Archives for July 2011

99 Cent Experiment – Did I succeed or fail?

Have you ever gotten an idea that you had no way of knowing what the outcome would be but were willing to  try it anyway? Chances are you have.

It's likely some ideas worked while others failed miserably. Such was the case with my “experiment” on Thursday with the pricing of 101 Ways to Get Your Foot in the Door. I wanted to see if pricing makes a difference on eBooks.

It appears that in this case it did. It also appears as if acting on the idea worked brilliantly. (humbly I say 🙂 )

  • #2 in Kindle Store > Kindle eBooks > Nonfiction > Business & Investing > Marketing & Sales > Sales & Selling

Here's a quick look at the results as of this morning.

 

 

 

 

What's really great about trying the “99 Cent Kindle Experiment” is I know that there are readers who may not have gotten the book but figured, “Heck, 99 cents, I can afford this even if the book is no good.”

Fortunate for them, the book is very good. A quick read of reviews will show you that much.

Here's what one reader has to say:

101 Ways to Get Your Foot in the Door is a powerful book for three reasons:
1. It delivers what it promises – over 101 ways, not only to get your foot in the door, but in many cases to get your foot BACK into the door.
2. It's a quick read, leaving you time to adapt and implement the techniques that will work best for your situation.
3. The authors speak from experience; the ideas work in the real world.

Did you know this about me?
Most people know me as an Internet Marketing adviser rather than someone who trains on traditional sales. The fact is, I have been in sales a lot longer than Internet marketing. I began my career at the ripe old age of eight.

For my eighth birthday I received a rubber stamp printing press. I got really excited about the idea of going door to door to sell ad space in my neighborhood. Each ad cost a penny. Mind you, I'm going back almost 50 years. A penny could buy you a lot in those days – even an ad in Kathy's Paper. (Pretty creative name wouldn't you say LOL)

Seriously though, the seed for my career was planted nearly five decades ago. I loved selling. But what I discovered is this; selling a penny advertisement as a cute eight year old is very different than selling in competitive environments.

Over the last few decades I have sold everything from booth space for trade shows, radio advertising, consulting services, keynote presentations, books, information products, concepts, and burglar alarms (yes – I went that route at the age of 18 and failed miserably at selling burglar alarms).

Knowing the value of information and education, I've invested in lots of training, books, seminars and coaching. Some were good, some were awful and some were great. As I increased my successes I put my knowledge into practical experience as well as training others on the finer points I knew worked; everything from prospecting, proposal writing, presentations, and closing.

How the book came to be
A few years ago one of my closest friends and business associates (also with years of sales experience) decided to share some of our best insights into sales. One thing we have in common is that we love selling. We think it's fun and yet, we know how tough it can be to sometimes keep your head above water.

Thus the idea was born for 101 Ways to Get Your Foot in the Door. But rather than write a typical sales book on theory we decided to write a very playful book. After all, those who do great at sales are playful yet, serious when needed.

If you're not playful, a stick in the mud and downright miserable, this book is NOT for you. On the other hand, if you want something really fun to read and implement the ideas from, this book is a must have.

It's amazing how many people don't realize they are in sales. There are all different levels of sales. Maybe you're selling a company on the idea of hiring you. Perhaps you are selling an association on the idea of sponsoring your next book or event. (I've successfully done this) You might want to increase the number of consulting contracts you secure – again you're selling. Maybe you have a common widget you are selling.

Whatever you're selling, you absolutely need creative ideas on how to get (and stay) in front of prospects. Enter 101 Ways to Get Your Foot in the Door.

I can assure you there will be several “keepers” in this book for virtually anyone. Regardless of the industry you are in, what you are selling or what your level of experience, this book has something for you.

There's only one thing. The 99 cent price point is going to come to an end soon. So why not click here and get your own copy?

No Kindle? No problem.
You can download a free app for your PC, MAC, Android, IPad, Blackberry and more.  http://www.amazon.com/gp/feature.html/ref=kcp_ipad_mkt_lnd?docId=1000493771

Heck, for 99 Cents you have nothing to lose and everything to gain.

