlimited access to the expert whether it be by email or phone. Yup! We do have people who “want to pick your brain” for what they assume should take only about 15 minutes. The truth is, we are not in a position to do this without our business suffering.

Myself and all of my highly respected colleagues do all we can to always give more value than what someone pays for. Yet, there will always be the handful of people who think we should give more. The fact is, when you pay for a $10 item you are not going to get hundreds of dollars in free coaching. That’s not the way it works.

Most of us have coaching programs available in a variety of formats; email coaching, one-on-one and group coaching. Rarely, do these come with the purchase of a low priced information product.

So the next time you begin an email that begins with, “Dear (expert), I have a request that will only take a few minutes of your time…….” Stop!

Put yourself on the other side of the request. How many of these types of inquiries do you think you could handle on any given day before you had to say no?

Let the answer be the gauge of what you ask for pro bono.

7 Steps to market information products

 

One
of the most rewarding parts of having an online business is the opportunity to
communicate with folks around the globe. There are a number of ways this can be
done; simple email messages, ezines, teleseminars, blogging, social marketing,
and of course various eProducts.

All
of these methods should be a part of your overall business model. You will gain
greater results by a combined effort. However, one of my favorites is eProduct development
with eReports at the top of the list. eProducts serve a number of purposes with
some of the greatest benefits being to build credibility, expert status and
revenues.

However,
it takes more than simply developing a product to make it a valuable asset to
your business. You also have to “get the word out” to your market.

If
you’re one of those who believe “build it and they will come” now is the time
to rethink this. Yes, you have to build it, but “they will come” is not
necessarily true unless of course, they know about it.

 

Let’s
assume you have a stellar report; one that will definitely provide a solution
for your customers’ problems. Now comes the fun part; getting the word out.

Here
are a few ways to let your readers know about the report:

  • Your
    own opt in list
    – If you are not putting a lot of attention on building your subscriber
    list I highly recommend you change that immediately. As your readers get to
    know, like and trust you, they tend to buy from you.
  • Affiliate
    partners
    – For people new to the world of Internet marketing they may not see
    the value of having others selling their information. Those of us who have been
    doing this for any length of time wouldn’t dream of doing business without the
    partnerships we have developed. Affiliate sales create a win/win/win.
     

  • Blogging
    – Write a blog posting that focuses on one or two aspects of your report. Add the
    landing page link to the end of the post.
     
  • Social
    marketing
    – utilize the power of Twitter, Facebook, LinkedIn, YouTube, and
    other locations your market “hangs out” in. Write a short message with a link
    back to a blog posting about your report or the actual landing page where
    readers can access the report.
     
  • Article
    marketing
    – write articles addressing a portion of the solution. At the end,
    put a link back to a landing page where readers can opt in or purchase your
    report. Submit the article to 5 – 10 main directories. One of my favorites is
    Ezine Articles.com
     
  • Sig
    files
    – You can utilize your email sig file and forum sig files to promote your
    report. This is a very underutilized method. When done right you can realize a
    great deal of interest from readers.
     
  • Media
    releases
    – A very underutilized and yet, extremely effective way to promote
    your report is with media releases. There is a fine art to writing and
    distributing media releases.

An
incredible benefit of having eProducts is that even when you cannot be fully
present in your business, the fact you have your systems in place allow you to
continue to generate ongoing revenue.

If
you have yet to create your first report or generate money from information products
why not learn how to make your first $100 online with information reports. I
wrote this report for those who want a simple to understand, easy to read and
implement process. http://www.streetsmartsmarketing.com/ReportProductDevelopment.htm

What are ways you market information products? Share your comments.

A great resource for your Twitter management

One of the greatest frustrations for many people is how much
time it takes to manage their social marketing efforts. How often do you find
yourself going in a thousand different directions without getting much done in
your day?

Finding good time management tools can make all the
difference in the world.

One excellent tool I have been using is Hoot Suite. I have
been using this for about a month now and love it. It is a great resource for
managing your activity on Twitter.

Here is a video that explains in detail what it is and how it works.

It is essential to manage your time effectively. There is so much to choose
from that you can spend hours and hours a day without much return for time
invested.

Hoot Suite is something that will give you a high return on
time invested due to how it is set up.

FREE report on how to make $10,000 – $15,000 per month by hosting free teleseminars.

Two of the most profitable (and easy to develop) information products you can produce

 

The Internet has brought about so many changes in the way people
lead their lives. Today there are more options than ever in how your can earn a
living while having the flexibility from working virtually anywhere around the
globe. As long as you have Internet access you can run your business.

