Archives for May 2013

How to Grow Your Business as a Published Author… and Impact More Lives With Your Message

christine-kloserHave you dreamed of writing a book or becoming a successful published author? Do you have a valuable message that – if put in print – will help grow your business and transform more lives? If you answered yes, but don't have your book written yet… keep reading!

There has never been a better time to write your book and become an author. The opportunities available for authors in the 21st Century are endless. Yet, the majority of entrepreneurs who say they want to write a book don't actually do it. Why? Based on more than 900 responses to a recent survey by Transformational Book Coach, Christine Kloser, aspiring authors revealed what holds them back.

Most authors don't know where to start or what to do first. They are overwhelmed with too much information and not enough action. Sometimes things like fear and doubt creep in. Other times, its confusion, lack of clarity or confidence that can stop an author in their tracks. Another big challenge for authors is feeling like their book has already been written… by somebody else.

Not to mention the maze of information out there about writing and publishing a book. Is it best to self-publish or try to get an agent and sell your manuscript? How important is it to build your platform? What are the first things to do to start writing your book? How can you leverage your book to grow your business? What do you do about “writer's block?” How much will it cost to publish?

The questions facing an aspiring author can be endless and the answers are often times confusing. But, it doesn't have to be that way. There are great people out there who want to help you write your BEST book, who are interested in your message and your success more than they're interested in your money.

And it's absolutely possible to write your book in a way that is easy, joyful and fun – without wasting your precious time, money or energy going in circles. It's also possible your book will bring about profound personal, professional, and even planetary transformation. Consider this…

Throughout history; books have played a critical role in impacting readers to create positive changes in their lives. Seeing that individual transformation impacts global transformation – it can be said the books truly do have the power to transform the world. And YOUR book can be one of those books that transforms lives forever.

So, if you're ready to take the next step with your book (even just a little bit interested in writing a book someday) you'll want to join me for Christine Kloser's Transformational Author Experience®. Christine is a transformational book coach and is offering one of the best trainings I've ever seen for authors. Her faculty includes Bestselling authors like Lisa Nichols, SARK, and Marianne Williamson, as well as publishing industry leaders like Reid Tracy (CEO and President of Hay House), Marc Allen (Publisher of Eckhart Tolle's Power of Now), and Bill Gladstone (Neale Donald Walsch's literary agent). And that's just the beginning of what's in store for you at her f-r-e-e Transformational Author Experience®.

I hope you'll take a look at what she's put together for you and join us. It truly is a phenomenal program that has the power to transform your life if you let it…

click here to register

Christine Kloser, “The Transformation Catalyst” is a transformational book coach, spiritual guide and award-winning author whose spot-on guidance transforms the lives of visionary entrepreneurs and authors around the world. Her life-changing work is endorsed by many of today's leading transformational authors, including: Neale Donald Walsch, Lisa Nichols, Sonia Choquette, Gay Hendricks, and more – and has appeared in media such as the Los Angeles Times, Entrepreneur, FOX News, Forbes.com, and PUBLISHED! Magazine. Her books and publications have also received numerous awards including the Nautilus Book Silver Award, Pinnacle Book Award, eLit Award, National Best Books Award, and the Apex Award for Publication Excellence.

Tips for Preparing Your Blog for Your Virtual Book Tour

 

Tips for Preparing Your Blog for Your Virtual Book Tour

by D’vorah Lansky, M.Ed.

I’d like to thank Kathleen for graciously hosting me, as a guest blogger, in celebration of the launch of my newest book, 21 Ways to Launch a Successful Virtual Book Tour

Preparing for a virtual book tour requires you to be organized and focused. In this post I’ll be sharing tips for preparing your blog for your tour. Your blog is your online home. It’s the place where you invite people to come to, to find out more about you and your book. When you invite people to the house where you live, your physical home, it is likely that you will clean and organize your home and even prepare goodies for your guests. Why should your online home be any different?

