Archives for February 2012

Video Pros and Cons – What’s your take?

Video can be a great way to market your products and services, but it can also be a huge waste of time.

I would love to get your feedback on video for marketing and learning.

Watch this short video to find out the pros and cons, how to do video for free and then leave your comments below.

Comments encouraged!

What’s the hook to sell your book?

Every book has what is called a hook. Most books have multiple hooks. Do you know what the hooks for your book are?

Check out this short video on how I found the hook for a book on organic eating in a book I recently received from the author.

 

I do NOT benefit from any sales of this book. So if you think I used this book as the example because I will benefit financially … wrong!

I used this book to show you how easy it actually is.

What do you do to find a hook for your book? Comments and insights welcome.

4 Ways to Market Your Books

Looking for simple to apply ways to market your books?

Check out my short video. Be sure to subscribe to my blog to receive regular updates.

Comments welcome and encouraged.

Selling books via YouTube

YouTube is a great way to gain visibility for your books. There are three things you need to know about using YouTube to get the most value for your time invested.

The six minute video explains this in detail.

 

5 Ways to Finish Your Book Faster

FREE Webinar

February 16th – 5 p.m. PST

Click here

The 3 Biggest Myths Authors Need to Shatter

Most people who want to sell lots of books dream of doing so in order to have a great impact on the world.

Unfortunately, the majority will never achieve their greatest potential. Why? Watch my 9 minute video where I explain the 3 Biggest Myths Authors Need to Shatter.

I cover the myths, 3 ways to market, and how to get the most out of one of the best book marketing strategies around.

5 Ways to Finish Your Book Faster

FREE Webinar

February 16th – 5 p.m. PST

 

Click Here

5 Traits for Your Success

I'm writing this on the plane home after a two day mastermind meeting with Brendon Burchard. To say it was amazing is an understatement.

There's so much we covered in the two day intensive including best practices with others in the group, what's on the horizon with online marketing, leadership, market trends, and mindset.

One particular process we worked on was our own personal success strategy. We were all asked to list five top traits we feel have contributed to something we succeeded at.

For me it is:

  • Vision
  • Commitment
  • Risk
  • Training
  • Focus

Whether it is success in my relationship, my business or my health, all five traits apply.

For example, in 2009 I was training for a marathon. After attending a Team in Training meeting I decided to commit to participate in the Portland marathon. I got very excited when I found out I could power walk rather than run. I was in.

Having never done long distance power walking prior to this I had no idea of what was in store. In hindsight the five traits definitely applied.

Vision – To really get my head and heart into this I had to see myself go through the process. The more I could hold the vision of being a marathoner the more of a reality it became. The vision aspect also includes seeing how this experience would benefit me in other areas.

Commitment – Without a solid commitment to the process there was no way I would have achieved what I did. Because of a very strong commitment I went from struggling with the first practice to almost daily power walks of anywhere from 4 – 15 miles or more.

Risk – I risked looking foolish, being ridiculed, having people say, “What's a 55 year old woman doing getting into marathon training for the first time in her life?” I was willing to risk my reputation and failure to explore this side of my character and physical stamina.

I also wanted to bust the myth that a middle aged woman couldn't do something this bold.  It's amazing how many people let misguided beliefs hold them back regardless of their age.

Training – We don't know what we don’t know. This certainly applied to my knowledge about participating in a marathon. Little did I know how much I would learn about proper form, nutrition, rest, recovery, clothing and shoes, hydration and all that goes with marathon training. The training was invaluable and taught me life skills I could apply to other areas.

Focus – Wow! Did I ever learn the importance of focus. Not only focus on the goal but focus each and every time I trained. Lack of focus can result in exhaustion and injury. I found this out all too well when for a brief moment I let my guard down, lost my focus and hit a pot hole. Within seconds of hearing (and feeling) my ankle snap I knew my dream of being in the marathon for that season was out of the question.

Although my dream was put on hold this doesn't mean it was gone forever. Just because I didn’t achieve my end result the first go round doesn't mean I won't again train for a marathon. It simply means there was a delay according to my original plan.

As a matter of fact, nearly three years later I am starting to once again train for a marathon. I am really excited to again have the vision of crossing the finish line with others who have a similar dream.

It's amazing how much farther ahead I am this time with my knowledge than the first time. Although I don't have a date or a location in mind I am beginning the process of taking frequent power walks. I am again evaluating my nutrition and all the other areas I need to focus on for a successful outcome.

As you think about something you have been successful at what five traits did you apply to achieve your outcome? Write those down.

Once you identify them you can apply them to virtually anything you are doing. I can look at my five traits and see how they definitely have applied to every single success I have achieved in my business. Whether it was developing a low priced product,, a mentoring course, or a full-fledged product launch, each took the following:

  • Vision
  • Commitment
  • Risk
  • Training
  • Focus

What it is you want to accomplish in your business? Do you want to develop your first product? Do you want to write a book? Do you want to do a video series?

