Archives for February 2013

Do I really have to market my book?

Book marketing is a mystery to some, a frustration to others and a passion to those crazy authors who know it's necessary in order to sell books. Today, my guest blogger, Lorraine Nelson, shares her insights into “Do I really have to market my book?”

“Hey, I’ve written a book. It’s published. Now I can sit back and relax and wait for the royalties to start pouring in.”

Not!

Writing a novel is a lot of work, but it doesn’t end there. Those royalties won’t come to you if you sit on your laurels and do nothing to help promote yourself as an author. Ditto your book or books. Publishers can only do so much. You are not their only author, and who better to promote yourself than you?

Being published has been a real eye-opener for me. I’ve learned how to hone my craft, work with editors, and use social media to my advantage. I’ve also learned how to set up a blog and a website. None of these was as difficult as marketing myself and my work. Blog tours, blog hops, writing groups, twitting teams…these all take time away from my writing, but are necessary if you want to have those cheques rolling in on a continual basis.

Readers don’t necessarily flock to your books, so you have to ensure that they’re listed where readers will find them. I have author pages on Amazon, Facebook, Goodreads, and other sites, which all list my books for easy reference. New releases, cover art, and reviews…these are posted on my website, Facebook page, and blogged about as soon as I receive them. My blog posts automatically feed to Twitter and my Amazon page, so those are covered too.

This summer, I plan on booking a few signings and traveling around to local libraries to request they carry my books. So far, three of my fourteen titles are available in print, with four new print novels coming by the end of April, so it’s now worth my while to do some actual legwork and promo. I have newspapers waiting on press releases for my upcoming tour, and everyone has been very supportive, which has been a distinct advantage.

If you’re an author hoping to be published one day, build your platform now. A blog is a must, in my honest opinion. Make yourself known and keep it positive. Facebook, Twitter, Google+, LinkedIn, Pinterest, forums, etc., these are all avenues you should explore and become familiar with before you’re bogged down with edits.  

If you’ve signed a contract, let the world know before your book releases. Post that cover art. Keep potential readers interested in you and your work by posting blurbs, snippets, and advance reviews. Advance promo helps ensure sales upon release and makes the actual marketing of your book more successful.

Easy? No, it’s not. I’m a private person and one of the hardest things I’ve had to do was to put myself out there.

Worth it? Yes! There’s no thrill quite like the one you get the first time you see your name on a cover.

Most of all, have fun with it. Wishing you the best success in whatever you do. J

t737 477367 08005 0000012201030103006301800000Lorraine Nelson is a multi-published author who lives in rural New Brunswick, on the east coast of Canada. Always a bookworm, she’s read many novels of romance and mystery over the years, finally deciding to put her pen to work at writing one.

“To write romance and romantic suspense is my dream come true, although my mom says I was born with an avid imagination and pencil in hand, crafting stories from an early age. Now my children have grown and have lives of their own, I have time to indulge my passion for writing.”

Lorraine lives alone with an independent yet affectionate tomcat, and enjoys spending time with her three sons and six grandchildren. When not at the computer, you can find her spending time with family, gardening, baking and, of course, reading.

Lorraine’s books are listed on her website. You’ll find blurbs, excerpts, reviews, and purchase links there. http://lorrainenelson.weebly.com

She loves to hear from readers. You can comment here or email your comments to: lorrainenelson_author@hotmail.com.

Have you joined in on the Digital Publishing bandwagon?

Success breeds success. It's a fact. If you want to learn how to do something it's been proven you need to learn from those who have “been there, done that.”

In the world of online marketing there are those who have led the way for years. One reason is they stay ahead of the curve and are forever leveraging their knowledge in the most effective and efficient way possible.

Take digital publishing. If you have not yet jumped on board with this incredible phenomena you are getting left behind more each day.

Let's start with a definition of what digital publishing is.

The initial purpose of Digital Publishing was to emulate traditional publishing, but it has far surpassed this limited definition.

Digital Publishing can utilize various formats and types of media to present any publication in a different way. For example, you can add features like animation effect, audio clip and video to name but a few of the many ways to position your message.

Two experts who have optimized their efforts with digital publishing are Denise Wakeman and Dr. Ellen Britt. Actually, they've taken the online market by storm with what they are doing.

deniseAs the founders of The Future of Ink, Denise and Ellen realized very quickly how much of a need for timely information there is for the market. Based on this information, they are bringing together an incredible faculty of thought leaders for Digital Publishing Online Intensive.

