Archives for March 2013

Why your emails don’t get opened and what to do about it!

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Gain great online visibility with this 30 day plan

It's a lot less difficult to gain visibility online than most people realize. Actually, it's rather simple, but not always easy due to time commitments.
Here are a list of actions you can take, that if done consistently will increase your visibility in as little as 30 days.
1. Seek out guest blogging opportunities – 1 – 3 per week. This one action can get you amazing visibility in front of your target market. Check out Blogger Link Up –

You get updates of blog owners seeking guest bloggers. There are specific details with some blog owners wanting original content and others will let you submit previously posted information.

2. Blog Talk Radio. For those of you who are in my Elite Circle membership program, I just posted a training video on your download page on how to find more radio opps than you could possibly ever do. What this means is there are lots to pick and choose from.

For anyone who is not an Elite member you can join at:

3. Blog on your own blog at least once a week. Be sure to use key words that your market uses.

4. Build your social media presence and value by posting high value content.

5. Build your connections, friends, circles, and followers in each of the primary social networks if, and only if, this is where your market hangs out.

6. Seek out Joint Venture opportunities with experts who have a similar market.  Create a win/win to do a reciprocal mailing to your respective lists with a super free offer.

7. Get involved in groups in various social networks. Don't just join…participate.

8. Enjoy the process.

9. Take time off to smell the roses – or in my case, horses. I love going to horse shows and working in my garden.  I will literally be smelling the roses as I play in my garden. Are you taking time to balance your life?

Build Your List, Your Visibility and Your Bank Account in Any Market! Why This Business Model Rocks!

Have you tried different online marketing strategies…but your results keep coming up short?

One of the least known, but highest-payback, business models for online success is hosting your own ongoing expert interview series.

Maybe you've been on a teleseminar or webinar where an expert shares great insights and your knowledge-base benefits as a result.

Did you know that more times than not the experts share their information at no cost to the host. That's right. They pull back the curtain on a topic that you would willingly pay for.

Actually, experts are eager to be hosted by others to share their information. It's a win/win/win.

The host wins by having a stellar guest. The expert wins by reaching new markets. And the market wins by gaining valuable information.

Ever wish you could get in-demand experts to speak to your market? You can. You just need to know the best way to propose the idea.

No matter what market you serve…if you have a passion for a subject area…then you probably have what it takes to host your own interview series. And – it’s easier than you think!

Cathy Demers, founder and host of the popular expert interview series “The Business Success Cafe” explains…

“You’ve heard it said ‘the gold is in your list’ so it’s no surprise that you need to implement strategies that can help you quickly build a targeted list of prospects.

But…that’s not enough.

You also need a really good ‘shovel’ so you can effectively mine your list…and turn those prospects into gold nuggets. By hosting your own ongoing expert interview series you can do both – at the same time!”

According to Cathy (with over 80 “Cafe” interviews under her belt – she’s an undisputed expert in applying this strategy), there are 8 BIG benefits to hosting your own expert interview series.

You should seriously consider hosting your own expert interview series if you want to:

Build a targeted list of prospects who want really want to hear from you. When you host an ongoing series you will quickly build a list of followers who are in your target market, who are hungry for information, and who are expecting you to provide it on a regular and continual basis. That’s the just the kind of list you want, isn’t it?

Gain visibility and credibility in ANY market. When you seek out, partner with, and then interview the experts in your field… you automatically elevate your own status and perceived expertise…just by being a gracious host and allowing others to share valuable information with your hungry market. No special skills or expertise required – it’s a beautiful thing.

Make More Money from Multiple Revenue Sources. No matter what target market you serve, there are several (often surprising) ways to monetize an expert interview series…even if you give the interviews away for free! For example, you can charge for replays, collect the interviews into bundles for resale, publish them as products, earn affiliate revenues from your experts, attract advertisers and sponsors…the list goes on and on. You don’t even have to pick just one.

More than just share these ideas with you in this blog post, Cathy has graciously agreed to pull back the curtain on exactly how you can host your own Expert Series.

On March 26…and Cathy Demers and I are going dive deep into the 8 BIG benefits of hosting your own ongoing expert interview series. It’s going to be live and interactive…so bring your questions – you’ll get the answers. Register Here.

