Archives for September 2011

Top Reasons a Mastermind Group Can Fail

Guest Expert Blog Post from Cathy Demers

Being in a mastermind group rocks! There’s no doubt that the collaboration, synergy and accountability that comes from gathering together with your peers in a mastermind group is powerful beyond measure. It is almost guaranteed to help you and your business grow in ways, and at a speed, you may not have thought possible.

Add to that, the fact that the vast majority of extremely successful business owners got that way with the help of a mastermind group, and it’s no wonder that right now people around the world are gathered together in mastermind groups – because they work!

Sadly, I’ve spoken to hundreds of people who have been in a mastermind group (or several) that failed. They were then were faced with the time-consuming task of finding or building another group, hanging in hoping to squeeze some tiny bit of value for their time, or giving up on having access to the power and support of a mastermind group altogether.

One of the most common reasons a mastermind group fails is because the group contains the wrong mix of people to start with. Unless someone has been designated the job of sifting through the credentials of people who are available to join, and ensure there is a good match for everyone in the group, it will start off on the wrong foot. Because that task requires time and effort, almost all mastermind groups are formed based on only a minimum of criteria: a potential team member is available and wants to join. Not a good start for a truly productive mastermind group.

The second most common reason a mastermind group fails is because the commitment of individual members of the group changes over time.  It’s inevitable that, for some of the members, their business goes in a different direction, life interferes, they no longer make the meetings a priority, or whatever. If this happens to more than one or two members of your group…you may soon find yourself spending time in meetings that would be better spent elsewhere.  When it comes to “masterminding” size does matter. Too big and the group is in effective…too small, or poorly attended, and you miss out on valuable information, support and collaboration.

While there are certainly more factors that lead to mastermind group failures, it’s important to mention another important one: a lack of leadership or structure. The symptoms of this appear in many forms but most notable are rambling conversations and stories that are off-task and unproductive, lack of accountability, control-freaks who hog the “mic” , helpers who support others but get little support for their own businesses, and participants who find they have to “put their elbows up” to get any attention at all. Such mastermind groups are doomed to fail.

So, what do to about it?

First, ensure that the mastermind group you join is a good match for you based on criteria that is important to you. Not geography (who lives within driving distance) or availability, but important criteria such as type of business and market, levels of business growth and experience, and similar challenges and motivation.

Second, join a mastermind group “system” where there is a steady supply of new members who are just as committed as you. Such a system should not only match you up with the best team members for you at the onset but if for any reason your group starts to fizzle or is no longer working for you, you can be placed in a new group without lifting a finger – so you can spend your precious time growing your business.

And third, you want your mastermind group to have some structure. Not so much that it stifles creativity, but enough to keep the group on track and highly productive. You don’t want to be stuck running each meeting and you want mastermind system where the groups have good guidance and an experienced facilitator to ensure everything runs smoothly and productively.

The power and synergy of a mastermind group is far too important to toss the baby out with the bathwater. Avoid these problems and join a mastermind group that rocks for you!

About Cathy Demers

To help small business owners everywhere find a great mastermind group, without any of the usual problems, Cathy has developed a very unique mastermind group system:  Business Mastermind Teams.com .  It’s like a dating service – but for small business owners!  Your “perfect” mastermind group is waiting for you now and now is good…very good.  www.BusinessMastermindTeams.com

Cathy also hosts the weekly business education series www.BusinessSuccessCafe.com. Only 20 minutes and free – it’s the perfect coffee break for busy business owners.

Can you make money as an affiliate?

Did you know there are thousands upon thousands of people make a great living from affiliate sales while they quietly live very abundant lives? This is because they really understand what affiliate marketing is all about.

Just this week I sent out over $5,000 to two of my affiliates. That's just this week.

A few weeks ago I sent out several thousand. Next week I will be sending out more. For every dollar I send out the same amount (sometimes more) goes to my bank account.

Why am I sharing this?

To let you know the power of affiliate marketing. Most everyone has heard about affiliate marketing but many people have no clue how truly lucrative it can be.

There are many reasons for this.

