Archives for March 2014

In business, if you’re not willing to test you’re destined to fail

If you know anything about marketing online you know you absolutely must test your marketing campaigns.

If you don't test, you're either playing at marketing, you think you're saving costs by not spending on testing, you don't want to admit you may not have gotten it right the first time, or you just don't know how to test.

Not to test falls into the category of “playing” at marketing.

If you're playing at marketing, you're playing with the success of your business.

If saving money is your reason, bottom-line is your making a huge mistake.

If you think you should get it right the first time, that's just not realistic. Granted, the longer you market and the more you know about marketing the closer you get each time. Yet, there will be times that no matter how much you know or how long you've been in the game of marketing, you miss the mark. Don't beat yourself up.

Pick yourself up, brush the dust off and move forward.

If you don't know how to test you need to learn and/or hire someone to help you. Simple as that.

Something essential to great results is to know what your market wants, needs and is willing to take an action on.

An action might be to opt-in to your offer. It may be to purchase your offer. It may be to share something you've asked people to share with people they are connected with on social networks.

Regardless of the action, you need to know if the action is being taken.

So what can you expect from testing?

An increase with:

  • Open rates of emails
  • Click through rates
  • Conversions
  • Revenues

Shockingly, the  majority of people trying to make money by way of online means do NOT test.

This is a huge mistake.

When told they need to test lots of people get very frustrated saying, “That's too much work.”

Ultimately, the reason you test is to be visible in front of the right market with the right message and offer.

The more you know what to do, the less it ultimately costs you and the higher your ROI – return on investment.

Recently we began an advertising campaign on Facebook. We are promoting a livestream that takes place on April 17th. In order to get the greatest results we are being very strategic in our ad campaign.

To begin, we determined who would be a great fit for the livestream. Based on this  information we are able to target where my ads show up.

Next, we ran several versions of the same ad  using different images, headlines, verbiage and colors.

Doing so took us from a few dollars per conversion to pennies on the dollar. That's a huge difference. Bringing the cost per conversion down allows me to do more advertising resulting in more opt ins resulting in more visibility with my target market.

A huge part of the success of any campaign is to make sure you are in front of the right eyeballs. After all, if I'm spending money to be in front of those who are not my “sweet spot” potential clients it is a waste of money rather than an investment.

To get the greatest result you must be willing to invest time, money and effort into your marketing campaigns.

Doing so results in more eyeballs on you and your offers.

Want to gain more visibility? Join me for my livestream – click here to reserve your FREE spot.

To share this article and the link to the livestream with your friends, colleagues and clients click the buttons below.

5 Proven Ways to Get in Front Of Your Ideal Clients

No matter how you slice it, visibility is a must do for virtually any entrepreneur who wants to attract more clients, make more money and have a greater impact.

Why is it some people seem to do so with ease, while others struggle every step of the way?

In a word… strategy.

Your strategy must include your vision, a plan and implementation.

Far too many people have bought into the belief that all they need to do is think about what they want and some how, some way things take care of themselves.

Not true… unless you know how to attract opportunities.

One of the best ways to attract clients is to be highly visible in your market.

Watch this short video to find out how you can learn some of the best visibility strategies available. 

Click here to learn more on visibility!

Be sure to share this with others who want and need visibility. Click the buttons below.

5 Ways to Be A More Productive Writer

As a writer, one of the most important things you can do is write. Yet, many people complain that they just don’t have time to write.

A closer look at how they are using their day may explain why. It’s likely they are not setting writing as a priority and/or they are wasting precious time in various social networks reading useless posts, watching videos “that will only take a few minutes” or any number of activities that take up precious writing time.

The bottom line is this; if you want to get writing done you absolutely must commit to it. Additionally, you have to discipline yourself not to get caught up in BSOS – bright shiny object syndrome.

The following tips are designed to help you get more done in less time with your writing.

Tip #1: For one week keep a log of how much time you are spending in social media posting things that have nothing to do with your writing. You may be shocked at how much time you are wasting on countless activities that are actually taking up hours a week or even hours a day.

Tip #2: If you post something on Facebook responding to someone else’s post and it is substantial use this as fodder for a blog post or article.  That’s exactly how this post was created. I responded to a post on Facebook asking for tips on productivity for writers. I posted three short tips and expanded it to a full blown article.

Tip #3: Work in blocks of time and use a timer to assure you stay committed to the process. Most people don’t realize how much time it actually takes to go from one activity to another. Each time we move from one activity to another it take time for our brain to catch up.

Tip #4: Know your big why of writing. Keeping your big why in mind keeps you more focused.

