Archives for June 2014

Host an Expert Series; A great way to reach more buyers and make more money

Looking to increase your market reach, increase your visibility and credibility?

Enter an expert series. Working with experts is a great way to gain instant credibility, penetrate a large market, and generate revenues. It’s also a great list building process. By partnering with the right experts for your market it is more likely to build a responsive list. A responsive list equates to more sales of your offerings.

As you position your expertise, you increase your opportunities on many levels, and other experts become extremely willing to work with you.

It’s actually much easier than most people realize to find experts who are willing to join in on a series, especially if you position the opportunity as a win/win for all parties involved.

Who to Interview
Interview anyone your market is interested in learning from. You can survey your market to find out who those people are. Put together an “expert wish list.” When you have three to twelve experts on your list, begin to contact them.

Experts Abound
Virtually any industry has experts who would be happy to be interviewed. Considerations should be:

*Who has something to offer your market?

* Who can you share markets with?

*Who would be willing to let you use the material for a product?

Finding Experts
There are countless places to find experts. They can be as close as your own backyard. Start here:

  • Your own circle of influence
  • Your social networks
  • Forums
  • Web search

A great way to find experts to partner with is at conferences. Whether you approach the coordinator, a speaker, or an attendee, nothing can compare with this kind of networking. However, it’s absolutely essential to respect their time and space. It can be very frustrating for a speaker to be approached by countless individuals who “just want five minutes of your time to pass an idea by” during a conference. The best approach is to introduce yourself, get the other person’s card, and contact them after the event if they appear to be pressed for time. You are likely to get much farther this way.

Repurposing Interview Content
It’s one thing to interview someone and something completely different to get the word out about it. An expert interview is a great opportunity to repurpose information in these ways:

  • Sell recordings of the interview.
  • Sell transcripts of the interview.
  • Be an affiliate seller of your guest’s material.
  • Sell e-reports written from the transcript.

You can develop a free or for-sale product from the interview. Base your decision on your overall goals. If you have a relatively small opt-in list, a free offer can increase the size of your list.

If you plan on selling any of these products, make sure the expert knows about it. You can add it to your written agreement. You can offer your guest a high percentage of whatever you make from these information products. If they will draw a large number of buyers, this is a great option. Keep in mind that you will need to market the products.

There is really no limit to repurposing an expert interview. It’s a matter of how creative you are willing to get.

One of the most common types of expert series is a telesummit. A telesummitis a virtual online conference that offers a lineup of a variety of speakers over a few days or several weeks.

There are other types of expert series such as hosting one expert a week on a teleseminar or webinar for a specified or indefinite period of time. Over a period of time you build a following with those who have an interest in the speakers you host.

One of the main reasons to host an expert series, regardless of the format, is to position your own status as an expert. Many an unknown person became quickly well-known due to bringing top experts to their market through an expert series. You build relationships with top people who can catapult you to a very visible position. When you share the virtual stage with leading experts, it is assumed you, too, are a leading expert.

There’s no reason you can’t benefit from hosting your own telesummit or weekly expert series. The only way to find out is to do it.

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When are you going to quit lying to yourself?

Today I received a message from a new client who hired me to help her get on track with growing her service based business. Her greatest challenge is knowing how to streamline her efforts to accomplish more in a shorter period of time.

Like many people, she is busy all day long, but not necessarily productive.

There's a saying, “In order for things to change, I must change.”

A primary reason people hire a coach is to change the way they are doing things to be much more productive.

If you hire a coach and continue to do things the same way you’re wasting your time and money.

With productivity in mind, I recently tasked a few of my clients to keep track of their daily activities for a period of one week with the focus on the first hour of their workday. I call this the Hour of Power.

The Hour of Power, when used right, can be an incredibly productive time for you. During this hour you do only those things that monetize your business. What this simply means is this; any activity during this hour results in bringing money into your business.

  • Lead generation
  • Follow up on leads
  • Product creation
  • Email promotions
  • Proposal writing
  • Product launch

The process can be somewhat tricky. This is where complete honesty comes in. You must quit lying to yourself.

For example, if someone is always in the product creation phase, but never launches, then product creation is a time waster rather than a good use of time.

Another example is when someone uses their phone calling time to touch base with family and friends. Nope! That’s not what the Hour of Power is used for.

Recently, one client proudly sent me her list of what she did during her first Hour of Power. She had at the top of the list, “Catch up with my Facebook messages.”

“That is NOT a productive use of time,” I immediately told her.

Why? Because nothing was done to bring money into her business. What she did was create busy work, not money-generating activities.

Here’s the deal; building a successful business takes discipline. Anyone who tells you otherwise is likely not running a successful business.