1.  Lack of knowledge

2.  Not knowing what product or service to sell

3.  Matching the product/service with the market

4.  Knowing who to trust to gain knowledge

There are many different types of affiliate marketers and there are plenty of different types of products and services experts like me offer to my market to sell as affiliates.

But where do you go to get the right information. One place is to the reputable experts. The optimal word is “reputable”. There is plenty of garbage out on the market teaching eager men and women how to do affiliate marketing, but the fact is, many of the people selling the information are not the most stellar.

Then you have folks like Lynn Terry, Willie Crawford, Mark Hendricks, Terry Dean and others of this caliber who are the real deal.

One person who is an absolute leader in the industry is David Perdew. I met David at Willie Crawford's 50th Birthday Bash.

Over lunch David told me about NAMS – Niche Affiliate Marketing Systems. His vision was to create an event that would be deemed as a “must attend” for all levels of experience for those who want to learn the truth about how to make great money online and as affiliates.

I was honored when David invited me to sit on the faculty and present at the upcoming conference.

Since that time, NAMS has grown in ways even David could not have imagined. Not only is it an event many people attend year after year, out if it has come the most incredible membership program around. And I do mean incredible.

 

 

90% off until Friday, September 30th
Something I didn't share about David is how much value he gives for every dollar someone invests in NAMS. Take the membership program.

You won't find the quality and quantity of information provided anywhere for the price. If you can I would love to know about it.

Here's where it gets really good. Until Friday David is giving a 90% discount on the monthly membership. You read right. 90%.

For only a few days more you can get the MyNAMS Premium Membership site for less than $10 per month – a 90% discount.

You see, that discount ends on Friday night at midnight ET. When it's done, it's done. At
12:01 a.m. Saturday a.m., that discount will be gone forever.

David is a man of his word and when he says it will be done, he means it.

So, I want to tell you two things:

  1. How to sign up…
  2. What you'll get inside…

How to sign up?

This is simple. Click here  and choose either the MyNAMS Monthly Membership or the MyNAMS Annual Membership. You'll see prices of $97 per month or $970 per year respectively.

Get the 90% discount by applying the coupon code:
MYNAMS90

The price will drop in the cart to $9.70 per month or $97 per year (annual gives you 2 months free).

What's inside the membership?

In just one month, they've loaded the site with awesome member-only content including:

  • more than 1250 video tutorials in the library
  • weekly live training sessions on Wednesday night at 8 p.m. ET
  • replays of the training sessions available to the members for the life of the membership
  • experience-level specific topics such as:
    • NAMS100: Technical setup, blog installation, affiliate marketing 101, keyword research
    • NAMS200: Introduction to traffic generation, Getting more backlinks, Beginning listbuilding, Creating squeeze pages
    • NAMS300: E-mail marketing mastery, Segmentation, Back-end strategies
    • NAMS400: We're still building material for this advanced level
  • new high-quality royalty free music to download each month and use for your personal use on any websites
  • At least one turn-key niche site each month to set up with articles and plug and play adsense
  • accountability groups in our private forum area specifically to help you accomplish the goals you set
  • article directory where you can submit your articles with your affiliate links embedded
  • website directory where you can submit your sites by popular category
  • your own personal blog with do-follow links so you can link back to your own blogs or websites with a quality backlink from us

And there's a lot more but you get the idea.

This is something you don't want to miss out on. Click here and choose either the MyNAMS Monthly Membership or the MyNAMS Annual Membership. You'll see prices of $97 per month
or $970 per year respectively.

Get the 90% discount by applying the coupon code:
MYNAMS90

The price will drop in the cart to $9.70 per month or $97 per year (annual gives you 2 months free).

P.S. When you sign up, you become an affiliate immediately. All you have to do is make 2 referrals and you've paid for your membership. And how sweet is that.

CLICK HERE to access your membership immediately. Be sure to use the coupon code: MYNAMS90

 

 

Learn book marketing from world’s leading experts

In the years I've been working with authors (and wanna be authors) there are some primary reasons they won't reach their greatest potential and impact as many readers as they possibly can.

