Archives for November 2011

Discover one way to use blogs to market and sell more books

Those who make great money online are those who continually seek opportunities to position their expertise.

An excellent way to do this is with blog tours and guest blogging.

What is a blog tour?

Blog tours became popular by authors who were seeking a more cost effective way to get the word out about a book. In days past a book tour for an author consisted of going from location to location to do readings, signings and hopefully sell a few books.

This has always been a very expensive way to promote books. For many authors it has also been extremely ineffective.

Enter blogs. Somewhere along the lines someone got the idea that rather than simply writing for their own blog, why not do guest appearances.

What was a very mysterious activity as recently as only a few short years ago is now a very common practice. And rather than simply promote books, a tour is now used for promoting a number of different things such as live events, teleseminars, information products and services.

A simple definition of a blog tour is a virtual tour where you stop at a number of blogs and post relevant information.

Participating in a blog tour has replaced the need to make “personal” appearances for many experts.

In the purest sense a blog tour is done over a specific period of time where the expert “visits” several blogs.

A blog owner hosts one stop of the tour unless of course, they have several blogs you are posting on. The best part of all is you can do a tour from literally anywhere in the world as long as you have Internet access.

Some people prefer to do sporadic guest blogging rather than a structured blog tour. In essence guest blogging is exactly as it sounds. You post on a blog as a guest. But, you must get the blog owner’s permission to do this type of posting.

Being a guest blogger is different than simply posting comments about other people’s posts. In essence you are the “star” blogger.

In this lesson you will learn what you can do to make your star shine each and every blog you are a guest of.

Benefits to blog tours and guest blogging

There are a number of fabulous benefits to either. You definitely increase your visibility and credibility. Both allow you to create a buzz about a book, event, or telseminar to name just a few things.

Without a doubt your writings will be viewed by new eyeballs. This is exactly what you want.

When done right, you are able to reach more of your target market. The reason you want to be clear on who your market is and who is reading the blog you are going to post on is for increased reach with the best market.

There’s no point in writing for blogs that are not viewed by those who are interested in what you have to say and offer.

Guest blogging opens up opportunities for potential joint venture relationships with the blog owner. What better way to get your foot in the door than to do a stellar job with your guest blog appearance?

Search engines love blogs and when you use the right keywords you are creating incredible opportunities for better SEO.

In addition, you can increase your own opt in subscribers if you do have a link in your bio at the end of your post.

Want to learn more about Blog Tours? Check out what Dvorah Lansky has put together. Click here for 7 Tips for Maximizing Your Blog Tour.




5 Strategies to Get Interviewed as an Expert on the Radio

By Dr. Vrunda Davé, Founder of The Soul Entrepreneur at

Are you perceived as an expert in your field? When your clients think about the problems they need help with, are you the go-to expert, the clear solution to their most pressing issues? If you’re not, then you need to start positioning yourself in the marketplace as the expert that you are. There is no better way to be seen as an expert and to get your mission out in a big way and reach more people than through the media.

Radio, in particular, has become an even more powerful medium with the creation of You can pitch yourself as an expert guest on the am/fm airwaves or on the internet.  As a result, there are hundreds of shows looking for fresh content from experts like you to present to their audience. Don’t wait to be invited as a guest. Follow these simple 5 steps and be proactive in getting your products and services in front of larger audiences of your ideal prospects and customers:

Take some time to sit, get clarity on, and write down:

  1. Who you are.
  2. Who you help.
  3. What are your clients’ 5 biggest problems.
  4. How your products/services are the solution to those problems.

This list will be crucial in developing the other steps of your media strategy. The media   will not be interested in you if you are vague in terms of what you do and who you specifically help. They want experts and specialists in specific fields, not generalists who use clichéd terminology and have no clear client base.

1. Write a 200 word biography based on your expert story.

How did you become an expert at what you do? What challenges did you face and overcome? Make it interesting and alluring to the reader so they want to hear more. How have you succeeded? What results do your clients get from working with you or buying your products? What is your greater mission?

2. Write a 1 page pitch based on your target market’s 5 biggest problems and your solutions.

Take your list from Step #1 and create your radio pitch from it. In one sentence, identify the problem and state the solution. Keep it concise and brief. You can give more information in the actual interview.

