Archives for August 2014

Ready to create information products?

productsI just finished interviewing an expert who works with experts who want to dominate their market. I asked Greg, “What's one thing you can recommend to any entrepreneur who wants to build their business?”

“When you're an expert, do all you can to gain celebrity status within your market,” he replied.

“Okay. That's great, but how does an expert do that?” I prodded.

“By creating signature products and getting lots of media, both traditional and online, as possible,” he calmly responded.

He went on to say, “Far too many people think they need hundreds of thousands of followers to make a dent. This is not true. You're better off having a very defined niche and going deep into that market. But you definitely need information products.”

If you're an expert and you have yet to create your first information product, isn’t it time to start?

Here’s a very simple strategy to get your first product off the ground in record time.

  • Find an expert you can interview
  • Record the interview
  • Turn into an MP3

It’s really that simple to create a product. But obviously there’s more to it than just recording one expert. And then comes the marketing and selling.

Want to learn more? Join me for a free webinar on product creation happening Thursday, August 28th at 10 a.m. Pacific.

If you have a few products, but results with sales are lukewarm at best, this webinar is definitely for you.

Put 90 minutes aside because I'm going to cover a lot of information about how to get your products started and to market and sell them once and for all.

Register now while it's fresh on your mind.  http://powerupforprofits.com/sixfigureproductcreation.html

Isn't it time to carve out a place for yourself as the expert you know you are?

Now is the best time to dig in and get your products to market. I will show you exactly how.  http://powerupforprofits.com/sixfigureproductcreation.html

 

Should you podcast?

In the years I’ve been marketing and selling online, I’ve consistently watched people struggle in their attempt to get visibility for any number of eBased products they hope to move. Whether it be to move by way of a giveaway for the purpose of building a list or selling an eBook, teleseminar, webinar or home study program to additionally generate revenues, most fall short of their desired outcome.

There’s a very simple reason for this: left to our own devices, it’s incredibly difficult to get the traction we need to make a dent in our efforts.

In addition, many people are relying on outdated methods to build their presence, lists and revenues. In the past it was a heck of a lot easier to get people to pay attention to what we were offering and subsequently to opt in for our offer. Engagement was higher, as were open rates when follow-up emails were sent out.

Today, people are on information overload. They are more distracted than ever and there is a lot of “noise” they deal with day in and day out.

More than ever you absolutely must have a multi-prong approach to your marketing and promotions. One prong I love is aligned partnerships.

Recently, I launched Power Up for Profits Podcast. It’s listed on iTunes and Stitcher, as well as on a website dedicated to my show—www.PowerUpForProfitsPodcast.com.#3

The announcement of my show's launch was very well planned. I didn’t one day think, “Hmmm, I think I’ll start a podcast show,” and immediately put something up on iTunes.

Nope. I assigned two team members the task of getting the website done and securing interview commitments from experts I know my market has an interest in.

We actually worked behind the scenes with the show for nearly two months before announcing it. The results?

Within a week we had over 1,000 downloads and by day one of the second week we hit 35% of the previous week's downloads. This simply means we have momentum building. With the numbers of listeners and downloads rising by the day, I am confident we will hit 10,000 downloads within a couple of months. But! I am not resting on my laurels. Nope. We are continuing to promote the show and our featured experts, as well as running a contest to drive listeners to iTunes, and we announce each new show that rolls out.

As a result, my show has hit #3 in Careers category and #7 in Education in the first week. That's out of hundreds of thousands of shows on iTunes.

Here’s the rub, though…If I stopped doing everything I did in the first week to get the position we have, there’s a great chance the show would quickly be forgotten and all our efforts would be for naught.

On the backend, the benefits of having a podcast are many, but again, not without a very targeted effort on the part of me and my team.

Benefits include market reach, visibility, getting your foot in the door with experts you might otherwise not be able to partner with, driving traffic to your blog, website, landing page, or any number of locations you want potential clients and customers to end up—more of a dedicated following and ultimately increased revenues. The revenues are a result of introducing people to your products and services or your becoming an affiliate of your featured guests. There are plenty more benefits, but you get the idea. Podcasting is HOT!

Do you need a team to get going with a podcast? Nope. You’ll just have to work harder to do everything that needs to be done. For many people, you won’t have a team. I certainly didn’t early on in my business development days.

One of the most evident reasons my show has done so well this early on has to do with the experts I’ve interviewed. People like TFOI founders, Denise Wakeman and Ellen Britt; Internet super star, Jason Fladlien; real estate investment expert, Susan Lassiter Lyons; and Kindle whiz kid, Brian G. Johnson, to name just a few of my hot guests.

Not only have they helped to spread the word about the show, their communities have also jumped on the bandwagon to spread the word. In a nutshell, it all boils down to my circle of influence.

There was a time I dreamed of having this type of circle of influence. The network of influencers where I could just pick up the phone and say, “Hey Bud! I have this thing I want you to do,” and they would immediately say yes.

Today, it's part of “business as usual.”

There's something to be said for being able to do this regardless of the industry you are in. But this type of influence doesn’t happen overnight. It starts with the first relationship you build. Then the next. And the next. And the next.

It happens by taking a long-term approach to building your online presence. It happens by not burning bridges. It happens by sticking with what you are doing.

It happens by being willing to serve others before you want them to serve you.

When you take this approach, the results can be staggering.

If you really want to have great results with your efforts to give away and sell digital products, start now to build aligned relationships. Avoid simply trying to build relationships for how it will benefit you, but rather, how can you create a win/win/win.

Win for you. Win for the other person. And ultimately, win for your clients and customers.

JohnLeeDumasWant to learn how to get a podcast show up and running? Check out this free webinar from John Lee Dumas taking place on Wednesday. Click here.

 

And the winner is…

The winner is you for simply leaving a review on iTunes.