Each expert is going to share leading edge information that they often reserve only for their high paying clients.

Wouldn't you love to know how the most successful marketing experts  are leveraging digital publishing in their businesses?

Imagine having inside access to their secret step-by-step methods for creating, marketing and monetizing their digital content…

access to LIVE training webinars taught by these experts, plus being able to ask your questions too?

Well, listen to this…

I am going to give you the inside scoop on exactly that because digital publishing experts Denise Wakeman and Dr. Ellen Britt have brought together twelve phenomenal expert faculty members for the first live Digital Publishing Online Intensive, which begins March 6th, 2013…ellen

>>>>>>> Click here to register

to pull back the curtain on their personal digital publishing secrets with twelve in-depth training webinars, including:

Nina Amir – Inspiration to Creation Coach
Laura West – The Creative Thought Leader
Daniel Hall – Serial Entrepreneur and Webinar Master
D'vorah Landsky – Book Marketing Expert
Lou Bortone – The Video Master
Marnie Pehrson – Founder of Ignite Point
Lynne Klippel – Expert Book Coach & Publisher
Jim Kukral – Best-Selling Marketing Author & Professional Speaker
Bob Jenkins – Internet Marketing Business Teacher
Kristen Eckstein – Expert Publishing Consultant
and Sue Painter – The Confident Marketer
and yours truly, Kathleen Gage – Internet Marketing Mentor

This Digital Publishing Online Intensive is like no other you've ever attended…

>>>>>>> Click here to register

you'll walk away from each training webinar with concise, powerful, effective digital published strategies…

and powerful, practical information that you can implement right away to help you create, publish and monetize your digital content…Laura-West-tip

whether you are an experienced digital publisher or a newbie…

and don't worry, there will be plenty of information for new business owners as well as more advanced strategies for you experienced folks…

all you have to do is click on the link below to get more info and purchase  your ticket. Reserve your seat now

>>>>>>> Click here to register

but do it now…

don't let this opportunity to learn how to create, market and monetize your digital content pass you buy

To your success in 2013 and beyond!

P.S. Plus, you'll get access to a private and exclusive Facebook Group, just for attendees, so you can ask questions, share resources and network with your colleagues!

Reserve your seat now. Click here to register.

Adela Rubio Knows The truth behind Fire Sales!

We've all heard of online “fire sales” to boost revenues. Most are a bunch of smoke and mirrors.

But what about a real fire sale being run because someone’s home became uninhabitable due to a real fire.

This is, by far, the best reason to have a fire sale. Before I explain in detail what a fire sale is and how to host one, I want you to know why I am participating in a very special one today.

My friend and colleague, Adela Rubio, was the victim of a house fire that made her home uninhabitable for the next six month.adela

She was able to leave with a few pieces of clothing and get everyone out safely, but needless to say, her life is upside down.

What the fire didn't take were her friends who have pulled together to help raise money with a real fire sale.

A group of very successful online marketers have all contributed real products that we sell for real money. Do me a favor… check out all the amazing items myself and a bunch of my friends put into the package so YOU can benefit and so can Adela.

Then I would ask you to take it one step further and spread the word. If every person posts on their Facebook wall and personally tells 5 people, Adela will have the funds in no time at all to get things back on track.

http://adelarubio.com/

So, what exactly is a fire sale.

A fire sale is a special type of promotion that consists of three important characteristics.

  1. There is a time limit. Usually a fire sale lasts for under 7 days. Either someone buys during that time period or not at all.
  2. You sell everything for one low price. You can combine many of your own product, PLR products or upon a clear agreement you can bundle other experts products into the package.
  3. There is a purpose for the sale. The purpose can be for a vacation, a new car, a fundraiser, or medical bills. Or in the case of Adela Rubio, a real fire.

Although a Fires ale can be just the answer you're looking for as a way to quickly generate lots of money fast, oftentimes people have their expectations extremely high when they begin a Fire sale. Unless you follow the right steps you may not get the results you hoped for.

Follow the strategies outlined in this post to have a much greater chance for success.

Let’s get even clearer on what a Fire sale is. It’s when you pull together a package of infoproducts (ebooks, audios, videos, software, etc) at a reduced rate and promote them by way of the internet.

The products can be yours, products that you've acquired the rights to (PLR) or products contributed by other experts. People will gravitate to a great bargain, so if you have a winning selection of products at a great price, there can be huge profits.