The 99 cent offer has ended. But you can enjoy a free webinar with my friend and colleague, Daniel Hall on **** Publish an Ebook Today Using Amazon's Kindle ****
Complete Step-By-Step Instructions

Registration is open but limited. Go to http://realfastbook.com/kathleenweb.html to reserve your spot today.

Does the 99 Cent Kindle version eBook Selling Strategy work?

Does the 99 Cent Kindle version eBook Selling Strategy work?

The jury is still out for lots of authors as to whether or not the 99 cent selling strategy for a Kindle version book works. I, for one, plan to find out. And I plan to find out within the next 48 hours.

I am a members of several author forums and groups both in LinkedIn and elsewhere. When information surfaced about Amanda Hocking, an avid writer for many of her young 26 years making millions from selling her 99 cent ebooks there were those who cheered her and others who said they would never stoop so low as to sell their works for so little.

Then there were the heated discussions about John Locke's success with his book, How I Sold 1 Million eBooks in 5 Months!

Countless angry authors jumped on the bandwagon to say, “I guess the way to make a million with Kindle ebooks is to write a book on how I did so.”

If anyone read Mr. Locke's book they would quickly realize that he sold over a million eBooks with his novels NOT with his eBook about how he had over a million downloads. They would also know he gave the exact strategies for how he sold so much.

Human nature is such that we tend to judge without knowing the full story. The fact is, many authors are making a great living selling low cost versions of their books. On the flip side there are plenty of authors who can't give their work away.

Is selling an eBook for 99 cents the right thing to do or not? Personally, if I make my millions 99 cents at a time, so be it. I'm all for it.

The following comment was posted on my blog when I wrote about Amanda Hockings.

“My friend made a decent chunk of change by selling his ebooks on the Kindle marketplace for just $0.99. He didn’t get rich but he sure made a lot more money than I thought was possible when selling such low-priced items.”

What price point you sell your Kindle eBooks at is entirely up to you, but before making a final decision consider a few important
factors.

1. Most buyers don't have to put much thought into pressing the “buy now” button for a 99 cent decision.
2. You reach readers you may otherwise not reach by selling low.
3. Depending on the genre of the book you can use the 99 cent version as a marketing tool.
4. If you do sell tons of copies you can laugh all the way to the bank.

On the flip-side, you may not sell many copies at all. I daresay that won't feel very good to any author.

Being one who loves testing a theory I decided to put my eBook, 101 Ways to Get Your Foot in the Door to the test. Until Monday, August 1, 2011 I have priced it at only 99 cents to test this price point. After that I raise the price. That's right, I am testing this out for a very, very limited time period.

Buy your 99 cent copy now. Click here.

The paperback version sells for nearly $20, but you get it for 95% off the full price. Am I crazy? Maybe. Will I sell a lot? I have no idea.

What I do know though is I will be watching my numbers to see if the book rises on the charts.

The fact is, when a book does go up the Amazon charts you open yourself up to other potential buyers. When your book does extremely well you have other marketing opportunities with your new found position such as blog postings, media releases, tweets, mentions on your Facebook wall and posting in LinkedIn to name just a handful of activities you would benefit from partaking if the strategy works.

Is 101 Ways to Get Your Foot in the Door any good? Rather than me telling you, check out reviews of the book. Then
click the “buy now” button. After all, it's only 99 cents for you and a way to test a theory for me. Besides, it's a fun read. Click here to get your own copy.

Here is my current Kindle version position.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Buy your 99 cent copy now. Click here.

I will share the results of sales rankings for 101 Ways in an upcoming blog post.

So what are your thoughts on selling your Kindle version book for a low price? Comments welcome.

Online Interviews as a Source of Rich and Vibrant Content

Online Interviews as a Source of Rich and Vibrant Content
By D’vorah Lansky

One of the easiest and most effective ways to generate relevant and pertinent content is to produce an audio interview series. By doing so, you will be providing valuable content for your audience while building relationships with the people you interview. I have developed a deeper relationship with each person I have interviewed on my online radio show and teleseminar series and my listeners are really enjoying the content.

