Archives for February 2011

12 Simple Yet Effective Ways to Sell More Books

Most authors want to sell books, but many never will. At least not more than a handful.

The #1 way to sell books is to get yours to stand out from the millions of others that are out there.

Below are 10 very easy to implement “stand out” ideas.

1.  Article marketing
One of the oldest online marketing strategies is still one of the most effective. Writing articles that tie into the theme of your book should be very easy. After all, you are a writer.

Even if you don't have a lot of time on your hands you can take portions of a chapter and create several articles.

At the end of the article add in something that drives readers back to your blog, website or landing page to opt in for something of value. Yes, ethical bribes still work.

[Read more…]

If you think you know it all you’re not thinking

The day we think we know it all is the day we set ourselves up for failure. This thought came to mind when I got a comment from someone who said, “I already know everything each expert taught in your recent telesummit.”

This was an isolated comment. 99% of the participants who responded to an after event survey had great things to say and each said they learned so much.

I had to laugh at the comment from the person who “knows it all” in that I found that even I learned so much from the experts I invited to the event.

To think we already know it all is the logic of fools. How could we possibly know it all?

Usually the people who say they know it all are the ones who may have read a bunch of books, listened to CDs, teleseminars, watched DVDs and webinars but are no further along than a year ago. Why? Because they know it all to the point of not applying what they learn.

Knowing and applying are two very different things. It is not the knowledge that creates our success, but rather the application of the knowledge. Not only the application, but the consistent implementation of information.

If you think you know it all that shows how little you do know.

What are your thoughts about “knowing it all?” If you attended the telesummit what did you learn from any one of the 12 experts?

Comments encouraged.

 

Getting the most out of Social Media Marketing

Social Media Marketing and Social Networks are huge. That is, if you know how to get the most out of your efforts.

Here are a few tips on optimizing your time and energy.

1.   Know why you’re involved.

2.   Limit your activity to a handful of targeted networks such as LinkedIn, Facebook, Twitter and one or two more at most. Where you invest time is based on your market and your overall goals.

3.   Avoid simply using the platform as a way to market yourself. Granted, you can do some outstanding marketing but if you are not doing the “social” thing you are missing the mark.

4.   Learn how to get the highest value for your time invested with each social network.

Here are a handful of things you need to focus on:

Profile
Take time to complete as much as possible on your profile. A scantly filled in profile will give you nowhere near the credibility as one that apparently took some thought and effort to complete.

Content
What content are you posting? Each social network will be focused on something unique. Facebook may include more personal information than say, LinkedIn. Post your content according to the environment.

Event promotion
Many social networks allow you to post upcoming events. As with your profile be sure to add enough content to create a robust description.

Article marketing
Not all social networks allow for this feature, but those that do can be very valuable. You can easily establish credibility by posting well written, relevant articles. Depending on the network you may be able to put a resource box at the end of the article to drive readers back to a landing page to opt in for something. This allows you to increase your opt in subscriber list.

Group postings
Many social networks have a group feature. You can join groups according to your market and interest.

However, in order to gain benefit from the groups you belong to you have to be actively involved.

There may be features with groups that allow you to get more “bang for your buck”.

Below is a video on how to get the most out of LinkedIn Groups. This is a very little known feature and one that can serve you well.

In conclusion
Remember to keep the “social” in social media marketing. If all you’re doing is promoting and selling you will lose credibility fast. Create value for the people you connect to and they will respond positively when you do have an offer to make.

What would the ideal coaching and consulting business be like to you?

If you could wave a magic wand and have exactly the type of coaching and consulting business you dream of what would that be like?

What kind of revenues would you generate? What type of clients would you work with? Who would want you to work with them?

What impact would you have on your clients? Would you create products, write books, give live presentations, have higher paying customers, have more leisure time?

Would you wake up excited about going to work? Would you be living in more authenticity both personally and professionally?

Take as much time as you need to get a clear sense of exactly what your life would be like.

Okay, now come back to today. Currently, where is your business? How far is it from your ideal?

If someone were to ask you how far apart your reality from you ideal is what would you tell them?

Let's assume there is a major disconnect. What can you do to minimize the gap?

Honesty about your current situation is the first step to making a change towards your ideal.

So what would it take for you to get closer to your ideal? Think about this for a bit.

You may even want to write your answers down. After all, when you are able to identify what it would take to minimize the difference between the two this is yet another step to moving closer to what you want.

Next, ask yourself what stops you from creating what you want. Is it money? Time? Knowledge? Support from your family? Professional collaboration?

Your answers are yet another step to minimizing the gap.

So what's the next step? It's to tap into a circle of influence who can show you how to move from where you are to where you want to be.

But where do you find such a group of experts? Right here, right now.