Tip #5: Commit a specific amount of time each day to your writing. Whether it be 30 minutes or three hours, make a commitment and stick to it.

The reality is, as writers, we absolutely must write. And as writers, we have to have our own rituals and disciplines to get our work done.

Many people say, “I’ll write when I am inspired to write.” It doesn’t always work in our favor to wait for the inspiration.

Many successful writers become inspired by simply starting the process of writing rather than waiting for the inspiration and then writing.

What is your favorite tip productivity for writers?

Why most people never get a return on their investments

fb groupI belong to a private Facebook group with over 400 entrepreneurs who each invested right around $750 in a very topic specific program. Anxious to learn as much as possible, I immediately dug into the content.

One of the greatest benefits of the investment in the full program is the private group. What's interesting is this… we each invested the same amount and yet most of the people in the private group are not utilizing all that is available to them. There are 5 – 10% of us who are doing anything.

One of the greatest benefits of the group is the expert who created the program is incredibly active in the Facebook group. This, in and of itself, it worth so much.

Those of us who jumped in with both feet (even though we all started in the same place of knowledge level – minimal) are gaining the most value, moving forward quickly due to our involvement and we support of each others goals.

What I’m learning from the investment in the program and the group is yet another strategy I will be using to generate a very high stream of revenue. The amount of time I am putting into this before I make my first dollar with the information is substantial. By launch date (no later than April 21st) it will be over 2 months of my time and two virtual assistants (VA) on my team and my partner’s time.

The financial investment is considerable, what with the program,  my VA's time, software I need for this and other needed items. Yet, with the foundation we are laying I KNOW the return on investment will be huge.

Back to the Facebook group. Although there are hundreds of members, it’s likely only a few will recoup their investment, let alone make a profit.

It's not that those who will profit are any luckier or less busy than the ones who won't. Nope, it's that we have different priorities.

The ones who are jumping in and doing what we need to do including investing time, money and energy are all very busy. For me, I have a webinar a week each week until launch time on April 21st, I have several radio interviews, we are re-launching three product lines within the next 30 days, I have Power Up for Profits Live! in May – and a few other things.

Click here for Power Up for Profits Live! tickets.  powerliveaudience

No one escapes being busy. It's really about prioritizing.

The reason I share this is because I see the same thing with virtually any product or service on the market.  There are those who buy something, think it's cool, but never do anything with the information and then say, “This stuff doesn't work.”

Or they admit they just didn't make the training material and launch of the information a priority.

You are the only person who can make the decision of what's most important in your business.

I get it that people are busy. We all are.

The bottom line is this… you must make the decision of what is most important in order to take your business to the next level.

One of the best places to get a great jump start, network and get on track with taking your business where you want it to go is to meet me in Phoenix in May.

Click here to grab your spot.

I have people who will say, “Kathleen, it's easy for you to make the investments you need to in order to grow your business. For me I have this and this and this going on.”

What I invest today is considerably more than in the past but I had to start somewhere. If my palms don't sweat I'm not playing big enough.

Every step of the way you must make decisions on what you will invest in.

How big do you play?

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NO! You are not entitled

I love business and I love what I do. What I don’t love, and truthfully, don’t even like, are the people who really don’t get what running a successful business is all about.

Sure, they may think they do, but when they are asked to do something that is inconvenient, they throw up their arms and say, “This isn’t fair. It shouldn’t be this hard.”

The fact is, business is hard. And sometimes downright difficult.

We applaud those who are succeeding, often saying how lucky they are. Others go on to say, “I would do anything to have what you have.”

I’m not sure when I first heard a very successful person say, “No you wouldn’t, because if what you say is true, you would be doing it.”

There are so many people who are not willing to put in the time, money or effort to create a successful business, but continue to flounder around with a sense of entitlement that often gets them nowhere but broke.

Recently, I hosted a colleague of mine on a complimentary webinar where she shared a ton of great information on automated sales funnels.

My featured expert, who happens to make over a million and a half dollars a year in her business, went above and beyond giving idea after idea, sharing formulas and showing exactly what needed to be done to have a profitable funnel.

People loved it. That is until a few of them found out the replay would only be available for a short period of time.

  • “How rude.”
  • “That’s unprofessional.”
  • “What poor customer care.”

These came from a handful of people, some who were on the call and wanted to watch the replay at their convenience and those who didn’t show up and “assumed” the replay would be available for a longer period of time.

Granted, the majority were very appreciative of what they did receive, but the few who complained left me scratching my head saying, “Really?!?!

Actually, I was flabbergasted. Rather than saying, “Thanks for your incredible information. I will do what it takes to watch the replay before it comes down,” there were those who preferred to blame my featured expert for the fact they couldn’t get the information.