Interviews provide incredible content for a teleseminar series in your topic area. As far as whom to interview, that depends on who your audience is. As an example, my audience is nonfiction authors who want to learn more about marketing their books online. When I look for people to interview, I seek people who are experts in this area. This provides them with exposure to a new audience while providing my listeners with relevant and pertinent subject matter.

Who to Interview
It could be that you already know people who speak on topics of interest to your audience. If not, you can visit LinkedIn groups, on your topic, and take note of who is posting articles and answering questions in a way that adds value to that community. Another place to locate relevant content and connect with potential speakers is at EzineArticles.com. Do a search on the topics you would like to interview people on, spend some time reviewing the articles, and visit the websites of the authors. Reach out to people who you feel can provide a real benefit to your audience. Providing an opportunity for speakers to gain exposure to new people in their target audience can create a win/win situation.

When approaching potential guests, begin with people you have a relationship with or those you have familiarity with. Typically, you will be able to locate their contact information on their website. Write a polite, short email introducing yourself and why you think your market would be a good match for his or her area of expertise. Be sure to include the date(s) of your teleseminar and how long the interview will take. Then, let the prospective interviewee know what’s in it for him or her. For example, there will be exposure to an enthusiastic new market or a share of the proceeds.

Prepare your website
Create a page on your website where you can feature photographs and the topics your guests will be speaking on. Better yet, create a blog post about each interview and provide a brief introduction of your guest and an overview of what they’ll be speaking about. As your list of interviewees grows, you will have an impressive portfolio to share with potential future guests. People want to be associated with other successful people so this strategy will attract “big names” in your industry.

Good interviewing takes practice, but the good news is that you can start growing your skills right now! Contact friends and colleagues who would benefit from more exposure and ask them if they can help you with a project that they can also benefit from. Ask your guests to provide you with a few key questions, that when answered, will help people understand more about what they do. During the interview, be warm and conversational, ask people about themselves, and practice listening and responding.

Once you are comfortable interviewing with people you know, it will be time for you to branch out. Like any new skill, things take time and practice. As an author, with a message to share, developing your interviewing skills will serve you and help you to become known as an expert, by association!

D’vorah Lansky is the bestselling author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online – Visit her book blog and check out the full virtual book tour schedule at: www.BookMarketingMadeEasy.com.

D’vorah offers programs for nonfiction authors interested in growing their brand and their book sales through online book marketing practices and strategies. You can purchase her book on Amazon at: www.BookMarketingMadeEasy.com/amazon

Why in the world would someone pay you for your knowledge?

Earlier today I received an email from a woman who has been in her industry for over 20 years. She is definitely an expert, extremely accomplished and highly respected in her industry.

Her inquiry was about who to offer membership programs to. Initially she thought of her market; her customers, but said it just doesn't feel like this is the answer. I didn't hesitate to agree with her.

Who's the best fit
The fact is, your current customers may not be the best fit for your membership program. Rather, it could be others in your industry who view you as an expert and are willing to pay to learn from you.

Let's say you are an extremely successful artist. Your art clients may not be a good fit for a membership program, but other artists are.

Perhaps you never considered this side of membership programs – training your peers. This is actually one of the best choices for a membership program.

Do you know what you know?
However, before people are willing to part with their money they have to know you know what you know. This is where your Unique Selling Proposition (USP) comes in.

In a nutshell, a USP is what makes you stand out from the crowd. Regardless of what industry you are in there are likely others who do what you do. In the consumer's mind you are one among many unless you can effectively clarify what makes you different.

Lots of competition out there
In my field there are thousands upon thousands of people who do what I do – authors, speakers, consultants, Internet marketers. However, only I have the experience and background I have. My job is to articulate this in a way that makes others want to pay me for my knowledge.

It is the same for you. Rather than thinking, “There's nothing unique about me or in what I offer,” switch that to “What makes me different?”

There are likely lots of people in your industry who are no where near your level of knowledge, success and experience. They want to succeed, but don't have all the information they need to do so. What do you know that they need to know and would be willing to pay to learn?

