Archives for October 2012

Most effective way to tell if your business will succeed

drownFor Every Problem There IS a Solution

Have you ever met someone who claims they want an solution to a problem, but when given the answer, they pooh-pooh it?

Then they say, “This stuff doesn't work.” It's not that the solution doesn't work, it might be they (deep inside) don't want it to work.

Some people are so attached to their story they'll do whatever they can to be right.

Why is it some people will ask for solutions to their problems, even pay for the strategies to solve problems,  but then continue to do things their way?

It's like watching someone drown because they won't learn how to swim and are constantly diving into the water.

Vetting Clients Comes with Time and Experience

I've made it a policy to vet potential clients by digging into their history. Mind you, I'm talking about high-end clients. I'm not referring to people who buy a $20 product. I'm referring to those who have one-on-one time with me, hire me to consult or keynote at their conference.

One of the quickest ways to determine if you will be able to help a client is to listen to their back story. A few simple questions will let you know if you will be just one more “they didn't work coaches” or if you actually can help.

It's not that you're not good, even great, at what you do. It's that some people continually fail to implement ideas that actually will work because they fear failure, success or both. Sadly, by not taking different actions, they are creating the very thing they fear most; failure.

Listen to The Whole Story

victimRecently, I received an email from a woman who was very upset with a vendor she hired.

“I wasted my money. Why does this always happen to me? One more time, I threw money away. When I complained, she wasn't willing to do anything to fix the problem.”

The email was long and drawn out, but the general tone was the same; the woman felt she had been burned… one more time.

I actually know the vendor and I know her work to be very high quality. I also know she offers stellar customer care.

Several of my personal clients use her services, as do I, and none of us have had this experience. And yet, virtually every vendor this woman worked with resulted in the same outcome; the woman feeling slighted.

Complainers Run In Packs

I've heard similar stories from people who have hired coaches. Although the coaches run very successful businesses, have helped lots of people get great results, there are those individuals who never get results from any of the coaches they have hired.

Often, these folks seek out others who have a similar mindset in order to console each other in the “ain't it sad” scenario.

A closer look will reveal it has little, if anything, to do with the coach and everything to do with the fact the person isn't willing to implement the ideas presented.

I'm not saying there aren't some bad, really bad, coaches. What I am saying is everyone has an M.O.

Success Was Hers… But It Frightened Her

Years ago I worked with a woman who wanted to build a strong local presence, increase the number of private clients she worked with and of course, increase her revenues and profit margins.

We worked on a great solution; it was to get out in her local market and offer complimentary presentations.

Initially, she was gung-ho, implementing virtually every idea we discussed.

She hosted her first ever event in which 45 people attended. Everyone gave her rave reviews.

She made a very nice offer to those in attendance and sold several thousand dollars worth of services.

Her results were wildly successful.She was on Cloud 9.

“I love this. I want to keep doing this,” she exclaimed.

Yet, within a very short period of time she reverted back to old behaviors. She quit doing the very things that resulted in her successful outcome.dance

When I asked her what was going on, she gave me a song and dance about this not being what she is meant to do. And off she went to chase more squirrels.

Last I heard, she was once again struggling in her business and deciding if she needed to close shop.

To me, this is insane.

How do I know? Because for years this was my story.

My Story Was Like A Broken Record

Although I knew I needed to do things differently and would seek out how to make changes, I continued to do things my way.

My way ended me up fat, broke and frustrated. I was so attached to my story of why I couldn't succeed that no matter how clear the answer was I would hold fast to “my way.”

I came to realize (and accept) if things were to change in my life I HAD to be willing to do things differently.

I had to be willing to take full responsibility for my actions. I especially had to be willing to get uncomfortable in order to let go of what was familiar and keeping me broke.

Taking responsibility, changing the way I did things and not telling the same old story has allowed me to create a successful life and business. I'm coming up on my 23rd year in business.

Find Those Who are Doing It

Over the last decade, I've hired several business coaches. Each has a proven track record, has something unique to offer and each pushes me out of my comfort zone.

The fact is, if you want to go beyond your current level of success it is essential to get outside, often wayyyyyy outside, your comfort zone.

