Archives for May 2012

Current Trends in the Digital Publishing World

Hi, my name is D’vorah Lansky and I am excited to share this blog post, on the topic of Digital Publishing, with you. I’d like to thank Kathleen for hosting me during this virtual tour, in honor of Digital Publishing Virtual Summit, where we feature 20 world-renowned book marketing experts.

Today I’ll be talking about current trends in the Digital Publishing world. Even authors who have a print version of their book will benefit greatly by also having their book available in digital format. Providing easy access to their books on eReaders will allow them to sell more books and reach more readers. Having content in audio and video format, opens up additional opportunities while providing consumers with content in their preferred format.

Think about your own learning style. Do you prefer to read, listen to content being read, or would you rather view a video, when you are learning or enjoying content? Why not make your content available in all three formats and appeal to a broader audience.

In addition to digital downloadable products, you can digitally produce audio CDs and video DVDs for your audience. Provide “on the go” products so that people can listen while they are doing something else or while they are away from their computers.

By providing products that you ship to your customers, you have the opportunity to build a relationship with them. When they receive your products through the mail, they are able to hold them in their hands, listen to your voice, and read any written material you’ve enclosed in the package. It is simple and affordable to create a CD from an audio file and a DVD from a video file. There are companies such as Kunaki.com and Vervante.com that will drop ship your products and charge you only a couple of dollars to do so.

The fastest way to create content is to produce an audio recording. This will allow you to capture your message, transcribe your audio, and create a wide variety of products from your recordings.

Here are just a few ideas:

  • Develop an eCourse on your topic
  • Create a group or private coaching program
  • Produce an audio or video
  • Provide a book study or book reading

Give thought to what message you’d like to share with your audience, and then think of at least two formats you can share that message in. For example, you can compose a blog post and then create an audio recording of the blog post to add a multimedia component to your message.

Enjoy this Digital Publishing Virtual Tour! May the gems gleaned aid you on your path as you share your message with audiences across the globe!

If you are interested in the topic of Digital Publishing, consider joining us for the Digital Publishing Virtual Summit! Check out this impressive group of world-renowned experts at: Digital Publishing Virtual Summit

D’vorah Lansky, M.Ed., has been marketing online and mentoring leaders since 1994. She is the bestselling author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online.

She is the producer of the annual Book Marketing Conference Online and this year’s Digital Publishing Virtual Summit, as well as the founder of the Book Marketing Alliance and the Book Marketing Made Easy Academy. D’vorah coaches and trains authors around the globe, in online book marketing practices.

Join us for the Digital Publishing Virtual Summit! Listen as 20 world-renowned experts share their wisdom.

Click here to register. It's FREE

 

 

 

Will these online trends impact you?

In  recent conversations with several colleagues I have noticed some important trends. There are misconceptions about what is happening and this short video is intended to clear things up.

What have you noticed lately? What are you doing about it? Comments encouraged and welcomed.

The downside of product creation

Recently, someone posted on my FB event wall that money isn't important; serving his market, donating to causes and impacting others is what drives him.

Most of the entrepreneurs I know feel the same way. I know I do. And yet, without money in your business it's more difficult to serve at the highest level.

More and more entrepreneurs are coming from a very conscious place in how they run their businesses. It's about honesty, integrity, the desire to serve, giving the best we can and making a profit.

When we are profitable we have more choice in the impact we want to make.

For example, if a colleague is running in a marathon to raise money for homeless people, I don't have to give much thought to whether or not I can make a donation when my business is profitable.

If I have a family member who may need help with a medical bill or groceries, when my business is profitable, I don't have to worry about writing a check.

If the local youth group at my church is raising money for their own cause, I can easily make the decision to help out.

Many of my friends, colleagues and clients feel the same way.

The Internet has opened up incredible opportunity to those of us who want our businesses and all we offer to be an expression of who we are.

In order to do this there are certain realities we have to accept. One, an online business is not about becoming an Internet Guru. It's about using all the Internet has to offer to reach your market. Whether you are in the health

and nutrition field, art, photography, dog care, elder care, relationship coaching, life coaching, business consulting, or gardening, the tools available to us today have evened the playing ground.