To find out carry a notepad with you for the next seven days and keep the focus on these two questions:

  • “What makes me different?”
  • “What do (fill in with the group you would work with) absolutely need to know to become successful?”

No matter what comes up (how trivial it may seem) write it down. At the end of seven days you will likely be amazed with what you have written down. However, you must be very open minded and not discount anything.

You never know when the gems of uniqueness appear. The very gems others are willing to pay for.

Why YouTube is essential for your business success

You'll want to harness the power of YouTube in your online business. Why? Because visitors tend to spend more time when they are watching video rather than simply reading a message. The longer the visit the greater the conversion rate and the result.

However, there are a few important guidelines when using YouTube videos in your marketing.

Here's a very important WARNING!

You should NOT use music or other content in your video that does not belong to you or for which you don't have formal permission to use in your video. There are all kinds of laws, copyrights, and restrictions about this, and it's so tempting to just include a short clip from a CD of songs by a favorite band that you purchased.

Don't do it!

Find royalty-free music, even if you have to pay for it. YouTube will cancel your account if it catches you doing this, and now that Google owns YouTube, they are very good at catching these types of things. And this is true for all video sharing sites – as well as for your videos you host on your own site.

This is one of the most important rules to follow. If you're not sure how to upload videos to YouTube and then get that video to play on your site, this video will show you how.

10 Things I Have Learned About Making a Living with The Internet

You have leaders and you have followers. The leaders are more likely the ones who are the risk takers, they are willing to fail in order to succeed, they are not afraid of hard work, they know success takes effort, and they teach others lessons from their own trial and error.

In building my own sustainable online business, I’ve learned a lot of things that come from being willing to stick with this long enough to have made plenty of mistakes, had plenty of successes and be considered one of the leaders and experts in my industry. Today I’m going to share ten of them with you.

Lesson 1: People don’t always understand until they walk a mile in your shoes.

It is not uncommon for someone who has not done any product development, Internet marketing or building a sustainable business to understand the full scope of what this entails. Those of us who do, know what it’s like and we know that there is always more to it than meets the eye.

Lesson 2: Technology is great…to a point. All things have “hiccups”.

Although we love technology for all it can do, there are definite “downsides” to it. For example, email is great to a point, but the fact is, sometimes emails get lost in cyberspace.

Everyone counts on receiving and sending emails, but occasionally they will go into the spam folder or for unknown reasons not make its intended location – your inbox. There will be times, no matter how many checks and balances you have in place, something isn’t delivered.

Often, this is not a big deal. However, if someone bought something from you and it doesn't get delivered, ouch!

You can do as much as possible to prevent this from happening, but there will still be occasions when you are delivering information and someone doesn’t receive it. Most people are pretty rational and kind in their response to this, but occasionally you get someone who immediately accuses you of something you would never dream of doing; shorting them a eBook, an MP3, an eReport or any number of things. In other words, trying to rip them off.

Even if they’ve been getting your information for a while, it’s as if some folks are waiting for you to “slip up.”

Oh yes, dear reader, there are people who immediately attack rather than sending a message or making a call to let you know they didn’t get what they purchased.

The longer you conduct business online, the more likely it will be that something goes wrong and cyber-mud is flung at you. Be patient if someone sends you a snippy message. Once you get a message or two like this, it is much easier to empathize when you don’t get something you paid for.

99% of the time a very simple message resolves the issue.

Lesson 3: Consistency is essential to one’s success

Success isn’t a haphazard event. It is a step-by-step process — some big, some small. When you are taking the steps you may not see immediate results, but as you look back over a period of months (or years), you see some amazing progress. That is, if you have been consistently moving toward your goal of success.

Many people foolishly buy into the “get-rich-quick” mentality. Sure, there are occasions where one can experience a windfall and mistakenly believe this will always be the case.

The fact is — a solid foundation is essential as are daily action steps moving you toward your vision.

Lesson 4: Investing time and money is an absolute in building any business.