There are things you have to be willing to let go of and other activities you absolutely must incorporate into what you do on a daily basis.

Ready to implement your own Hour of Power?

1. Commit to an Hour of Power for the next three days. The reason it is only three days is to make it manageable. If you commit to much more than that you might convince yourself it is more than you can do.

2. Spend the first hour of your day 100% focused on revenue generating activities. This means you do nothing for that hour but what’s in front of you to make money. No email, no social media, no watching cute videos, nothing.

3. You may need to set your alarm to get up an hour earlier than usual in order to complete your Hour of Power activities.

4. Keep track of what you accomplished over the three days during your Hour of Power.

By starting your day with only those activities that add revenue to your bottom line, you will be amazed at how quickly things can (and will) change. But again, you must be completely honest about what you are doing.

It's a matter of letting go of the time wasters (and being really honest about that) and incorporating money makers.

If you’re not sure you will stick with it, enlist the help of an accountability buddy. Still not sure? Then maybe you’re not serious about wanting things to change and you’d prefer to keep lying to yourself.

Where do you find yourself lying about how productive you are? What needs to change for you?

Find out how dozens of successful entrepreneurs have built their business with the Power Up for Profits Podcast show. www.powerupforprofitspodcast.com

Self-Published Books Can Create Multiple Streams of Revenue – But Readers Need to Know they Exist

amazonIn the past becoming a self-published author was a very different experience from what it is today. There were many obstacles that are no longer limitations for today’s self-published authors.

Not only was the process much more cumbersome than it is today, there was no such thing as Kindle, Nook or Apple iBooks.

An author was limited to publishing physical books. Add to that minimum purchase requirements with offset printing of thousands of books, and often it was a recipe for disaster for many aspiring authors.

It usually meant the author’s spare room or garage was filled with boxes of books that were destined to remain there for years because most authors had no plan for marketing and sales.

One of the greatest opportunities happened when digital printing came on the horizon.

Digital printing initially meant professional printing where an author could do small runs of their books. There was a higher cost per page compared to offset printing, but for authors on a limited budget, it was a great way to go. This still required an author to store the books.kindle

In the late nineties, we didn’t have the resources we do today such as POD—print on demand. Amazon.com released the first Kindle reader on November 19, 2007.

One of the most revolutionary changes happened when print-on-demand options, such as Lulu and CreateSpace came on the horizon.

There is no storage whatsoever required if an author sells his or her books through online bookstores like Amazon.

With these new technologies came lots of opportunities for authors from every genre. Yet, one huge challenge still existed—selling books.

Countless authors have not understood nor have they been willing to take responsibility for sales of their books. Many still believe all they need to do is get a book to market and somehow readers will find it. Nothing could be further from the truth.

As with physical books, it is necessary for authors to take control of marketing their books, regardless of the chosen format.

In the past few years, online book launches have become very popular. In the late nineties a few progressive marketers gathered together dozens (even hundreds) of joint-venture partners, who would help spread the word about the author’s book.

In trade for promoting the book, the partners would offer an ethical bribe in hopes of getting lots of opt-in subscribers. Launches came and went in one day. There was a big hurrah for 24 hours but then things fizzled out.

Although an author could feasibly sell hundreds, even thousands, of books with a one-day launch, most had no plan for what came next.

Additionally, most book buyers are no longer interested in a bunch of useless bonus gifts they will never use. Today’s reader would much rather get a quality book. Bonuses can still work, but fewer are better, and they absolutely need to be a high complement to the topic of the book.

Today, more than ever, an author needs a more sophisticated approach to a book launch. Not only does the author need to plan for what I refer to as a rolling launch, but to get the greatest result, the launch needs to begin as much as 6-12 months before the book-release date.

A rolling launch simply means it is ongoing and has more benefit than simply being able to say the book hit bestseller on Amazon.com and BN.com for a day.

Fortunately, many authors are finally realizing that in order to have a successful book launch they need a long- term view for the success of their book. Below are a few considerations for your own book launch.

To get the most out of your book promotions it is best to have a three-pronged approach.

  • Prelaunch
  • Launch
  • Post Launch

Your prelaunch efforts should be to build a community of potential buyers. You can do this by being highly visible on social networks, building your opt-in subscriber list, submitting articles to various online article directories, guest blogging and interviews.

Your launch will include many of the same aspects as a prelaunch but now you are driving traffic to either an online book store or your own website.

Post launch is where you create other opportunities for readers to invest in other products and services you offer.

To get the most out of your efforts you need to identify your ideal readers.

