Archives for April 2012

The #1 Reason Why Most Businesses Fail

Even today, in 2012, when everyone knows about the power of the internet and mobile, few companies truly leverage its power.

To tell you how much impact the Internet has on our daily lives, while I was in Hawaii last week, locals in remote areas were talking about Facebooking others. At the airport, young and old alike were emailing, using IPads, tweeting and watching videos on YouTube.

I saw two gentlemen in their 80's going through security and showing the gate agent their reservations on their mobile device.

The Internet is here to stay and is only going to become more prevalent.

Far too many business owners push the power of the ‘net waaaaaaaaaaaay down on their list and find themselves struggling to understand how to cultivate leads, sell products and services online, and establish a dominating position in their niche. If this sounds like you, you're not alone.

There seems to be a myth going 'round that it takes years and massive resources to learn today's top strategies, shortcuts, and tools to profit online. So, how long do you think it would take to get the information you need to capitalize on the incredible reach of the internet and mobile? A year? 6 months? 4 weeks?

How about 3 days?! Come join me, along with 28 of the world's leading experts including Jay Conrad Levinson, Larry Winget, Janet Bray Attwood, Armand Morin, Mike Filsaime, and many others as we take the stage in Chicago, June 8-10, to reveal countless, proven, no- and low-cost guerrilla marketing strategies for cultivating leads, dramatically increasing conversion rates, and generating immediate and long-term cash flow.

This event is unlike any other conference. No fluff, no theory, just hundreds of hard-core ideas and tactics that can be immediately applied to your business as taught by those on the forefront of what works, what doesn't and, most importantly, what's next. Come network with leading-edge entrepreneurs, next-generation business icons, and leave with a solid understanding of exactly HOW TO:

– Leverage social media and mobile marketing to propel your business forward.

– Build a huge database of leads and clients.

– Massively increase your on- (and off-) line profits.

This is a must-attend event and tickets are ONLY $147 until May 15. However, VERY limited seating remains available. To reserve your seat, click here: Register for Internet Prophets

I'll be there on the main platform with the other wonderful experts. I'm also going to be networking and soaking up all the great information that will be shared.

Hope you'll join me.

The Truth about Building An Opt In Subscriber List

“I don’t have a list! What do I do?”

I have been asked this question countless times. My answer is always the same; start right where you are.

I’ve been making my living (and a great one at that) on the Internet for many years now. But it wasn’t always this way. There was a time when I made no money at all online.

The two primary reasons were no market reach and no subscribers. Today I have both. But each took time to build. I had to be willing to start where I was.

The challenge many people have is, rather than putting consistent effort into both market reach and building a list, they procrastinate.

Or they get sidetracked with activities that are not going to monetize their business. Building a successful business by way of the internet is a discipline. Don’t ever believe for a minute it is not. It takes work, commitment, dedication and focus. Anyone who tells you otherwise is likely not making money online. Simple as that.

One of the most important things you have to consistently do is build your list of people who are interested in you and your information. In the past we were somewhat limited in how we could do this. Today, there are countless ways to build a list.

1. A traditional opt-in subscriber list through 1SC, aWeber, Infusionsoft, Constant Contact, GetResponse or any number of providers. Keep the long-term in mind, as you begin to build your list. Some people look for all the free service providers. Free may not be in your best interest based on your growth projections.

2. Feedblitz or FeedBurner via your blog. Both allow you to build a list of readers who are requesting to receive your posts as you blog. Every time you post on your blog, those who have subscribed by way of the RSS feed will get your post delivered into their email inbox.

3. Friends on Facebook. Building a friend’s list is a great idea, but not if all you are going to do is market to them. For everyone to get the most value you need to be a “real” personality on Facebook. However, be aware that not everyone is who he or she says they are. Use discretion with how much information you share.

4. Followers on Twitter. Some people swear by Twitter while others think it is a complete waste of time. If you are only posting promotional information you are not creating value for others. Plan out your tweets to create the most value. You can use something like HootSuite to schedule out your tweets. This way you spend a few minutes posting tweets that will show up throughout the day rather than all at once.