Be innovative in your solutions to your market’s biggest problems. Be contrarian to the status quo. Be honest in ways that others are not willing to be. That will make you stand out from the crowd and you will be perceived as a fascinating guest expert on any show.

3. Identify radio shows whose audience is your target market and pitch yourself as an ideal guest who beings a lot of value to that audience.

Utilize both networking and internet searches to identify radio shows and hosts who specifically speak to your target market. Email them your pitch and call to follow-up. Show them how much value you bring to their audience. Focus on how you can help their audience by giving them valuable information. DO NOT be disappointed or give up if they say no to you. Just say, “next” and move on quickly to the next show/host on your list. Be persistent and consistent and you will see results quickly!

4. Register yourself on site such as and so that the media knows that you are an expert who is available to give value to their audience. The media is looking for experts just like you! Go out there and make it easy for them to find you!

Dr. Vrunda Davé, Small Biz Marketing & Implementation Expert, mentors big vision women entrepreneurs to build highly profitable businesses around their passion, expertise, and life’s purpose.

Dr. Davé has been featured on various radio shows and has an upcoming segment on KCAL 9 and PAX/Ion TV networks. Visit to receive your complimentary Business Breakthrough Kit for Entrepreneurs which includes: 1) The Guide to Thrive E-Book 2) “Get More Clients, NOW” Video Training 3) Free Subscription to The Dart – Small Biz Success Program.

Edutainment marketing – a must do in today’s noisy environment

Due to over stimulation from the Internet most people's attention span is shorter than ever. Grabbing and keeping the interest of your market can be a great challenge in today's noise infested environment.

How do you get through all the noise and clutter when it comes to marketing online?

Edutainment marketing. You read correctly – edutainment. This simply means you combine education with entertainment.

The more you can educate your market while entertaining them the better off you will be.

Avoid information overload. People tend to like “sound bites” of information. Be careful not to waste people's time with “fluff” information.

Here are five simple rules to get through the noise clutter.

1. Know who your market is

2. Understand what their greatest challenge or problem is

3. Target your message to address the greatest challenge

4. Be clear on your message

5. Use a variety of delivery methods including audio, visual and sense.

Above all make sure the information you provide your market is top shelf. Regardless of whether your information is free or fee you need to keep the end user's time in mind.

Never, ever waste someone's time with misleading information. Create information products that solve specific problems.

Not sure where to begin? Join me for a FREE webinar – Discover How to Build a Six Figure Business from the Ground Up.

Limited seating.


5 Things You DON’T Need to Start an Online Business

Featured expert – Terri Zwierzynski

There is a lot of misinformation out there about what you “have to have” to start up an online business, and a lot of unscrupulous internet marketers selling products, programs and tools promising easy riches with little effort. The truth is that; you don't need most of what they are selling. Here's the bottom line on how to save lots of time and money on what you DON'T need — and tips on what you really DO need to start your online business:

1. You DON'T need to start with a keyword-rich niche. That's putting the cart before the horse! If you pick your niche based solely on keyword research, you may be stuck trying to run a business that you don't really care much about. INSTEAD, choose the niche that you already know a lot about, can build credibility with and ignites your passion. It's likely to be; a niche that reflects strongly who you are and what you are good; — your past experiences, your stage in life, or that thing that friends are always coming to you about when they have questions. THEN find the keywords that people use to find information about that niche.

2.You DON'T need a turnkey ecommerce website. These can be expensive and often make promises of riches that just don't pan out. You also DON'T need to spend thousands of $$ to build your own website. INSTEAD, a WordPress blog installed on your own domain is a much easier and more flexible solution, and can be easily configured to look like a website with static pages as well as dynamic blog content. You can customize your blog with readily available blog themes, many for little or no cost. And you can add content with an easy-to-use interface that keeps you in control of your website — not your web designer. You'll also need a way to capture names and email addresses from people who visit your website, and a valuable freebie to entice them to subscribe.

There are many good autoresponders out there that can help you automate the subscriber capture process.

3. You DON'T need a fancy business name or logo. It's easy to get caught up in designing just the right acronym or beautifully-designed icon. I know people who have literally spent months on this instead of getting down to launching their business!