  • Who are they?
  • Where do they hang out?
  • Forums
  • Social networks
  • Blogs
  • Magazines
  • Radio programs

You should also prepare as much of the following as possible:

  • Media releases
  • Interviews opportunities
  • Blog posts for your blog and guest blogging opportunities
  • Articles for your ezine
  • Book video trailer
  • Affiliate partners who will promote your book with an up sell opportunity on the back end.
  • Optimize your profile on all your social-media platforms
  • Facebook
  • Twitter
  • Slideshare
  • Goodreads
  • Pinterest
  • Images, videos, presentations to be dripped out during launch
  • YouTube videos – Develop a series of videos with tips that tie into your book.
  • Slideshare can be huge for a book launch.

If your goal is to simply write a book and get it listed on Amazon then you need not do much else other than write and publish the book. However, if your goal is to make money from your writing and generate multiple streams of revenue then you absolutely must have an extremely strategic approach to all you do.

Do you know an author looking for ways to increase the visibility for their books? Why not share this post with them?

Be sure to share on the social networks listed below.  Simply click the button for each social network.

Be the Change – Cherif Medawar

Cherif MedawarAfter 20 years of successful real estate investing, Cherif started his own Real Estate Fund in California in 2009, www.MIGSIF.com. His focus is on high-end residential properties and distressed commercial real estate opportunities from retail to hotels nationwide.

Between Cherif’s personal portfolio and his Hedge Fund holding, Cherif manages over $100 Million Dollars in capital and assets.

In 1999, Cherif also founded and continues to operate a training and investment company, www.CMREI.com. The main focus is providing high net worth investors and companies with opportunities to work with his fund.

Through his entities and his team of professional advisors, Cherif assists high-income individuals and companies with methods to take full advantage of the best US Congress Tax incentives. Cherif also provides high net worth investors with the Ultimate Asset Protection Structure.

His passion and depth of knowledge in the world of business and investing are second to none.

Enjoy his insights on Power Up for Profits Podcast. http://powerupforprofitspodcast.com/041-cherif-medawar-be-the-change/

Be sure to share with the buttons below.

Does Crowd Funding work?

Does crowd funding work?6

Let’s start with defining crowd funding;
crowd•fund•ing
ˈkroudˌfəndiNG/
noun
noun: crowdfunding; noun: crowd-funding

1.    the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.

Although I’ve contributed to a few funding projects, I’ve never sponsored one… until now.
Actually, I’ve been curious how it would be to start a project and now I get to find out.

4Anyone who knows me knows one of my greatest passions is animal rescue. The crowd funding project, Vet bills and feed for 3 rescued horses, we hope to raise at least $1,000 to offset costs associated with the recent rescue outside of Eugene, Oregon.

The three horses desperately need funding for veterinarian care and feed. They were seized from an abusive owner on June 7, 2014.  http://www.gofundme.com/a19ia4

To give you an idea of how bad their health is, a healthy horses body score is 10. The three horses rescued were at a 1/2, 1 and 1. They are barely surviving and with your help can be well on the road to a healthy life.

Emerald Valley Equine Rescue is caring for the horses. Emerald Valley Equine Rescue is a non-profit organization dedicated to the care, rehabilitation and placement of abused, neglected and unwanted equine. The mission is to rescue, rehabilitate and place these animals in new, approved homes.

You can visit the Facebook page at https://www.facebook.com/pages/Emerald-Valley-Equine-Assistance-Horse-Rescue-EVEAHR/125513637499731?id=125513637499731&sk=info

The goal is to raise at least $1,000 to offset the many upcoming expenses that will be incurred.  Of course, more is better, but we wanted to start with something that WILL make a difference. To learn more and donate go to http://www.gofundme.com/a19ia4

I would love to know that crowd funding will work for these horses. With your help, it will.

Please hit the share buttons to help spread the word about this campaign. We are donating 100% of what we raise from this.

Please share your best Crowd Funding ideas as far as spreading the word and raising the money we hope to.

Do NOT put links to any other Crowd Funding projects as we are really wanting this space to be for the horses rescued.

Be a rock start podcaster with FREE webinar

Podcasting is hot. People from around the globe are jumping in on the podcast space at record speeds.

Yet, as quickly as some people join in, they quit. Why? Because they aren't experience much success at all with their efforts.

There's a simple reason for t#3his; they don't realize there's more to the process than putting up a podcast episode.

A little over a month ago I launched Power Up for Profits Podcast show. Within a week the show hit #3 in two huge categories; education and careers.

This didn't happen by chance or by luck. It happened because I learned what to do, how to do it and did it based on what I learned from one of the sharpest minds in the podcasting space, John Lee Dumas.John Lee Dumas

John is one flipping amazing podcaster and holds nothing back when he teaches others what to do.

Best part of all, you can sign up for his FREE webinar to learn a ton about podcasting. This is a great opportunity to see if adding podcasting to your business model is a great fit.