It’s not uncommon for the price of the package to increase at various points during the sale. However, unless you are very clear on this feature you may want to hold off doing this until you feel really comfortable with the Fire sale platform.

Strategy #1: Create a Compelling Package

Be sure to select products that people find valuable. To do this you must know who your market is, what is their problem, what solution do they need and what are they willing to pay for?

The products you choose should be of such high quality that people will not think twice about purchasing. If they've previously considered purchasing the same products or similar products at a much higher price elsewhere, they'd be almost silly not to jump on your offer.

Some ways you can create the impression of higher value –

–        Offer products that have never been offered before. (Exclusive content.)

–        Offer coaching with the package.

–        Include products that work together, rather than providing a mish-mash of items.

tribe

Strategy #2: Have a Great Story

People are drawn to Fire sales because they are expecting exceptional deals. They are also drawn to them because they are curious about the story or the reason behind the ridiculously low-priced offer. Your sales page should contain a heartfelt and true story that outlines the reason why you're having the Fire sale in the first place.

One I recall is when Willie Crawford, Internet marketer extraordinaire, was raising money for his daughter’s wedding. During the time the Fire sale was going on I was intrigued with the process. The most amazing thing is that the Fire sale raised enough money for Willie to give his daughter a great wedding.

williecrawford

Now how good is that?

Whatever your reasons for the sale, create urgency. Whether you're having the sale because of unexpected taxes, a medical reason, a celebration, or to raise funds for a nonprofit agency remember to include the urgency behind why you are offering this great offer. It will certainly help you to do well with sales. Check out Adela’s reason.

Also, keep in mind that your whole sales letter shouldn’t just focus on you. While a great story is necessary, your prospects will want to know how your package is going to benefit them as well.

Strategy #3: Make it a Price That Sells

While you certainly don't want to undervalue the products that you're selling, a Fire sale generally needs to move fast. That means you should price your package of products as low as possible to achieve the most sales. Once again, you want to make this such a good deal that people will just not be able to resist it.

Strategy #4: Limit the Offer

Be sure that the sales page clearly explains that you're only offering this special price for a short time. Putting a deadline on such a low price will create a sense of urgency resulting in more sales for you and your affiliates.

Strategy #5: Make a Great Sales Page

There are many great products available that don’t sell due to the fact that their sales page was poorly crafted. If you don't have compelling sales copy that addresses the benefits of your Fire sale thoroughly and really pushes the emotional buttons of your audience, you will have minimal sales at best.

Remember to create copy that is clear and concise. You will want to focus on the reasons why your potential buyer cannot do without your product.

Having a quality product is important but without a compelling sales message, you won't sell enough copies to get a large fan base or a large profit.

Strategy #6: Promote your Fire sale

Though self explanatory, if no one knows that you are having a Fire sale no one will come. Of course the best way to combat this problem is through proper promotions.

You will need to drive traffic to your Fire sale and the best way to do this is through an email blast to your established list, mentioning it in internet marketing forums and  utilizing social media sites such as Facebook and Twitter. Again, inviting JV partners and your affiliates to promote the sale for a profit will certainly give your sale more exposure.

Profiting from a Fire sale obviously isn't as hard as you may have thought. A Fire sale can help you to earn necessary funds quickly as customers tend to flock to them in droves. This is no surprise since Fire sales create a win-win situation for everyone involved.

Here's your opportunity to join in on a Fire Sale and help a super woman who really knows what it means to need a Fire Sale.

To stay on top of all my blog posts, as well as though from guest bloggers I feature, be sure to subscribe to The Marketing Mindset.

Thank God she didn’t quit

It never ceases to amaze me how many people think success comes with no effort.

Maybe they know there’s effort involved, but at the littlest bump in the road they give up on their dreams.

Most entrepreneurs, especially those I work with, start their business to fulfill a dream and what they believe to be their life's work.

Many have no idea what's in store. The ups and downs, the good times and bad times, the ins and outs.

It Takes Work
The fact is, to succeed at anything takes an incredible commitment. You must have the willingness to stick it out. There are bound to be times you question your sanity as to why you thought you would succeed in the first place. I know I did… more than once.

In the nearly 20 years I've owned my business there were plenty of times I wondered what the heck I was thinking by starting a business. There were times when I wondered if I would be able to pay the mortgage. Other times I had to literally count my pennies if I wanted to go to the dollar movie. Today, it’s a completely different story.

To say I paid my dues is an understatement. There were many very early mornings, late nights, sixteen and eighteen hour days to learn my craft, build my business and create a sustainable business.

