Archives for July 2012

The grass is greener if you water it

I love where I live. It's extremely green and not uncommon to have incredibly beautiful yards and gardens.

In the time I have lived in Oregon I have invested a lot of time, money and energy into my yard and flower gardens.

My yard hasn't always been filled with flowers. When we moved here there was nothing more than a plant or two sporadically placed that were very misplaced.

In the last six years we've had lots of work done to both the property and our home. Everything from fencing five acres of land, adding hundreds of plants and flowers around our property, building horse stalls, having two bathrooms remodeled and other such improvements.

Our current big project is the installation of a new sprinkler system. I'm so excited at the thought of not having the manually move the hose around the yard. That's quite a chore in and of itself.

I know the lawn will be greener than ever, I won't have to think about watering and the flowers will grow like never before.

But this won't be without a period of inconvenience. As the pipes are being installed our yard is in disarray. The lawn is turning brown due to us not watering while the job is being completed.

Although it's somewhat of an eyesore in this moment, I know it will be worth it when the sprinkler system is complete.

Granted, I could have continued on the way I have for the past six years. It worked, although it was a pain in my backside. It gave me somewhat the result I wanted which was a green lawn. But I often missed spots and overwatered other spots.

But it was familiar and got the job done… sort of.

The truth of the matter is I don't want to work so hard nor have to remember to water. I simply want the end result.

This meant being willing to either do the job myself or hire someone. You can guess what I decided. Yep! Hire someone.

Once I made the decision to have the job done a big load was lifted.

Over the long haul the time and money invested are going to really pay off. The key here is that I hired the right person for the job. I didn't try to figure it out myself. I did the smart thing; I went to an expert to complete the task.

It's the same with business. You can try to do everything yourself because that's what your used to.  It may seem as if this is the best choice because this is how you've grown used to running your business.

Yet, if you get really honest your business is likely running you.  By not investing in the right resources, whether it be human resources, software, equipment or training, you are going to wake up one day and realize you have been working way too hard with very little return.

In order to grow you business you MUST be willing to do things differently than you have been. You must put in the right “sprinkler” system to avoid working really hard for very little return.

In today's economy virtually anyone can start a business. The problem is, countless individuals romance the idea of owning a business but haven't got a clue how to run their business like a business.

If you want to have a wildly successful business you MUST treat it like a business. Otherwise your business is your hobby rather than your livelihood.

If that's the case, call it like it is. It's a hobby. And if it's more than a hobby, what do you need to change to have the kind of business you know you are capable of creating?

Be sure to subscribe to The Marketing Mindset to receive updates as I blog.

 

If marketing were an Olympic sport…

With the Olympics only days from starting the  conversations at dinner tables, over coffee, near the water cooler and all over social media is who will get the Gold.

It takes an incredible amount of vision, discipline, focus and commitment to participate in the Olympics, let alone take the Gold.

One person who knows what it takes to get to the Olympics is my friend, Daphne Bousquet.

What's most impressive about Daphne is that she participated not once, but three times in the Olympics as springboard diver. Daphne definitely  knows a thing or two about what it takes to be a champion.

When you ask her what it really takes Daphne doesn't hesitate for a moment to share insights from her own experience and that of athletes she personally knows from her time in the Olympics.

What I really love about Daphne is how she translates her time as a super athlete to her skill as an entrepreneur. Best of all you benefit from this.

With more than 20 years in event planning marketing, Daphne gathered together her dream team of Marketing Champions to share our Gold Medal Secrets starting July 27th.

If you are keeping up with the big event in London, you will know that that coincides with the Opening Ceremonies.  No accident, I'm sure.

Over the course of the 2 weeks, you will get some great secrets from experts like Lou Bortone, Shannon Cherry, Marnie Pehrson, yours truly and more that will help you in your marketing, including tips about video, speaking, online marketing, networking, workshops and seminars and so much more.

I'm thrilled beyond words to be a part of this extraordinary team and event.

To get these secrets simply click here.  It is absolutely free.