Some people think they can buy one eBook, read one or two books, listen to one teleseminar and presto, they will make money hand over fist. It doesn’t work this way.

There are investments all of us who are in business have made and will continue to make.

Some are fixed investments such as subscription fees, automation software that requires a monthly payment, ongoing services of experts who can do for us what we cannot do for ourselves, and utility bills.

There are other investments such as a specialized training, a coach or mentor, attending a conference, and services such as design work, editing, postage and other such things.

As your business grows, so will your monthly expenses (investments). I currently pay more out each month than I used to make in a month. However, I also make a heck of a lot more now than I did in the past. And yes, I have those windfall $10,000 – $20,000 days. But I have worked for this. I didn’t expect it to happen without effort.

Don’t believe for a minute that you won’t need to make investments. However, before spending money, evaluate how necessary the purchase of a product or service is.

If you have a “gotta have” feeling, sit with this for a day or two and if you still feel the same way, then make the purchase. If you have a business partner, set a rule on what amount of money you each need to discuss spending before doing so. This often will eliminate impulse purchases that are not necessary.

Some people will buy program after program without getting into more than a thimbleful of information compared to what they bought. Don’t make this mistake.

When you buy programs or join membership clubs get as much value out of your investment as you possibly can. To not do so is a huge waste of money.

Lesson 5: All work and no play makes you boring, stressed out, lackluster and not fun to be around.

Yep! I speak from experience. The first few years of running my business, I went overboard in how much time I put into my business. I ate, drank, slept and talked business all the time. To the point that friends and family told me I needed to get a life.

This is not how my life is today. Now I find time for other things like exercise, family time, hobbies, spiritual development, my pets, and much, much more.

A life that is only focused on business is not a life of true success. Balance is the key here.

Lesson 6: Those who have been in an industry, had a hobby or a passion for any length of time likely have more information inside them than they realize.

It’s amazing how much information most people have. Often, when they develop their first product, whether it be an ebook or a short report, they realize they have more where that came from.

It’s very exciting to see the big Ah Ha! when they do realize that they have a vast knowledge base that can be packaged in a number of different ways.

This is where repurposing can be so valuable. You can take information you put into one format and create a completely different format for it. The possibilities are endless. It simply takes focus, vision, belief and application to see what is really possible.

Lesson 7: Automating is essential to take your business to the next level.

One of the most important lessons I learned very early on is to automate whenever possible. Early on (and I’m going back several years) I sent out my first ezine one message at a time. Arghhh. It could take all day to do what now takes the press of a button.

The things that are most important to automate are your opt-in subscriber list, shopping cart, product delivery, recurring payments, much of your social-media marketing, and anything that is extremely time-consuming for no good reason other than to save a few dollars.

In reality, not to automate can lose you a considerable amount of time and money.

The nice thing is, there are lots of free automation tools available. For those on a tight budget, this would be a nice solution. However, as you grow so should the sophistication of your automation.

Lesson 8: You have to know when to outsource.

One of the best things I ever started doing was outsourcing tasks that either took too much of my time, things I don’t know how to do and don’t have the time to learn, and tasks that are repetitive.

Often, again to save a few bucks, solopreneurs may try to do all the tasks of the business themselves. Initially, you may have to do a lot of your own work, but set aside a percentage of what you bring in to outsource a little at a time.

As with any investment, think through why you are outsourcing and what the benefit will be for doing it.

Here’s a partial list of what to outsource:

-Article submission
-Bookkeeping
-Design work
-Editing
-Physical product fulfillment
-Transcription services

Lesson 9: Surround yourself with the winners.

Who you hang out with is just as important as what you do day in and day out. It’s easy to consider ourselves successful if we surround ourselves with low achievers. The true test is to surround ourselves with high achievers.

Get involved in mastermind groups. If you are in a mastermind group and it is not a productive experience, be willing to find another group.

Be willing to pay people to mentor you. Over the years I have invested a lot of money for the knowledge a mentor could teach me. There are times when free is not the way to go. Sure, there are plenty of free opportunities, but if one is always on the lookout for the cheapest way to do something, he or she is not being stretched.