Not everyone realizes this. Many mistakenly believe that I just “figured it out.”

Watch Your Thoughts
Something that definitely helped me get through the uncertain times was filling my mind with possibility thinking by listening to inspirational speakers.

My taste in inspirational speakers rangers from Marianne Williamson, Wayne Dyer, Gay Hendricks, Joel Osteen and virtually anyone who triggers that space in me that encourages me to live my life fully yet, with responsibility and accountability.

One of my very favorites is Joyce Meyer. Joyce is a powerful speaker and one of the most influential evangelical ministers ever.

A few months back I had the opportunity to see her live. I was in awe of the experience.

It was like being at a rock concert. Parking my car, in and of itself, was an experience. There were dozens of parking attendance directing people in the parking area.

Once inside the massive arena, we were directed to available seating in the 20,000 seat building.

The buzz of excitement could be felt throughout the building. There were product concessions, food concessions and security guards keeping people from blocking doorways and entries.

Just before the star attraction came on stage we were treated to a light show and high energy band.

This kind of experience is not uncommon for anyone who attends a Joyce Meyer conference. It's beyond amazing.

But… it wasn't always this way. When Joyce first got her calling to minister, little did she know what was in front of her.

For nearly 20 years there were multiple obstacles, she was ostracized by family members because women were not meant to be ministers, she was kicked out of the church she was attending, she and her husband Dave would drive all night from one location to another to speak to small groups of followers, and on many occasions would sleep in their car because they didn't have the money to get a hotel room.

Fast forward to today. She has written over 70 books, conducts close to fifteen mega conferences annually, and reaches a potential audience of 3 billion people worldwide with her Enjoying Everyday Life® broadcast.

Time magazine selected Joyce as one of the most influential evangelical leaders in America.

Imagine if she would have quit?

  • Did she ever feel like quitting? Likely she did.
  • Did she ever get frustrated? Without a doubt.
  • Did she ever question her sanity? She has actually talked extensively about this in her conferences.

So what kept her going?

Her calling to do her life's work, her willingness to move through the tough times, her realization that her gifts WOULD make a difference for others.

What's Your Calling?
It’s the same for any of us who have a calling; one that will be expressed through our businesses.

It has been said, “There is no such thing as failure in business. There’s only quitting.”

Will building a business be tough? Yes! If anyone tells you otherwise they are full of it.

As you move forward be sure to have a vision, have a plan and most of all, show up every day and do the footwork.

What are your thoughts on this? Does success simply “happen” or do you have to work at it? Comments welcome.

Power Up for Profits REVEALED

Last week I had the opportunity to hang out with my mastermind buddies and my business coach, Suzanne Evans.Suzanne Evans

Sharing three intensive days at Suzanne’s office was an experience like none I have ever had. A definite high energy, “first class all the way” major connecting experience for everyone there.

GREAT CHOICE
Not a moment passed that I didn’t realize how fortunate I am to have decided to take the leap of faith to invest nearly $50,000 this year alone to be trained by the very best.

The other multiple six and seven figure business owners felt the same about their decision to work with Suzanne. How do I know?

From the conversations during the three day intensive and those since then, we are all taking things to the next level and beyond.

But it’s not just Suzanne’s energy and brainpower that made it such an incredible experience.  It’s was hanging out with each other.

What I love most about my mastermind buddies is that we are all movers and shakers.

IT TAKES MASSIVE ACTION
We take massive action to achieve incredible outcomes. Yet, as Suzanne shared, there are those who will pay a coach, mentor or adviser and then not do a darned thing with the information.

I know this to be true because I have talked to countless men and women who invest in programs, classes, mentors and coaches and continue to do things their way.

Personally, this makes no sense at all. Why would we invest the money, time and effort we do with a mentor and not listen? Or invest in programs we never even look at?  Or go to a seminar and leave without implementing one single thing we learned?

Yet, there are plenty of people who do. Actually, the majority of people do this. And then they wonder why success is passing them by and call others who are succeeding lucky.

For me, I have a mentor/coach to take me beyond where I am at. If I keep doing things the way I have always done them, nothing is going to change.

When I have my sessions with Suzanne we address important areas that I MUST be willing to put time and energy into. Otherwise, why the heck am I asking for her guidance if I insist on doing things my way?

I remember my first one-on-one, in person session with Suzanne like it was yesterday. It was July, 2012.

LIFE WAS PRETTY TOUGH, BUT THAT'S NO EXCUSE
I had had a rough three years due to the loss of both parents, our Boxer dog and our goat. Yet, my business continued to grow.