1.  They never finish the book.
2.  They don't do all that's possible to learn how to market.
3.  They get information from the wrong place.
4.  They are not sure who the real experts are.

When I first became an author I had the same challenges. I won't even tell you how long I thought about writing a book before I finally did, but suffice it to say it was a LONG time.

Then there was knowing where to obtain the right information from the right experts. I asked myself, “How do I know if what I am learning is true? What do I do to market my books and make money? Who's the real deal?”

There were times I would get so frustrated feeling like there was some “secret club” of experts who guarded the information as if it was gold at Fort Knox.

Since writing my first book well over a decade ago information is much easier to obtain, but there's still the issue of who the real experts are. Those who have “been there, done that” and know what they are talking about?

Today I don't have to wonder. Because I've been in the industry for well over a decade most of my friends are published authors and many are experts who freely share their knowledge to help authors who want to sell boatloads of books.

They are people like Jill Lublin, Lynne Klippel, Connie Ragen Green, Brian Judd, Denise Wakeman, Felicia Slattery, Carolyn Howard-Johnson, Penny Sansevieri, Dana Lynn Smith and more.

Our friend and colleague, Dvorah Lansky brought all of us together to teach you how to effectively market and sell your books.  Each of us is a published author. Some many times over. Most are bestselling authors and make our living from our writing.

The best part of all is you can access lots of information from several of the experts I mentioned right now absolutely FREE. But… it will only be available for a limited time.

Here's what I want you to do. Click here to immediately gain access to several audio sessions about book marketing and begin learning right away.

You won't ever again be able to say you don't know where to get great information because it's available right now. Go ahead, take the action and learn from some of the world's best in the industry.

Click here now.

I promise you, you will be glad you did.

Why the chimney sweep is struggling and what this has to do with your business

It's amazing how many solopreneurs will repeatedly say how slow the economy is and yet not look at their part as to why they may not have as much business as they would like.

Case in point: There are two services I need that make my life easier and safer. One is the service of delivery of firewood for the winter.

The other is getting our chimney cleaned for the season. Not just the base but an actual sweeping of the entire chimney.

Last year we were extremely pleased with the gentleman we purchased our wood from and the gentleman who cleaned our chimney.

Prepared to make the same purchases this year with both these men we ran into one small problem – we don't have contact information for either.

It really is this simple
A simple phone call, postcard or email from these solopreneurs would have resulted in instant business. Rather, we will have to search them out.

Which leads to the question, “Is business slow because of the economy or due to lack of systems which include keeping in contact with customers?”

Granted, there are industries in which the economy has hit hard and heavy. Yet, there are plenty of entrepreneurs who would not be struggling if they had the good sense to keep in touch with their customers.

This is true for both offline and online businesses. If business is not where you want it to be is it really that the economy is slow or is it that you have not done everything in your power to acquire business?

Quit blaming others 
It's amazing how many solopreneurs are quick to blame outside circumstances for less than desirable revenues rather than look at their part in the situation.

A few days ago I was contacted by a gentleman I have purchased several products from over the last year. His email read, “Wanted to let you know I have XYZ. I know you have an interest in these. Are any of the products listed of interest?”

Within minutes I was sending him money for my product of choice.

Had he not contacted me he would not have made an immediate sale. A sale that resulted in a more profitable bottom-line.

Consider this; assuming your products and services are stellar, are you truly doing all you can to make sure your name is in front of your market? If you offer seasonal products or services are you making sure you contact customers before they need you to make sure you are first on their mind when it is time to purchase?

It's your responsibility
Do you have systems in place that assure you will minimize your risk of being among the countless other men and women who are saying, “The economy, it has to be the economy as to why my business is slow.”

The fact is, you have more control over your revenue than you think. Another fact is, you must be very honest about how much responsibility you are assuming in your success.

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No wonder most emails don’t get read!

Today I got a huge shock when a bunch of emails ended up in my inbox. Apparently, they had gotten stuck somewhere (that's my technical term for being on the server) and after many days of not receiving my usual number of emails, thousands began downloading within a very short period of time.

Knowing there wasn't much I could do but get to the task at hand I began the process of filtering through the good, the bad and the ugly.