Ask any successful person if he or she invests in mentors, coaches, mastermind groups, etc. and the likely answer will be a resounding YES!

Know that you are worth it. But as with anything you invest in, use the information you gain.

Lesson 10: You will be called LUCKY when you succeed.

I love this one. “I am an overnight success and it only took me 15 years to get here.” Many a successful entrepreneur will share a similar story in what it took for them to succeed  — years of work, dedication and effort.

Yet, many “outsiders” look at someone who is successful and rather than finding out what they did to succeed, they flippantly call them lucky.

The fact is, the harder you work, the luckier you get. If you have been applying each and every lesson you likely are seeing some results from your efforts.

If you are not, you have to ask yourself, “What will it take for me to get serious about this?”

Success is not something that happens through osmosis. It is something that takes time, energy, learning, mentors, investments and vision. It also takes being able to manage the ups and downs of emotions and the willingness to hang out with the winners.

The winners are those people who are not letting outside factors determine their success. They understand that they need to maintain a positive outlook on what they are doing. And they are willing to pay the price.

As my good friend, Dr. Joe Capista says, “You can have anything in life you want, if you are willing to pay the price.”

Are you paying the price?

If you liked this posting you will love my VIP Club – Learn How to Build a Profitable Six Figure Business! through the Power of the Internet. Click here to join.

What is your #1 lesson about business? Feel free to post a comment and also retweet.

What is a Virtual Book Tour?

I wanted to share this article with you from my friend and colleague, D’vorah Lansky. D’vorah is an online book marketing expert who has written a wonderful book on online book marketing. As you read this article, D’vorah is in the very midst of her book launch campaign. If you are interested in book marketing online, I encourage you to head over to Amazon and check out her book: http://BookMarketingMadeEasy.com/amazon

By D’vorah Lansky, author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. I’d like to share with you a few tips regarding virtual book tours and outline a few things that you can easily put into play, for your own book. The good news is, a book launch does not just have to be for a newly published book. You can create a book launch for any of your books, at any time. The key is to be passionate about your topic, be willing to share the message of your book and be committed to connecting with and building relationships with others.

What is a Virtual Book or Blog Tour?

A Virtual Book or Blog Tour is much like a traditional book tour but instead of the author flying from city to city, they are featured on a wide variety of blogs and websites across the internet. Your tour can consist of guest blog posts, videos, audio interviews and even an online book study.

Your book blog is the online hub for your book tour. It is where people will come to find out more about you and your book. It is where the hosts of your tour can access your media kit and it is where your visitors can view your videos and purchase your book. Once you set up your blog you can easily add pages to host the above mentioned content. (For an example, you can view my book blog and check out the 21-Day Virtual Book Tour, http://BookMarketingMadeEasy.com/tour)

Another thing you can do, in preparation of your virtual book tour is to connect your blot to the social networks with a WordPress plugin such as Twitter Tools (which you can locate on WordPress.org) or the Facebook application called Networked Blogs (NetworkedBlogs.com). These tools allow you to automate announcements of your new posts to the social networks.

There are numerous things that you can do to spread the word about your book launch. A few examples are:

  • Set up an event page on Facebook and invite your Facebook friends, who are interested in your topic
  • Update your Author Central page on Amazon. Here’s my page as an example: http://budurl.com/bydvorah
  • Add your new book to several of the social networking sites for authors, such as GoodReads.com and AuthorNation.com

Over the course of my virtual book tour, I will be sharing lots of tips and examples that you can apply to your own book tour. If book marketing is of interest to you, I invite you to stop by and introduce yourself.
Here’s to your book marketing success! D’vorah

D’vorah is the author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online – Visit her book blog and check out the full virtual book tour schedule at: www.BookMarketingMadeEasy.com D’vorah offers programs for nonfiction authors interested in growing their brand and their book sales through online book marketing practices and strategies. You can purchase her book on Amazon at: www.BookMarketingMadeEasy.com/amazon

Retweets welcome.

Quit trading hours for dollars!

Do you feel like you're trading your life for a paycheck?