Whatever it is, apply your five success traits. Really commit to applying them and you will definitely enjoy the fruits of your labor.

Post your traits in the comment box with a specific example of what you have succeeded at by applying them.

Answer Your Calling While Building a Successful Business

What's my purpose? What's my calling? Why can't I be more spiritual in my business?

Have you ever asked yourself these questions?

If you have, you are not alone. For a long time I asked myself these types of questions. The harder I searched for the answer the more elusive it became.

Then it all changed.

Today, I know what it feels like to be on the path; to answer the calling.

When you answer the calling you are able to use your unique talents and passion for a bigger purpose, to reach and help more people.

You ARE meant to do more and be more. It's time to stop playing small. You owe it to yourself and to your customers and clients to play BIG!

If you're not sure how to do this, read on. My friend and colleague, Melanie Benson Strick, is hosting a virtual series called Answering the Call Today.

Melanie, America's Leading Authority on Optimum Performance and a Big Idea Catalyst has handpicked twelve conscious entrepreneurs who will show you how to tap into your calling.

This is a unique tele-summit…

Melanie has gone beyond the traditional “tell me how to make money” and has asked each guest to share how they help people navigate through the evolution of who they are – and make good money and a big impact on the world in the process.

Join me now as my free guest: Click here to access.

Here's a quick snapshot of who is in the summit:

** Marcia Wieder, Founder of Dream University covering “A Dream for Your Soul”

** Barbara Stanny, author of Overcoming Under Earning, on “Sacred Success – The Journey to Affluence”

** Adam Urbanski, The Marketing Mentor on the “Overnight Guru Formula”

** Cynthia Kersey, best-selling author of Unstoppable on “Becoming an Unstoppable Force for Good”

** Robin Fisher Roffer of Big Fish Marketing on “How to Reinvent Yourself in 30 Days

Grab your free seat now.

Click here to register

** Liora Mendeloff, founder of the Women Speakers Association on “Being At The Forefront Of Creating A New Paradigm”

** Elyse Hope Killoran, founder of The Prosperity Game on “How to Unplug from the Old Paradigm Thinking to Access the New Game of Wealth”

** Drew Gerber, co-founder of PitchRate on “Passions into Profits: The Key to Writing The Book That Puts YOU on The Map”

** Lissa Boeles, the Soul-Mapper on “Way-Seeing For New Business Leadership”

** Arielle Ford, best-selling author of SoulMates on “Answering the Call to YOUR Soul Mate”

** Wendy Yellen, The Tsunami Maker on “How to Get Off Your Back and Out of Your Own Way….Now!!

** and the host of the series, Melanie Benson Strick, on “Thriving in The New Era: How to Create Ultimate Entrepreneurial Success On Your Terms”

What's being revealed is not just fluff or teasers – this is powerful, life-changing information that will help you profitably, and enthusiastically, bring your calling to the world – without wasted time, money and energy.

Click here to register for FREE

Grab your free seat today – especially since it starts on Tuesday, February 7th!

“See you” there…

P.S.  If you are concerned that you'll miss one of the calls or know that you don't have time to sit through all the expert's sessions right now, then rest assured once you enroll Melanie has promised she'll show you how to get access to the recordings.

P.P.S. I also just learned that 5% of any sales generated will be going to the Unstoppable Foundation to help sponsor a village of clean water and education for children in Africa. How cool is that!!!

Don’t be at the mercy of a web designer to grow your business

If I were to pick one of the major challenges most solopreneurs have in building their business it's knowing how to get their website/blog(s) up and running.

It really doesn't have to be a challenge at all. You have one of two choices to get going; you can hire someone or you can do it yourself.

Hiring someone may have new challenges – like budget. Imagine what it would be like if you could design your own sites time after time and not have to be at the mercy of a designer – one who may not have your best interest at heart.

If you're among the ranks of those who want to have complete control of your web design then the following article by my friend and colleague, Christina Hills, is a must read.

When you are getting your business online, obviously you need a website.

Get that done though, and quickly you’ll discover that you want more than just one website to run and promote your business.

When you are getting your business online, obviously you need a website.

Get that done though, and quickly you’ll discover that you want more than just one website to run and promote your business.

For the Website Creation Workshop, I have 5 websites I use:

1 – Opt in Site

2 – Sales Letter Site

3 – Main Site with a Blog

4 – Affiliate Area Site

5 – Membership Site

 Watch this video now and let me show you…

Instead of paying out a small 5-figure sum to a webmaster for all this (and then and waiting days, weeks or months even), you can do this yourself in matter of a few hours when you know how.

In the website Creation Workshop, I make it easy for you.

Watch this video today

Registration starts this coming Tuesday, February 7th. Mark your calendars!