The beauty of this trend is people are hungrier for information than
ever before making the demand for information
products at an all time high
with no end in sight.

Lots of people are looking for relevant information to the topics
that they wish to understand. This made search engines popular and easy to use
tools to use to access virtually any type of information. This alone encouraged
many experts to take advantage of generating profits by making money with information
products

EBooks 

There are two common types of information
products
 and the first one is
eBooks. This type of information product has been a popular one because there
is less production expense in its development than traditional books. Because
of this, more profit is generated, thus allowing for incredible profit margins.

eBooks can range in size of 20 – 30 page up to several hundred.
Often, shorter is better due to how busy consumers are today.

Reports 

Similar to eBooks are reports. Like eBooks, reports tend to be
very cost effective to develop. They are often shorter and can be less
complicated to produce. Reports are perfect for people who need basic
information minus the voracious reading with many eBooks, or all books for this
matter. 

Other information
products

Other products that cater to delivering information are audio
files, eCourses, software packages, teleseminars, and more. These are proving
to be more sensible to purchases because it takes less time to extract the
information in them which is critical in this fast-paced era. In addition, there
is more interactivity with these types of products, making learning a better
experience for the consumers. 

As with any aspect of running a business, incorporating
information products into your business model needs to be a well thought
through process to make them as profitable as possible. To optimize your
efforts plan your process including development, marketing and sales.

There are experts making thousands of dollars a month with
information products. If you are ready to do the same get the report How to
Make Your First $100 Online with Money Making Reports http://www.streetsmartsmarketing.com/ReportProductDevelopment.htm

Would your business sustain itself when your world turns upside down?

Have you ever had something happen that brought the world as you know it to a standstill? Something so unexpected that it seems almost surreal, yet you know it’s very real?

Recently, I had just such a turn of events. With a phone call my world turned upside down. So much in fact that for the first time in fifteen plus years of owning my business I chose to cancel several teleseminars, interviews and client mentoring sessions.

Last week I cancelled three such events until further notice. This coming week I chose to cancel two more. Things are still in limbo with our family emergency so this is a choice I needed to make. For anyone who registered for these you will be notified when we reschedule.

Due to the severity of the family crisis I have made a choice to postpone any events for an indefinite period of time that prevent me from being fully available for my family. The love and support I have received from readers and clients around the globe has been amazing. I am forever grateful.

Fortunately, I am able to respond to the needs of my parents (both in their 80’s) due to the structure of my business. However, it wasn’t always this way and I realize many people are not able to do this.

 

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Information Products; Step one for success

Nowadays almost anything can be sold; tangible or intangible. Some have high profit margins while others have minimal. Some of the highest profit margin items are eBased information products sold as downloadable items. However, you can use information products as a way to build your database for future sales opportunities.

To find out how viable your information is do your research. You have to know if there is a paying market for your information. It’s one thing for you to think your information is valuable and something completely different to find a group of people who not only want the information but are willing to pay for it.

Start by doing a Google search with the area of expertise you plan to package. For example, if you are developing an information product on elderly care a simple search with the words “types of elderly care” will likely bring up a great deal of information.
From there you can search out forums.

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Do you have spirit in your business?

ThinkYou are here for a reason. How often have we heard this?

“Yes, I am here for a reason,” we say, often with little thought to what that means.

Many people search a lifetime for the answer as to why they are here. Yet, to many the answer is so simple; it is to discover, explore and express our divinity; our life path. Often we express this through our business and work. It is called putting spirit in your business.

It is likely you have read many books that begin with, “If you are reading this book, it is meant to be. You are receiving this information at this time for a very simple reason; it is meant to be.”

There is much that is meant to be and much we don’t know why things happen the way they do. At times it may not be ours to know. Other times, it all makes sense.

If you are seeking answers on how to bring more soul, depth and meaning to your business you are in the right place at the right time.

Recently, I completed a module to a project myself and five others have been working on for some time. It is called, Spirit in Your Business.

The purpose of this project was to bring awareness from our own personal experiences as to what it means to have Spirit in Your Business.

You are invited to share in this experience. Spirit in Your Business launches on Tuesday, September 22nd with a free teleseminar. The teleseminar is followed by you receiving 5 amazing chapters on how to bring more Spirit in Your Business and your life.

Register by visiting http://www.spiritinyourbusiness.com/

In success,
Kathleen Gage
The Street Smarts Marketer

Finding HOT topics for money-making reports

A few weeks ago I released a report called, Discover how to make your first $100 online with my easy to use system for Creating Money Making Reports!

I received emails from people around the globe telling me how good the information is. Not only in the report but also in the teleseminar recording that comes with the report.

