Archives for January 2014

Success is not always convenient

Recently I offered an open, hop on the phone line, Q&A session. It was on a Saturday and I made myself available for two hours to answer as many questions about building your business as possible during that time.

To encourage people to get on the line I announced the call would not be recorded. I also let it be known no opt in was required. Just show up and ask questions. Simple.

A few things happened that I didn’t expect. One, the number of people who showed up was beyond what I thought the call would attract. Awesome!

Two; the questions were fabulous. Three; the appreciation people expressed to me was more than anticipated. Men and women from around the globe were really appreciative of me taking time on a Saturday to avail myself to them in this capacity.

This is the first time I’ve done an open call like this where no opt in was required, no replay would be made available and I took time out of my weekend to make myself completely available to anyone who had questions.

From the response, I knew I had hit the target.

What I didn’t expect were the few people (and yes it was very few) who were upset because I wasn’t recording the call nor was the time convenient for them.

A couple of people were downright rude. “How dare you do this at a time I can’t make it!” one woman wrote me.

One person on the call let me know I was interrupting her dinner by having the call at 10 a.m. Pacific. Obviously, she is in a part of the world where it was evening.

To those who showed up, asked great questions and expressed appreciation, THANK YOU!

To those who bitched me out, wake up! Success is not always convenient.

One man asked me why I didn’t record the call. It’s very simple, I didn’t want to.

The fact is there will be times we need to show up to an opportunity even if we think it’s not the best time to do so.

Far too many people have gotten really lazy around their success and many others have developed a sense of entitlement when it comes to learning online.

99% of the time, those who feel others need to cater to them and their schedule are the ones who are not making money, have never offered much of anything to their market, don’t know who their market is and still believe the BS that you don’t have to work for success.

Then there are those who are ALWAYS trying to get something for nothing. If you invest nothing in your business that’s what you will get out of your business; nothing!

Here are a few basics of turning a profit in your business.

  1. There are times when you need to do something that’s not convenient.
  2. You have to treat your business like a business which means you have to invest money.
  3. No one owes you anything.
  4. If you are constantly looking to get something for nothing, that’s what your business will likely be; nothing.
  5. Those who have a sense of entitlement need to take look at why you believe this.

Ask yourself this, “Am I the type of person I would want to attract in my business?” In other words, if you have a sense of entitlement, are always looking for the freebies, never invest in yourself or your business, is this what you want from your clients and customers?

Here’s the deal; there are plenty of us who share a lot of great information at no cost to the end user. We love doing so because we know we are serving others, but we are not obligated to give information away. We do it because we want to and know this is a smart business practice.

Along with the complimentary information we provide, we do have paid products and services. And most people appreciate this and are willing to pay for the information.

I'm no stranger to accessing free information. Equally, I'm no stranger to paying, and paying well, for great information from experts I want to learn from.

Consider this, if you are not yet making money in your business it could be for a few simple reasons. One, you never invest in your business. Two, you have a sense of entitlement that energetically attracts others who have that same sense of entitlement. Three, you’ve never taken the time to package your knowledge into money making products and services.

If you’re ready to get off the hamster wheel and start making money in your business, create products and services that will serve your market, build a responsive subscriber list and put you in the game of business, check out the newest version of Six Figure Product Creation.

Go to www.sixfigureproductcreation.com to read all about the program.

And you likely have gathered that this is not for the faint of heart. Actually, my motto is, “No wimps allowed.”

See you on the other side of success.

What are your thoughts about those who feel entitled, should experts try to accommodate absolutely everyone and has the “freebie” mindset worked against or for people? Your comments and insights welcome.

 

 

 

 

Today’s the Day!

How often have you said, “Today’s the day!” regarding something you are committed to changing. Yet, by day’s end you either didn’t do what you said you would do or you did something that directly sabotaged your success?

Unfortunately, this happens more times than not. Whether it be to eat healthy, make client calls, exercise, clean out the “junk” drawer or any number of activities designed to improve your life.

Regardless of what you say you’re committed to it takes more than simply saying, “Today is the day.” It takes focus, dedication and the willingness to get uncomfortable.

One area I see a lot of people who continually commit to something, but quickly get caught up in self sabotaging behaviors is in business.

A recent conversation I’ve had with several clients is about their desire for a cash infusion. A couple clients said, “I’ve done all I can. There is nothing left to do.”

With both I suggested they get on the phone and talk real-time with past and potential clients. There is nothing better than a long overdue conversation with someone who has either done business with you or has expressed an interest in doing business with you. This is one of the quickest ways to generate business.

One client was all over the idea. She enthusiastically committed to a minimum of ten calls that day. The other was not so eager. She said, “I’ve tried that and it didn’t work.”

Something I’ve learned over the years is no matter what you’ve done, there’s always something else you can do. And, even if you tried something once, twice or ten times and it didn’t work, it may work the very next time you do it.

The fact is, saying we want something and doing something about it (on a consistent basis) requires we get really honest with ourselves.

No matter what you want to achieve it takes work. It takes trial and error. It takes being willing to fail until you find the formula for success. And it takes risk.

