Archives for October 2013

The Belief Gap

Guest blog post from Noah St. John

Whenever you’re trying to change your life—for example, make more money, find a more fulfilling career, attract your soul mate, improve your health, lose weight, and so forth—what you’re really trying to do is create a new reality for yourself. Let’s illustrate that by saying that you want to go from your current reality to a new reality.

The funny thing about reality, though, is that all reality is perceived reality. Another way of saying that is: perception is reality to the perceiver.

For example, let’s say you have a die-hard Boston Red Sox fan and a die-hard New York Yankees fan, and they’re in the same room watching the Red Sox play the Yankees. (I have no idea why they’re in the same room, but still.) Are these two people going to see the same game?

The answer is, of course, yes and no.

Yes, they are watching the same set of circumstances that occur on the field—a guy on one team gets a hit, someone on the other team strikes out, and so on.

But no, they are not watching the same game at all! That’s because one of them will celebrate whenever “his” team gets a hit, while the other one will moan in pain. One of them will high-five his friends (who also root for “his” team) when “their” team wins, while the fan of the other one will mope around for days because “his” team lost.

That’s why perception is reality to the perceiver.

Going back to our example, here’s what’s really happening when you’re trying to change your life:

1. Right now you are living in what I call your Cur- rent Perceived Reality (CPR). In your CPR, you have what you have, you know what you know, you do what you do, and you are what you are. This is your Current Perceived Reality—and to you, your perception is reality. There is nothing else. It is your own little universe.

2. What you want is to be someplace else. You want to change something about your life (get a new result). For instance, you want to change your weight, your finances, your health, your relationships, your level of fame, your sphere of influence, your lifestyle, or any number of other things. That “someplace else” is what I call your New Desired Reality (NDR).

3. Between your CPR and your NDR lies what I call your Belief Gap: the space between where you perceive you are right now (your CPR) and what it will be like when you arrive “someplace else” (your NDR).

Here’s a picture to illustrate what I’m talking about:

How big is your Belief Gap? That depends on a number of things: how long you’ve been in your CPR; how hard you think it will be to get to your NDR; how many of your friends tell you, “It’s impossible,” when you tell them your dreams; and so on.

Also, you probably have different Belief Gaps for different results you want to realize in your life. For ex- ample, you may think it’s really hard to lose 20 pounds, but really easy to make an extra $10,000 a month. Or you may think losing 20 pounds is a piece of cake (pun intended), but to make an extra $10,000 a month is well nigh impossible!

Bottom line? Until you cross your individual Belief Gap for each result, outcome, or experience you want in your life, it will be very difficult for you to make the leap to reach the new life and create the new reality you desire.

About Noah St. John

noahNoah St. John is the best-selling author of The Book of Afformations: Discovering The Missing Piece to Abundant Health, Wealth, Love, and Happiness (Hay House). Noah is famous for inventing Afformations® and creating customized strategies for fast-growing companies and leading organizations around the world.

His sought-after advice is known as the “secret sauce” for creating breakthrough performance.

Noah’s books have been translated into ten languages and he appears frequently in the news worldwide, including CNN, ABC, NBC, CBS, Fox, National Public Radio, PARADE, Woman’s Day,, Los Angeles Business Journal, Chicago Sun-Times, Washington Post, Bottom Line/Personal, Selling Power and The Huffington Post.

Get up to $500 worth of breakthrough performance training FREE when you order The Book of Afformations Click here to order


CDBaby proves being unique makes you stand out

I love when something really jumps out at me as a unique, fun and creative way of catching my attention.

Recently I ordered a CD by Janet Carol Ryan: Flower of the Heart ~ Meditations, Prayers & Blessings for Heart-centered Living.

99.9% of the time when I order a book, CD, DVD or information product I get the same old, same old – Thank you for your order.

Not so with the latest addition to my CD library. Here’s the message I received.

Thanks for your order with CD Baby!

USPS tracking #: _____________________________

Your package will have tracking information within 24-48 hours. USPS tracking numbers can be used through the UPS link above. If your package(s) shipped via international post, our carrier currently only confirms receipt of package information; no further status updates are available at this time.

(1) Janet Carol Ryan: Flower of the Heart ~ Meditations, Prayers & Blessings for Heart-centered Living

Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing. Our world-renowned packing specialist lit a local artisan candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, October 24, 2013.

We hope you had a wonderful time shopping at CD Baby. In commemoration, we have placed your picture on our wall as “Customer of the Year.” We're all exhausted but can't wait for you to come back to CDBABY.COM!!

Thank you, thank you, thank you!


We miss you already. We'll be right here at, patiently awaiting your return.

CD Baby
The little store with the best new independent music. (503)595-3000

Holy heck! This definitely caught my attention. Not only did CDBaby take care of covering all the essential details of my order, they grabbed my attention with the rest of the message. 

Without a doubt I will be ordering for CDBaby again. Why? Because I like their style. They are playful, fun and different from every other company I have purchased CDs from.

What are you doing to stand out? The best part of standing out is people willingly share you with others. Need proof?

Not only have I introduced you to CD Baby, I've also introduced thousands of people in my market to Janet Carol Ryan.