5. Connections on LinkedIn. I really like LinkedIn due to the quality of professional relationships I can build. The key to success is to post high value information. There are some people who are doing no more than promoting their products and services. This is NOT the way to get the most out of LinkedIn. Contribute to conversations; post information you find from other experts that would be of interest to group members, post questions, and always think in terms of how to build relationships.

6. Subscribers on YouTube. The more quality videos you post, the more subscribers you will get. Make sure to include keywords in the title of your video and throughout the description. This makes it easier for people who are interested in your content to find you.

7. Article marketing. This is one of the most effective ways to build your expert status as well as your opt-in subscriber list. At the end of your article, include a resource box that has some type of high value giveaway. When giving information away, think in terms of going above and beyond expectations.

These are only a few of the many ways you can build a following of people who enjoy, and look forward to, your information.

When you’re viewed as a viable resource, people will visit your blog and website. Make sure you have a way for them to subscribe to something, when they do stop by your blog and website.

However, in order to build a strong following you have to go above and beyond the norm. In years past it was a lot easier to get people to subscribe to something than it is today.

Nowadays your information has to be stellar from the start.

The challenge many people have is they are so fearful of giving away content, thinking that if they give stuff away people won’t have a need to buy their information. The opposite is true. When you provide incredible free content, people are more inclined to buy from you when you have offers.

But again, your information has to be stellar. Take my 3-part video series – How to Build a Profitable Opt In Subscriber List. This is something I could easily charge for, but I prefer to give it away. Regardless of whether someone invests in my other information or not they have received incredible value from the complimentary information.

Want to see what I mean? Why not  subscribe for the free video series. Not only will you receive incredible information, you can also see what I mean by stellar information.  Click here to subscribe.

Not sure what to give away? Here are a few recommendations.

  • Video series
  • MP3 files
  • eReports
  • eBooks
  • Teleseminars
  • Webinars

It’s amazing how stingy people are with their free information. They seem to think somehow people will magically find them, join their list and suddenly sales appear. It doesn’t happen this way at all.

The fact is, those who are doing great online are those who are constantly providing great information. Free information.

What is your standard practice? Do you constantly offer great information to your market or are you still thinking about that first freebie you will offer?

If you’re still thinking about what to give away, isn’t it time to get off the dime and put something to market? I daresay it is.

What do you do to build your list? What is the most effective method you have used?

Why not share this with others by retweeting and forwarding it to your FB friends, LinkedIn connections and others who would benefit?

Get the FREE 3 Part Video Series  on how to build a profitable subscriber list. Click here. 

Why You Might Not Be Making Money Online and What to do About It

Why is it some people are incredibly successful at utilizing the power of the Internet in their marketing while others can’t seem to figure out the winning formula?

How often do entrepreneurs and salespeople look for that next magic formula to build their business and increase revenues, never quite making any of it work? Many people make it much more difficult to succeed than it need be, while others know exactly what to do… and they do it.

Ask anyone who has effectively integrated the use of the Internet into his or her overall marketing strategy and that person will tell you success in building your business, both online and off, is about systems. Simple as that.

Developing and utilizing systems is nothing new. Yet, the great search for the pot-of-gold at the end of the rainbow and getting-rich-quick continues.

The place you’ll find more gold than virtually anywhere else is in doing something many people just don’t find appealing. It is in developing and maintaining a solid database. Unfortunately, many people don’t find database management “sexy” enough. So they continually buy into that next “secret formula.”

Fact is, with a well-groomed database, you can increase your revenues and decrease your marketing costs. You can build customer relations and keep your name fresh in the minds of your market by keeping in touch. This establishes excellent position within your market.

Most people would be amazed at how simple it is to build an incredibly profitable database by applying a few simple strategies. Remember, simple is not always easy. It will take time, commitment and focus.

Bigger is not necessarily better when it comes to your database. Depending on your industry and what you sell, you may be well served to focus on the few dozen or few hundred who want to buy from you, rather than thousands who could care less about what you offer.