Sad to say, the majority of the over 4,000 messages were either bad or really, really ugly.

Less than 3% were worth my while. The rest were blatant promotions for things I have very little (if any) interest in and out and out garbage.

Here's the deal, many of the promotional emails came from a small group of people. Not that promotional emails are bad, but when there's no substance to the information or you receive dozens in a matter of days from the same person, that's a problem.

Granted, the solution is to opt out, but until I had a boatload of emails arrive in very short order, I had no idea how bad it really is with some marketers.

My gosh. No wonder there is so much information overload and lots of emails don't get read today.

This got me thinking about what I send out. Do I ever go overboard with promotions? For some, I likely do. For some, one promotional message would be too much. For others, they are happy with the amount I do send.

If we are in the business of marketing we do need to send out promotional messages. But we also need to be cognicent of the fact that we absolutely must provide value to our market and not always try to sell, sell, sell.

Each of us needs to take stock of what we are doing.

  • Do we balance our marketing with high value?
  • Do we market at all or is there a fear we will upset someone with even one message?
  • Do we always think in terms of serving first, selling second?

Definitely questions worth considering.

How to Step Out of Your Business Comfort Zone

Guest Expert Blog Post from Ellen Britt

As an online entrepreneur, how many times have you heard the advice to step out of your comfort zone? On the surface, this sounds good, but what does this really mean? And how, exactly do you do it?

Stepping out of your comfort zone into unfamiliar business territory can be a good thing. But if you're not careful, you could be stepping right into trouble. As a business owner, you know you need to take action, but if a particular action is going to be detrimental to your business, then it's better to do nothing.

So how do you know which actions are the correct ones? A Buddhist precept states that only “right actions” that have value. I have a whole set of business decision-making criteria, but for right now let’s focus on five of the most critical. Whenever you are considering implementing a new idea in your business, subject it to the following 5 questions by asking yourself:

  • One – Will this idea leverage my strengths?
  • Two – Is this idea aligned with my business vision and mission?
  • Three – Will this idea generate fast cashflow?
  • Four – Is this idea is repeatable?
  • Five – Will this idea will help me progress toward my goals?

Let’s briefly look at each one of these criteria in a bit more detail:

1 – Leverages your strengths – Most entrepreneurs have no idea about what their true strengths are. They mistakenly think that strengths mean being good in a particular subject or having a specific skill, such as the ability to write good copy.

While specific skills can be important, they can also get in your way, as you believe you can do everything yourself. As a result, you are slow to get help and your business cannot grow as fast as you would like.

By strengths, I mean those qualities that come from a combination of your background, experience and personality. For example, one of my strengths is the ability to systhesize complex information from a variety of sources and simplify it for my clients and students.

One good way to get started on finding your strengths would be to get a copy of the book, Now Discover Your Strengths by Marcus Buckingham and Donald Clifton, which also has an online strengths-finder component. Caution: if you purchase the book used or get it from your local library, the unique one-time code you need to take the online assessment many have already been used.

(Another book on finding your strengths is Tom Rath’s Strengths Finder 2.0 but be warned: When you take the online component, you only get your top 5 strengths, while the other 29 remain hidden. This book is a sales hook for your complete strengths list ranked in order for a whopping $550!)

2. Aligned with your business vision and mission – An idea can be good…great in fact, but if it’s not aligned with the vision and mission of your business, you should have serious reservations about implementing it.

3. Generate fast cashflow – This one depends on where you are in your business. If you are just starting, and need to generate immediate cashflow, then this would be a priority. If you are in need of more stable, long-term income, then you might change the question to read “Will this idea generate long-term income?”

4. Repeatable – Listen, you are going to put in a certain amount of time, effort and perhaps money into any idea you choose to implement. Why not pick ideas that are repeatable instead of “one-shot wonders.” A idea that is repeatable is very likely to be easier to implement the second time around.

5. Progress toward your goals – If an idea, no matter how appealing, is going to sidetrack you on your way to your business goals, you should gently but firmly let it go. Sometimes this means saying “no” and disappointing colleagues who want you to become involved in a project.