INSTEAD, stick with your own name, and invest in a good headshot for your website and social media sites. A strongly branded business name and image can come later. And spend your time developing great content for your website — articles, audio, video, etc.

4. You DON'T need to be incorporated. At least not yet; when you start making money is when you'll need the legal protection and tax benefits that being incorporated (or an LLC) can bring. INSTEAD, make sure you have the appropriate business licenses for your locale, and basic liability insurance for your business. Consult your Secretary of State or equivalent provincial government agency to see what you need.

5. You DON'T need a rigid blueprint startup program. If your business is going to be successful, you can't rely on a fill- in-the-blanks blueprint that hundreds of other people are following too. INSTEAD, invest in startup business coach, or a well- recommended program that includes individual help for your particular business situation. Ask your colleagues for referrals to trusted coaches and program leaders.

Good luck to you and your startup business!

Terri Z is The Solo-CEO: a self-employed internet marketing consultant to solo entrepreneurs, freelance writer, and grassroots promoter of the solo entrepreneur lifestyle. She runs, the resource website for solo entrepreneurs which attracts thousands of visitors monthly from over 100 countries on six continent.

3 Crucial Elements Every Money-Making Website MUST Have

It's easier than you think to transform your website from just a “pretty face” on the Internet to a money-making machine. Read on to discover the 3 crucial elements all money-making websites must have.

I'm about to make your life so much easier.

Putting up a money-making website can be as simple as 1, 2, 3 — just as long as you have these 3 crucial elements in place.

(And, if you don't have a website, I'm going to share just how easy it can be to get one up TOMORROW. Yes, it really can be that simple — so no more excuses about “I need to get my website finished before I can do X,Y,Z.”)

Let's get started.

1. Have a place for people to opt-in and download a special free gift from you. This can be as simple as a box located at the upper right-hand corner of the screen.

Why do you want to do this? Because having a list of prospects you can build a relationship with is crucial to your business success. People buy from people they know, like and trust. A website, no matter how extensive, is only going to take you so far. Relationships are built over time and through communication — which is why publishing a regular ezine can be such a great marketing tool.

Now, I want to point something else out — notice how I said “a special free gift” I did NOT say that opt-in box should say “subscribe to my ezine.” No one wants more email — what they DO want is solutions to their problems. If you give them trusted solutions to their problems, they WILL take the time to read your emails.

2. Post a photo of yourself. People want to do business with people. They want to build relationships with people. Why do you think major corporations pay big bucks for spokespeople? Sure part of it is benefiting from the spokesperson's credibility, but part of it is also putting a face on an otherwise “nameless, faceless” corporation.

Folks, this is where YOU have the upper hand from the corporations. You really CAN reach out and build relationships personally with your ideal clients. So proudly post your photo — you're a real person, let your ideal clients see you're a real person.

Now, I'd prefer a professionally shot photo if at all possible. And I would also prefer for all you ladies to get your hair and makeup done (yes, it's worth it). It really does make a difference to your professional image. However, if you're going to use that as a reason to not get your site up, then put up the best photo that you have RIGHT NOW.

What if your goal is to build a big business where people would be working with your team or your employees? Should you still put up a photo? Well, that depends on where you're at in your business development. If you're just starting out, it is easier to build momentum and get the ball rolling if you put yourself out there. If you're already established, you probably still do (because, remember, people do want to do business with people) but there will probably be other changes you'll need to make to your site so it's clear there's a team involved and not just you.

Bonus tip — you could use a video instead of a photo. Video is a great way to increase your conversions (i.e. turning prospects into paying customers or encouraging your visitors to give you their email address) but again — if you're going to use video has an excuse to not more forward, then just get a photo up.

3. Make it VERY clear what the next step should be if they want to move forward working with you. Now, I'm a big believer in getting the opt-in, so if you look on my home page you'll see I do encourage people to move forward by getting my free gifts. But I also give them very clear instructions on what they should do if they want to move forward as a paying customer.

Now, how do you get started if you don't have a website? Just put up one page that has your photo, a description of your free gift and a place for people to give you their name and email address. (This is also known as a squeeze page).

That's it. Yes it really CAN be that simple to get started.

Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a premiere direct response copywriting and marketing company that helps entrepreneurs attract more clients, sell more products and services and boost their business.  To grab your FREE “Ka-Ching! Business Kit” with a FREE CD visit


The #1 reason only a handful of online businesses will succeed

Do you ever wonder why some experts seamlessly grow their business while most struggle at every turn?

The fact is, those who continue to grow their businesses, client base and revenue stream do not settle for “business as usual.” Rather, they think in terms of how they can continue to serve their market at the highest level.

To do this they determine the main problems their market is having and focus on providing solutions to these problems in  the most efficient way possible.

No matter what industry you are in your clients (and perspective clients) are looking for solutions to their most pressing problems. Your job is to not only find the best solutions possible, it is to be the most obvious expert they turn to regardless of how many others offer a similar solution.

To do this you must stay on the leading edge and focus on how to stay “top of the mind” with your market.

Let's start with delivery of solutions. Today, more than ever, you are in a great position to be the “go to” expert for your clients.

However, you do need to take consider the following three areas.

  1. Identify the most urgent problems your market has.
  2. Evaluate the most effective solution
  3. Package the solution in both a time and cost efficient manner.

One of the best ways to do this is with information products. If you are not yet in the game of product development you need to be… and fast!

If you're not sure where to start the following list will give you some great ideas.

  • Teleseminars
  • Webinars
  • CDs
  • MP3s
  • Videos
  • Replays
  • Books
  • Reports
  • Whitepapers

Before delving into a major product development project think in terms of what is the simplest product to get to market quickly while fully serving your market.

A great place to begin is to answer the following:

  • What is my markets' greatest challenge?
  • What keeps my clients awake at night?
  • What information do I have that would fully benefit my clients?
  • How much time do I have to provide the solution?

Although these are great questions to ask you may still be uncertain of where to begin. I would love to share with you exactly where you can begin regardless of who your market is, what your level of expertise is and how long you have been in business.

Join me on December 7th for Build a Six Figure Business from the Ground Up. This is a FREE webinar. Click here to register.

Over the years I have developed dozens of information products that have generated hundreds of thousands of dollars year after year. I am going to teach you the fastest and easiest strategies so that you can start making money from your products right away. You can model these strategies in record time!

Very limited seating available so register immediately.  Click here to register immediately.


Is the Vacuum Law Working Against You?

Is the Vacuum Law Working Against You?
by Marnie L. Pehrson of

Are you finding that your time is getting filled with things that aren't moving you forward in your business?  Do you often attract people who want you to work on their projects, but you're not sure that those projects are an ideal fit? If so, the Vacuum Law could be working against you.

The vacuum law basically states that if you want something new to come into your life, you need to make room for it first. Knowing this law is a great way to bring good things into your life, but it can also attract a lot of clutter.

Let me explain with an example. A client called me for a consult the other day, and I believe her situation is typical of those with a message to share with the world. This client has a partially finished book and workbook around her core message. She's also developed a couple signature speeches to go with them. She's a busy mom of several children and put her goals on the shelf for the summer.

Lately, she's been opening up several stretches of time in her daily schedule where she can work on her business. She called me because she was wrestling with what to do with the people who kept coming to her wanting her to create web sites for them. Should she take on these projects? She has a desire to help people and knows how to build sites, but the thought of setting up and maintaining web sites feels lackluster.

Create the Space
As she explained her situation, she commented that she feels like she's lost her focus, that she's not sure what she's doing anymore or whether her message could even make a difference in the world. The more I listened, it became crystal clear that this talented lady had become a victim of the Vacuum Law.

This law works great for you when you're very clear about what you want. But it can work against you when you're fuzzy about your objectives. In my client's case, she had cleared time in her schedule, but wasn't certain what she would do with the available time.  She'd lost her focus and lost vision of her dream. Because she was unclear, people in her circle of influence sensed she had time and began trying to fill it with their stuff.

I had a good talk with her about her big dreams. We discussed whether she even wanted to build web sites for people. She didn't. Deep down, when the dust was cleared away, she wanted to finish her books and start getting her message out to the world so lives could be impacted for good.

What is Your Gift to the World?
Once she was clear on what she wanted, it became obvious that she could refer these people to web designers. With a little encouragement, she remembered that other people can build web sites, but her gift to the world is her story and her message. Only she can deliver it with power and influence.