Plus, Daphne has promised to share some of her insights and stories from the Olympics.  As a 3-time Olympian and more than two decades of experience in event planning marketing.  She sees beyond the competitions to find the Olympic ideas that can help you in your expert business.

So go for the gold this summer and claim your Gold Medal Secrets  Click Here.

Over one billion Facebook posts per day!

Over one billion Facebook posts per day!

Whoa! When I read this statistic I was floored. This is only one of 100 statistics I found incredibly revealing.

Check out the others at The Social Skinny.

If you're not in the game of social media, you need to be. No matter what industry, what size company, what market or what your products or service you offer, chances are social media will help you to achieve your overall business goals faster.

However, it's not just a matter of posting a few tweets, commenting on your Facebook wall and putting fun videos up on YouTube. It's about being very strategic with your time, money and effort invested.

Consider the following:

  • What is your primary purpose for your social media activity?
  • What social networks does your market (tribe/community/family) utilize?
  • How much time will you invest daily (or weekly) to building your presence in various social networks?
  • Do you need to outsource some of the activities required to give you a professional edge?
  • What is your budget for outsourcing?
  • How does your social media activity fit into your overall business model?

Regardless of whether or not you see value in social media, those who do and know how to wisely utilize what is available, will not wonder why they got left in the dust.

What is your best tip for using social media? Comments encouraged and welcomed.

Remember to subscribe to The Marketing Mindset in the box in the upper right area Stay Connected.

Is your business in a vacuum? NAMS will cure this

In the years I've been in business I've seen lots of ups and downs in the economy, recreated myself more than once, gone from traditional methods of marketing to using strategies that years ago were not on most people's radar, built a client base of men and women around the globe.

A big shift came when I discovered how incredible the Internet is to build a business. I was hooked from the start.

So much in fact, in the late 90's I dreamed of the day I could live anywhere I wanted and work exclusively from my home.

I had grown weary of traveling around the country speaking, training and consulting. When I was in town I was spending an incredible amount of time attending networking meetings.

In 2006 the dream became manifest. My partner and I relocated from Draper, Utah to a small farming community outside of Eugene, Oregon.

At that time my revenue split was about 40% Internet, 60% consulting and speaking, much of it in my local market.

The Best Laid Plans Don't Always Work
My plan with the relocation was to replicate much of my business model when I got settled in. I would do a portion of my business online and the rest in my local market. Little did I know this was not to be.

Try as I might, I was hitting roadblock after roadblock when it came to securing local business. With a higher mortgage to pay, several critters who depended on me to feed them and an old farmhouse and a five acre parcel of land that were in dire need of TLC I panicked.

“What was I thinking? How could I have been so stupid? Go out and get a job!” were the questions and thoughts sweeping through my mind.

Roadblocks are Temporary
Fortunately, I knew from previous experiences that the roadblocks were temporary. That is, if I was willing to try something different.

It was at that time I made one of the most crucial choices of my career; I decided to focus all my attention on building my business online.

It didn't take long to see that the initial roadblocks were incredible blessings. Had they not occurred, I wouldn't have been forced to try something different in the way I ran my business.

I immersed myself into finding outstanding mentors, studying whatever I could get my hands on to increase my knowledge base, forging partnerships with other entrepreneurs, and committed to doing whatever I needed to do in order to build my business.

100% Revenues from the Internet
By 2008 my revenues were generated almost exclusively from online avenues; products, teleseminars, webinars, and group and individual coaching, all from the comfort of my home. My business was consistently generating great revenues.   I stopped going to networking meetings in my local market and traveling to conferences.

Ecstatic that I didn't have to travel if I didn't want to, nor attend networking meetings and conferences, I pretty much swore off anything that required I leave home.

Although this worked very nicely for a time I came to realize that one can begin living in a vacuum if we don't get out and have interactions with our peers, clients and mentors.

I also realized whenever I did attend a conference, either as a speaker or attendee (or both), my creativity, productivity and excitement for my industry, my clients and my business went through the roof.

