Archives for August 2013

5 Big Mistakes That Stop People From Becoming Published Authors

Someone asked me what the deadliest mistakes are that derail people from getting their book done.

I found the question so interesting I kept answering it my head long after the conversation ended!  😉

The fact is there are several common mistakes coaches and want-to-be authors make–and some practical solutions to overcome these hurdles.

Mistake #1:
Not making the “yes-I-really-am-going-to-do-this” decision.

Solution: Nothing happens until the decision is made.

If you think about it, this is the true about anything you accomplish in life. Make the decision for yourself and then, I believe this is key, put it down in writing. Better yet, mark the date in your planner for when you will be holding your book in your hands.

Mistake #2:
Allowing more important things to distract you.

Solution: You say you don't have time, yet have you whiled away 30 minutes on Facebook lately? Twitter? Watching TV? Okay, how about this one: email?

String several of those half-hour chunks together, and you could have a solid draft of your book done.

Mistake #3:
Leaning on excuses.
They might start with, “Yeah, but I don't know what to write about” or “Yeah, but I have to focus on generating revenue.”

Solution: When I was growing up, my family had a running joke around the “yeah-buts.” Whenever someone offered up an idea and someone else responded “Yeah, but”‘ the other person would chant back at them: “yeah-but, yeah-but, yeah-but!”

(And then we'd all start to laugh.)

One technique is to replace the “but” with an “and” so it becomes, “yeah, and I don't know what to write about, however I bet if I gave it some thought I could come up with a good idea.” Or “Yeah, and I have to focus on generating revenue, so I will concentrate on the many money-making things that will stem from having my book done.”

Mistake #4: Not just “going for it.”

Solution:  I once talked to a woman who was going to write a book, yet was holding off until she did some audience research. I saw her five months later and asked how her book was coming along. She was still doing her research.

I saw her a year later and…no book.

That was three years ago and, as far as I know, she's still not published.

I doubt she's even started.

Here's the thing: Yes, it's a good idea to do your due diligence and check out your readership and interest. At the same time, I find it easier and more fun and, get this, just as lucrative to go for it.

Pick a market or just write what your gut says to write. The fact that you actually got your book done will carry a prestige with it that ripples well past the boundaries of a niche market.

The bottom line: you don't have to be perfect, you just have to be published!

Mistake #5:
Getting too hung up on the publishing process.

What about cover design? What about ISBNs? How do I format the interior?

Solution: All good questions, but all in due time! Whether it's being self-published or traditionally published, with a cover design you have a hand in or hire someone to do, know that the perfect answer is waiting for you. But you first have to have something to design and publish and put an ISBN on.

And the way to do that is to get the writing started.

These are just a few of the reasons how a book can attract more clients to you.  Before all of it can happen though, you want to discover what steps to take—and what mistakes to avoid—when starting your book.

Featured expert for this article is book writing expert, Donna Kozik.

Join Donna Kozik and myself on a special training call and discover how you can write in a book in a as little as a weekend—and get a special “Author Starter Kit!” It’s free, but you must register first here. Click here to register.

P.S. Are you now thinking, “Thanks, I'll do it on my own.” 

I'll be the first to say, what is described above isn't rocket science or even new and original ideas. So, if you knew all this before, why isn't your book on your shelf versus in your head?

I didn’t think this was possible for authors

I know we live in a world where things are done fast, but when I heard that someone could write a book in a weekend, I have to say, I was skeptical.

Even though I've been known to write a book or two really fast, I thought, “Hmmmm, a weekend to write a book?”

That is until I met authors who've done so. It turns out they learned a formula for success that took them from thinking about writing a book to getting their manuscript done in record time.

And they all learned it from one woman who is known to help authors get great results fast!

If someone has said, “you should write a book” but you don’t know how, or you’ve been procrastinating about getting your book done, then my friend Donna Kozik is someone you want to know.

In fact…I’ve asked her to teach a class for you called, “5 Secrets to Write a Book in a Weekend!”

You can find out the details and register by clicking here.

I have been blown away by how simple, powerful, and effective Donna’s strategies are for finding the time to get a book done, selecting a winning topic and title and especially how “do-able” she makes it.