Check it out by clicking here. You have nothing to lose and a ton of great information to gain.

If you've been looking for something to position yourself as a thought leader, podcasting might just be it.

Register now.

Entrepreneur on Fire

JohnLeeDumasEvery so often, someone takes the world by storm. Such is the case with John Lee Dumas. Recognized as a thought leader in the podcast space, John proves that no matter when you start, where you start and how you start, you can leave an incredible legacy.

John Lee Dumas is the Founder and Host of EntrepreneurOnFire, a top ranked podcast named “Best in iTunes 2013”. John interviews today’s most inspiring and successful Entrepreneurs 7-days a week and has been featured in both TIME and Inc. Magazine, and is the founder of Podcasters’ Paradise; a community where Podcasters can create, grow, and monetize their podcast. EntrepreneurOnFire generates over 450,000 unique downloads a month with past guests such as Seth Godin, Tim Ferriss, Barbara Corcoran, Gary Vaynerchuk, and Guy Kawasaki. Recaps of the 500+ episodes and MUCH more can be found at EOFire.com.

Listen in while John shares how he went from complete unknown to one of the most recognized names in the podcast world.

Click here to listen or go directly to iTunes.

From zero to half million – Pat Mussieux shows how

Pat-Mussieux-150x150What I love most about the experts I interview on Power Up for Profits Podcast is their creative and bold ways they build a business.

Today, my friend and colleague, Pat  shares how she went from zero to a half million dollars in a few short years.

Click here to listen in.

In less than 4 years, Pat Mussieux has taken her home-based business from zero to over half a million dollars after having moved across the country, leaving her 22-year marriage with virtually nothing and re-inventing herself at age 57. She works with women entrepreneurs around the world to help them to take their business to the next level so they can live the life of their dreams.

Pat won the 2012 and 2013 STEVIE Award for Women in Business – Female Entrepreneur of the Year in Canada, was nominated for the 2013 RBC Canadian Woman Entrepreneur of the Year Award, nominated by Chatelaine magazine as 2011 Woman of the Year and Pat has been named, numerous times, as one of the “Top 100 Women Entrepreneur Experts to follow on Twitter” (@patmussieux)

Pat has been published in numerous magazines, hosted a radio show and is the host of a new TV show launching this month. Her new book, ‘Stop Compromising and Make All the Money You Want!” was released in summer 2013.

Join in on our podcast review contest. Details at http://www.powerupforprofitspodcast.com

 

Creating a successful podcast launch

A few weeks ago we launched my new podcast show – Power Up for Profits Podcast!

#3Within one week we hit #3 in two categories. For most people, this is almost unheard of. For those who plan out launches, this is how it should be.

In the first month we had nearly 10,000 downloads. This didn't happen by chance or luck, but rather by design.

My goal is to have an additional 15,000 downloads over the next month, then 20,000, then 25,000 and then…

Rather than trying to hit 25,000 right out of the gate, we started with something that was a stretch but very doable. With each passing month we increase our goal and ultimately our outcome.

Over the years I've launched dozens of information products, group mentoring programs and books. Most have been highly successful.

There are a few reasons for this, with the primary one being that we had a solid plan in place before the launch.

Too many people fail to plan out their launches in a way that is likely to assure success. I've seen too many people create a product in a vacuum (in other words, they never tested the idea before going into full production mode), send out a few emails, not get much of a response and then claim, “This stuff doesn't work.”

I'm here to tell you, this stuff DOES work, but you have to work at it.

To have a successful launch for virtually anything you need a pre-launch, launch and post-launch.

The pre-launch includes generating market reach to those who are likely to be interested in what you have to offer. This needs to include social media activity, increasing your subscriber numbers, blogging in a way that you are “seeding” the reader, building aligned partnerships with those who can help you spread the word and giving yourself enough time to do it right.

With Power Up for Profits Podcast we put over six weeks into the pre-launch phase.

A huge part of our success was having all our ducks in a row before we announced the show. Once the show launched we had to keep the momentum going. We did this by making sure to have an episode every day, Monday through Friday, to get a loyal listenership.

My podcast team has done a considerable amount of outreach, social media marketing and making sure all the details are kept up on.

Consistency has been essential to the show's success. Rather than a haphazard approach, subscribers know they can count on new content virtually every weekday.

On the post launch, people are invited to the podcast website to opt-in for valuable gifts such as my three-part video series on Marketing 101. My job is to keep in touch and create lots of value for those who subscribed to the video series. (That's just one post-launch step)

Over time, this is how you build the know, like and trust factor. When people know, like and trust you they are more likely to go from casual subscribers to raving fans.

What are you doing to create raving fans?

If you have not yet checked out my podcast show click here.