Let’s face it: Ideas are seductive, especially when they are your own. Running your ideas through each of these five questions will help you keep on track and not get lost in chasing something that will ultimately prove unprofitable and time consuming.

And that, my friend, is definitely a good idea!

Award-winning Online Marketing Strategist and Amazon best-selling author Dr. Ellen Britt is the co-founder of Marketing Qi, helping savvy women entrepreneurs (and a few cool men!) develop the business strategies they need to get the success they want. Ellen specializes in mentoring her clients to see their businesses strategically and then guides them to combine the results with a custom, highly leveraged business model designed to produce immediate cash flow and continued profits. Grab her highly acclaimed “digital conversation” Zen and the Art of Email List Building, free for the asking at http://www.MarketingQi.com

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4 Easy (and effective) Ways to Market a Book

Not long ago I had dinner with a therapist from New York who wrote a book on behaviors that don't serve us.

When the subject of marketing his book came up he said he didn't know how to market and hadn't sold more than a handful of books. He had invested thousands of dollars to get the book published with little to show for his investment.

“I really thought the publisher would market it for me. But turns out their idea of marketing was sending out a press release and sending one email to a select group on their subscriber list.”

This is an all too common scenario. Many authors either self-publish  thinking the book will somehow gain traction and sell out or goes through a mid-tier publisher believing  the publisher will do all the marketing. The truth is almost every author learns the truth about marketing their book the hard way; by not selling books. The fact is you as an author have to take full responsibility for marketing your books.

By full responsibility it might mean you do the work yourself or you hire someone to do it for you. This too can lead to lots of frustration and very high investments.

Ask most authors what they know about marketing a book and they will likely tell you they have minimal knowledge.

Years ago, after successfully marketing my book, The Law of Achievement,  I realized how little most authors know about marketing. For many it is some mysterious activity only those initiated into the “secret club” of marketers knows how to do.

The fact is, virtually any author can learn how to market their book(s). And… they can do so without spending a fortune on their education or the marketing.

Here are a few simple things you can do to market and sell your books.

1.  Gain visibility in forums where your potential readers congregate. Get involved, share in discussions, network and build trust. If you are authentic about your involvement many people are likely to support your efforts of getting your book into the hands of many readers. If you are simply in a forum to sell, this becomes apparent very quickly and rather than people supporting your efforts they tend to get irritated.

2.  Blog on a regular basis. Gain a readership for your blog by providing high quality content. Again, as with forums, when you are authentic you tend to gain the trust of the readers.

3.  Host teleseminars on topics that are in line with the genre of your book. You can offer complimentary teleseminars that participants must register for. This allows you to build an opt-in subscriber list of potential buyers.

4.  Host a paid teleseminar where the price of admission is a book. You would need to set up a landing page where buyers would send in their receipt number as proof of purchase.

These are only four of dozens of ways to market and sell your books.

Want to learn more? Join me on Tuesday, September 20th,  for the first in a series of webinars on Secrets to Making Your Kindle Book a #1 Bestseller.

The information you will learn is applicable to more than Kindle books. The information can be used for traditional books, information products and various services.

To learn more and register go to http://www.kathleengagetrains.com/kindle-2

Only a few more spots left.

Do You Have a Social Marketing Plan? from featured guest blogger – Denise Wakeman

Something I have learned about serving my market is this; I don't have all the answers, but I do know where to find the answers. Although I know a ton about building a business online, I know there are colleagues who have expertise in areas that will definitely benefit my readers, customers, friends, and connections.

One such person is my friend and colleague, Denise Wakeman. A few days ago we had the opportunity to share time at Brendon Burchard's Experts Academy in San Jose, California. It was there I asked Denise to share information on social marketing. Without hesitation she agreed.

She is the first of many experts who will be a featured guest blogger for The Marketing Mindset. In the coming months you will hear other top experts.

Today, Denise Wakeman shares insights into the importance of having a social marketing plan.

 

 

Building a visible presence on the web takes not only consistent action, it also requires that you are constant…constant with your content production on all platforms.