I also found face-to-face interactions to be the most powerful way to  forge partnerships with colleagues. Partnerships that allow for expanding my knowledge base, providing great service to my clients and customers AND a definite increase in revenues.

One of my favorite conferences is NAMS (Niche Affiliate Marketing Systems).

Why NAMS?
As I prepare to go Atlanta, Georgia for NAMS8 taking place on August 3 – 5, I grow more excited by the day. Not only am I one of the presenters, I will be attending sessions and meeting with several clients, colleagues and friends while there.

NAMS is a one of a kind experience. My friend and colleague, David Perdew, has created one of the best environments for learning, networking and forging great partnerships.

Check out the spotlight David put me in to learn more about what I am presenting on.

If you've been thinking of attending NAMS, what's stopping you? I can assure you, this will be a great experience. Plus, the investment is minimal.

While there make sure to introduce yourself. I'd love to meet you.

Learn more and register by clicking here.

How to Select the Right Live Events….and Spot the Ones to Avoid Like the Measles

How to Select the Right Live Events….and Spot the Ones to Avoid Like the Measles
from Lynne Klippel

As Authors and Entrepreneurs, you’ll have many opportunities and invitations to live workshops, seminars, and conferences. Done right, attending live events can create an upsurge in your business and renewed passion for your work. Unfortunately, some live events can create the opposite effect, costing you too much money, energy, and time.

When I first started my business in 2002, I was hungry to learn everything I could. Live seminars seemed like a golden opportunity to learn and to expand my network so I attended many of them. I learned a lot of valuable information and created some wonderful relationships. I also was seduced into spending money I did not have on things I did not need from people with vastly different values than I have. It got so bad that I decided to not attend any events for 12 months to detox.

Thankfully, as time went on I became more discerning about the type of events I attended. I learned some key strategies which helped me make attending a live event fun and profitable. Now, it’s time to share those strategies with you.

The next time you consider attending a live event, ask yourself these questions so that you can make a great decision:

  1. What will the event cost? Total up the event fee, airfare, hotel, transportation and food costs. Then factor in how many days you will be away from the office.
  2. Can I create additional income to cover these costs and make a profit from the material I will learn at the event or the people I will meet?
  3. Do the presenters have a proven track record of success? Do a google search with the name of the presenter and the word scam to see if others are complaining online about unethical business practices or poor customer service. Most seminar presenters are trustworthy and credible but there are a few bad apples around. Just a bit of online research will help you trust your presenter.
  4. Who will be in the room with me? For a while I was attending some hard core, masculine seminars where I did not fit in at all. I was too spiritual, too feminine, and not aggressive enough to relate to all the testosterone driven folks in the room. While the content was helpful, I felt uncomfortable and did not expand my network. Make sure you will feel welcome and comfortable in the events you select.
  5. What will my goals be for the event? Sometimes I attend event to learn the content being presented, sometimes to connect with present and future clients, and sometimes to observe the skills of the presenters. Create a clear goal for each event you attend.
  6. Am I attending this event because I need a vacation? Let’s be honest, it is fun and seductive to hang out in a hotel room! It’s a great escape. However, if you are attending an event when you are depleted and in need of a rest, you will have a hard time reaching your business goals. If you need a rest, admit it and take care of yourself in another way. Events are business and require you to be on top of your game. Here’s a hint: if you just want the hotel pampering, check into a hotel locally and rest. You’ll still feel great but won’t have wasted time and money on airfare.
  7. Can I commit to being fully present and attending all the sessions of this event? I’ve seen people run themselves ragged at events trying to juggle work and attend the event. This does not work. If you invest in an event, invest fully and clear your calendar so that you can get the best from your investment.
  8. Do I have the right attire? This may sound silly but I have over-dressed for some events and felt a bit out of place. You don’t need a business suit but you don’t want to wear sloppy sweats either. The best event attire is business casual for week day events with nice jeans on the final day if you like. Dress in layers as seminar rooms are often chilly. Wear something you love and feel confident in. If you have a jacket with pockets, wear it so you can easily access your business cards.
  9. Do I have the right materials? It is imperative that you bring current business cards to a live event. If you don’t have any, get some free ones made up at www.VistaPrint.com
  10. What’s my budget for investing at this event? Many events are specifically engineered to get you to part with tons of money. Set a budget before you go so that you can purchase items if you wish but not overspend. If you are tempted to make emotional purchases, make an agreement with your spouse or a good friend to call them to discuss the purchase before you decide. Talking with someone outside the event can help you clarify if you are purchasing something that will be extremely helpful or if you are buying impulsively.