That's right. When you hop over to the Power Up for Profits iTunes show and leave a review (of course, you will need to listen to an episode or two) you automatically win. You will have free access to How to Sell Thousands from The Platform. This is a $57 program and it's yours simply for leaving a rating and review.

Here's what you do. Click here to access the show.  Click the button below my image to go to iTunes.

itunes 1Listen to any episode (some are as short as 5 minutes), leave a review, send an email with an image of your review to itunesreviewpowerup@gmail.com and you will see how to access the program.

Not only will you receive my program, you are going to hear from top entrepreneurs around the globe on the Power Up for Profits Podcast show.

Again, here's what you do. Hop over to this page (Click Here), click the link under my image (View in iTunes), leave a rating and review, send a screen shot of the review to itunesreviewpowerup@gmail.com to access the program.

Need to join iTunes? You can do so for free by clicking here.

 

The dreaded, “I can’t afford it” response

Has this ever happened to you. You're talking to a prospective client, and you've described your services, you KNOW that you could truly serve them, and they seem eager to work with you…

You tell them the rate and then….

You wait. They pause. You wait. Then they slowly begin with the dreaded response,  “I'd love to work with you, but I can't afford it.”

The temptation is to feel like you have to give up, or else try to be pushy and obnoxious… yuck. There IS another way.

There is a way to handle this elegantly and authentically so your clients say ‘yes'! And it's so simple, you can include this technique in your conversations with prospective clients TODAY.

My friend and colleague Pamela Bruner, who is known for teaching authentic, effective heart-based sales, has put together a step-by-step guide and video to help you do this (yes, it's free.)

Grab the step-by-step guide and the video… click here:

P.S. You can easily double the number of clients you get almost overnight when you can handle the dreaded ‘I can't afford it' . This guide and video shows you how:

Click here

 

 

How to Get Testimonials that Increase Revenues

It’s likely you’re looking for effective ways to increase your revenues. One of the simplest is with testimonials.

A testimonial is simply a third party endorsement of your products and services. Having someone put their stamp of approval on what you do is more powerful than you talking about how wonderful your products and services are.

Endorsements are actually quite simple to secure. Below are a few ideas on how to get lots of great testimonials.

1. Have a great product. It should go without saying, but this is top of the list. The more effective your product or service solves a problem, the more likely happy customers and clients will sing your praises.

2. When someone says how useful, good, great, etc., your product/service is ask them if you can use that as a testimonial.

3. Write a “wish list” of who you would love to get testimonials from.

4. Ask those on the wish list if they will review your product keeping in mind the more well known someone is the more likely it is that they are extremely busy and may not have the time to do so.

5. If you approach someone for an endorsement and they ask for the full product to review you should give it to them. After all, you approached them.

6. If someone approaches you and asks for the product to review in most cases you can ask them to purchase the product. After all, they approached you. You can’t run a successful business by giving your product away to anyone who asks for it. But if it’s someone you are eager to get a review from, this is the exception to this step.

7. Survey those who have used your products and simply ask for feedback with the stipulation you would like to use their comments in your promotions and on your website.

8. Rarely is you pre-writing a testimonial the way to go. You want testimonials in their words not yours.

9. Many times those who are just “regular folks” are great for testimonials. In many cases they are more believable to your potential end user and there is a connection to them as real people rather than every endorsement being from celebrities in your industry.

10. Endorsements are more believable when you have the full name, company, location and image of the person who gave you a testimonial. Always ask for permission to include this information with the endorsement.

As you can see, the process is quite simple. It’s simply a matter of asking.

Want to read some great testimonials? Click here and go to iTunes to read dozens of well written testimonials about Power Up for Profits Podcast.

Sell With Love, Not Fear (Free Book! Limited Time Offer)

michelbookDo you ever get done working on sales or marketing copy and feel “icky,” like you need to take a shower? Traditionally, direct response copywriting – sales copy designed to get people to take action – is based on fear. It taps into fear, worry, guilt, shame, etc. to get people to buy. But it doesn't have to be this way! My friend and colleague, Michele PW, Your Ka-Ching Marketing Strategist, is on a mission to teach conscious entrepreneurs and experts how to write effective sales copy that is based in LOVE and inspires, attracts and invites people to take action – rather than using fear or shaming them into it. When you implement what you learn, you'll discover that you attract more of the RIGHT clients for you – and your business and brand grow effortlessly! Get your FREE copy of her new book, “Love-Based Copywriting Book: Write Copy That Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients”! CLICK HERE

Free Book that Teaches How To Write Sales Copy That Aligns With Your Values!

Effective marketing copy – also known as direct response copywriting – works by triggering emotions in prospective buyers. But that doesn’t mean it has to use fear or shame people into buying, as so much of traditional marketing copy has. If you're a conscious entrepreneur whose core message is based in hope and love, then I have great news. You CAN learn how to write effective marketing copy that is in complete alignment with your love- and hope-based business values!

My friend and colleague, Michele PW, Your Ka-Ching Marketing Strategist, is on a mission to show conscious entrepreneurs and experts just like you that you don't have to feel “icky” or slimy when you write your marketing copy.

In fact, she says that when you write copy that presents your product or service as a solution to a prospect's current pain, you invite and inspire them to move forward with you, and experience a transformation. The result: You feel authentic and in integrity, and you and your clients truly enjoy working together. And there's an added benefit: Your brand shines because you're spreading a message of hope and love, rather than one of fear.

Michele has written a brand new book that outlines exactly how to implement love-based copywriting, including where to replace fear with love, real-life examples of each type of copywriting, and resources to help you get started. I'd love for you to read it! It's called, “Love-Based Copywriting Book: Write Copy That Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients”! And from Aug 2-Aug 6 you can get your copy for FREE! CLICK HERE