Oh…and just so you don’t think hosting your own series is always a “bed of roses” (nothing is!) Cathy has promised to share some of the downsides and “gottcha’s” you will want to avoid when you host your own series. After 2 years hosting the Business Success Cafe she’s earned her stripes…and a few scrapes and scratches along the way.

This interview is going to be illuminating, enlightening, inspiring, practical and useful…register here so you don’t miss it.


Product Creation survey results are in

The results are in for the product creation survey. Over 500 responses so far with more coming in every day. If you missed the opportunity to respond got to When you hit done, you will be taken to a page where you can download my free video, Power Profits 101: 3 must do's in marketing to make more money this month than all of last year.

Here are the results from what we received up to this point.

Do you currently have information products developed?Do you make money
Yes   63.9%
No    36.1%

How long have you been creating products?
Less than a month       16.2%
One year                     19.0%
2-3 years                     18.3%
3-5 years                     11.4%
More than 5 years        35.0%%

How many products have you created
1                                 23.2%
Less than 5                 36.8%
5 – 10                         18.4%
10 – 20                         6.7%
More than 20              14.9%

Do you make money from your products?
Not at all                                            40.1%
Under $100 per month                         27.2%
Under $500 per month                          9.3%
Under $1000 per month                        5.3%
$1000 – $3,000 per month                     4.8%
$3,000 – $5,000 per month                    3.5%
More than $5,000                                 9.8%

What are your greatest challenges with product creation?
Knowledge                                         15.4%
Time                                                  49.2%
Money                                               22.0%
Resources to help me do this              33.5%
Fear                                                  11.5%
People to buy                                     36.8%

If you could learn one thing about product creation, what would it be?

The majority of people responded with how to market and sell their products. There were many respondents who wanted to know how to create faster and more effectively. Many others wanted to know how to find the resources to outsource to.

Quite a few said they just don’t know where to start.

If you could ask me one question about making money online, what would it be?

Your information is great Kathleen. I trust you and know you go above and beyond with your information. You are the real deal.

Q: Do you know someone willing to help someone like me pro-bono, I mean for free?

A:  Would you go to your doctor, dentist or auto mechanic and ask them to provide their services for free? Likely not.

So why would you believe that those of us who offer various types of business building resources and training should offer things for free?

If you’re serious about generating revenue through product creation and online means you must be willing to invest.

You would be amazed at how much I continue to invest in my education, learning, mentors and training. Virtually everyone I know who takes running a business online seriously invests in their business.

Granted, when you first start out your investments will be less than when your business is generating hundreds of thousands of dollars per year. But you absolutely must be willing to invest.


Q1:   Isn't it basically a complete racket of affiliate marketing b.s. out there?
Q2:   Is it legit? Do you have references?
Q3:   Are there any honest people left in the internet marketing world.

A:     I will be the first to admit there are scams online. And yet, there are plenty of honest people who have incredible information to offer the market. If you have not noticed this, I believe it’s because you are not looking.

For example, if you check me out you will see I have been around for decades as have many of my colleagues.

We offer real solutions to real problems. There are plenty of people who have posted positive comments about us.

If you think we are all scammers, running rackets and not honest, that’s likely all you will see.

A quick search through Google, Facebook, LinkedIn and various other locations will reveal a lot. There are plenty of hard working experts who are definitely the real deal.

We run our online businesses like businesses. Anyone who is serious about making money online must be willing to invest time, money and resources.

Those who are constantly looking for something for nothing will never, ever, ever be able to run a successful business.

There are people in virtually any industry you can think of who are making a great living online. Many you will never hear about because they are not selling services, information products and resources on how to make money.

Industries like health and nutrition, photography, dog training, spiritual topics, real estate investments, astrology, and interior design to name just a few.

Over the next few months I am going to provide responses to many of the hundreds of questions that were submitted. Be watching for this information as it is designed to help you achieve your goals in the fastest, most efficient, most integrous way possible.

Haven't taken the survey yet? Go to

What do you think?  Did this year’s respondents get it right? Comments welcome.