This is not an isolated incident. Not long ago I had an open Q&A call on a Saturday. When I announced the open call I made it clear it would not be recorded and the only way to get questions answer was to be on the call. I assured everyone  I would be available for a couple hours to answer as many questions as possible.

The majority of people were very appreciative, but like Susan, I got slammed by those who felt I was not being reasonable by providing a replay.

One woman went as far as to bitch me out for having the audacity to offer this on “her” Saturday!

Really?!?! It was my Saturday too.

Here’s a reality check. You have to show up to your success. If something doesn’t fit in your schedule, so be it. You either adjust your schedule or you don’t. It’s really that simple.

Mind you. I’m definitely a believer in customer care. I’m also a believer in being honest about the fact that building a successful business does require sacrifices.

In years past when someone offered a free training the majority of people who registered showed up. Now, well now, there are so many people who just assume that they can show up when they want.

If you want success you best be willing to show up at a higher level.

For those who are showing up and reaping the benefits, congratulations! For those who blame everything and everyone but themselves, it’s time to put your big girl/boy pants on and buck up. Game on.

Thanks for sharing this with others by clicking the social media buttons below. Be sure to sign up to get regular updates as I post on my blog.

Want to Learn the Truth about Making Money Online? Click here for a FREE webinar March 27th at 9 a.m. Pacific.

BTW – Who knows if there will be a replay. <grin>

Hype vs Truth with Making Money Online

Without a doubt, there's a ton of hype out there about how to make quick, easy, never have to work for it money-making information online.

Yet, there is a lot of “real deal” information. But how do you tell the truth from the hype?

Simple… do your homework.

Take these important steps to assure you are getting the right information from the right people.

1. Don't assume for a minute everything you read, hear or watch is true.

2. Research the person you are planning on learning from. Within a few minutes you will know if who they say they are is actually who they are.

3. Realize that making money does take effort, time and commitment. There's no such thing as something for nothing.

4. Learn from those who have a proven track record. Again, this goes back to Step 2. Do your research.

I've been actively making a living online for many years. In that time I've seen people come and go. I've also seen men and women from around the globe make great livings. There's a common denominator with those who are not making money and those who are.

Those who are not tend to chase after the quick buck, quit too soon, listen to the wrong people, are not willing to invest in anything that requires more than a few dollars or opting in for something free, don't treat their business like a business and blame others for their lack of success.

Those who are making it tend to see themselves being in business for the long-term, are willing to make concessions and sacrifices as needed, invest in the right mentors, resources and training and realize success doesn't happen overnight.

 

Do sales funnels really work?

If you’ve been online for any length of time you’ve likely heard the term “sales funnel” talked about.

Most people agree you need a sales funnel, yet, many have no idea how to make them really work.

There is a process customers go through when buying your product. It is built on need and desire. The greater the investment on the part of your customer, the more you must build confidence, trust, and credibility in their mind. If you are selling $10 widgets, that’s one thing. If, on the other hand, you are seeking to build long-term relationships with your customers and be viewed as the “go-to” expert, you need a systematic approach. While widgets are sometimes part of my clients’ product offerings, they usually want to go beyond the widget and make a difference in the lives of their customers. They want to provide long-term solutions and create ongoing relationships with their customers. They want to build their business based on trust, value, and integrity.

No matter how great your product, most people will not buy a high-ticket product or a $1,000, $5,000, $10,000-plus mentoring course or consulting contract without first being introduced to you by way of a free or $20-$50 offering. This is what is referred to as “funnel marketing.”

1_Sales_FunnelCustomers enter your funnel by way of something that is very low risk such as a free or very inexpensive item. Based on their experience with that first contact with you, they decide what their next course of action will be.

Most people who use funnels stop with a one off approach.

But smart marketers know there is much more to the sales funnel process than this. Even if someone says no to your first offer, they may be interested in something else. But unless you know what that something else is, you are leaving a ton of money on the table. Additionally, you are not allowing your customers to have more than one choice in how to do business with you.

One person who is a hands-down expert on robust sales funnels is my buddy Susan Lassiter-Lyons. It’s shocking what Susan reveals about how much money most people leave on the table with the one-off model compared to her automated sales funnel system.

With the Automated Sales Funnel Susan made $43,587 in 7 Days. Imagine what that would be like.

Well you don’t have to imagine. You can find out on Tuesday, March 18th. Susan is going to share exactly what the process is and you’re invited to join us for a FREE webinar.

Click here to register. Limited spots available.

 

 

Who cares about your opinion?

Most mornings I check discussions on a few of my favorite groups on LinkedIn and Facebook. Today the discussion of blogging was posted on one of my writer’ groups.

