Archives for August 2011

Membership programs – Which software to use to keep costs down

Membership programs are all the rage. But to get the most out of your membership programs you need to take certain steps. With membership programs you can learn how to make passive income. Passive income gives you the freedom to be very creative in your business. With membership programs you create smart passive income.

In this membership programs video you will learn which software programs you do and don't need for your membership programs.


To get your FREE membership in Membership Sites Fast and receive 10 videos immediately go to www.membershipsitesfast.com

Publish an Amazon Kindle eBook Today

Recently I ran a 99 cent experiment on Kindle to see if the pricing makes a difference. In some cases it does. In other cases it doesn't.

Before you can find out for yourself you need to have a Kindle eBook to sell.

Kindle books are all the rage but many people have no idea where to begin to create one.

Someone who does know is Daniel Hall. Daniel is the go to person when it comes to Kindle ebook development.

On Tuesday, August 30th I am hosting Daniel on a webinar Publish an Amazon Kindle eBook Today

Complete Step-By-Step Instructions

Join us for this event on Tuesday, August 30th @ 2pm Pacific (5pm Eastern, 4pm Central, 3pm Mountain)
which I am hosting with my friend Daniel Hall.

Reserve your Webinar seat now at: http://realfastbook.com/kathleenweb.html

To maximize profits your content should be published in as many different formats as possible including on Amazon's Kindle.

In this webinar event we will show you EVERYTHING you need to get international distribution for your content as an ebook on Amazon's Kindle.

And here's the kicker… you can publish on Kindle without spending a dime to do it!

Why is this so important? Find out by clicking here

You will also find out how I managed to take my Kindle ebook (yes I learned from Daniel's method how to get my first Kindle done) to #1 in a few categories with no cost whatsoever.Read more on this and be sure to register for Daniel's webinar right away. We have limited seating and they will go fast.

http://www.kathleengage.com/2011/07/kindle-experiment.html

Membership programs – one of the best ways to build your list and revenues

“Work smarter, not harder.” Most everyone has heard this, but not many people do it.

When it comes to the world of online marketing one of the best ways to do this is through strategic partnerships aka affiliate partnerships.

Today I am at the NAMS conference – Niche Affiliate Marketing Systems

NAMS is by far one of the best places for every level of experience in the world of affiliate marketing and sales. The brainchild of David Perdew, NAMS is one of the best learning experiences anyone serious about getting on the fast track of the affiliate mindset can go through.

My breakout session today is on How To Build a Six Figure a Year Sustainable Business with Continuity Programs. As in virtually any aspect of information marketing, finding the right affiliates to promote your continuity programs is a very smart thing to do.

The short video above will explain more.

What is your experience with positive affiliate partnerships? Comments welcome.

Retweets and posting this on your Facebook wall is appreciated.

Membership programs – $20 a day equates to thousands a year

Did you know if you sold only $20 a day in information products that's over $7000 a year in added revenue? Amazing isn't it?

One of the best ways to generate ongoing revenues is with membership programs.  Watch this short video to see how little it takes to add tens of thousands to your bottom line.

Want to get more tips on membership programs? Join Membership Sites Fast absolutely FREE. Click here.

I have a confession to make

Two days ago one of our horses took ill. It was so bad Maraya was rushed to ICU for horses. We honestly didn't know if she would make it through the next 24 hours.

You can well imagine the worry about Maraya. Add to that the unexpected hospital and vet bill. The deposit alone to begin her treatment was $1,000. Knowing her care was of utmost importance I thought, “Hmmm, I wonder what I can do to generate a few thousand dollars FAST!”

This is not the first time I have been in a situation that created an unexpected expense. Nor is this the first time I was able to generate a boatload of money in a very short period of time to handle the unexpected.

 My confession is this. I took full advantage of positioning two of my information products to generate the  revenue stream to deal with the emergency. Why wouldn't I? Wouldn't you if you could?

Here's exactly what I did. I ran a super special on one of my bestselling reports, “How to Make Your First $100 Online.”

I wrote the first of three messages (this is #3) letting my subscribers and readers know about the special. Basically, it's a 2 for 1 deal. Buy Discover how to make your first $100 online and get Write, Publish and Market a book with no out of pocket expense! FREE.

