Archives for April 2011

If you like Mary Morrisey, Cathy Demers, and David Perdew…. you will LOVE this!

When I began my business nearly two decades ago little did I imagine I would end up where I'm at. Running a business I am passionate about, impacting the lives of men and women around the globe and partnering with some highly conscious entrepreneurs.

This ain't what my daddy said business would be like. Nope, not at all.

The fact is, today more than ever there are entrepreneurs committed to the success of the people they work with in ways we never would have thought possible when many of us boomers entered the workforce in the sixties and seventies.

Two such people are Cathy Demers and Chantal Beaupre. Both have made it their personal (and professional) mission to bring their market information that allows you to build your business in extremely conscious ways.

Each is hosting events you will definitely want to check out. And both are FREE.

 

The first is taking place on Thursday, April 21st from 10 – 10:20 a.m. PDT. That's right. It's short but incredibly information packed. How do I know? Because I am the featured expert.

I am sharing insights into The Power of Spirituality in Business

Even if you can’t attend register anyway and you will get the replay.

Click here to register.

The other event is going to blow you out of the water.

Grow Your Business, Grow Yourself – A FREE Online Expo for Change-Agents and Small Business Owners: Coaches, Therapists, Healers, and Other Service-Oriented Consultants Who Help Others Make Change in Their Lives.

Chantal has brought together 16 of the world's leading self-improvement and business experts to learn how to gain the confidence you need to build the successful business and blooming life you've always wanted!

Featured experts include Mary Morrissey, David Perdew, Jim Bouchard and other committed experts. This event begins in just a few weeks and the spots are filling up FAST. If you want a spot I highly recommend registering today.

Click here to register today.

These are two events you will want to join in on.

Be sure to retweet this post so your friends, colleagues, and clients can attend.

 

 

Discover why most authors never sell more than a few books

Most authors will never sell more than a handful of books. In spite of all the effort and time they put into writing their book not many people will ever read their book(s).

Find out how to avoid this common syndrome and how you can sell boatloads of books.

 

Take this one step to be among those who DO sell lots of books. It's easier than you think. Be sure to RETWEET this video post.

Avoid the most common mistake in email marketing

When it comes to using email in their marketing most people don't have a handle on how to get the most out of their efforts. Or… they try one email to promote something and wonder why the results are not that great.

Find out the most common fears around email marketing and what you can do about it.

 

 

Go ahead and leave your comments on email marketing. What do you find works? Why do you hold back? And remember to retweet this.

Book Marketing – Making Your Kindle Version a Bestseller

Publishing a book is one thing. Getting it to bestseller is something completely different.

Many authors do not take time to market their books and then wonder why they are not selling. You must be very proactive in your book marketing.

Yesterday I posted my book – 101 Ways to Get Your Foot in the Door – as a Kindle version and within just a few hours hit #1, #2 and #3 in three categories for the book.

See how this was done by watching this short video.

 

Join me for the special event mentioned in the video. Bonus telesummit on April 26, 2011. Go to http://kathleengage.com/101ways.htm

Be sure to RETWEET this post and definitely join in on April 26th.

Blog Talk Radio – An Excellent Book Marketing Venue

When marketing a book you need to use a number of strategies to get the word out.

An excellent way to marketing your book is to utilize the platform of Blog Talk Radio.

Not only is it very popular in many circles, but the SEO (search engine optimization) is outstanding.

Watch this two minute video to learn how you can get the most out of Blog Talk Radio interviews.

 

To get lots of radio interviews …

•You do NOT need any previous media experience

•You do NOT need to travel all over the country or world to get global visibility

•You do NOT need lots of money to get started

•You do NOT need to spend hours and hours searching for viable resources.

What you do need is access to the shows that are looking for HOT featured experts.

 

Marketing books with social networks… worth it or a complete waste of time?

A very heated debate in many circles is whether or not social media marketing and social networks are a good use of time or simply the activity of fools. One writer's group I belong to recently had just such a discussion.

The mud slinging by a couple of members got so intense the moderator of the group said, “Enough is enough.”

I discovered this when my post was rejected. Not for content but because the moderator felt the discussion had reached a point of nonproductivity.

I was in complete agreement with her stand but felt shortchanged in that up to that point there were lots of reasons why someone should or should not use social networks to market a book but very little on exactly how to effectively use social media.

As an author and a book marketing expert I can't imagine not using social networks to market either my books or those of my clients. However, a very targeted approach is essential.

There are dozens upon dozens of things that can be done. Here are three that can prove to be very effective.

1. Facebook ProPage. Build a following for you and your book with a professional page. This does take time, effort and commitment. Avoid simply starting a ProPage and doing nothing beyond that.

Be visible, add value and interact.  The more involved you are the more the members will be inclined to want to read your books. (If you add value)

2. Facebook event postings. When you have any type of event as it relates to your book(s) you can post on FB. However, avoid posting every single one or potential attendees may not pay as much attention.

3. LinkedIn Groups. You can begin your own group specific to your market and genre. Groups are a wonderful way to keep in touch. As with Facebook you need to continually add value.

If you do events in your local market you can either start, or join, a group specific to a geographic region. The video I posted shows exactly how.

A local group could be one of the best ways to build community and a loyal fan base.

In conclusion. All of these methods do take time. However, the payoff can be huge. To get the most out of your social media efforts keep an eye on just how much you are doing and what the results are.

Otherwise you will be on the side of the discussion where people say, “Social networks are a complete waste of time.”

I will be the first to admit that social networks can be a huge time sucker with very little result other than people knowing what you had for breakfast.

I will also stand by my position that in today's world of book marketing social networks and social media marketing are incredible additions to a well planned campaign.

Be sure to RETWEET this post.

 

Using YouTube Videos for Online Marketing

Video is one of the best ways to get your message out. More every day experts are using video to reach their market, create value, train the clients and customers and position their expertise.

Do you know how to effectively use video? Watch this four minute video to learn how you can get the most out of your video marketing.

 


Be sure to subscribe to my channel and retweet this post.

26 year old woman makes millions through Kindle eBooks

Ever wonder if you could really make it as a writer by simply going the Kindle route? Amanda Hocking, an avid writer for many of her young 26 years did. I read this amazing article on how she became a self made Kindle millionaire by following her passion and instinct. It goes to show you ANYONE can make their dream of being a successful writer come true.

Click here to read full article.

Check out the recording of a recent webinar Daniel Hall did on how to get your first Kindle to market within 24 hours and for FREE.

Click here http://realfastbook.com/kathleenkindle.html  to access.

Why not RETWEET this posting for anyone you know who is thinking of going the Kindle route?

 

Sustainable income through eProduct development and marketing

One of the most rewarding parts of having an online business is the opportunity to communicate with folks around the globe. There are a number of ways this can be done; simple email messages, ezines, teleseminars, blogging, social marketing, and of course various eProducts.

All of these methods should be a part of your overall business model. You will gain greater results by a combined effort. However, one of my favorites is eProduct development with eReports at the top of the list. eProducts serve a number of purposes with some of the greatest benefits being to build credibility, expert status and revenues.

However, it takes more than simply developing a product to make it a valuable asset to your business. You also have to “get the word out” to your market.

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