So much in fact, several people have created their first ever report and are making money with it.

To read more about the report click here.

There’s one mistake on the webpage though. The amount of money I stated I made from another report is not accurate. I have actually made more than that since we updated the page. We had to update it twice so far. The first amount was around $1,700 in a few days.

You would be amazed at how much money can be made from a low priced, high-content report. Lots of people are making boatloads of money from reports; from people who have relatively small lists (even some who have no list) to some of the biggest names in the industry.

One of the most important elements of a money making report is the topic. You have to write about something that’s current, hot and in demand.

Not sure what’s hot? One of the best ways to find out is forums forums that your target market frequetns. For example, let’s say you are a dog trainer who wants to know the top concern of dog owners regarding training a puppy.

Go to Google, put “puppy forums” in the search and watch what happens. I did a quick search and several choices came up.

ImagesA quick visit to the main page of the forum will tell you how active the forum is. Take a look on the right side of the page at Threads and Posts. With the forum I found there are 17,156 Threads and 232,782 Posts on one topic. It is likely this is a great forum to find out what large numbers of dog owners are seeking information on.

From there, you can write a report based on highly visited and commented on topics.
Want to know more? Go to
http://www.streetsmartsmarketing.com/ReportProductDevelopment.htm to access your own copy of my report.

70% of high achievers have had The Imposter Syndrome

In the early 90’s I worked for a very large corporation with offices around the globe. I really enjoyed my job in the marketing department. I was able to interact with co-workers and clients, vendors and potential vendors. All was good in my world. That is until I decided to let someone else define my ideal for success.

My current boss went to great pains to convince me I needed to learn programming if I wanted to succeed. Although I didn’t feel a calling for this my boss encouraged me to register for night classes. Against my better judgment I did.

It didn’t take but a few minutes into the first class for me to know this was not for me. Despite the nagging feeling in my gut I talked myself into staying.

I struggled through the course cringing at the thought of doing this for the rest of my life.

After a few more months of rolling up my sleeves, buckling down and being miserable I decided to admit the truth. This was not what my definition of success was.

Not that programming is a bad thing. There are plenty of people who love it and are great at what they do. I wasn’t one of them.

Needless to say my boss was disappointed. I’m convinced this put a wedge between us.
If I would have had the courage to say no from the beginning things would likely have turned out different.

How often do we find ourselves doing something because someone else thinks we should or afraid to hurt their feelings at the expense of chipping away at our truth?

Staying in our truth is a major aspect of success. Yet, something very strange happens to many people as they achieve various levels of success. Countless numbers of people experience what is called The Imposter Syndrome.

First identified in 1978 by Georgia State University psychology professor Pauline Rose Clance and psychologist Suzanne Imes, impostors are high achievers who don’t believe in their accomplishments, are convinced they’re scamming everyone about their skills and will eventually be uncovered

“The impostor syndrome is surprisingly common,” Dr. Young, a Massachusetts-based educator and speaker on the subject, says. “Early studies suggest that up to 70 per cent of all people have experienced these feelings at one time or another, especially when starting a new job or pioneering in a field.”

The greatest we can offer is to walk in our truth and be our authentic self in all we do.

(from Module 5 of Spirit in Your Business)

Join us at 3PM Eastern on Tuesday, September 22nd, for a FREE live teleseminar to kick off the Spirit in Your Business course, where the six entrepreneurs will share secrets to getting the maximum benefit from the course. The five modules of the course will become available to you immediately after the live call.

This unique course is absolutely FREE. Registration is require. http://www.spiritinyourbusiness.com/

How would you answer these 5 questions to bring Spirit in Your Business?

Over the last few weeks I have had a very unique opportunity to literally be still enough to evaluate various areas of my life. As you may recall, I had a minor accident that left me with a broken ankle.

Little did I realize the amount of adjusting it would take to do even the littlest things like prepare a simplest meal.

Additionally, I have not been able to work from my home based office, but rather from my living room couch and on a few occasions from bed. Doctors orders have been to be extremely still until the pain subsided.

This has forced me to shift my focus regardless of whether I wanted to or not. It’s amazing how many distractions there are in our day. When we are literally forced to “sit still” we see things from a completely different perspective. In many ways we have no choice but to take stock of various areas of our life.

One area I have been looking deeply at is my business. The following five questions came up:

  • Am I congruent with my deepest convictions?
  • Am I doing what I love?
  • Does my business have deep meaning to me?
  • Am I serving my customers to support their highest good?
  • Am I set up for ongoing prof

itability while maintaining a high level of integrity?

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