From the minute I pressed “send” sales came in and have continued to do so. You see, it's a 48 hour sale. I posted information on my Facebook wall, tweeted, blogged, and sent out solo messages. Sales continued to pour in.

You can well imagine the relief to know the vet bill is more than covered, Maraya is doing much better. We hope to have her home in a day or two AND I once again had the opportunity to serve my market with high quality information products.

The reason I share this experience with you is I want you to know how my mind works around life and business. There are times we have our back against the wall. There are plenty of times we have to “think on our feet.”

This is when the foundation we have set is there to serve us (or not).

Life happens. This we know. Are you prepared for unexpected? Is your foundation set?

If yes, congratulations. If not, begin immediately. There's no reason to delay.

The fact is information products are a great way to be prepared for the expected and the unexpected.

I would love to introduce you to the easiest way to get started with information products with my bestselling report and MP3.

You can still take advantage of the 2 for 1 special until Wednesday, August 17th. Click here to access.

Not only will you get two incredibly content filled reports, you will get two MP3s and one learning guide.  Plus you're helping out with Maraya's care and allowing me to continue to serve you with high quality content.

Oh, one other thing. Maraya is not yet out of the woods. We need prayers if you are so inclined.

When you make your first $100 you cross the invisible line

We’ve all heard stories of people making boatloads of money online by selling information products. It's true! You can make boatloads of money with information products. However, in order to make the money you have to create the products.

Imagine what it would be like if you could make even an extra $20 a day from selling information products. That would be $600 a month and $7,200 a year. All by selling $20 a day of information products.

Now think about selling $50 a day. That's $1,500 a month; $18,000 a year.

What would you be able to do with an extra $18,000 a year?

The place to start is setting a goal of something that is doable and believable. Let's assume your goal is to make $100 with an information product. Once you make your first $100 the next $100 is much easier.

I remember making my first $50. I was bouncing off the walls. Wow! I just knew I had crossed an invisible line of abundance and I was right. I now make a great six figure a year income from information products.

The best part of all is the profit margin. Depending on how you have things set up you can have up to a 95% – 98% profit margin.

Information products include books, CDs, MP3s, white papers, teleseminars, webinars, Podcasts, etc.

There are ample benefits to creating low priced reports; freedom, ongoing revenues, choices you might otherwise not have.

Lots of consumers would rather pay for a fast solution to their problem than have to search around for the information (even if it’s free).

It doesn’t matter what topic, market or industry, information products are a great way to provide solutions to readers and generate great revenue with very little work; when you have the formula.

Want to learn exactly what to do? Check out http://www.streetsmartsmarketing.com/ReportProductDevelopment.htm

Through Wednesday, August 17th you will receive the full report and MP3 on How to Write, Publish and Market a Book with No Out of Pocket Expense absolutely FREE. To check out what this report contains go to http://streetsmartsmarketing.com/wpm.htm BUT DON'T BUY THIS REPORT. You will receive it free through Wednesday when you get Discover how to make your first $100 online with my easy to use system for Creating Money Making Reports!

Get both reports, MP3 files and a learning guide all for the price of one report.

Go to http://www.streetsmartsmarketing.com/ReportProductDevelopment.htm order your copy and you will receive the download link for the other report.

Membership Programs – Position your Expertise

One of the best ways to build a solid base for your membership program is with your expertise. When you have a solution to a problem people are more than willing to pay for it.

This video gives you solid insights into how to effectively position your expertise.

How do you position your expertise?

Retweets welcomed and encouraged. Remember to subscribe to this blog in the box to the upper right – Stay Connected

Membership programs – Enroll members fast!

Starting a membership program is one thing. Enrolling members is something completely different.

To fill your member funnel fast you can use any number of strategies; offer incentives, give a limited time offer and offer discounts.

A very powerful way to get members fast is to offer a trial period for an incredibly low investment. A $1 trial period is very popular. It makes the decision to join very easy.

The upside to this strategy is you do get members fast. The downside is retention can be very low unless your content is stellar and you communicate clearly how long the trial period lasts.

It usually goes like this; join for 7 days, 2 weeks, 1 month for X amount. When the trial period is near completion the member's credit card will be charged the full amount.