In a study of 90,000 employees worldwide conducted by the consulting firm Tower Perrins, only 20% of the workforce is fully engaged in what they are doing. This means they feel they have a sense of purpose in what they are doing.

The rest are simply trading time for money and nothing more beyond that.

What a terrible way to live. Yet, you don't have to. You can redesign your life beginning right now.

24 experts show you how.

Ever Wonder How To Redesign the Blueprint of Your Life When Your Work No Longer Serves You?  Stop Wondering and Learn From Those Who Did It!

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Uncover the Principles, Process, Tools and Community You’ll Need to Make YOUR Conscious Reinvention a Reality!

Learn from the likes of Sue Frederick, Tom Terwilliger, Michael Schantz, Robert Rabbin, Linda Hollander and 19 other incredible men and women who quit trading hours for dollars years ago. Click here to register.

 

The Truth about Building An Opt In Subscriber List

“I don't have a list! What do I do?”

I have been asked this question countless times. My answer is always the same; start right where you are.

I've been making my living (and a great one at that) on the Internet for many years now. But it wasn't always this way. There was a time when I made no money at all online.

The two primary reasons were no market reach and no subscribers. Today I have both. But each took time to build. I had to be willing to start where I was.

The challenge many people have is rather than putting consistent effort into both market reach and building a list they procrastinate.

Or they get sidetracked with activities that are not going to monetize their business. Building a successful business by way of the internet is a discipline. Don't ever believe for a minute it is not. It takes work, commitment, dedication and focus. Anyone who tells you otherwise is likely not making money online. Simple as that.

One of the most important things you have to consistently do is build your list of people who are interested in you and your information. In the past we were somewhat limited in how we could do this. Today, there are countless ways to build a list.

1. A traditional opt in subscriber list through 1SC, aWeber, Infusionsoft, Constant Contact, GetResponse or any number of providers. Keep the long-term in mind as you begin to build your list. Some people look for all the free service providers. Free may not be in your best interest based on your growth projections.

2. Feedblitz or FeedBurner via your blog. Both allow you to build a list of readers who are requesting to receive you posts as you blog. Every time you post on your blog those who have subscribed by way of the RSS feed will get your post delivered into their email inbox.

3. Friends on Facebook. Building a friend's list is a great idea but not if all you are going to do is market to them. For everyone to get the most value you need to be a “real” personality on Facebook. However, be aware that not everyone is who they say they are. Use discretion with how much information you share.

4. Followers on Twitter. Some people swear by Twitter while others think it is a complete waste of time. If you are only posting promotional information you are not creating value for others. Plan out your tweets to create the most value. You can use something like HootSuite to schedule out your tweets. This way you spend a few minutes posting tweets that will show up throughout the day rather than all at once.

5. Connections on LinkedIn. I really like LinkedIn due to the quality of professional relationships I can build. The key to success is to post high value information. There are some people who are doing no more than promoting their products and services. This is NOT the way to get the most out of LinkedIn. Contribute to conversations; post information you find from other experts that would be of interest to group members, post questions, and always think in terms of how to build relationships.

6. Subscribers on YouTube. The more quality videos you post the more subscribers you will get. Make sure to include keywords in the title of your video and throughout the description. This makes it easier for people who are interested in your content to find you.

7. Article marketing. This is one of the most effective ways to build your expert status as well as your opt in subscriber list. At the end of your article include a resource box that has some type of high value giveaway. When giving information away think in terms of going above and beyond expectations.

These are only a few of the many ways you can build a following of people who enjoy, and look forward to, your information.

When you're viewed as a viable resource people will visit your blog and website. Make sure you have a way for them to subscribe to something when they do stop by your blog and website.

However, in order to build a strong following you have to go above and beyond the norm. In years past it was a lot easier to get people to subscribe to something than it is today.

Nowadays your information has to be stellar from the start.

The challenge many people have is they are so fearful of giving away content thinkng that if they give stuff away people won't have a need to buy their information. The opposite is true. When you provide incredible free content people are more inclined to buy from you when you have offers.