I see this happen a lot with people. In our busy lives, we lose sight of our vision. When we do come around to having time to move forward on it, we are no longer clear about where we are going. It's then that the vacuum law kicks in. Nature hates a void. It wants to fill it, and so our tendency is to become busy with unimportant tasks or let other people fill our time.

If you think the vacuum law could be working against you instead of for you, ask yourself a few questions:

  •  Am I clear on my vision for my business?
  • Have I thought through the path to take me toward my dream?
  • What is the next step I should take toward it?

With this information in hand, you can plan your days and your schedule with a governing focus that will propel you forward toward your dream. Remember, always get clear on your direction before you create spaces in your schedule!

What about you? Have you had something similar happen to you? How did you (or are you) dealing with it?

About Marnie
Marnie Pehrson is a best-selling author, speaker, certified SimplyHealedTM practitioner, and online publicist who helps spiritually-minded entrepreneurs find their place in the world and deliver their messages online. She is the creator of the longest running content directory,, where you can promote your articles, press releases, information products, videos, audios and expertise. Marnie is also a wife and mother of 6 and the author of 21 fiction and nonfiction titles. If there's truth or talent to be highlighted, Marnie's your girl. Her mission is to help you live yours in practical effective ways.


3 Simple Steps to Making Money Online

If I could sum up making money online in 3 steps here are what they would be:

1.Know your market

2.Build a responsive opt in list

3.Create information products

Step One will be covered in this article.

This is a biggie. Anyone who is making money online has done this. And… they periodically evaluate where they are at. What is it?

You have to know who your market is and is not. You have to know who you want to do business with and who wants to do business with you.

And you must continually evaluate who your market is and is not.

You also have to know what motivates your market to take action. In most cases it boils down to four primary areas. They want to increase revenues, increase productivity, decrease costs or increase the quality of their personal or professional life.

The more you can pinpoint specifically what they want the easier your job in development and delivery of products and services becomes.

Without a clear understanding of your market and what you have to offer you may make some of the common mistakes inherent to running a business.

You may spend time targeting the wrong market for your overall objectives. You may come across as only interested in the sale rather than someone who is interested in the customer's needs. You may not be prepared when opportunity presents itself.

You might appear desperate by not being willing to let go of a potential or existing client when the fit is incompatible.

You may try to sell something too soon before establishing if your product or service offers the best solution for someone. You may prejudge a person's ability and potential to buy. Or you may compromise your core values because you have moved into a place of forcing rather than attracting business through the law of attraction.

When you are in alignment with your market, your values, your offerings and your message the process of growing your business becomes a flowing experience. This is not to say there is no effort involved. Quite the opposite. Yet, the effort becomes such that things begin to flow.

Opportunities seem to appear out of nowhere. You seem to be very lucky. The fact is, luck is when opportunity and preparedness meet. When you are prepared and opportunity shows up you will begin to feel as if luck is on your side.

Here's a very simple way you can begin to identify your market. If you don't have any customers yet, you can “profile” your ideal client. In a perfect world how would you describe the client?

If you do have clients the process is very, very simple. Identify your favorite client and “profile” them. From there, you have an idea of who you most enjoy doing business with and can begin the process of attracting more of this type of person.

What do you think you need to do to make money online? Comments welcome.

To access the FREE online course – 3 Simple Steps to Making Money Online click here.









Being Proactive Versus Reactive – Featured expert Ryan Eliason

I work with most of my clients to support them in becoming more proactive.

Most people spend the majority of their time being reactive.  They react to emails, phone calls, the needs of clients, co-workers, friends, children, significant others,  family members, deadlines, relationship breakdowns, technical challenges, and whatever life puts in front of their nose.  Most reactive activities are “Urgent and Important” or “Urgent and Not Important”.  Filling your days with reactive activities leaves little room for proactive activities that are typically “Important but Not Urgent”.

This reactive way of being is habitual for many people.  You might even take pride in how quickly and effectively you can react to the many things coming at you, putting out fires left and right.