“Do you blog? On what?”  were two questions posted on a Facebook Group. The woman who posted wasn’t sure what to write about.

The beauty of blogging is that we can write on just about anything we want. That’s also the downside. And here’s why.

Lots of people who never had a voice in times past can now blog on anything they want to speak out about. No holds barred.

There are three main areas to consider:

  • Should you blog?
  • About what?
  • Who cares?

Should you blog?

If you have something you want to give a voice to… yes, you should blog. In the past, it was not always easy to find a platform for what we wanted to talk about or write about. With blogging you have a platform. You can write on virtually anything you want. That’s the good news. And that’s the bad news.

There are a lot of people who don’t put much thought at all in to what they write.  Yet, our insights, opinions and beliefs can change lives, move mountains and start movements.

About what?

On what to blog about… you can write about anything you want. My topics often cover business, writing and product creation. Ironically, the ones that often “spill out of me” and the most commented on are those where I write on something that pisses me off. Yep, when I see an injustice or I notice something that is so flipping dumb or I simply can’t believe what someone, or a group of people are doing, I often write about this.

I have very strong opinions. There are times I just have to express my thoughts about things that make me say, “Hmmmm. Really?!?!?” The head scratching areas of life.

The beauty of blogging is we can write on anything we want. And yet, as mentioned, that's the downside. Once it's written, well…

I love blogging because in years past things could be censored. Now, nothing can prevent us from writing what is near and dear to our heart and what we are passionate about.

Who cares?

Face it, most people will care less about what we write. And yet, there are plenty of people who will be interested in what we have to say.

Whether it’s about health, mental illness, traditional marriage, same-sex marriage, gardening, pet care, animal abuses, child rearing, authorship, boating, vacationing, or GMOs, there are people who are interested in what you have to say. But first, you have to be willing to say it.

Blogging is actually very simple. You just do it.

Here are a few guidelines I follow with my own blogging.

1. Blog on what is important to me.

2. Blog on a consistent basis. I blog at least once a week, more if possible.

3. Blog in my voice. In other words, let my personality come out and don’t try to write to please everyone.

4. Let it flow. Initially, I just write without editing. Once I get my thoughts down, I then go back and check for sentence structure and misspelled words. Granted, my posts are not perfect, but if I wait for perfection nothing would ever get written.

5. Stand by what I write. There are those who will not agree with my perspective and point of view. That’s fine. What matters is having the willingness to have a voice.

Boost the potential for visibility.

To get more traction from what you write you can help boost visibility. Here are a few things to you can do.

1. If you have a subscriber list, send a short message to your readers with the permalink of the posting. For example with this post I would send them the first couple paragraphs to my readers with the link to the full post.

If the first part of your post is interesting many people will click the link to read the full post.

2. Post the direct link on my Facebook wall, LinkedIn, Twitter, Google+ and other social network locations.

3. If you have an ezine add something about your blog in the ezine.

The bottom-line is this…. be willing to have an opinion and write about what you believe in.  The only thing that can prevent you from having a voice in today’s world of online opportunities to speak your truth is you.

What do you blog about? Comments welcome. To read about my opinion as I blog about it, be sure to subscribe to The Marketing Mindset (right side of the page)

Are You “The Best Kept Secret” to Your Market?

It’s amazing how many people think of themselves or their business as “the best kept secret” around. It may be cute to say this, but it will not bring you the success you want.

Years ago I worked for a small radio station in Sonoma county. Every so often our station would get a call from a panicked business owner asking about rolling out a huge advertising campaign.

Sadly, for many of these business owners wanted to promote the fact they were going out of business.

Another sad reality was that many of these same people never put much time, effort or money into advertising their business… that is until it was too late.

It always amazes me when business owners resist learning all they can about how to raise awareness about their products and services…until their businesses are near collapse.

The most common reasons for not doing so are:

  • Money
  • Time
  • Lack of knowledge
  • Fear of not doing it right

Granted, it does cost money and time. There’s no getting around the fact you have to invest in your promotions. But there are also plenty of ways you can minimize the investments and make sure you are getting a high return for every dollar you do invest.

Regarding lack of knowledge and not doing it right, that’s no excuse for not doing what you need to in order to learn how.  Until you’re willing to learn what you MUST not a darned thing is going to change.

With so much great information available there’s really no excuse for you not to learn what you can about promotions so you are not put in the position mentioned about.

There are many choices entrepreneurs have when it comes to raising awareness about their business. However, it does take a commitment to make it happen.

Here are a few steps anyone can take to gain great visibility.