What is it worth to you to have others spread the word about you and your products and services? This is the kind of marketing money can't buy.

So again I ask, “What are you doing to stand out?”

Share what you do in the comments box.

Cause marketing, crowd funding, grants and sponsorships – Powerful ways to grow your business

Most companies, associations and entrepreneurs strive to build a solid position with their market.  Often the limitations reside in visibility and funding.

For many people the limitations stop them in their tracks. For others, they look for viable ways to achieve great visibility and secure funding.

Enter cause marketing, crowd funding, grants and sponsorships. Each has great benefits on how to achieve more market share, more funding and increased ability to serve a market.

Cause marketing or cause-related marketing is a type of marketing that involves the cooperative efforts of a for profit business and a nonprofit organization for mutual benefit. Cause marketing can also refer to any type of marketing effort for social and charitable causes.

Crowd funding is the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet.

Grants are financial awards usually given by the federal, state or local government to an eligible grantee. Government grants are not expected to be repaid by the recipient. There is often a lengthy application process to qualify and be approved for a government grant. Most recipients are required to provide periodic reports on their grant project progress.

Sponsorships involve a person or organization that pays the cost of an activity or event (such as a radio or television program, sports event, concert, etc.) in return for the right to advertise during the activity or event.

Sponsorships can also be a person or organization that gives someone money for participating in a charity event (such as a walk or race)

Another level of sponsorship is an organization that gives money to an athlete for training, clothes, equipment, etc., in return for the right to use the athlete for advertising.

The reality is that many people have a passion for the work they do but are limited for the reasons outlined above. I have effectively utilized cause marketing and sponsorships to grow my business.

A friend recently used crowd funding to publish her book.

lorrainHere’s a great example of someone who is getting very creative in how she can use her life’s work to give back. Fine artist Lorraine Lawson has been mentoring at risk teens for over three years teaching them how to channel their energy in very productive ways through art.

Up to this point her efforts have been self funded. In talking to Lorraine, it quickly becomes apparent how passionate she is to help as many at-risk youth as possible.

Lorraine also knows her current facility limits the number of teens she can help. The solution? A grant to that will enable her to expand the size of her gallery and increase the supplies she needs for the classes she makes available free of charge to the teens.

There’s just one catch. A prerequisite of submitting the paperwork is that she must have a minimum of 250 votes to support her cause. A vote is done by clicking a button on her page at Mission Main Street Grants website.

With that in mind she has been enlisting the support of friends, family and colleagues to get the word out.

Admittedly, there’s another reason I share Lorraine’s vision; she’s my sister. Ever since I can remember Lorraine has been passionate about art. Add to that her passion to help at risk youth and the combination is incredible.

With one young man she helped him channel his desire from painting buildings with graffiti to painting on canvas.

But again, she does need votes to qualify for the submission process. To vote go to:

To learn more about Lorraine go to

While you're at it, why not share this post with others. This is paying it forward at its best. Simply click any of the social network buttons below.




The #1 reason most sales funnels don’t work and what to do about it

If you’ve been online for any length of time you’ve funnelheard of sales funnels. This is where you introduce a prospective buyer to your products and/or services  by way of a free offer (ethical bribe).

Regardless of the industry, sales funnels can (and do) generate lots of money when done right. Sadly, most people never realize their greatest revenue opportunities for one simple reason; they are using a one-off model.

A one-off model is where someone opts-in for your freebie. From there you occasionally make an offer of some sort. Often the offer is an afterthought of what would really benefit the end user.

Most people are not very strategic about what that something will be. Neither have they considered what else they could offer even if the prospective buyer says no to the first offer.

This is when they throw up their hands in frustration and say, “This online marketing stuff just doesn’t work.”

It’s not that it doesn’t work, it’s that you’ve not considered what else the end user needs, wants and is willing to pay for.

Rather than getting people into your funnel and occasionally making an offer you will get a greater result when you take people through a systematized sales funnel process. I like to call this the “success journey” both for you and your customers.

So what’s a success journey? This is where your potential buyer enters your subscriber list by way of a juicy offer. From there, you strategically offer them more solutions to their primary and secondary problems.  

When done right you can easily double, triple and even quadruple your results. Your buyer experiences more benefit because you are offering more holistic solutions to them. After all, isn’t that what you are trying to accomplish – offering a greater solution to your market?

Most people leave untold amounts of money on the table by not planning out their sales funnels and offers.

One person who never leaves money on the table is my friend Susan Lassiter-Lyons. Susan is absolutely brilliant at creating and optimizing online sales funnels.  When she sat down with me to show me her process I was floored at how simple it is. I tried it out and immediately generated a five figure result.susan

Susan is not someone who just talks about the process, she consistently uses it. She has created a 7-figure business with her simple formula.

I was so impressed with her process I invited her to share it at my recent three day event – Power Up for Profits Live!

When she shared her Automated Funnel Formula the audience LOVED her.  In fact, she got a standing ovation when her presentation was over.  (When was the last time you saw THAT happen for a session speaker at a live event?!).