In order to avoid any confusion or frustration on the part of the new member you absolutely must let them know when their card is going to be charged the full amount. This avoids any frustration on their part if they did not fully read the specifics about charges when they joined.

Another strategy is a completely free membership. This allows you to showcase your expertise while providing great information to members.

To see what I mean join Membership Sites Fast membership program absolutely FREE. Go to www.membershipsitesfast.com

You will receive high content information as a member and pay absolutely nothing.

Feel free to retweet this post as well as post on your Facebook wall.

Be sure to subscribe to this blog in order to receive great content with no interruption in service. Simply put your email in the box to the right that reads – Stay Connected.

Blog Tours – A great way to generate a 3rd party endorsement

There's nothing better than a 3rd party endorsement. Most people think of a 3rd party endorsement as someone telling someone else how good you are at what you do.

A very underutilized 3rd party endorsement strategy is when you guest blogger. In essence, this is where the blog owner is telling their readers, “This person is someone I believe has something valuable to say.”
The fact is, if the blog owner doesn't think you're someone they want to introduce to their market you likely won't get opportunities to be their guest blogger.

There are ample opportunities available. You can blog for one blog owner once. You can blog more than once for the same blog owner or you can go all out and do a blog tour.

Here's a recent post of mine that appeared on the Women Speaker Association blog in which I was the featured blogger. Click here to read full post.

Yet another one is at Internet Home Business BlogClick here to read full post. Several experts were invited to contribute to the topic of How To Create Awesome Blog Content – Writing Tips From The Pros.

Each has a different focus based on the blog and topic.

As you begin pursuing guest blogging opportunities you may have to be the one to approach blog owners. When you build visibility online blog owners will approach you. The more content you have published online the more opportunities seem to magically appear.

What is a blog tour?
Blog tours became popular by authors who were seeking a more cost-effective way to get the word out about a book. In days past, a book tour for an author consisted of going from location to location to do readings, signings and hopefully sell a few books.

This has always been a very expensive way to promote books. For many authors, it has also been extremely ineffective.

Enter blogs. Somewhere along the lines someone got the idea that rather than simply writing for his or her own blog, why not do guest appearances?

What was a very mysterious activity as recently as only a few short years ago is now a very common practice. And rather than simply promoting books, a tour is now used for promoting a number of different things, such as live events, teleseminars, membership programs, information products and services.

A simple definition of a blog tour is a virtual tour where you stop at a number of blogs and post relevant information.

Participating in a blog tour has replaced the need to make “personal” appearances for many experts.

In the purest sense a blog tour is done over a specific period of time where the expert “visits” several blogs.

A blog owner hosts one stop of the tour unless, of course, the owner had several blogs on which you are posting. The best part of all is you can do a tour from literally anywhere in the world, as long as you have Internet access.

Some people prefer to do sporadic guest blogging rather than a structured blog tour. In essence, guest blogging is exactly as it sounds. You post on a blog as a guest. But, you must get the blog owner’s permission to do this type of posting.

Being a guest blogger is different from simply posting comments about other people’s posts. In essence you are the “star” blogger.

Benefits to blog tours and guest blogging
There are a number of fabulous benefits to either. You definitely increase your visibility and credibility. Both allow you to create a buzz about a book, event, or telseminar, to name just a few things.

Without a doubt, your writings will be viewed by new eyeballs. This is exactly what you want.

When done right, you are able to reach more of your target market. The reason you want to be clear on who your market is and who is reading the blog you are going to post on is for increased reach with the best market.

There’s no point in writing for blogs that are not viewed by those who are interested in what you have to say and offer.

Guest blogging opens up opportunities for potential joint venture relationships with the blog owner. What better way to get your foot in the door than to do a stellar job with your guest blog appearance?

Search engines love blogs, and, when you use the right keywords, you are creating incredible opportunities for better SEO.

In addition, you can increase your own opt-in subscribers, if you do have a link in your bio at the end of your post.

If you have not yet added guest blogging to your online marketing arsenal you need to ask yourself, “What's it going to take for me to do so?”

I guarantee you, it's by far one of the best marketing strategies around.