Make a decision
The first thing that has to happen is for you to decide gaining visibility is a good idea. Until you make this type of decision you won’t be committed to your efforts.

Put time aside
Anyone who isn’t willing to put time into building a presence is not going to achieve much of an outcome.  Just as you must budget your money you absolutely must budget your time. Imagine how much you could accomplish if you were to commit to one hour a day to your marketing efforts.

Be consistent
A primary reason to commit to daily marketing is to create consistency in your efforts.  A hit and miss approach will give you a hit and miss result.

Analyze your efforts
It’s important that you are set up to gather accurate data in an organized fashion. There are a number of ways to gather data. If this is not a strength you need to either have a team member who can take care of gathering the information or hire someone. And… you have to understand the metrics. The more you pay attention the better.

Stay committed
One of the greatest challenges for many entrepreneurs is distraction. It’s like an addiction for some people. To keep distractions at bay you have to recognize they are getting in your way.

I call the near addiction BSOS – Bright Shiny Object Syndrome. It’s rampant.  Yet, to achieve what you want you absolutely must take control of your own destiny.

Face it, there’s always going to be something vying for your attention. What you do with the distractions is the difference between lukewarm or wild success.

Want to Learn How To Gain Massive Visibility? Join me for a FREE webinar happening soon.  http://www.powerupforprofits.com/webinar2/

How do you handle your own process for visibility? Do you say, “Tomorrow I will start?” or do you take full responsibility? Comments welcome.

Join me for my FREE webinar. Go to http://www.powerupforprofits.com/webinar2/ to register.

Are reviews all they are cracked up to be?

Every author writes to tell a story. Whether the book be fiction or nonfiction, there’s something the writer wants to share.

phoneIt could be a fantasy story, the story of getting healthy, one of having a better relationship and as is the case with my book, Power Up for Profits! The Smart Woman’s Guide to Online Marketing, the story of taking responsibility for getting your message out to market.

Beyond the story are the sales. Most authors would love to support themselves with their writing. One of the best ways to generate interest, thus equating to sales, is with reviews, endorsements and testimonials.

But does the opinion of someone else really matter? Absolutely.

One of the most effective ways to enhance your credibility and trust with prospective customers, book buyers and clients is for other people to sing your praises. The best way to do this? With strong testimonials. When you have great testimonials, virtually all you do is enhanced.

Testimonials are third-party evidence as to the benefit of what you are selling; they work like a reference on your resume. They are much more likely to be believed than ads, direct mail, or your saying how wonderful you are. New customers often make buying decisions based on testimonials.

A testimonial is a written or spoken statement about the experience someone has had with you, your product, or your company. Written testimonials are the norm, but more and more people are posting audio and video testimonials. They can be used on your website or in your marketing material, media kit, brochure, or book.

I’m an avid reader. As a result, I purchase a lot of books. More times than not my decision is influenced by someone recommending a book.

Whether it be a colleague, a post on my Facebook wall or a review on Amazon, I am influenced by what others say.

Imagine you are thinking about buying a book, but know very little about the author or the subject matter. Would the following reviews influence your decision?

mariaI recommend this book for experts, authors, healers, artists and other women who want to start-up, profit-up or upgrade their purpose-based business so that it generates profits.

I've been a fan of Kathleen Gage for years, and this book reminds me why. In “Power up for Profits” Kathleen once again shows her gift to help entrepreneurs make money by placing one foot in front of the other instead of running ourselves into the ground.
Maria Mar

susanI’ve been an internet entrepreneur since 2009 and all I can say is this is the book I wish I had when I first started out. It's a road map to all of the things you think you should be doing but aren't exactly sure how or why to do them. I like the fact that this book is a goldmine for anyone doing business online – not just women or information marketers/speakers.

One section I found very useful (and something I'm not currently doing in my 7-figure business) is PR. She is a master at it and I got some great, immediately implementable nuggets for my business.

Kathleen's style is informative, engaging, warm and funny and I highly recommend her book!
Susan Lassiter-Lyons

alliKathleen Gage wrote the Bible on internet marketing — Power Up for Profits: The Smart Woman's Guide to Online Marketing is a must read for anyone in a start-up situation, those who are looking to improve their existing business, anyone who may have years of business acumen but wants to stay on top of what's hot now, or anyone who wants to tweak what they are already doing well. It is so dense with useable info, I read it twice and got so many great helpful ideas. I will follow Kathleen's advice on page 210 next.
Alli Berman

Read more reviews of Power Up for Profits! Click here.

Want to learn how to get and give great reviews? Check out Chapter 11 of Power Up for Profits! The Smart Woman's Guide to online Marketing. Click here.