Archives for July 2014

You risk being viewed as a commodity if you do this…

I just finished reading a book filled with good information, but nothing significant stood out in the content.

Actually, much of what I read I’ve read in countless other books.

Truth be told, just about any Law of Attraction, inspirational and/or motivational writer could have put their name to it and it would be good.

And therein lies the problem. It’s good, but not great. What would have made it great is for the author to have added in his unique personality. He could have told stories that are uniquely his. Stories that support points he made throughout the book.

Otherwise the book is a big, “So what? Who really cares?”

The challenge today is there are so many people who do the same thing and if you don’t do something to stand out from the crowd you get lost in the shuffle.

Regardless of whether you’re an author, speaker, coach or consultant there’s a strong possibility you are blending in and are considered one among many.

Don’t let this happen.

There are pros and cons to standing out. As there are pros and cons to blending in. Personally, I would rather have my personality and quirkiness stand out as opposed to simply blending in.

The challenge with blending in is that you become a commodity rather than someone people are willing to jump through hoops to work with. And yet, when you blend in, you have less of a risk of being criticized and judged.

The challenge with standing out is that you will be judged and you will be criticized, but you also create raving fans. Raving fans are loyal, go the distance with you and highly respect what you do.

Whatever you do, put your own unique signature on it. Avoid doing what this easily forgettable author did; make his work so vanilla that few people (if any) will know what he stands for.

What is it that makes you different than everyone else doing what you do? Post comments in the box provided.

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The time you waste each day will shock you

“Just one more minute,” is often the dialogue people have with themselves as they check their emails for the umpteen time in a day or hop on their favorite social media site to read the latest joke, update or watch a short video.

Several hours later they realize they blew yet another would-be productive day. Then they wonder why they’re not making the kind of money they want to.

In any given day there are ample things vying for your attention. Most of which are not producing notable results.

Recently I wrote a blog post about what I refer to as the Hour of Power.

This came from me realigning how powerful it is to put the first hour of my day aside to monetize my business. I tasked my high end clients with implementation of the Hour of Power. The results many received were nothing short of amazing.

One client increased the value of a five figure contract three fold. Another signed a tidy five figure client. Another got several revenue generating projects done in record time.

If you’re not as productive as you want to be isn’t it time to get honest about how you’re spending your time?

Try this… for a the next three days don’t go onto your favorite social media site first thing in the morning. Avoid checking emails first thing in the morning. Don’t watch any fun animal videos first thing in the morning.

Nope. Rather than doing something that sucks your time from you use the most productive hour of your day to monetize your business.

This would include:

  • Calling potential clients
  • Working on a giveaway designed to build your list
  • Creating a landing page for a complimentary teleseminar
  • Writing a series of emails leading potential subscribers to one of your giveaways
  • Writing an email message that creates value for your subscribers
  • Recording a short training video that will benefit your clients

You will be amazed at the results you get when you focus on those activities that create results rather than watching your day dwindle away due to activities that produce no results whatsoever.

Usually I have one or two people write and say, “My most productive hour is not first thing in the morning. This would be a waste of my time.”

If the first hour is not the best hour to choose, pick another. And rather than immediately discounting the process in order to hold onto your unproductive ways, why not give it an honest effort? You WILL be surprised at the results if you are sincere about what you’re doing.

Not sure where your time is going? Keep a time log for a few days and mark down every activity as well as how much time you spend on each. You’ll likely be shocked at what you’re actually doing (or not doing) that is minimizing your success.

What’s your greatest productivity strategy? Share it in the comment box below.

The #1 reason you’re not succeeding

How often do you say you're going to do something, or for that matter, not do something and within a short period of time you forget you what you said?

This happens frequently with the goals we set. We say, “Today is the day! Today I will…”

  • Not eat sugar
  • Walk a mile first thing in the morning
  • Call five prospects
  • Clean out the junk drawer
  • Be kinder to my children
  • Put the first hour of my business day aside to work on a client proposal
  • Write a blog post every day for the next three days

In reality, most of what we say we are going to do is what we've been tolerating. The change happens for a short period of time and then we move right back into our old behaviors. This is especially true if we conveniently avoid telling anyone about the change we want to make.

It's easier to lie to ourselves if we keep our “today I will” goals to ourselves. We've tolerated something for so long we fail to realize just how much we continue to justify behaviors that sabotage our success.

One of the best ways to accomplish what you say you want is to have checks and balances to hold yourself accountable.

There are a few ways to do this. First, get really clear on what you are tolerating and why you must make a change. It usually takes more than just saying you want to make a change.

If you simply say you want to accomplish something, it's likely you will buckle under because you don't have enough leverage on yourself.

A strong point of leverage is to identify the big “why” of your outcome. Why do you want to give up sugar? Why do you want to walk a mile first thing in the morning? Why do you want to call five prospects every day? Why….. ( you fill in the blank)?

The next thing that assures you will stick with your goal is to have an accountability partner. It's amazing how powerful this can be.

By having someone you check in with on a regular basis you tend to stick with things for a longer period of time.

However, you need to make sure your accountability partner is someone who is not going to listen to your excuses.

Often, your accountability partner can be a mentor or coach. This may require you pay for their guidance.

Something else that assures greater success in achieving your outcome is to write down what you want and track your progress. This allows you to measure your success.

If you don't measure what you are doing how will you know exactly what your progress is? 

The main thing to do is get really honest with yourself. Quit justifying a behavior that no longer serves you. 

Look at your life on all levels; physically, professionally, emotionally and spiritually. Is it where you want it to be? Have you been blaming outside forces as to why you are where you're at or have you been taking full responsibility for where your life is at?

With 2014 beyond the halfway mark, have you accomplished what you set out to accomplish this year? Will you achieve what you wanted by year's end?

If yes, congratulations. You're among a very small percentage of people who will do so. 

If not, what do you need to change to move closer to the outcome you set? 

Only you can know what the truth is. And only you can get completely honest with what needs to happen to live the life you know you are capable of. 

If it means enlisting the help of others, what will it take for you to finally do so? Isn't it time to live fully and reach your greatest potential?

If not now, when? If not you, who?

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Likely the most powerful marketing strategy ever

Your most powerful marketing strategy is often the most underutilized. It is you. That’s right. Your experiences, point of view and perspective are the best marketing messages you have.

Often people try to be someone or something they are not. They fear that if people really know who they are they won’t be liked.

Here’s the rub; even if you try to be someone you think everyone will like, you will have those who don’t like who you are pretending to be.

The most powerful step you can take is to bring yourself to the equation as much as possible.

Will there be those who don’t like you for who you are? Absolutely. Does it matter? Only you can determine that.

But imagine this… when you are fully who you are, living in your truth, you never have to wonder if you are saying or doing anything that is not congruent with who you know yourself to be.

Today, more than ever, we have the resources available to reach our community of people who appreciate us for who we are.

We are also able to more fully impact the lives of others simply by virtue of all the resources available such as social media.

You no longer need to wait to express your perspective. You can do so through any number of social networks, your blog, a podcast show and Blog Talk Radio to name just a few avenues.

The only question that remains to be answered is this, “What will it take for you to step fully into who you are and speak your truth? The truth that will not only set you free but impact the lives of so many men and women who are eager to hear your message.”

Recently, I shared an important message called, “Don't Drink the KoolAid” on my podcast show. See if you are drinking the KoolAid and what to do about it if you are. Click here.

Live fully, live passionately, live in gratitude.

What are your thoughts about standing in your truth? All comments welcome and encouraged. While your at it… go ahead and forward to those you know would benefit from this post.