Preparing Your Blog for Company

One of the biggest benefits of conducting a virtual book tour is that you will have the opportunity to invite readers back to your blog. This is easily accomplished by including a compelling invitation at the end of each of your virtual book tour blog posts. (You’ll find an example at the end of this post.)

 

Before you invite company to your online home, you’ll want to make sure to prepare. To begin with, head over to your site and try to imagine that you are a first time visitor. Here are some questions to ask yourself:

  • Is my site attractive?
  • Is it clear what the focus of my site is?
  • Is my headshot photograph and image of my book cover clearly visible?
  • Is the information visitors might be looking for (about the author, about the book, etc.) easily accessible via my menu navigation?
  • Do I have an opt-in form with a compelling gift offer that would encourage people to subscribe?
  • Do I have content or promotions on my site that are no longer current or relevant?
  • When I click on any of the links on my site, do they take me to the correct place, or do I land on an error page?
  • When I click on links that take the read off of my site, do they open in a new window so that when visitors finish viewing those links, my site will still be available in an open window?

By noticing the above and making adjustments accordingly, you’ll be providing the most enjoyable opportunity possible for your site visitors. What you don’t want them to find is a bland site with no images or content on disjointed topics that have nothing to do with your book, your business, or your brand. You also don’t want them to click on links that lead to error pages as that will give the impression that your site is not current.

Providing visitors with a magnetic site, makes it possible for them to want to explore, and find out more about you and your book.

When you visit a new site, what peeks your interest and makes you want to explore further? Scroll down and join in the conversation in the comments section below.

This post is being written in honor of a virtual book tour celebrating the publication of my third print book. You can enjoy the festivities by joining us on the tour to 21 blogs, in honor of 21 Ways to Launch a Successful Virtual Book Tour. Scroll down to access the virtual book tour schedule as well as a link to the book on Amazon. Thank you and enjoy!

D’vorah Lansky, M.Ed., is the author of 21 Ways to Launch a Successful Virtual Book Tour.  Visit her book blog and check out the full schedule for the virtual book tour, celebrating the launch of this exciting new book: www.VirtualBookTour21Ways.com

D’vorah offers virtual book tour workshops and courses for authors, entrepreneurs, and virtual professionals. She has taught hundreds of people, across the globe, how to conduct successful virtual book tours. You can purchase her newest book on Amazon at: www.VirtualBookTour21Ways.com/amazon

Be sure to share this post with others by clicking any of the social network links. Let's help D'vorah help as many authors as possible.

 

Karyn Greenstreet asks, “What’s your true learning style?”

karyn greenstreetRecently, my friend and colleague, Karyn Greenstreet posed the question, “How does your community learn?” to lots of her peers.

Hmmm. Great question. The fact is, there are several learning styles yet many experts lean towards one way of delivering information over another.

To get the most mileage out of the information you provide to your market you need to know how they prefer to learn.

In a recent blog post Karyn wrote she seeks to uncover the truth.

Here’s what Karyn Greenstreet has to say…

As more and more small business owners are leaning towards “on demand” everything (music, movies, books) to download or stream instantly, I’m noticing some changes in the way that small biz owners like to learn.

The ground is shifting very quickly when it comes to education and the delivery of training materials and information.

I’ve teamed up with 26 other small business mentors to find out exactly which ways you like to absorb new content, learn new skills, acquire new knowledge to help you run your business.

I’ve put together a quick, 2-minute survey with six easy questions for small business owners and solo entrepreneurs. Yes, just six questions. It’s as simple as that.

But even 2 minutes is a lot when you’re busy, so we’re making it irresistible by offering you 26 practical, helpful educational bonuses for free, just for completing the survey.

How many bonuses? Twenty six! Free! Just for taking the survey.

Can I ask you the favor of taking just 2 minutes from your schedule today to take my survey? Here’s where you can take it online.

Click here for survey.