You know, if somebody lands on a site that has not been updated in a few weeks or months, it's like going into a shop with no stuff on the shelves, dirt on the floor and broken windows.

In order to stay constant, what do you do? You need to start with a plan. If you're haphazard about your activity it shows. So here are a couple of things to think about when developing your plan:

What is your message?

Who do you serve?

What do you want them to know about you and your business?

Once you have those questions answered you create a schedule and plot out how you're going to educate, entertain, and engage your community with your content.

You need to schedule time for your blogging and social media activity. So get a calendar and mark off blogging and social marketing time every week. Set aside dates and times. Schedule two to threes times per week for posting on your blogs. The indisputable fact is, the more you post, the more traffic you'll get. Then also schedule time to read and comment on other blogs in your niche, so you stay up to date with what's going on in your industry.

So, what goes on your blog? What goes on Twitter? What goes on Facebook? This is where your editorial calendar comes in. Debbie Weil, in her presentation for Blogging Success Summit, pointed out lessons we can learn from Whole Foods about how they organize their content:

  • Twitter for real time alerts
  • Facebook for less time sensitive news
  • Blog for longer, evergreen content

From my perspective, the information that goes on your blog is the deeper, more intimate content that enables your reader to really get to know you, what you stand for and how you serve them.

I often hear people always are talking about time — that they don't have enough time to do all this blogging and social media stuff. And yes, if you want to build a powerful, visible presence on the Web, there are many things that you need to do. But if you plan it out, you and your team can get it done without it taking up your entire day.

Visibility-plan

Start with a half an hour day. Three days a week, write blog posts. Two days a week read articles on other sites and repurpose blog posts into other formats so you can leverage your content on other platforms. Automate what you can and what makes sense to save time.

The bottom line…you've got to have a plan for your content so you stay consistent and constant and can be found by your ideal client.

Recently I did a search for “editorial calendars.” Here are a few sites that offer free calendar templates you can download – take your pick:

2011 Blogging Calendar and Planner

Save Time & Stress – Blog Editorial Calendar Template

Don't Miss a Post – Create an Editorial Calendar for Your Blog

An Editorial Calendar for You (and Your Sanity)

About The Marketing Mindset featured expert. Denise Wakeman is an online visibility expert. The focus of her work is helping you boost your online visibility by making sure the pieces are in place and creating a strategy with you to make sure you’re not spinning your wheels and your systems are working for you instead of against you. You can access more of Denise's information at http://denisewakeman.com/

How’s your back-end?

One of my favorite shows is – America's Got Talent. I really enjoy watching raw talent come up from the ranks.

There's great talent and there's… well, let's just say, less than great. Week after week acts are eliminated until one stands victorious as the winner.

The mere fact that a singer, dancer, magician, or any act makes it to the top ten is against the odds.

Even if elimination happens along the way contestants build a fan base due to all the visibility. What I find most amazing is how often the opportunity to build an online fan base is missed due to a few missed steps.

Oh no! She's not prepared

Tonight I saw a posting on Facebook from one of my favorites, Lys Agnès. The posting announced her new website. I anticipated a well developed site and was disappointed to find very little information with the final line of about six reading, “Stay tuned for updates to this site.”

I was saddened to see this. After all, Lys had visibility in front of millions of people over the last few months. Too bad she had not been advised on the importance of having her “backend” in place and ready to receive visitors.

Lys is not alone nor unique with this. Countless individuals miss incredible opportunities because they have not set up the right infrastructure for their marketing efforts.

About a year ago a contestant on The Shark Tank had a really unique product she was seeking funding for. I was so intrigued by what she created I hopped over to her website and found very little information and almost every link was dead. Whoa!!!! Another poorly developed backend.

Then you have someone like Jackie Evancho. Her website is definitely set up to optimize her fan base and online presence. http://www.jackieevancho.com/

The questions that beg to be answered are:

How's your back-end?

  • Is your blog and website set up to receive visitors?
  • Do you have a way for people to access something of extremely high value in trade for their name and email address?
  • Do you have more than one way for them to do this?
  • Do you have your product offerings visible?
  • Do you have information that establishes your credibility and expert status?
  • Do you have a plan for follow up with those who want you to hear from you?