In spite of the growth, I felt stuck. This is when my partner and I decided to make some major changes in how we are running our business.

Karen and I headed out for a 15 hour travel day (by air) from Oregon to Murrells Inlet, South Carolina.

By the time we finished our first strategy day with Suzanne I knew I had made the most incredible business decision EVER!

THE WORK HAS JUST BEGUN
Yet, I knew there was a ton of work to be done if I was to get the value from my time and money invested. I also knew I would be investing very heavily into my business. After all, if I am serious about what I say I want I better be willing to do what it takes.

POWER UP FOR PROFITS REVEALED
Today I am thrilled to unveil where much of my time and effort has been directed. To see what I mean go to www.PowerUpForProfits.com

There is more coming, but for now, I invite you to check out my new site, read the About Kathleen section and leave comments on my blog.

Are you ready to make 2013 the year you Power Up for Profits?

If so, sign up for the complimentary video, 3 Must Dos in Marketing, Power Profits 101.

The Truth About Open Rates

The Truth about Open Rates

by 6-Figure Newsletter and Email Marketing Expert Linda Claire Puig

lindaHow many of your subscribers open the emails you send?

Many coaches and service professionals new to email marketing get discouraged when they look at the measurement called “open rate.” Those who've been at it for a while do, too.

Why is only a third of my contact list opening my emails? There must be something wrong. Is it worth all this effort if only a few people are reading what I send?

Before you throw in the towel, I want to let you in on a secret that a lot of folks don't know:

Your open rate isn't really your open rate.

As a measurement, the open rate is highly unreliable, imprecise and inadequate.

To show you why that is, I have to explain a little about how open rates are calculated and tracked.

The open rate is actually a ratio calculated as the number of people who opened your email divided by the total number of emails that were successfully delivered to your list.

Email marketing software automatically adds a tiny, invisible image to each email delivered. When this invisible image is called to show up (invisibly) from the server where it lives, that tracks the email as being opened.

But this number is skewed — perhaps significantly — by what are known as “image blockers.” More and more people use web mail providers (such as Gmail or Yahoo) or applications (such as Outlook) that allow users to decide whether to view their emails with the images turned on or off.

When you see things showing up in your email with all the images turned off, that's what's happening: you have a setting somewhere that is saying “Ask me first if I want to see images.” Your images are “disabled” until you click to “enable” them. So…

If a person elects not to view images when reading an email, it will NOT count as an open.

Likewise, the people that elect to receive text-only emails from you (if you give them the option of text or HTML), also will not register as an “open.” Some mobile devices only allow emails to be viewed in text form.

Your open rate reporting could actually be off anywhere from 11% to 35%, according to generally accepted metrics in the email marketing world. That's quite a bit!

So while it may look like nobody is opening them, your emails may actually be doing quite well.

So should you just ignore open rates then?  

No. Despite their shortcomings, open rates can still provide valuable marketing information. Tracking your open rates can help you:

1. Spot trends. For example, if you notice a significant downward trend in your open rates over time (not just occasional dips, say during summer when folks are out of town more), it may be a signal that you need to do something to re-engage your subscribers.

2. Learn your audience's preferences. You may be able to notice what days and times of day are better for sending by comparing your open rates.

3. Test subject lines. Split your list into two or three groups, and send the same email with different subject lines to see which one generates more opens (which may indicate more interest).

Is there anything you can do to improve your open rates?

Yes, absolutely! It may not be the most accurate measurement in the world, but there are proven ways to improve your open rates.  And improvement is always good.

Of course, your list should be an opt-in (permission-based) list. If not, that's the first place to start improving. Otherwise, look to some of these areas to improve your rates:

1. Make sure your content is relevant and valuable. Know what your audience wants, and provide it. Relevant content is read content.

2. Examine your frequency of emailing. Too much emailing can cause “list fatigue” and too little can cause the “who's that?” syndrome.

3. Write HOT subject lines. These short phrases are often the golden key to unlocking your open rates. Make people hungry to open your emails and see what's inside!

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A NOTE FROM Kathleen: Linda is offering a free training on how to create HOT subject lines and I highly suggest that you join her! Among other things, she'll be showing you how improving your subject lines can double your business, the 7 biggest subject line mistakes sabotaging your email results, and the #1 secret to avoid getting your emails reported as spam!

Go to www.7deadlysubjectlinemistakes.com/kathleen to join her.