(The link will open in a new window/tab.)

Thank you for your help!

P.S. Would you like to see a summary of the results of this survey? Once you complete the survey, you’ll be asked if you want a copy of the summary. I’m happy to share the findings of this research with you, and all I ask in return is that you answer the survey questions…just 6 of them. Take the survey here.

P.P.S. Please share with other small biz owners and solo entrepreneurs you know. Share the love!

The survey ends soon. So far Karyn has gathered thousands of responses. This will definitely be one of the most comprehensive studies on how we learn to be conducted in this way.

Thanks for joining in.

Those who stand out from the crowd online win

Regardless of your industry and your expertise, when you stand out from the crowd you have a greater impact on your market and an increased revenue stream.

Yet, many people take a “shot in the dark” approach to increasing their visibility.

Gaining visibility is actually a lot easier than most people realize, especially online. All that’s needed is a strategic plan and consistent effort.

The purpose of having a systematized approach are plentiful.

  • Visibility
  • Market reach
  • Position expert status
  • Engage your community
  • Increase opt in list
  • Express your POV – point of view

Below is a very simple process, that when done on a regular basis, will increase your visibility, your opt in subscriber list and your revenues.

Start with a primary piece of information such as an article. Turn the article into a blog post. The blog post into a PowerPoint. The PowerPoint into a video.

From there, you distribute your information in a number of locations.

  • Article directories
  • Blog posting
  • PowerPoint Presentation
  • Video

It’s that simple. It does not need to be as difficult as many people make it.

The process

  • Write a short article
    -Post to your blog
    -Post to article directories
  •  Create a power point presentation

          -Add in a URL directing to opt in page
-Upload on SlideShare

Create

  • 10 – 20 tweets based on content in article with permalink to your blog post
  • Create wall postings for your social networks with permalink to your blog post
  • Rinse and repeat the process of promoting the SlideShare Permalink

Marketing

  • Facebook
  • LinkedIn
  • Google+
  • Pinterest
  • SlideShare

Bottom line

  • The process takes as little as 30 minutes once your article is written
  • Using this method gives you great market reach
  • This should be done on a regular basis
  • It is simple to do
  • Should be done 2-5 times a week to gain massive traction

Checklist

  • Write an article
  • Post on blog
        – Access permalink
  • Post on SlideShare
        -Access permalink
  • Social media postings – Post permalink to both blog posting and SlideShare in various social network locations

         -Facebook -LinkedIn -Google+ -Twitter

  • Rinse and repeat
  • Turn article into PowerPoint
  • Post on SlideShare
        – Access permalink
  • Social media postings

              -Facebook -LinkedIn -Google+ -Twitter

  • Rinse and repeat

When you have a systematized approach to your market reach the results are staggering. All that’s needed is excellent content and consistent effort.

I invite you to try this for 30 days. You will be amazed at the outcome.

SlideShare -The Sleeping Giant of Social Networks

With all the choices of social networks and social media marketing you might wonder where your time is best utilized.

The standard locations are:

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • Google+

One social network proving to be incredibly valuable is SlideShare.

Although I’ve known about SlideShare for quite some time, it’s been only in the last month I’ve actively utilized this great resource.

SlideShare is the world's largest community for sharing presentations. With 60 million monthly visitors and 130 million page views, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.

Whether you want to spread the word on a PowerPoint presentation, an article or a video, you will benefit greatly from incorporating SlideShare into your marketing mix.

With one recent presentation I posted I had over 335 views in just a few hours. Those are 300 potential opt in subscribers to my list. They are also 335 potential buyers of my products and services.

 

Not only did I get a lot of views with this presentation it streamed as Hot on Facebook. This is an added benefit that generates even more visibility for my presentation and my expertise.sli

Here are a few tips to get the most out of SlideShare.