Another reality is that virtually any expert will benefit greatly from developing information products for their market. Whether it be free or paid products to build your list, credility and trust factor, if you have yet to

create products, isn't it time.

Another reality is having a clearly defined market to sell to.

It's one thing to develop your products, but if you have no market you have no business. It's as simple as that.

Let's assume you do have a clearly defined market, you have market position and you have great ideas for products, before jumping headfirst into development consider this; as with virtually anything, there are pros and cons to product creation.

Let's start with the pros

  • Serve your market
  • Impact your customers and clients in a positive way
  • Generate revenues
  • Create a lifestyle business

Now the downside

  • They take time to create
  • The first is usually the most difficult
  • Unrealistic expectations by the consumer
  • Those who buy, use, and then refund

It's up to you to determine if the good outweighs the bad. In my book, the good definitely outweighs the bad.

Consider this; business is about trends. Your job is to be aware of the trends to determine how to adjust to market changes. A growing trend is disillusionment by the consumer.

Today's consumers have become jaded by all that is available. They are tired of the hype and false promises. They want real value for their investment of time and money.

As you grow your business and your product offerings always keep in mind that whether someone invests one dollar or one thousand dollars you must never take this for granted. Appreciate the fact that each and every dollar represents a consumer's trust in you.

Not everyone is cut out for running an online business. But for those who are, this is an incredible way to live. What could be better than knowing you are making a positive difference in the lives of so many?

Want to know more about product creation? Get my FREE 3-part video series at http://www.kathleengagetrains.com/

For anyone who is ready to learn the best of the best with product creation, check out my FULL program at http://sixfigureproductcreation.com/  This program includes a seat into my live event in Portland, Oregon on June 23rd and 24th.

The power is in the surrender

Today is my 58th birthday. For the most part it's like any other day.

Some of what will occur throughout the day I have plans for. Other events will simply occur.

Outwardly today is like any other day.

But on a deeper level this day is different. It is one in which I feel I have more wisdom than in years past.

The wisdom did not come without a price.

It is the wisdom of knowing I really don't know what life has in store for me. It is the wisdom of knowing the best thing to do is take life as it comes and flow with each day. It is the wisdom of knowing whether something appears to be good or bad it is all part of the tapestry of life. It is the wisdom of knowing my response to what happens is up to me and not the situation.

On an intellectual level I have known this for many years. Yet, it's one thing to know something intellectually and something completely different to know this in my soul.

Memories serve us
As I woke this morning memories of my birthday three years ago flashed in my mind. It was then, on my 55th birthday, I decided to do something I had thought about doing for many years; train for a marathon. Not as a runner, but as a power walker.

True to my nature, I immediately poured my heart and soul into the training. I loved the feeling of pushing myself in this way.

All in life was great. That is until life had a completely different plan for me.

The shift from “all was great” to life turning completely upside down happened in an instant.

For the next nearly 2 1/2 years I experienced great loss from my father's passing, incredible exhaustion due to answering a personal calling that required I travel back and forth countless times between my home in Oregon and my mom's home and bedside in California, my mother's passing a few short months ago, dealing with some of our animals getting deathly ill and one passing on and other such experiences.

There were times I wondered if I would have the energy to keep up with all that was occurring. Yet, each day I would get up and do what was in front of me. I didn't have the time or energy to do much else.

The point of power was when I would surrender and ask for the guidance and strength to get through another day.

One day led into the next and the next and the next until here I am three years later incredibly grateful for the depth of knowledge I gained from each and every experience.

Divine intervention at work
As I reflect on the past few years I am in awe that, in spite of my life feeling completely upside down much of the time, there was (and is) a deep level of serenity I experienced when I simply trusted the process.

I am also in awe of the fact my business never floundered. In fact, it grew. I truly believe I was given the right ideas at just the right time to adjust how my business was structured. This allowed me to fully serve my market while taking care of family needs.

I suppose when I was my most vulnerable I was also my most teachable and receptive. This I know to be true; life takes on very deep meaning and joy when we surrender to why we are here.

I would be remiss not to share a bit about how it was possible for me to take so much time to be there for family.

The most important reason is because I knew this was what I was meant to do.