I would be incredibly foolish if I were to pay experts for their insights and then not apply what they recommend. After all, I hired them for a reason; they knew things I didn't.

By applying what they advise, I get to experience even greater success than I can achieve on my own.

For example, with one coach, one recommendation I implemented resulted in over $30,000 worth of added revenue in less than a month.

If I would not have tried her method I probably wouldn't have generated the extra $30,000.

The knowledge I obtained from my business coaches is beyond outstanding. Yet, it's worth nothing to me if I don't apply it.

The Insanity of Investing (ooops – throwing money away)

Frequently I see people who will invest in great information from people with a proven track record, yet they put a half-hearted effort into implementation or worse yet, do nothing with the knowledge (or argue why they are different, their market is different and hold to the belief the information won't work for them) and then they say the expert's information doesn't work.

It never ceases to amaze me how much people invest in programs, seminars, workshops and mentors only to continue doing things their way. The very way that got them where they're at and likely has them stuck in a rut of some sort. After all, if they weren't in a rut why would they invest in the knowledge and guidance in the first place?

Mindset is Everything

A place people get incredibly stuck is with their money mindset.  I see this every single day.

Countless men and women continually talk about how tough times are. They claim they just can't seem to make money. When they see others making money the first thing out of their mouth is, “You are so lucky. It's easy for you.”

screechThese type of comments grate on my nerves as much as fingernails on a chalkboard.

It's not luck or things being easy that allow some people to continually generate revenue. Not at all. It's that we have different strategies.

Building and running a successful business takes discipline. It's not something that “just happens.” It's something you plan and work at.

 

Stop the Blame, Stop the Insanity

Rather than blaming the economy or saying people are just not spending money, why not pay attention to your own habits, thoughts and conversations.

Organize your day in a way that you have specific outcomes you MUST achieve.

Avoid conversations that include, “I'm not making any money,” and “I have no idea how I'm going to make any money.”

This is absolutely essential to changing the money mindset. More people engage in the “Money is tight” conversation rather than, “There is more than enough to fill my needs.”

The willingness to NOT engage in negative conversations is absolutely essential to unblocking money channels.

Read books, listen to CDs, and absorb anything and everything on positive money beliefs that you possibly can.

7 Step Process

Want to see a change in your business for the better? Try these 7 Steps To Success

  1. For a period of 30 days start your day by expressing gratitude.
  2. Begin your time in your office with something that will monetize your business. Stay out of email first thing in the morning other than to access any emails that are directly connected with monetizing your business.
  3. Minimize your time in social networks unless the time is directly related to your business growth.
  4. Be willing to end conversations talking about “how slow things are, my market is different, my business is different, you don't understand, blah, blah, blah.”
  5. Engage in conversations about business growth, what the market wants, needs and is willing to pay for, trends and possibility.
  6. Map out your next 30 days. Put a plan in place to create something that will monetize and grow your business. Work the plan.
  7. Rather than assuming the success others experience is based on how lucky they are, dig deeper and take a look at what they are doing to create their success. Look at their systems and be willing to model what they are doing. It's likely when you do you too will experience a new level of success.

Here's the deal; you can choose to continue on the path of the insane people who have the solutions at their fingertips, but still do things their way or you can follow the path of those who are wildly successful.

The choice is yours.

Take Your Business to the Next Level

Ready to take your business to the next level? Join me on December 15th in Beaverton, Oregon for Passion for Thriving Event. Only 35 spots available and most have been claimed.

admit-image

For only $47 you will spend a full day with other conscious women who are all committed to their businesses and their success.

The event takes place in Beaverton, Oregon. There’s just one thing… seating is limited to 35 people and only a few spots remain.

Event Registration Click Here

 

 

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Marnie Pehrson gets book done in 2 1/2 weeks and shows you how

According to some studies over 85% of the adult U.S. population dream of writing a book. Only a handful will realize their dream.

Even those who are skilled at writing can run into roadblocks to getting their book written.

Daily distractions prevent most people from staying focused on their writing.

A few ways to avoid this are:

Make writing a priority
If you don't set your writing as a priority, you will likely put it on the back burner day after day after day.

Prioritize your day so that writing is at the top of your list. The more of a priority you make it the more likely it is you will get it done in a timely manner.