  • Give your presentation a name with keywords your market uses in their searches.
  • The content on your slides is automatically transcribed, which will boost your SEO. As with the title, use keywords throughout your presentation.
  • Use images in your presentation especially on the title slide. This is more engaging to your viewers.
  • Add a slide or two with a URL directing viewers to an opt in page. If your presentation is outstanding viewers will definitely want more of you.
  • Put a promotion strategy in place before publishing your presentation.
  • Promote your presentation once it's uploaded on SlideShare. This will increase views which increases position.

It's definitely time to check this out as part of your marketing mix.

Be sure to subscribe to The Marketing Mindset to receive regular updates.

Are media releases worth the effort in your online marketing?

When it comes to media releases, also known as press releases, there are mixed feelings as to whether or not they are worth the effort. If done right, they can be well worth the effort.

However, they can also be a complete waste of time for many people. To assure the greatest result for your efforts there are some essential ingredients to a well-written release.

Before I share what they are, let’s start with what a media release is. A media release is an announcement you distribute to various online locations such as directories, your blog, social networks, and forums. Traditionally press releases were “released” to newspapers and radio and TV stations, and you can do that as well. Public service announcements (PSAs) are also submitted as press releases.

Before you write your release, determine:

  • Your target market
  • Where your release needs to be viewed and what media outlet serves those locations; for example, a release about a catering service should be directed to a food editor
  • The contact person at the media outlet (if applicable)
  • The time frame for submission
  • An attention-grabbing headline
  • The who, what, when, where, why, and how that need to be included
  • Appropriate quotes, research, and technical data

There are ample benefits to media release distribution:

  1. SEO
  2. Visibility
  3. Credibility
  4. Market awareness
  5. Interview opportunities

Although the benefits are ample, don’t expect a flood of immediate traffic from your releases.

The Five Ws of Writing a Media Release
Not long ago I read an article in which the “expert” claimed that it’s not necessary to include the five Ws (who, what, when, where, and why) in a media release. Although not absolutely essential in all information you distribute, the five Ws are a great guide to use when developing a release. And most experts agree that including as much information as possible without overdoing it is advisable. To write a power-packed release, include:

  • Who is involved – speaker, author, strategist, artist, etc.
  • What is taking place
  • When it is happening
  • Where it will occur
  • Why people would be interested in the information

To save a considerable amount of time, create a template for your media releases that can be used over and over. There is no need to reinvent the wheel each time you write one.

Write the most important information first. It is not uncommon for media resources to shorten your release. This is simply part of the process and nothing to worry about.

Newsworthy Items for a Media Release
In order to have a great success with your release being selected (especially when submitting to traditional media services), the more newsworthy the subject matter, the better. Below are a few ideas for your subject matter:

  • Offering teleseminars or seminars – especially if they are free to the public
  • Taking on a leadership role in a professional organization
  • A special event open to the public
  • A fundraiser
  • Recognition in your field
  • Special awards
  • Release of a book or e-product
  • Opening of an exhibit
  • Performing an important service to the community
  • Running for office
  • Inventing, manufacturing, or offering a new product or service
  • Being involved in a major news event
  • Offering apprenticeships, training programs, classes, or opportunities to volunteer
  • Winning a contest, sweepstakes, or lottery
  • Opening a business
  • Offering franchises of your business

Here are some less newsworthy items that might get published:

  • Moving or opening a new branch
  • Educational achievements (including attending work-related seminars)
  • Hosting an open house
  • Hiring or promoting employees
  • Annual meetings and conventions

I’m an advocate of media release distribution online. There are unlimited locations you can post your releases including media in your local market, free online services and paid services such as PRWeb.

When I’m offering an event in my local market I use both distribution to my local media including radio, television and print, as well as my service with PRWeb.

Here are some examples of recent releases distributed via PRWeb.

http://www.prweb.com/releases/2013/4/prweb10686382.htm

impressions

 

 

 

 

 

 

 

http://news.silobreaker.com/power-profits-blueprint-tour-hits-eugene-5_2266785290662183036

tour image

PRWeb offers a free level but the paid service is much more effective with a greater reach to various media outlets including The Associated Press.