If you can't answer a resounding YES! to each and every one of these questions, you have work to do. And fast!

Anyone who knows me knows I am a stickler about consistent marketing to grow a business. However, before you begin extremely proactive marketing you absolutely must have your foundation in place.

Don't be counted among the casualties of those who had a great shot at building an online following but may have missed the mark. Stand among the winners!

What's your favorite way to prepare and optimize your back-end?

 

 

 

 

Are you really holding yourself accountable for your success?

I returned home yesterday after 4 days of intensive training at Experts Academy with Brendon Burchard. By intensive I'm talking 12 – 14 hours of non-stop learning, networking, and brainstorming for three of the four days. The final day was only 8 hours and it literally flew by.

For over 9 hours I drove from San Jose, California to Oregon. I love a long drive after an intense learning experience. I have time to assimilate what I experienced.

If you know who Brendon is you know the guy's a genius. His whole platform is to serve one's market and make a GREAT living in the process.

What has changed?
In the time I have been a member of his private mastermind group (5 months) I have noticed some significant shifts in myself and my business. My focus has increased (it was already great compared to many entrepreneurs and now it's even better), my revenues have increased and I am loving what I do even more.

The thing I love the most is really serving you with great information much of which I give away. I love sharing and my commitment to my market is to help as many people as I can.

In the last few months I have met some amazing men and women who are also involved in the mastermind group. They too are experiencing amazing shifts. As we've shared with each other what the greatest contributors to the changes are it boils down to a few things.

1. Committing to the change.

2. Making a financial investment to learn from the best.

3. Taking action each and every day.

4. Letting go of the activities that eat up time in the day.

5. Hanging out with those who also want massive change.

6. Willingness to work (and work hard) for what we want.

What are you willing to do?
It's amazing how many people want a change in their business but they are making no change in their day to day activity. Their day goes something like this; turn on their computer, check their emails, play around in social networks, get distracted, check their emails again, go back into social networks, talk about how slow the economy still is and then wonder where the day went.

The fact is, if you want to take your business to the next level you MUST make changes.  All of us have to do this.

Is it different for you?
Every day I get emails from people who are still saying how tough it is to make money in their business. When I ask them what they are doing differently than a month, two months, three months ago they don't have an answer. If you want change you BETTER change what you are doing. There's no beating around the bush on this.

Here are a few things you can do that will significantly impact your bottom line.

1. Quit reading all your emails first thing in the morning. Your mornings need to be used for monetizing your business.

2. Organize your office for the highest level of productivity. If this means cleaning out your work area then do it.

3. Let go (and I mean really let go) of the day to day activities that are not producing results for you. This might mean reducing the amount of time you spend in social networks. Social networks are great … to a point. Often they are a huge time waster and do not contribute to your bottom line.

4. Surround yourself with high achievers. This likely means you need to join a mastermind group, take stock of how much time you spend during your workday having nonproductive conversations with those who continue to want to talk about how slow things are, and raise your own performance bar.

These are only a handful of recommendations. The fact is, there is so much business available for virtually everyone. I know there are those who will say, “But Kathleen, things are slow for me.”

I don't discount this fact. What I do ask you is this…

  • How productive are you really being in your day?
  • Who are you hanging out with (both in person and in cyberspace)?
  • How much time are you using to really monetize your business?
  • How much time are you using to look at the latest funny video on YouTube that is an incredible time waster?
  • What are you willing to do differently to achieve the outcomes you desire?

Believe me, if I didn't make a conscious effort each and every day to continue to build a lifestyle business, I would be singing the, “Business is slow, you just don't understand” melody.

Rather, I look for every conceivable way to move to the next level while continuing to serve my market fully. Do you?

Take a look at this short video I created on how to be more productive in your day. This is a strategy I learned from Brendon and one of the main contribution factors to why things have shifted so dramatically for me.

What is your experience with this type of change? Have you consciously focused on what you need to do differently to achieve better outcomes? Sharing of best practices welcome.