Attending live events is a joy! Events can fill you up, empower you, and educate you so that you can leap ahead in your business. When you answer these 10 questions and evaluate each event opportunity carefully, you’ll find event attendance a key tool in your personal and professional development.

About the Author
Lynne Klippel
is the president  of Love Your Life Publishing.The author of 7 books, Lynne has experienced the disappointment of writing a book that did not sell well and the joy of achieving best-seller status twice. As a ghost writer, she’s able to step into the shoes of her clients and write in their voice, even when they are very different from her every day persona. A trained and certified coach, Lynne brings deep listening, encouragement, and results to her work with authors.

Since 2003, Lynne’s published books, information products, audio programs, and home study courses for satisfied clients all over the world. With her values of honesty, integrity, and empowerment, Lynne prides herself in encouraging and inspiring authors to share their unique wisdom and bless the world.

To learn more about Lynne Klippel go to http://businessbuildingbooks.com/

Niche Affiliate Marketing NAMS8

Here's an event you won't want to miss. Join me in Atlanta on August 3 – 5, 2012 for NAMS8.

This is an event you definitely need to attend to learn the latest and greatest in the world of online and affiliate marketing.

You will learn from leading experts like Nicole Dean, Lynn Terry, David Perdew, Willie Crawford, Connie Ragen Green and more.

This very well could be one of the most important events you will attend this year.

Click here to register today!

What does Tony Robbins know that you want to know?

I'm pleased to introduce you to my featured expert, Gurutej, Te Energy Guru. Something that is incredibly important in running a successful business is a high level of energy. Find out how to raise your energy beyond what you thought possible. You WILL perform at a much higher level when you have the energy to stay focused as a result of your energy.

What does Tony Robbins know that you want to know?

He knows that everything is about energy. Do you?

Funny we are looking at so many aspects of energy these days. Trying to save it and be more conscious of how we use it yet…. our own energy is usually our last priority.

Most days I’m willing to bet you run out of it by noon, sometimes earlier. Then we cheat. You know what that means we go for “the stuff” sugar, caffeine, fights, (the winner takes all the energy). Add your cheating device here _____________.

Energy is always available! We simply need to know how to access it in the moment when we are running low. Do you want more of the good stuff without cheating? Then pony up and do the work; it takes all of 1-3 minutes. Yes, even in the most overwhelmed state we can spare 1-3 minutes. Try it or you will never know how good it is.

We still need the stuff, energy that is, but we are out and there doesn’t seem to be a better hueman gas pump. There is. Are you ready? Take a look at my videos www.youtube.com/theenergygurus

Do what it takes to get the energy, don’t just dream about it. It requires that you be willing to look at your habits, ie what is stealing your energy?   Important to know and acknowledge this. Then be willing to do something differently. Here are some exercises you can do.

You have to do more than read about or watch the exercises. You have to do them to get the real energy I am telling you about. You can have it all over the energizer bunny.

Lasso Pose The energy wrangler

Sit up straight, make fists with your thumbs tucked inside. Move arms wildly overhead in backward circles. All the while, relax shoulders and engage the core to power the arms. Breathe!

Do this for 1-2 minutes

Gift
Creates greater clarity and helps in being more receptive; increases heart rate; very energizing.

Breathing is the fastest road to energy, always. It’s the original Red Bull or Full Throttle.

