Creating a successful podcast launch

A few weeks ago we launched my new podcast show – Power Up for Profits Podcast!

#3Within one week we hit #3 in two categories. For most people, this is almost unheard of. For those who plan out launches, this is how it should be.

In the first month we had nearly 10,000 downloads. This didn't happen by chance or luck, but rather by design.

My goal is to have an additional 15,000 downloads over the next month, then 20,000, then 25,000 and then…

Rather than trying to hit 25,000 right out of the gate, we started with something that was a stretch but very doable. With each passing month we increase our goal and ultimately our outcome.

Over the years I've launched dozens of information products, group mentoring programs and books. Most have been highly successful.

There are a few reasons for this, with the primary one being that we had a solid plan in place before the launch.

Too many people fail to plan out their launches in a way that is likely to assure success. I've seen too many people create a product in a vacuum (in other words, they never tested the idea before going into full production mode), send out a few emails, not get much of a response and then claim, “This stuff doesn't work.”

I'm here to tell you, this stuff DOES work, but you have to work at it.

To have a successful launch for virtually anything you need a pre-launch, launch and post-launch.

The pre-launch includes generating market reach to those who are likely to be interested in what you have to offer. This needs to include social media activity, increasing your subscriber numbers, blogging in a way that you are “seeding” the reader, building aligned partnerships with those who can help you spread the word and giving yourself enough time to do it right.

With Power Up for Profits Podcast we put over six weeks into the pre-launch phase.

A huge part of our success was having all our ducks in a row before we announced the show. Once the show launched we had to keep the momentum going. We did this by making sure to have an episode every day, Monday through Friday, to get a loyal listenership.

My podcast team has done a considerable amount of outreach, social media marketing and making sure all the details are kept up on.

Consistency has been essential to the show's success. Rather than a haphazard approach, subscribers know they can count on new content virtually every weekday.

On the post launch, people are invited to the podcast website to opt-in for valuable gifts such as my three-part video series on Marketing 101. My job is to keep in touch and create lots of value for those who subscribed to the video series. (That's just one post-launch step)

Over time, this is how you build the know, like and trust factor. When people know, like and trust you they are more likely to go from casual subscribers to raving fans.

What are you doing to create raving fans?

If you have not yet checked out my podcast show click here.