I never asked, “Why is this happening to me.” Rather I would give thanks I was able to be present for what was occurring.

Secondly, my business afforded me the opportunity to do the things that were most important.

However, it wasn't just having the business that allowed this opportunity. Had I not trusted the guidance I received to structure things the way I did things likely would have turned out very differently.

Our business as a vehicle
The fact is, our businesses are simply a vehicle to touch the lives of those we are meant to. This happens on many levels.

We impact our customers and clients by providing them with products and services to improve their personal and professional lives. We provide for our families in a way they have comfort and safety. We provide for our communities through the donations we make and the time we offer in service. We provide for our animals a life they likely take for granted.

As the prayer of St. Francis so eloquently states, “Lord, make me an instrument.”

What I love most about this prayer is people from all walks of life, many faiths, religions and beliefs find power in it.

My life is incredibly blessed in ways I never would have imagined. To the core of my soul I am grateful for the people who have walked this journey with me and to all those who held me up when I needed it most.

When we surrender to our purpose we are able to more fully do all we came here to do.

Remarkably Effective Ways to Deal with Stress and Anxiety in Your Business

Remarkably Effective Ways to Deal with Stress and Anxiety in Your Business
by Chantal Beaupre’s

Do you often feel like you’re going to lose your mind if you continue to work in such a stressful workplace – especially when this so-called stressful workplace is your own home-based office?

We, business owners, all experience stress and anxiety “on the job.” It is not unique to anyone, but what is unique to each of us, though, is how we deal with it.

You can learn to deal with business-related stress in a positive, self-helping manner so it doesn’t continue to hold you back. When you are unable to deal with stress and anxiety effectively, you can’t be as efficient or effective in your business and, more importantly, your health will suffer.

Remarkably Effective Strategies to Deal with Stress and Anxiety

When you experience stress in your business, you will highly benefit from learning how to harness your unpleasant emotions so you can move forward. Luckily, there are many ways you can do this; you just need to find which strategy works best for you.

Here are five strategies to help you reduce your stress and anxiety feelings:

1.    The best thing you can do when you feel the anxiety and stress come to a boil is to stop what you’re doing and just breathe. You’ll be surprised at how much it helps just to take a breath and gather your thoughts. In fact, take ten slow, deep breaths, then return to your work. The great thing about this technique is that you can do it anywhere, even when you’re sitting in your home-based office!

2.    Take a moment to write. When you start to experience stress, find some privacy, pull out a blank piece of paper, and write freely for five minutes. Free, uncensored writing for just a few minutes will allow you to get the anxiety out of your body and mind. When you put all of the anxiety feelings down on paper, crumple it up and throw it away. Then, do your best to return to your work without the stress and anxiety.

3.    Use positive imagery. Keep a calming picture on your desk or on your computer background and when you feel like you cannot take it anymore, stare at the image and imagine yourself there. Doing this for even 60 seconds can restore your sanity so you can move forward without the crippling power of stress and anxiety.

4.    Listen to peaceful music. If you put on calming music when you’re feeling anxious, you may find that it can instantly calm you like nothing else. If you keep the music quiet and peaceful, you’ll most likely feel at ease during your work day. Music is a great way to find peace and lose the stress.

5.    Use rational thinking. When irrational, anxiety-creating thinking is getting the best of you, you can counter it with rational, self-helping statements and thoughts. You can say things such as, I will look for the possible fun and enjoyment that I can often find in doing difficult things that are wise for me to do. When you repeat rational sayings in your life, you’ll soon be able to squeeze out irrational thoughts from your mind, and move towards the rational.

These are five simple ways to cope with stress and anxiety in your business. The great thing is that you can quickly and easily incorporate these strategies into your work day without allowing stress and anxiety to overwhelm and control you.

Every day will bring new stressors into your home-based office, and that is why you will highly benefit from having several different coping techniques in your stress and anxiety management toolkit. Once you begin to incorporate these strategies into your life, you will find that everyday business-related stress will become easier to deal with, and you will actually feel healthier, more productive… as well as much calmer and happier!

Chantal Beaupre is an Emotional Mastery Coach, a Naturopath, an Independent Licensed LifeSuccess Consultant, and a business partner of Bob Proctor — as seen in “The Secret” movie.