But again, your information has to be stellar. Take my 3 part video series – How to Make Money with Teleseminars. This is something I could easily charge for, but I prefer to give it away. Regardless of whether someone invests in my other information or not they have received incredible value from the complimentary information.

Want to see what I mean? Why not subscribe  to the FREE Video Series? Not only will you receive incredible information you can also see what I mean by stellar information. Click here to subscribe.

Not sure what to give away? Here are a few recommendations.

  • Video series
  • MP3 files
  • eReports
  • eBooks
  • Teleseminars
  • Webinars

It's amazing how stingy people are with their free information. They seem to think somehow people will magically find them, join their list and suddenly sales appear. It doesn't happen this way at all.

The fact is, those who are doing great online are those who are constantly providing great information. Free information.

What is your standard practice? Do you constantly offer great information to your market or are you still thinking about that first freebie you will offer?

If you're still thinking about what to give away isn't it time to get off the dime and put something to market? I daresay it is.

What do you do to build your list? What is the most effective method you have used?

Why not share this with others by retweeting and forwarding it to your FB friends, LinkedIn connections and others who would benefit?

5 Simple Steps to Becoming a Successful Author

According to a 2002 article in the New York Times by Joseph Epstein, author of over a dozen books, 81 percent of the adult population of America dreams of writing a book. “Beyond the obvious motivation for wanting to write a book – hoping to win fame or fortune – my guess is that many people who feel they have a book ”in them” doubtless see writing it as a way of establishing their own significance,” comments Epstein.

Sadly, most will never get their book completed. The great majority won't even begin writing, and for those who start, the process is sporadic at best. And there are those who spend years and years just getting their first draft done. I have met some “authors” who have been working on their books for ten years.  Ouch!

The following five points will help you to achieve your dream of becoming a successful author.

1. Develop the right mindset

What this means is you have to deal with your own personal demons. The demons can show up in any number of ways; negative self talk, lack of confidence in your writing, surrounding yourself with nay-sayers, and habits that do not serve you.

Rather, you need to surround yourself with possibility thinkers as well as other authors who are succeeding. In addition, read and listen to information that keeps you in the right state of mind.

2. Write a book readers want to read

It's great to want to write but is what you write of interest to the reader? A great way to see what is popular is notice what books are making it to the top of the Amazon.com and B&N.com charts. This will indicate trends and popular themes.

3. Create a buzz before the book is done

Marketing your book needs to start BEFORE the book is done. You can do this through blogging, article writing, interviews, guest blogging and posting in your social networks. There are countless ways to market and create a buzz. All you need is your imagination and a willingness to do it.

4. Build an opt in subscriber list

You would be amazed at how many books can be sold by way of an opt in subscriber list. The key is to constantly build your list. You do this by having something of value people are willing to give their name and email address in exchange for; a report, an MP3, a video, a lesson from a course you teach, or any number of items that would be of interest to your market.

5. Guest blog about your book

Many blog owners are in desperate need of great content. Search out bloggers whose readers would be likely candidates to buy your book. The easiest way to secure guest blogging opportunities is to have great content on your blog. This takes the “unknown” factor out of the equation for those who may be interested in having you blog for them.

Here's a bonus tip; realize it all takes time. The greatest challenge we face in our world of instant gratification is people want what they want right now.  The fact is, success takes time, commitment, vision and persistence.

Writing a book is one of the most powerful ways you can establish your expert status, attract more clients, and garner media attention.

Another fact is, you're going to need to learn a few new skills. Authors need to know how to build a platform, ace a media interview, sell books, and avoid a bunch of pitfalls that can costs time and money.

The challenge can be to know where to gain the right insights and information. One person who is committed to helping authors grow and succeed is my friend and colleague, Lynne Klippel.

Lynne has brought together an amazing group of teaches for a very special and unique teaching experience.  Lynne has worked with authors from around the globe who have gone from unknowns to bestsellers faster than they dreamed possible.

Click here to learn more and register.

If you are serious about becoming a successful author, Lynne's event
is your golden ticket! Check it out.