You have the opportunity to tap into a wealth of information from 12 leading experts who daily mentor coaches and consultants on how to create a lifestyle business. And… you can do so for FREE.

It will cost you nothing more than a few hours of your time and a willingness to learn.

It's all happening on February 23rd and 24th. Take action today to improve your tomorrow.

Go to www.newhorizonstelesummit.com 

You will learn

  • how to identify your perfect market and niche;
  • how to generate multiple streams of revenue;
  • how to use social media to generate massive visibility and market reach;
  • how to create an irresistible operation;
  • how to attract lots of the perfect clients who are willing to pay you more than you thought possible;
  • how to use PR and media strategies to build your practice;
  • how to create a powerful viral presence and passionate viral community while turning this into high profits.

Join leading experts who are ready, willing and able to share their knowledge on how to build a profitable six figure (and beyond) business.

 

6 surefire ways to promote your novel

For as long as I have been teaching nonfiction authors how to market their books I have had countless fiction writers ask how they can do the same.

Because I know how important it is to know who our market is and what we offer them I never tried to teach fiction authors how to market.

However, I know how essential it is for every author to know how to market their books. I also know marketing fiction can be a lot tougher than nonfiction. At least that's what I hear over and over from authors.

In answer to the many requests of how a fiction writer can market their books I have invited Sandra Beckwith to Guest Blog for my readers on how you CAN market fiction writing.

6 surefire ways to promote your novel

The biggest mistake most novelists make when promoting their books is believing that it’s all about book reviews. Wrong. Book reviews are valuable and securing them should be on any author or publisher’s book promotion to-do list, but your novel deserves more widespread, long-term, and ongoing exposure than it can get through reviews alone. It deserves to be talked about month after month – as long as the book is available for purchase.

Here are six tips for helping you see the publicity and promotion value in your fiction so that you generate the ongoing buzz your book deserves:

1. Find the nonfiction nuggets in your manuscript and use them to create newsworthy material for relevant media outlets. Is your heroine a jilted wife starting over in the workforce as – let’s say – an account executive at a high-flying packaging design firm who finds love with her client at a consumer products company? You’ve got publicity opportunities with the packaging and marketing trade magazines. Is she a radio jock? The female morning drive time personalities would love to interview you by phone.

[Read more…]

Coaches and consultants… Why Write a Book?

Coaches and consultants are constantly on the lookout on how to build their business. There are numerous ways to do this with one of the best; a book.

That’s right. A book accomplishes many things.

Credibility
With a book you do have instant credibility. Of course, it has to be well written, look good and have substance to the content.

Visibility
There’s a lot you can do to gain visibility for your book. Among the more effective tools would be media releases, announcements in your social networks, postings on your blog, guest blogging and article marketing.

Revenues
Always a nice thing, a book can generate very handsome revenues for a coach and/or consultant. That is, if you know how to market your book. One person who does know is Wendy Stetina, Director of Author Services for Outskirts Publishing.

 

 

Why are so many experts using outdated marketing systems?

Virtually any entrepreneur seeks effective strategies to gain visibility and market reach. The challenge is many of the “tried and true” methods are so overused our messages become diluted and quit working very well.

“Not another eBook!” seems to be the battle cry of busy professionals. Not that eBooks can’t still be effective, but why not up the ante? Why not really stand apart from the competition with incredibly high value information that others wouldn’t dream of giving away. Nope, they go right into selling, perplexed that they are not generating the kind of revenues they believe they deserve.

Misguided beliefs
The problem with this thought process is until one is established as someone who creates massive value they will struggle to sell their information.  If you don’t believe it, then why are so many experts unhappy with their level of revenue? And why are so many experts struggling to pay their bills?

Because they have not yet accepted the way they are marketing and selling may not be the best way.

Want to make the process of selling much easier? Yes? Then do this; give before you receive. And give and give and give.

So what do you give? Here’s what I’m doing that is working like a charm. I’m giving away a FREE three part, nearly two hour, video series on how to build a successful consulting and coaching business;  a FREE seat into my upcoming telesummit featuring 12 leading experts; and a giveaway of three of my $297 Platinum Package for New Horizons telesummit.

Why would I do this? To create a buzz and generate interest in the telesummit AND to have something to blog about. J

That’s about as honest and upfront as I can get.

Their lurking the hallways
The fact is, with all the “experts” lurking the halls of the Internet and Social Networks your job is to creatively bring incredibly high value to your market – a lot!

I can assure you the recent promotional strategies I implemented are working. Not only am I increasing my opt-in subscriber list with men and women interested in my expertise, there are lots of people spreading the word about how valuable these resources are.

Third Party Endorsements
There’s nothing to compare to third party endorsements. Check out what I mean.  Opt in for my video series and check out the comments under the first video.  Not only will you read about how excellent the information is, you will also be able to enjoy it and learn valuable information on how to build a successful consulting and coaching business.