Her passion is to assist, educate, and inspire consciously focused business owners and individuals to achieve extraordinary success and happiness, at home and in the workplace. Recognized as the go-to self-development expert, Chantal has a treasure trove of practical, highly effective tools to help you live your life to the fullest.

Just Released! Discover the essential secrets for breezing through your days feeling calm, relaxed, and in control with Chantal Beaupre’s new Anxiety Free At Last virtual guidebook. When you claim your copy in THIS moment, you also get Spectacular Bonuses (an extra value of $469) from some of the most influential experts in the self-help world today – including yours truly! Click here to learn more.

Powerful new insights on list building

Many people are missing the boat when it comes to building a subscriber list.

It's not about becoming the next online guru. It's about reaching a market of people who are truly hungry for (and in need of) your information.

The fact is, the Internet Marketing space is incredibly crowded. Probably more so than virtually any other. And it's not for everyone.

When I teach list building it's to provide tools to consciously aware men and women around the globe to reach THEIR markets.

This could be health and nutrition, spiritual, child rearing, relationships, and sales to name just a few.

I'm incredibly passionate about helping those who have a message that will improve the quality of their customers' and clients' personal and professional lives.

I've watched far too many people struggle in their businesses because they haven't laid a solid foundation that includes building a targeted list.

What a pity they are not getting their message out in a HUGE way.

Those who have followed me for any length of time likely know I run my business based on spiritual principles. I KNOW my business is Spirit in expression.

I also know that virtually any business can be Spirit in expression. Yet, many people think the two are separate. I don't believe they are.

When I decided to teach people more about list building with my 3 part video series I did so because list building is a skill all types of businesses need.

Over the last 2 1/2 years my life literally turned upside down due to personal challenges. I broke my ankle, both my mother and father passed on, nearly lost one of our horses to stomach problems, our goat died, and our Boxer dog had surgery  for cancer.

Yet, my business never suffered. It kept growing.

I also continued to donate to organizations I believe in, shared tons of time with my family, took a lot of time off and daily thanked my lucky stars this was possible.

There's no doubt whatsoever having a responsive list was a primary reason.

I also invested over $20,000 in 2011 for my professional development. I hired incredible mentors and invested in fabulous information products. This is yet another reason my business grew during very challenging times.

If you've been struggling to build a list, if you have an incredibly important message to put out to your market, if you're ready to impact more people with your products and services, I encourage you to check out Six Figure List Building Web Summit.

I personally handpicked over a dozen colleagues, who mentor men and women around the globe, to share their best practices in a step-by-step video format. The information they teach is revolutionary. There are things you will learn that will give you lots of “light bulb” moments and shift your perception on list building forever.

I'm so confident with the quality of information I'm giving you a 100% money back guarantee. Get the program, try it out and if you don't agree this is an insanely great investment I will refund your money no questions asked.

You literally have nothing to lose and everything to gain.

I have really sweetened the offer. For a very limited time you'll also receive a live 3-part webinar training from me on Profitable Telesummits.

This offer is beyond compare. But… it's good only through Tuesday, May 15th.

Isn't it time for you to play big and reach those who are hungry for your information? Isn't it time to reach the men and women you are meant to impact?

With this program you'll learn how AND you'll gain instant access to begin learning right away.

Go to http://www.sixfigurelistbuilding.com to find out more and get your package today.

Do you have The Freedom Lifestyle?

A few years ago my life and my business were humming along just fine. I was making a great six figure income, moved to a rural community I love, enjoyed a very comfortable lifestyle and saw no end to this in site.

Life was good, but that was about to change in ways I never anticipated.

First, while training to power walk in a marathon I broke my ankle. Amazingly, even though I was in physical pain my business never suffered.

Then my dad got sick and within weeks passed away.  This brought with it emotional pain, but still my business never suffered.

Shortly after my father's passing my mother got incredibly sick ending up in the hospital for long stretches. For two years I shared responsibilities with my sister care taking my mom.  More emotional pain to watch what my mother had to endure. Again, my business never suffered.

When my mom made her life transition I was acutely aware that had I not structured my business they way I did I would not have had the freedom to respond and serve her in the way I did. This is a fact.