Why not give it a try? You never know who you might be visible to.

Be sure to subscribe to The Marketing Mindset. Simply add your name and email address to the opt in box to the upper right.

 

 

 

 

10 Insights into Being an Influencer in Any Industry

Have you ever wondered how some people seem to succeed with ease while most struggle to build their business?

There are commonalities with those who are “making it happen.”

Here are ten essential insights to building a highly successful and influential business in today’s environment.

Mindset
No matter what training you receive and what skills you develop, without the right mindset, all is for naught. It’s easy to keep a positive attitude when things are going your way; the true test is when things are not going your way and you are able to stay the course in spite of this.

Visibility
The more visible you are to your market, the more impact you can have. Only fear and lack of commitment can limit your potential visibility.

Living in the light
To have the greatest impact you must be willing to move away from the shadows and stand tall and proud of who you are and what you are here to do. Let the light shine on your message! It’s amazing how we lurk in our own shadows, waiting for someone to give us permission to live in our greatness. Well, today is that day. You have permission.

Standing in your power
To have the greatest impact you must be able to “stand” in your power – “own” your power – instead of blending in. (Blending in is fine if you want to live in the status quo.)

Fulfilling your purpose through your business
Many of us dwell in “someday” – someday I will take the risks I need to take; someday I will write the book; someday I will play bigger. But when you live in someday, you will never fulfill your purpose. Today is the day. There is no time to waste.

Knowing your worth
A huge part of fulfilling your purpose is knowing your worth. Many of us were told as youngsters to be quiet and keep our opinions to ourselves. You can no longer afford to do this, either literally or in regard to fulfilling your life purpose.

Developing short-term and long-term strategies
To achieve the most in your business, thus the greatest impact in the world, short-term and long-term plans are essential. Don’t fly by the seat of your pants; take the time to envision what you want, need, and desire.

Gaining trust in the market
The more your market knows you, the better. I call this the “know-like-trust factor.” It takes time, effort, and commitment. There are a number of ways to build trust. Internet resources can help you build trust with your tribe in a very cost-effective way. The playing field has been leveled. What used to be reserved for the “big boys” is now available to virtually anyone who has a computer and online access.

Packaging your knowledge
The best way to build your business and send your message out to the world is to package your knowledge into various types of information products. You and your tribe will benefit greatly when you offer your products and/or services using various “price points” – everything from free to products or programs that sell for tens of thousands of dollars.

Being proactive
Take the initiative to use the simple yet very powerful ways to get your message out to the world. Sitting back and waiting for things to happen is not the way of the conscious entrepreneur.

You must be willing to take action; consistently and with focused attention.

Conclusion
When you apply the information above on an ongoing basis you will be amazed at what will transpire. You, your business and your market will be transformed.

Be sure to subscriber to The Marketing Mindset to receive regular updates. Registration box is to the upper right side of this page. sub

#1 Challenge for Online Entrepreneurs is Driving Qualified Traffic

As record numbers of entrepreneurs move their businesses online the #1 challenge is how to drive traffic. Yet, it’s not just any traffic; quality traffic.

In a recent survey I conducted out of the 555 respondents, the vast majority felt overwhelmed with their inability to generate interest in their website through strategic traffic generating methods.

“How do I drive more traffic to my website, and how do I close more sales?” was a common theme among respondents.

In answer to this question, I created a video addressing key challenges for entrepreneurs who want to build an online presence.

Power Profits 101: 3 Must-Dos in Marketing to Make More Money This Month Than Your Entire Last Year! It is designed for authors, public speakers, business coaches and consultants and conscious entrepreneurs. To access, go to http://www.powerupforprofits.com/

Power Profits 101 has been downloaded by thousands of entrepreneurs around the globe.