And while you’re at it, why not tell me why you should receive one of the three Platinum Packages I am giving away. Go to http://www.kathleengagetrains.com/new-horizons-telesummit-contest to do so. There’s no opt in on this one.

You have nothing to lose and lots to gain. In return my commitment to you is to continually create incredibly high value information to build your business.

Capitalize on Keyword Searches on Amazon

Amazon.com, the world's largest bookstore, has more than 14 million titles listed on the site. While it's easy to direct customers to your book's Amazon sales page through your own promotional efforts, it's more of a challenge to get found by shoppers who are already on the Amazon site.

Customers often search for books (especially nonfiction titles) using the keyword search feature on Amazon. To perform a keyword search, select “Books” from the drop-down menu near the top of the home page, then enter keywords in the search box to the right. From the next screen, you can click on the “Advanced Search” button to perform a more specific search.

How to get results
Keyword searches bring up results based on availability, popularity (number of books already sold on the site), and relevance to the keywords being searched. Amazon's search engine looks for keyword matches in the title/subtitle and tag fields. If you haven't yet published your nonfiction book, try to use important keywords in the title and/or subtitle.

Tags are keywords that customers have associated with products to help them and other shoppers find items related to that keyword. To add tags for your book or Kindle ebook, scroll down your book page on Amazon to find the “Tags Customers Associate with this Product” section, then click on the small “Tag this Product” button to open a pop-up window where you can add tags. Click the “Save Tags” button when you are finished adding your tags.

What really matters
Word order matters, so create different search tags with variations on your most important keywords. You can add up to 15 tags per product. If you're publishing in Kindle format, there's also a place on the Kindle publishing dashboard to enter important keywords and select appropriate book categories as you are publishing the ebook.

Keyword searches can be a valuable source of traffic on Amazon.com, so be sure to tag your book with keywords that your target customers are likely to use in their searches.

Excerpted from How to Sell More Books on Amazon,  by book marketing coach Dana Lynn Smith. This ebook, available in both PDF and Kindle format, outlines strategies for boosting visibility on Amazon.com, increasing sales, and improving profits. For more book marketing tips, follow @BookMarketer on Twitter and get Dana's free Top Book Marketing Tips ebook at www.TheSavvyBookMarketer.com

Blog: http://bookmarketingmaven.typepad.com/

Coaches and consultants… When is it appropriate to go free or fee?

Recently there has been a very dynamic conversation on a LinkedIn group I belong to about whether or not a period of free consulting is an effective way to acquire new business.

With over 1,500 comments there are many who believe it's okay to give a period of free consulting to potential clients and many more who are adamant this is not a good idea.

What is FREE consulting?

Before knowing how you would answer this it's necessary to define specifically what free consulting means. Once the definition becomes clear the answer is likely to be very simple.

[Read more…]

Coaches and Consultants – Are you fulfilling your purpose AND getting paid for it?

If you’re a coach and/or consultant it’s likely you began your business because you have a need to make a difference. There’s also a good chance you would do what you do even if you didn’t get paid for it.

This is when you know your career is a great match for your passion; you love it so much you can’t help but do it.

However, in order to continue doing what you love and run it like a business you absolutely must get paid for your services.  The challenge for many coaches and consultants, especially those new to running a business is this; they either don’t know what to charge, when to charge or how to ask for the paid business. There seems to be an invisible line of comfort one crosses when money figures into the equation.

Anyone who is going to not only survive, but thrive in this industry, needs to establish from the beginning that they not only deserve to get paid, but paid well for services rendered.

There is never a lack of people who will gladly use your services and tell you what a difference you are making for them until you talk money. Then many of your greatest cheerleaders suddenly disappear leaving you to doubt your abilities and/or wonder why you ever thought giving your services away would somehow turn a free client into a paid client.

Unfortunately, many coaches and consultants are under the false impression that if they can just show how wonderful they are money will somehow jump from the free clients pockets into their bank account. Rarely is this the case.

Granted, there are occasions where it is acceptable to “showcase” what you do. But knowing where to draw the line is critical to building a thriving business.

From the beginning establish within your own mind that it is okay to charge. What you charge is based on a number of factors:

  • Uniqueness of what you offer
  • Skill set
  • Expertise
  • Track record of success
  • Experience
  • Market demand

As much as you know your clients need a coach and/or consultant to address specific areas, it is likely you would benefit from having a mentor who will guide you through the process of how to go from free to fee. The sooner you get on board with the “I deserve to be paid” mindset the sooner your business is to grow. The sooner your business grows the more you can live your passion and focus on what you do best – coach and consult.

To learn more about how to attract more business access the FREE 3 – Part Video Series from Kathleen Gage, “Building a Successful Coaching and Consulting Business”. Click here