On the other hand, there will be situations where building a massive list is exactly what you need to do. Especially if you have a mass quantity of products you are selling at a very low price. Then you may want to go for the numbers.

Driving traffic to your site is an ongoing process, as is building and maintaining your database. If you are serious about using the Internet in your marketing, you need to lay the groundwork to optimize your opportunities.

– Develop a fully operational web site
– Have a way to capture contact information such as a sign-up form
– Give people a reason for leaving their contact information by way of an ethical bribe. This would include a free report or ebook, an article of interest to your target market or anything that is of benefit to the reader
– Develop a series of content-driven messages that address your customers’ needs
– Keep your name in front of your market consistently without being annoying
– Write and distribute articles to various online resources pertinent to your market
– Create a resource box containing your web address
– Do not make the articles a hard sell. Rather, provide information that positions you as a resource, before you are a vendor
– Develop a list of forums and discussion groups you can participate in
– Commit to the long-term.

By focusing on developing a solid database and providing incredible value to your market you can and will achieve success in your business. Guaranteed!

Get the FREE 3 Part Video Series on how to build a profitable subscriber list. Click here. 

 

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My horses, dogs and cats remind me of how this all came to be

I just finished my morning ritual of feeding all our critters. Between two dogs, two cats and three horses it’s a great way to start me day.

The morning feeding time never fails to remind me of how important certain tasks are to the very survival of each and every one of our companions.

Something I regularly do is stop long enough to really take what I am doing. Rather than absentmindedly tossing hay to the horses, filling the dogs bowls with their favorite food and opening a can of cat food, I stop and reflect on how truly blessed I am to have created the lifestyle I have.

Some would say, You are so lucky to have what you have.”

Others would say, “I would never want so many animals depending on me.”

Still others could care less.

The fact is, this is the life I once only dreamed of. It’s definitely not extravagant by any stretch, but it is very, very abundant.

Not a day goes by that I don’t give thanks for the life I live. And not a day goes by that I am fully aware I enjoy the blessings I do because of the choices I have made.

One of the most important choices I made several years ago was to start my own business. Yet, what started out as a corporate training company where I would offer trainings, workshops and keynote presentations is now an Internet information products business.

It’s been an incredible journey and one that would not have been possible without some key components to move me along the way; most importantly the information to expand my knowledge base.

It never ceases to amaze me how many people desire the freedom an Internet based business can offer them but they are not willing to do what it takes.

Or, maybe they are willing to do what it takes but they just don’t know what to do.

Something that you absolutely must do is get the right information to move forward. One place to do  so is with NAMS membership.

My friend and colleague, David Perdew, has created the most comprehensive training information available anywhere for the price. For just a few dollars a month you can received training from some of the best in the industry.

Check it out. Currently, MyNAMS is $14.97 with the discount coupon MYNAMS85.

Click here to become a member.

It goes to $19.97 with a new coupon code on the 16th. David has loaded so much in there, that it’s obscene what members get for that price.

Click here to join now. And be sure to use the coupon code

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5 Simple Steps to Product Creation

If you're like most entrepreneurs you have a great deal of knowledge in various areas that position you as an expert.

Yet, you may not be generating the type of revenue that you really want, need or deserve.

Enter Product Creation. When you have various types of products you can offer to your market not only are you viewed as more of an expert, you can generate multiple streams of revenue.

This short video shows you the 5 steps to simple product creation.

To access the entire FREE 3-Part Video Training on Six Figure Product Creation CLICK HERE.

Surefire insights to become a Kindle Bestseller – Free

I love what I do. Not only do I live my passion I also “hang out” with some amazing online experts.

Recently, my friend and colleague, David Perdew, asked me to spill the beans on how any author can become a Kindle Bestseller in record time.

I was thrilled when David sent me the complete interview transcripts.

Best part of all is you get them absolutely free. You don't even have to opt in.

Just click here to gain immediate access to the FREE transcripts.

Would you do me a favor? After you read it come back to my blog and share with others what you found most beneficial about the information.