When you are breathing shallowly or in distressed breathing mode, you are literally robbing your body of the oxygen it needs to do all the functions you are asking of it. Your brain gets fuzzy and cloudy and you get depressed or anxious. You overeat or don’t eat at all to compensate for the lack of energy.

Your breathing is the source and I want you to have a totally new arsenal at your disposal. The only way they will become yours is if you practice them. Pick a couple and do them every day until they are second nature. Pick ones that are relevant to you.

When you need energy, you want things that are fast, like Breath of Fire. When you want to calm down, you need Sitali Breath or “O” breath.

When you need energy, this is your best friend, not caffeine.

Breath of Fire Instant energy booster

Breath of Fire is a continuous, rapid, diaphragmatic breathing done through the nose or mouth. Inhaling and exhaling are both done equally and evenly. Think of butterfly wings allowing the diaphragm to move easily and rhythmically.

For added benefits, pump with the abdomen while breathing: pull the navel inward as you exhale and release as you inhale.

Do this for 1-2 minutes.

Gift
Increases metabolism; excellent in rejuvenating and energizing.

You are what you eat. Junk food does not the hueman (hue=light Man =Mind) fuel; meaning it won’t give you light, nor energy.

Think live and eat live food. Eat slowly, consciously with gratitude and find out how well your food can sustain you and your energy levels.

We all want success and victory over our challenges. Getting crushed is not the choice. Interesting that pressure creates both diamonds and dust. One is priceless and the other almost worthless.

We need support during this time. Really during all times, but now even more so take the support and then see how I can help you in other ways.  Your breath is always there to support you and change your state of lack.

You can unleash your talent be expanding your breath. What are your talents? How can we work together to uplift society now? Lifting the dark veil by sharing the things that give hope. Nothing is more hopeful than having enough energy to feel good to great. Then we can all see what needs to be done next, possibilities instead of pressure. It can make everything  better.

Life with lots of energy allows your creativity to flow, allows you to have expanded thoughts and possibilities, energy allows you to have the calmness to be truly be with others, to be able to listen and care. Also all work becomes much more joyous and easy.

Try this one to calm down before a big presentation or meeting, or at the end of the day to relax.

Sitali Breath

Breathe out that stress…

Roll the tongue and stick it past your lips. If you cannot roll it, just make an “O” shape with your mouth, with the tongue protruding slightly beyond the lips. Breathe in deeply through the mouth. Exhale slowly through the nose, emptying the lungs all the way.

Do this for 1-2 minutes.

Gift
The best anti-stress breathing available; the breath passing over the wet tongue creates a cooling effect.

Let’s give ourselves a big bonus check. Do you want millions delivered to your personal account? Then do one of these Energy Guru exercises and claim your dividends. Millions of cells will rejoice.

Gurutej is known as the Energy Guru you can access her and a gift from her at www.gurutej.com and sign in and get her free ebook on energy tips.

 

Endorsements are useless!

If you're like me you love when a client sends you a testimonial for a job well done.

Not only do testimonials influence buying decisions, it feels great to be acknowledged in this way.

However, lots of testimonials and endorsements are useless and bogus.

Here's what I'm referring to; in the last 30 days I've received at least half a dozen requests from people I don't know asking me to endorse them on their quality of work.

They likely read somewhere how important endorsements are, but what they fail to understand is this; asking people they have not done business with to give them a glowing testimonials dilutes the effectiveness of what is being said.

When I receive a request from someone I don't know, I simply tell them I don't endorse people I'm unfamiliar with.

I would be hard pressed to believe anything positive said about this person. After all, how many of the “glowing reports” they have are from people who couldn't say no to their request.

On the flip side, when testimonials and endorsements are true they can (and do) carry a lot of weight.

Here's a great example. Recently I made a huge investment for one day with a very skilled consultant.

No way would I invest thousands of dollars for one day with this expert (plus travel and lodging costs) if I didn't do my homework.