It Could be Your Addiction
Being reactive can be an unconscious addiction.  In fact, it is very common and a high percentage of people are addicted to being reactive.  It’s exciting and challenging to respond to the unpredictable demands that come your way.  It gives you a subtle adrenaline rush.  You can actually become physically habituated to this bio-chemical rush that energizes you temporarily.  This can be a difficult habit to break, but it is well worth the effort.  In addition to making you less effective in general, this addiction can burn out your adrenal glands over time and lead to stress-related health problems.

If you don’t make time to be proactive, eventually you will have to make time to be reactive, and your life will eventually be dominated by reactive activities.  For example, if you don’t make time for health, eventually you will have to make time to react to being sick, and if you don’t make time to market your business, eventually you will have to scramble to get some clients before you go bankrupt.

While having the ability to react quickly and capably is a useful skill set to have, if you are not also cultivating a proactive skill set, you are not manifesting your full potential.

So what is a proactive skill set?  Proactive activities include things like goal setting, strategizing, and planning.  Being proactive also means sticking to your plan and not getting easily distracted, executing the actions you have intended.

Resist Temptation
Being proactive requires resisting the temptation to react to the many demands that life throws at you every day.  For example, you could be in the middle of updating your marketing plan (a proactive activity) when a little alert pops up in the corner of your screen telling you, you've got mail!  You tell yourself that you’ll just go and look to see who it’s from.  You look and find out it’s from your friend.  They’ve sent you a link to a short funny video.  You know this isn’t important right now, but you figure you’ll just take a quick moment and watch the video.  The video ends with a link to a web page for more information so you click on the link.  Fifteen minutes later you are still browsing the Internet.  You can’t even remember what it was you were working on before.

Perhaps your discipline is better than that and you wouldn’t allow yourself to be distracted by an amusing video from your friend.  However, imagine that the email is from your boss, reminding you of the report that is due tomorrow.  Would you drop everything you were doing and start working on the report, or would you continue working on the marketing plan, knowing that you have time scheduled to work on the report later?

What not to do
The most proactive approach would be to not even check your email at all while you are working on your marketing plan.  In fact, in the name of being more proactive, I suggest turning off any pop-up alerts you receive from your email or other software.  Work on your email in blocks of time instead of interspersed throughout the entire day.  When the phone rings, check the caller ID and decide if you are willing to allow the activity you are currently involved in to be interrupted by that particular person.  If not, let it go to voice mail.  If the call is from an unknown caller, don’t answer it.  Keep the door shut to your office at least part of the day if not the entire day.  Train the people who frequently interrupt you to make a list of things to talk to you about, and schedule a meeting with you to go over all of the topics at once.

Take charge.  Set new and stronger boundaries with yourself and with others that will allow you to be more proactive.  It feels good.  The breakthrough in productivity you will experience is even more satisfying than the adrenaline rush of being reactive.

There is an ideal balance between proactivity and reactivity, however this is not an exact science.  It is more of an art form and an ongoing balancing act.  However, if I had to guess, I would say that you are probably way out of balance on the side of being reactive.  In order to correct this, you may need to allow the pendulum to swing dramatically to the other side.  It may be helpful to be extremely proactive for a while in order for you to develop that skill set, break old habits, retrain your friends, family and co-workers, and experience the benefits.  There may be some negative consequences from this.  However, eventually you will adjust and find the ideal middle ground.

Ryan Eliason is a professional life and business coach with a proven track record of business success. His small business clients have frequently doubled or tripled their incomes, increased their positive impact, and simultaneously improved their lifestyles.  Download your FREE audio seminar and workbook on How To Have The Best Year of Your Business and Your Life.


Your business may suffer in 2012 if you don’t consider this…

This is the time of year many people begin thinking about the coming year. Often the focus is on how to build their business beyond where it currently stands.

Before you can grow your business you have to know your business. Actually, what you really need to know is where your greatest throughput is.

What this simply means is, “Where are you getting the greatest results for your time, money and efforts?”

To get the most out of 2012 evaluate 2011.

  • How did you use your time?
  • Were you as productive as possible as much as possible?
  • What were your greatest profit centers?
  • Which were your least profitable projects?

As we move closer to 2012 have you given thought to the necessary changes you need to make for the coming year?

A powerful question to consider is this, “What's one thing that I can do to improve productivity and increase profit margins?”

Based on your answer when will you begin?

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