Well, since her presentation rocked the house, I convinced her to join me for a webinar so those who were not in attendance could learn her formula.  I was thrilled when she agreed.

I realized what a hot topic this is when I sent out one message to my subscribers. Within a couple of hours over 100 people registered for the webinar. Within a few more hours we quickly realized this session is going to reach capacity.

If you want to learn Susan’s formula you can still register. It happens on Saturday, October 26th but I can’t guarantee  how soon we will reach capacity. Registration will close once we reach capacity.

Register Now:

In Susan's “$43,587 in 7 Days: The Automated Funnel Formula” presentation, you'll discover:

  • The “old funnel” vs the “new funnel” and how much money you're leaving on the table
  • The super simple 5 step process to easily create your online sales funnel fast
  • How to create an irresistible offer (and the top 10 most profitable)
  • A detailed walk through of one of Susan's real, live automated online funnels
  • One secret thing Susan did (that most people think is annoying) that made her an extra $11,600 in 7 days from the same website visitors

Do not miss this training!

Register Now:

The big, fat lie about success

There's a big lie still being told to you about success.  You've likely heard the lie told in many different ways by a cross-section of people.

The lie is this; all you have to do is visualize what you want and presto! it magically appears.

The reality of this became incredibly clear to me as I wrap up ten days of whirlwind activity.

It started with prep for Power Up for Profits Live, the event itself, home for a day, then off to Napa for my mastermind retreat.

As I am regrouping on this beautiful Saturday morning it has become more apparent than ever that success takes focus, effort, work and time.

My commitment to my community is to shatter the myth that you can simply visualize what you want and presto! your are successful. This commitment is stronger than ever.

Why?  Because I'm incredibly tired of the BS and lies that are still begin fed to those who want to believe there is an easy path to success. When someone buys into the lie it can be very harmful; financially, emotionally, physically and spiritually.

Ironically, the path to success is very simple, but not necessarily easy. The journey can be amazingly fun, but not always easy.

I just spent three days with my mastermind buddies – all of whom are so frigging committed to doing their life's work AND serving their markets. All are in the multiple six to seven figure mark.  Each contribute to nonprofits, fundraisers and/or family and friends in need.

And each and every one has worked (and worked hard) for their success.

Not one of them sat on a mountain top and simply visualized what they wanted. Sure, there are those of us who do sit on mountaintops to gain clarity on what we want, but there is another element to the process – footwork.

Additionally, we invested time, money and effort.

It never ceases to amaze me how often someone will be told the formula for success and yet, still hold out for that magic button. Folks, there is not magic button.

Ironically, magic does happen when it is preceded by action.

Something else that is incredibly apparent is this; it’s not the end goal that makes success so sweet. It’s definitely the journey there.

If all we do is focus on the end goal we miss the juice of life. Whatever we are striving for is so much more rewarding to achieve when we are fully present in the moment.

Another important “ah ha” is that not everything we set out to accomplish will work. As much as we have our wins, we have our losses. Yet, it is in the ability to move forward in spite of losses we are open to an even greater level of success.

What are your lessons around success? Comments welcomed and encouraged.

She made over $35,000 with one strategy

Have you ever wondered what it would be like to have a $35,000 pay day? So did one of my clients until she implemented one of my proven strategies.

The best part of all is her business had nothing to do with Internet marketing. Far from it. Yet, with some specific online business building strategies she hit a home run.

And! She was able to repeat the process a few months later with the same result – $35,000.

Another client was really struggling in her business when she first came to me. She told me she felt like she was on a hamster wheel.

I had her take a step back and look at the big picture of her business. That was the day everything changed.

With the first project she implemented after honestly evaluating what she was doing, including the fact she was going about her marketing all wrong, she generated over $50,000.

A common thread I see with many newbie entrepreneurs and even those who have years in their business is this, they are so busy with the day to day activities they haven’t stepped back to really look at what they are doing.

Every day it’s the same story. Get up, get on their computer, spin their wheels, and wonder why nothing is changing.

For things to change, not only do we have to be willing to make changes, but our actions must change.


When I first began planning Power Up for Profits Live! I did so with the intention of creating the space for massive change for everyone attending.

I know, from personal experience, how powerful it is to be in an environment where you can really dig into what you need to do to take your business to the next level.

If you’ve been wondering if things are going to change in your business it’s time to shake things up.

The perfect place to do this is at Power Up for Profits Live! happening on October 11 – 13, 2013 in Portland, Oregon.

During this three day, content driven conference you will learn exactly what you need to do to:

  • Identify your market, expertise and passion
  • Package and produce your knowledge and expertise into money making products and services
  • Effortlessly market and sell to create multiple (and sustainable) streams of revenue

You will also meet and learn from Lynne Klipple of Love Your Life Publishing and Thomas Noble Books and Susan Lassiter Lyons own of The Profit Insights.

I can assure you, this conference WILL be the best choice you can make to move the dial on your business and life.

Join other amazing men and women for an experience like none other.

Go to learn more and grab your spot. When you register you will receive, as my gift to you, my full program, How To Make Money with Membership Programs. It's yours as my way of saying thank you for registering.

And! You get to bring a guest too. You receive details when you register. Click here now.