First, I didn't simply believe “glowing reports” about her. Nope. I did my homework by checking her out with friends and colleagues, did a very in-depth web search, and gave myself a cooling down period before making the final decision.

I can assure you if I found out the endorsements were bogus my investment would have never happened. 

Do endorsements work? Absolutely! But they have to be real and sincere. Otherwise they are useless.

The same holds true for book reviews. They are useless unless truthful by someone who has read your book.

What's the best way to get a glowing report? Do an incredibly great job while continually bringing high value to your community.

It's actually that simple.

What are your thoughts on giving and receiving endorsements? You comments and insights welcomed and encouraged.

 

 

 

 

Coaches! It’s the Summer of Action

When you began your coaching business you likely did so because you want to make a difference in the lives of your clients. Being able to be a positive force for others is what drives most coaches.

Yet, many are struggling to build their business. It really doesn't have to be this way when you see this as The Summer of Action.

Action to grow your coaching business…. to build the business and lifestyle you intend for yourself… to get your message out to the world in bigger ways… and to help more people.

Although most coaches know they need to move forward, many get stuck. There are plenty of reasons why with one being not knowing exactly what to do.

If you are stalled in growing your business, unsure of what to do next or just confused with all the possibilities and stretched for time to get it all done, you need to hear about the Summer Action School for Coaches.

Join the ranks of successful coaches who know exactly how to market their businesses to full advantage – easily and quickly.  One of the factors that can make the biggest difference is to have a powerful mentor to show you the way.  The Easy Biz Telesummit:  Summer Action School for Coaches will introduce you to 12 such experienced coaches. In one intense week, these coaching business experts are going share their best ideas for how to EASILY stay in action – all the best tactics no matter what your stage in business.

This “Summer School” will be in session from July 9th to the 13th and it could be the best “class” you have ever taken to teach you how to build your business and attract all the well-paying clients that you need.

On the Easy Biz Telesummit you will learn from Alicia Forest, Michael Charest, David Steele and even Marcia Bench who practically created career coaching.  Those are just some of the 12 experts who will be sharing their best strategies to getting past your own blocks and start getting more clients, more sales and more income.  It’s rare that this many of the top business leaders in coaching join together to focus on your success.  It’s an event you WON’T want to miss!

You’ll want to see the full line up of 12 coaches who are business experts and get your seat right away.  Don’t miss this Summer Action School dedicated to making YOUR life and business easier… sign up now!

Create Your Own Independence Day the Online Way!

A few weeks ago I told you about the book, The Charge by Brendon Burchard. Since that time I have given the hardcopy of the bookbook and the audio book to friends and family knowing it will definitely impact them in a very profound way.

Whenever I find something I know is going to make a huge difference for my community both personally and professionally, I love sharing it.

Today is no exception. My colleagues and friends, Jeff Herring, Kevin Riley, Maria Gudelis, Terry Dean, Nicole Deat, Joey Smith, Tina Williams, Paul Evans and Suzanne Myers are joining David Perdew for an incredible event, Celebrating Independence.

This 10-part, live webinar training is brought to you by the Niche Affiliate Marketing System. If you don't know about NAMS, it's all about education and training! That's what we do. With more than 50 instructors, we focus on all aspects of building businesses online.

“Celebrating Independence” is a great concept for any time of year, but in the U.S. it's especially appropriate for the July 4th week, our American independence holiday.

Each day during independence week from Monday to Friday, in the morning and the afternoon, one of 10 amazing online business people who have used the internet to create businesses that help them live lives they never could have put together working for someone else will be interviewed.

Celebrating Independence” focuses on the fundamentals of online business. Without these essential skills you'll never make it online. With this training, you'll achieve independence much more quickly. Each day has a focus on a specific fundamental skillset.

Why not create your own personal Independence Day and build the kind of business most people only dream of.

The amazing line-up of experts will show you how. 

Click here to learn more and register.

To get the best price possible use the coupon code: CELEBRATE when you checkout. Be sure to use the code or you won't get the discount.

Isn't it time to gain your independence once and for all?