Notice Your Productive Time
Determine the time of day you are most productive and use that as your writing time. For me it is early in the morning. Sometimes I wake up in the middle of the night and get a lot of writing done.

For you, it may be afternoon or evening. Regardless of when it is, honor your productive time.

Find an accountability partner
Studies have shown that when you have someone to be accountable to you do get more done.

Have you ever had an accountability partner? If you have, it's likely you were able to more easily achieve what you wanted to. When writing a book, having an accountability partner works wonders.

Find a mentor
Learn from someone who has “been there, done that” to guide you through the process.

For whatever reason, many writers seem to think they must go it alone. Nothing could be further from the truth.

A good mentor will help you to achieve your outcome much faster than you can do on your own.

A mentor is there to help you overcome obstacles and blocks. A mentor can cut years off your learning curve. The right mentor will encourage you to do more than you ever thought possible.

The fact is, you can keep dreaming of writing your book or you can get serious and get it done.

My friend and colleague, Marnie Pehrson, is a master at getting her books out of her head and heart in an amazingly fast and efficient manner. She's also a master at teaching others how to do the same.

After writing 23 titles, Marnie has developed her own Collaborative Creation and Story Method that enables her to write books that pack-a-punch in a very short period of time. In fact, she wrote her last book, “Light the World: How Your Brilliance Can Shift the Planet” in about 2.5 weeks!

It went from idea to print within 30 days. How would you like to be able to do the same?

I know I would. So much in fact, I am joining in on Marnie's upcoming training.

Now mind you, I have written several books, dozens of information products and hundreds of articles.

Yet, I'm smart enough to know I don't know it all. I'm also smart enough to know there are some experts, like Marnie, I can learn incredible shortcuts and insights from.

That's why I'm joining in on, and recommend you do too, Marnie's Create a WOW Book Accountability and Mentoring Program.

It all begins on Monday, October 29th. The sessions are live but if you can't make it to the live calls you will receive the replays.

And best of all, Marnie will have Q&A time so you can get all your questions answered.

Register now and get your book done in record time. Click here to register.

Generate More Leads and Build Your List with Your Blog

Ever wonder why some people seem to get a lot of mileage from their blog while others can't get any traction at all?

One person who really knows how is Denise Wakeman.

Denise is one of the earliest adopters of the power of blogs. Founder of The Blog Squad, Denise was a trailblazer with blogs long before most people realized how much power a blog could have in getting their message out.

Not only can you gain massive visibility when you know what to do, you increase your credibility, market reach and ability to serve your tribe at the highest level when you know what to do.

Denise is offering a one time event on

How to Harness the Power of Your Blog: How to Generate More Leads and Build Your List with Your Blog.

 New Live Webinar!
Thursday, October 25 at 10:00 am PT

It’s a proven fact that a business blog can help you attract and close more business. To do that your blog must be optimized to do three things: attract traffic, convert readers to subscribers and then make it easy for your readers to share your content so you can attract new traffic. Your goal is to create an ongoing cycle of new readers and subscribers who will become fans and clients. In this webinar you will learn how to optimize your blog to build your subscriber list and create a steady stream of new prospects for your business. There will be time for Q&A at the end of the presentation

You’ll learn:

  • Email vs. RSS: What works best and why you may need both
  • 7 places to add your email optin form to boost subscribers
  • The little known tactic that will help you quickly and deeply connect with new subscribers
  • 3 ways to convert blog visitors to subscribers
  • How to nurture your subscribers to keep them coming back to your blog
  • Plus much more!

You will learn from one of the world's most renowned experts on the proper use of your blog.

Limited seating. Click here to register

Author’s book becomes a reality with one simple choice

How long do most people dream about what they want to accomplish, but never quite seem to see their dream become manifest? For many, a lifetime.

But for others something happens and it seems as if the stars align perfectly in order for the dream to become a reality.

Such was the case with a woman I met in person a few months ago. Rebecca had been on my subscriber list for about a year by that point.

We corresponded frequently. I simply took a liking to this elderly woman not knowing much about her. From the start Rebecca and I connected on a deep level.

Frequently she would write to tell me about a book she had been working on for several years. One of her challenges was finishing the manuscript and getting it published.