You might wonder why I’m sharing these intimate details with you. It’s because I know what it’s like to have your world crash down around you and yet have responsibilities like families to feed, a mortgage to pay, vendors who depend on you and animals who need you to take great care of them.

I was able to continue doing all of this and more without ever watching a dip in my revenues. Incredibly, my business continued to grow in spite of me not being fully present for nearly two years.

I attribute this to a strong connection to Source, doing all I could to be very present in the moment and on the business side, having a substantial subscriber list. A list I focus on bringing high value to.

Sharing this message with you has become a big part of my life purpose. Far too many boomers are going through experiences like I went through including care taking a parent, sibling, or extended family member. Not everyone has the freedom to pick up and go at a moment's notice. I did have this freedom.

This is what I refer to as The Freedom Lifestyle.

On the flip side, I just got back from an incredible vacation on Kauai. It was definitely a dream vacation. I held back nothing when it came to the sites I saw, the adventures I experienced, the fine dining I savored and the accommodations I enjoyed.

I also volunteer for an organization that is near and dear to my heart, have a slew of animals that I love dearly and take very good care of. There's more but you get the idea.

More of The Freedom Lifestyle. This is all a direct result of a responsive list.

Isn’t it time for you to experience this kind of freedom?

How to obtain The Freedom Lifestyle

The fact is, a strong subscriber list gives you incredible freedom. Not everyone knows how to build the right kind of list. 

It's not just about building a list, it has to be a great fit for what you are doing.

Here are a few things you should do before putting a lot of effort into list building.

1. Identify your expertise. The more you can  convey what sets you apart from every other expert in your niche the better.

2. Clearly identify your market. My friend and colleague, Janet Beckers is brilliant at teaching entrepreneurs how to do this by creating an “Ideal Client Avatar.”

3. Discover what your market wants. It has to be more than simply a need, they have to want it. For example, if your market is scuba divers their interests may be about safety. Your job is to provide the best information possible on safety to your market.

4. Create an “ethical bribe” that will encourage your market to give you their name and email address for.

5. Get the word out about your offer. This is the fun part. You get to reach out to your market to create incredible value for them. There are countless ways to do this, but…

It's not as easy as it used to be, but…

It has gotten more difficult than ever for people to take you up on your free offers. Even if they do, getting them to open your emails is becoming more challenging too.

This may sound a bit like gloom and doom. Actually, it's not. It's very exciting because there are some amazing ways you can build your list. Sure, there's the standard article marketing, blogging, posting on your Facebook wall (be careful with that one or you will upset a lot of people), and media releases. There so much more.

In the years I have been making my living exclusively with the Internet the question that comes up the most is, “How do I build a list that will buy from me?”

The answer is simple; you learn what the top experts are doing and apply their best strategies to your list building process.

Because I know how important list building is to creating The Freedom Lifestyle I pulled together 13 of my colleagues to pull back the curtain and share their best stuff. Nothing is held back.

Find out who they are and what they are going to teach you by clicking here. You will be glad you did.

Are you visible to your market?

When I first began my business in 1994 I intuitively knew visibility in my market was essential to growing my business.

This is true for everyone. The more visible you are the better.

However, it's important to be focused on how we gain visibility as well as to whom.

You can become visible in a number of ways; interviews, articles, writing books, public appearances and joint venture partnerships to name a few ways.

Initially, you will have to be very proactive in what you are doing. If you stick with it amazing things will begin to happen.

There comes a day that rather than you trying to figure out how you are going to gain visibility in front of your market it becomes a part of “business as usual.”

Rather than you seeking out all the opportunities, others will seek you out.

What I love about opportunities to gain visibility through others is exposure to new people. Men and women who may never have heard about me, my business, my products and services and my philosophy.

Check out a recent interview I did that came as a result of being visible in my market. It is with Angela Treat Lyon, host of I Dare You Radio.

I have known Angela for some time. We have a lot in common including our philosophy about life and business.

The interview is about growing your business event when you're not there in person.

Angela has a knack for her guests sharing very intimate details about life changing experiences.

Check it out. Click here to hear the full interview.

What are you doing to share your philosophy, information on your business and gaining visibility? Share in the comments box.