There’s one thing that will block your success more than just about anything you do or don’t do. Resentment.

It could be resentment that it’s taking more work than you thought to achieve an outcome. Resentment about the success of another. Resentment that you have to learn something new to achieve your outcome. Resentment that you have to do something that makes you uncomfortable. Resentment that you have to take risks.

If you’ve said, “Today is the day!” about anything you have to take more action, get more focused, get uncomfortable and take bigger risks.

It’s really that simple.

 

The three things I learned as a self-published author

At a recent holiday fair I met an author who has several fiction books to her credit. I know plenty of nonfiction authors who are self-published, but rarely have I met as accomplished of a fiction author as my guest blogger as Leandra Martin.

I asked Leandra to share her insights into the challenges a fiction writer faces. Leandra pulls back the curtain on this one.

The three things I learned as a self-published author

Marketing is hard. The self-publishing process is easy. If you are fairy adept with a computer, you can pretty much master the publishing process in a day or two. Once you’ve published several books through whatever site you choose, you can crank out a book in your sleep.

Marketing is the difficult part. Knowing where and how to get your books noticed takes research and trial and error.

If you have the money to spend, then there are many places you can go online where for a price, you can get a handful of people to review your book, or present it on their website.

If you don’t have money, you have to remember that sometimes it just takes opportunities to be among the public, wherever that entails, and meeting as many people as you can. Touting yourself and your work shamelessly, in the grocery line, at the used book stores, at your kids high school, is not unheard of.

Next, don’t be surprised if many people have a not so nice picture of what self-publishing entails, and when I say that I mean, most people have a per-conceived notion about a self-published book. “Oh anyone can self-publish so I’m sure most of them are garbage.”

They of course don’t stop to think that there is quite a lot of garbage which is published every day at the big publishing houses, mostly because they already have a name out there and not necessarily because the book is any good. In short, a book picked up by a publishing house isn’t necessarily good, and self-published books aren’t always bad. You could be missing a gem with that attitude.

Thirdly, fork out the money where it counts- editing and cover design. Uploading and formatting the interior of a book is the easy part. Editing your own work is a bad idea. You can look over your work a million times and never catch everything.

You start to memorize the words and your eyes slip right over things because you’re not really looking at it the tenth time around. And if you are not so good with grammar or punctuation, absolutely hire an editor. Your readers will be much happier.

And hire a really good graphic designer to do your cover and spine/back cover. Paying someone who will make your book jump out at people, with a design that fits the image you are trying to portray with your storyline, is golden. People may say they don’t judge a book by its cover, but you’ll find that’s not true at all. The book with the most attractive cover will draw the reader’s eye first.

Leandra Martin was born in Southbridge, Massachusetts. From early on she was a book worm, reading anything she could get her hands on, but her biggest love was fantasy/science fiction, such as the works of David Eddings and Roger Zelazny. As a child she wrote a couple of children’s books, but knew that writing a novel was what she wanted to do. She received an AA degree in Broadcasting/ Communications, spent a few years in radio, and participated for many years in community theater. She currently lives in Oregon with her husband, two boys and their blue eyed canine named Jett.

Visit my Leandra's website at: www.leandramartin.com

A quick reminder of the FREE live stream featuring Suzanne Evans on January 11th – Go to http://tinyurl.com/Evans-Gage

5 Proven Steps to Stick to Your Resolutions

According to Statistic Brain only 8% of the 45% of those in the United States who set New Year’s Resolutions will achieve them. Most give up on their resolutions within the first 30 days.

Why is this? It’s simple. We forget about our big why.  

Is there something you absolutely want to accomplish in 2014? Write a book, hold a live (very profitable) event, get back in your skinny jeans, rekindle the romance in a relationship, increase your revenues by 25%?

No matter what you want to accomplish there are steps you must take in order to do so. Outcomes don't happen be wishing for them to do so. They happen through commitment, focus and daily action.

Here are 5 proven steps to stick with your goals.

1. What's your big why? Come up with a big enough WHY as to the reason you want to accomplish your goal. For example, if you want to lose 50 pounds it has to be for more than simply losing the weight.

Is it to be around for your children’s graduation? Is it so you will have the energy to fully engage in life? Is it so you can be a role model to others? Is it so you minimize your risk of heart disease and strokes?

Whatever your reasons, they have to be your reasons. And they absolutely must go beyond surface reasons.

2. Write your goals down. Most experts agree that by writing your goals down you are more likely to achieve them.

3. Twice daily read your goals. Yup! The more you focus on what you want, the more likely you are to achieve the outcome. Read your goals first thing in the morning and just before going to sleep at night.

4.  Find an accountability buddy. It helps to have someone who supports your outcome and will be there to help you get through the bumps in the road. However, in order for an accountability partner to work you have to stay in touch.

5.  Hold yourself accountable. The bottom line is you are really the only one who can achieve your goal. Even though having an accountability partner makes a huge difference, the most important person to be accountable to is YOU!

Here’s the deal, if you’re serious about what you want to accomplish you need to hold yourself accountable.

It is possible to achieve just about anything you set your mind to, but it’s pretty difficult unless you know the step-by-step strategy to make it all possible!