After attending The Connection Experience in June of this year all the pieces came together for Rebecca. In less than three months her manuscript was finished and her book was published.

“Serendipity had its way for me at Kathleen’s Connection Experience Event in June. Two huge things happened! I met my publisher, Lynne Klippel, who got my book out within three months of the June Event.  She was a dream to work with! And I found Janice Dugas, a delightful Canadian woman, who has become my Virtual Assistant, business advisor, friend, consultant, coach and computer expert. We are planning a campaign and book launch before the holidays. Now my motto is, “Kathleen’s Event can help make life-long dreams come true.” It certainly did for me!” Rebecca Field. 

A few days ago Rebecca told me it was available on Amazon in both paperback and Kindle versions. Without hesitation I hit the buy now button for the Kindle version.

Not only is To Choose The Fire of The Cosmos: Using Our Soul Qualities to Build a Better World a genre I enjoy, when I read a bit from the “look inside” feature I could tell I would really enjoy it.

From the moment I began reading To Choose the Fire of the Cosmos, I loved it. A book about practical spirituality, not only has Rebecca morphed the complex into terms anyone can understand, I am especially thrilled The Connection Experience was the catalyst for the book to finally become manifest.

At the event many of the missing links were put in place. The publisher, Lynne Klippel of Love Your Life Publishing, was in attendance. Rebecca's new social media person was in attendance. And what I was teaching gelled for Rebecca.

None of this was in place for Rebecca prior to the event.

What's most exciting about what occurred in June is others had similar experiences; they were in the right place at the right time for events to align perfectly for them to accomplish important goals.

As I put the finishing touches on the curriculum for The Connection Experience, taking place on October 20 & 21st , I know those in attendance will have similar experiences.

If you're ready to take a giant leap forward in your business, information products or book, join me in Portland for an experience like none other.

You can still get a complimentary ticket for you and a guest by CLICKING HERE

Build a subscriber list, promote your events, give up the excuses

Some days there is more to share than others. Today is a day filled with great news.

Build Your Subscriber List Like Never Before

List Building Home Study Course 67% off ends Thursday, October 11th at 9 p.m.

I'll get right to the point on this one. The super special list building offer ends soon. Grab yours at the lowest price possible while you still can.

Learn the best strategies from 14 global experts. Plus! Learn how to create a profitable telesummit with the bonus training I included.

Click here to access.

Excuses Be Gone

One of the most prevalent excuses I hear for someone not doing something is they don't have the money.

It's not that they don't have the money, it's that they haven't organized their resources to allocate the money.

Rather than saying, “I don't' have the money,” and not doing something about it, one client decided to get creative and created a new, very inexpensive product to generate the funds to do something she had been wanting to do.

She wasn't going to sit in the space of, “There's nothing I can do about this.”

We can either reside in the space of “I can't do this because of XYZ” or we can ask ourselves the empowering question, “What can I do to create the resources to do this?”

Our success is based more on our beliefs and internal dialogue than it is on outward circumstances.

Want to break free from your limiting beliefs? Join me on October 20th & 21st for The Connection Experience.

I have a limited number of complimentary seats left. All you have to do is put down a refundable deposit to hold yours. Click here to learn more and reserve your spot today.

Promote your events for FREE

It's one thing to host a teleseminar, webinar or live event. It's something completely different to promote it far and wide.

Finding lots of great places to announce your event is essential to your success. Yet, this can take days and days to figure out.

That is until my friend, Teresa Beeman, took care of all the heavy lifting on finding locations to announce webinars, teleseminars and live events.

Check out Teresa's outstanding resource guide, 29+ Places to Market Your Webinars, Teleseminars and Live Events.

In it you will find the top locations to announce your upcoming events. This resource is worth its weight in gold. It will be one of the greatest time savers you will find.

In this outstanding resource you will discover ways to promote your event you have not thought of. I know I did.

I have been promoting teleseminars, webinars and live events for many years. I am actually very seasoned at the process. Yet, when I got hold of Teresa's resource directory I was pleasantly surprised with what I found.

This is a “must have” for anyone who wants to optimize your promotions efforts. Grab your copy today. Click here.