If you want to become a published author and you’d rather do it sooner than later, then I invite you to join me as I pick Donna’s brain about how to get a book done—and in hand—fast!

Click here

During This Powerful, Content-Rich Tele-Class, You'll Discover…

=> The #1 BIG mistake most people make that’s holding them back from themselves and the world with their message in a book and the fast fix that will turn this around immediately

(This big mistake is really going to lead you to do the V-8 head-slap, but even DURING THE CALL you’ll already be in action to turn things around and literally start your book right then and there!)

=> How to get “out of your own way,”beat procrastination at its own game and take baby step actions that can actually lead to a sprint of productivity and get you to the finish line of “published author” even faster.

=> The real key to success in getting a book done in a weekend—once you grasp this, you’ll never think of writing a book has “hard” or “difficult” ever again!
Plus, get not only yourself, but get friends and family members on board by asking a one powerful question.

=> If “what should I write about” is holding you up, Donna will share winning topic ideas for anybody and any business—along with  “twists” to make them your own.

=> Let’s talk titles: having the right title is vital to book sales and business branding. Find out the formula dozens of New York Times bestsellers and
other are using TODAY to sell more books.

… and much, much more.

Get all of the details by clicking here.

Space is limited. Register now if you want to get a book done and become a published author ASAP.

Click here.

Know someone who wants to get their book done? Why not share this post with them.

I got hundreds of thousands of posts for my newest book and you can too

One of the most important things you can do to grow your business is be visible to your market. This is often easier said than done. Yet, with all that's available online it is now easier than ever to get a foothold to massive visibility.

Recently, my book Power Up for Profits! The Smart Woman's Guide to Online Marketing was published. To assure I got lots of traction for my writing efforts I put together an incredibly integrated approach to promoting the book.

There were three primary phases of the launch:

  • Pre-launch
  • Launch
  • Post-launch

The pre-launch consisted of interviews, guest blogging, social media marketing and aligned partners spreading the word. The results? In one week the book went from being a complete unknown to gaining great position online. Plus, it ranked #1 in Hot New Releases for Women and Business.

As they say, “A picture is worth a thousand words.” In this case, hundreds of thousands…

One of the primary areas I work with my clients on is the need to get lots of visibility. With the right visibility you are definitely viewed as more of an expert.

The beauty of targeted efforts is that they pay off for years to come.

With the pre-launch of Power Up for Profits! I focused much of my efforts on guest blogging, interviews and integrated social media marketing.

Want to learn how to get massive visibility for you, your books, your products and your services?

Join me  on Monday, August 12th for a complimentary webinar – Create Massive Online Visibility –


Visibility reigns when it comes to establishing market share

The easiest way to build your business is to build your visibility. It makes little difference what industry you are in – visibility reigns.

Those who are making a living by way of the internet are always on the lookout for how to increase their visibility. The more visibility you have that builds market recognition, the more your credibility as an expert in your field increases.

Gaining visibility is actually quite simple, but not always easy. If you don't know who your market is, you can spin your wheels trying to gain visibility in front of the right potential buyers. Before investing time and money in gaining visibility, first identify your tribe. To not do so is counterproductive.

Here’s a simple fact: Visibility creates ample opportunities. Because of the internet there are now countless ways to position your expertise and product. The more visible you are, the more opportunities seem to come out of the woodwork. You can never know the long-term impacts of creating an effective presence on the internet.

Because of all the marketing I have done and the hundreds of interviews, articles, and teleseminars I have participated in, it is not uncommon for me to receive requests to participate in anthology books, telesummits, and joint-venture book launches. And I am frequently invited to do interviews and presentations at industry conferences. I used to say yes to just about everything, never knowing where the yes would lead.

As my business has grown, I have much more clarity regarding what I will and will not say yes to. Yet for anyone who is just starting out and wants to get a lot of experience, I usually recommend saying yes to more than you say no to.

It takes time to build a presence, but with a focused approach you can accomplish a lot in what seems like record time.

To gain specific insights on how to do this for you and your business join me on Thursday, August 15th at 1 p.m. Pacific as Kim Kirmmse Toth

Kim Toth