Archives for November 2010

Can any book become a bestseller?

Find joint venture (JV) partners with big mailing lists, slap an email message together, have all JV partners send it out on the same date and presto! You are a bestselling author.

Garbage! That's exactly what the previous statement is. It's garbage.

As someone who has been involved in dozens upon dozens of online book launches I have heard every description of what an online launch is and is not. Sadly, many people are completely in the dark when it comes to what creating and implementing a successful launch is all about.

Rather than digging deep to find out what a systematized book launch entails there is a lot of judgment based on lack of information.

Granted, I have put out promotional information with a subject line that reads, “Discover How Any Book Can Become an Online Bestseller” which has attracted thousands of people interested in learning how to do a successful launch.

[Read more…]

Selling books requires this

Selling books is about knowing the reader's problem & providing a solution

 

2 FREE Teleseminars for authors and solopreneurs

Make 2011 the Year You Sell More Books Than Ever Before

Free Teleclass…

Tuesday, November 16th 10 a.m. PST

“Turn Any Book into an Online Bestseller while Increasing Your Visibility, Revenue and Credibility” 

Sell more books in one day than most authors sell in a lifetime of a book. Learn how and start your book success story right away.

http://www.streetsmartsmarketing.com/amazonfree.htm


Is Your Business Exhausting You?  Stressing You Out?

There’s a better way…

I invite you to join Sharon Wilson, Master Coach to Spiritual Entrepreneurs in a complimentary content-rich teleclass where she’ll show you the better and proven way…

She’ll share her secrets to business success by combining spiritual principles with practical business tools that she’s been using to coach thousands of entrepreneurs in building six and seven-figure businesses.

Don’t miss her live.  Sharon always over delivers with real take-away information to apply immediately to your biz.

Activating the Spiritualpreneur in You!
The 5 Secrets to Implementing Powerful, Spiritual Principals Into Your Business to Catapult Your Marketing and Boost Profits Immediately

FREE Session

Thursday, November 11, 2010

8pm EST/ 5pm PST

Get all the details – Click here

Have a great day

Do endorsements on your website sell books?

“How often does someone buy a book based on a reader endorsement? How can I believe what is being said about a book? What if the person endorsing a book has a completely different take on it than I do?”

These questions and more are considerations by potential book buyers who are viewing information on your website. In all truth, they want to know if the book (your book) they are considering purchasing is worth the $20 or so they will be spending.

Do endorsements work? Sometimes yes. Sometimes no.

I, for one, do read endorsements. I have purchased many books based on an endorsement. The more “real” an endorsement seems the more likely I will get the book (if I had an interest in the first place).

So what does this have to do with you? Well, if you're an author you need to be fully aware of what gives a book more “legs” and how to position this.

[Read more…]

If you wait to be inspired your book may never get done

According to some sources over 85% of the adult population in the United States has the dream of writing a book. Yet, the majority of these men and women will never achieve their dream for one simple reason; they are waiting to be “inspired”.

  • I need to be inspired.
  • I'm just not feeling it.
  • I’m waiting for a sign.

These are all things I have heard from countless men and women who say they want to write a book but haven't gotten past the first few pages of writing. Some have not even written the first word. Ouch!

There are likely some authors who successfully write based on pure inspiration, but in my world inspiration may not always be the leading emotion. However, once I start writing I tend to get very inspired.

In the past decade I have written four paperback books, I have been a contributing author in several anthologies and I have written hundreds of articles and blog postings. The majority of my writing accomplishments would not have gotten done had I waited to be inspired each and every time I needed to complete something.

I suppose I didn’t want to wonder where my writing could take me. I wanted to know. So I did what I had to do. I wrote and I continue to write. It’s that simple.

If you’re in the 85% of those who will leave this lifetime with their book inside of them here are a few things that can likely help to turn that around.

  • Make a commitment to your goal
  • Set a specific time every day to do at least fifteen minutes of writing.
  • Even if you can’t think of anything to write during the dedicated time write the following, “Right now I can’t think of anything to write. Right now I can’t think of anything to write. Right now…..”  Before long you will find yourself writing more than this one sentence over and over.
  • If you don’t already have one, start a blog. Add something to your blog at least three times a week.
  • Think about how you will feel if you don’t fulfill your dream.
  • Imagine how great you will feel when you complete your first book.

The fact is your book can only get done by you making a commitment to the end result. Start today to move toward the outcome you dream of. You will be glad you did.

Turn a $20 Book Into Thousands of Dollars in Revenue

A great way for an author to expand their market reach is to do what is called “repurposing” the content of your book.

You can turn the content of your book into a number of different products and services. The book is the beginning of what could be a very profitable journey.

Simply put, repurposing is where you create a main product and you use that product many times in multiple formats.

A few of the primary benefits of repurposing are more targeted traffic; increased revenues; better SEO; increased visibility; and increased credibility.

Another great benefit is long-term sustainable revenue from having various revenue streams in place.

However, in order to make the most of repurposing your book you need to focus on building a responsive opt in subscriber list. Responsive simply means you have people who are more likely to buy your products and services.

One way to build your list is to take one chapter of your book and turn it into a free e-book giveaway. In order for people to download your e-book they would need to opt in for a giveaway.

Other information products you can turn your book into are CDs, MP3s, an audio version of the full book as well as services such as consulting and mentoring.

There are two primary phases for developing information products from your book. The first phase is your actual product development. The second phase marketing and sales.

The ratio should be 20 to 30% development 70 to 80% marketing and sales. Most authors reverse the order simply because they would much rather write than market.

If you have someone who can market for you, great! However, most authors are left to their own devices when it comes to marketing. Therefore, you have to be aware of how you are investing your time and on what aspect of products.

Take time to think about the many ways the information from your books can benefit the end uses. You may be surprised at how valuable that $20 book actually is.