Archives for November 2014

Are you letting “them” control your focus and thinking?

Not long ago there wasn't a whole heck of a lot going on in our area that was newsworthy – in the sense of negative newsworthy. Oh no! What was the media to do?

Not to worry. They had it figured out. They hashed up a shooting from 30 years ago and put the story smack dab on the front page of the newspaper.

When I saw “Shooting at college football game,” my gut level reaction and thought was, “Oh no! Not again.” I thought it was a recent happening, but nope, it was from 30 years ago.

I was amazed at what had been placed on the front page. Obviously, I wasn't' the only one who thought this way.

I commented to someone else about how odd it was that a story from 30 years ago was the first thing the publisher obviously wanted us to see. Karen  had the same thoughts about the media's need to throw negative stuff in our face, even if they had to hash it up from the past.

Wow! If you ever wonder if the media is going to try to suck you into a negative mindset, never fear. They will hash up whatever is needed to get the masses to believe all is lost.

After all, stories like this sell newspapers.

The question that begs to be asked is, “Will you let others influence your thinking and experiences to keep you in a state of fear?

Don't do it!

Shift your focus in a way that serves you and everyone you come in contact with. Focus on what is good.

There's enough proof that you do have more control and power than the media would lead you to believe. Thoughts DO become things… so pay attention to your thoughts and create a better hour, day and world.

According to Buddha – “All spirituality is designed to ease suffering.”

Whatever your spiritual practice, your thoughts are powerful tools of healing.

Notice what you focus on. Notice what you say. Notice what you do.

Is it designed to ease suffering? Is it designed to make the day better? Is it designed to heal?

You might wonder how this post has anything to do with business. Everything!

If thoughts become things, imagine how much your thoughts create the state of your business, good or bad.

Keep your focus on how you can serve your market and clients rather than on how tough business is.

The more you focus on how your business is a vehicle to make the world a better place the more your business will be a vehicle for healing.

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You can’t rest on your past successes

In the years I’ve been marketing and selling online, I’ve consistently watched people struggle in their attempt to get visibility for any number of eBased products they hope to move. Whether it be gaining visibility by way of a giveaway for the purpose of building a list or selling an eBook, teleseminar, webinar or home study program to additionally generate revenues, most fall short of their desired outcome.

There’s a very simple reason for this: left to our own devices, it’s incredibly difficult to get the traction we need to make a dent in our efforts.

In addition, many people are relying on outdated methods to build their presence, lists and revenues. In the past it was a heck of a lot easier to get people to pay attention to what we were offering and subsequently to opt in for our offer. Engagement was higher, as were open rates when follow-up emails were sent out.

Today, people are on information overload. They are more distracted than ever and there is a lot of “noise” they deal with day in and day out.

More than ever you absolutely must have a multi-pronged approach to your marketing and promotions. One prong I love is aligned partnerships.

Recently, I launched Power Up for Profits Podcast. It’s listed on iTunes and Stitcher, as well as on a website dedicated to my show—www.PowerUpForProfitsPodcast.com.

The announcement of my show's launch was very well planned. I didn’t one day think, “Hmmm, I think I’ll start a podcast show,” and immediately put something up on iTunes.

Nope. I assigned two team members the task of getting the website done and securing interview commitments from experts I know my market has an interest in.

We actually worked behind the scenes with the show for nearly two months before announcing it. The results?

Within a week we had over 1,000 downloads and by day one of the second week we hit 35% of the previous week's downloads. This simply means we have momentum building. With the numbers of listeners and downloads rising by the day we hit 10,000 downloads within a couple of months.

But! I am not resting on my laurels. Nope. We are continuing to promote the show and our featured experts, as well as running a contest to drive listeners to iTunes, and we announce each new show that rolls out.

As a result, my show has hit #3 in Careers category and #7 in Education in the first week. That's out of hundreds of thousands of shows on iTunes.

Here’s the rub, though…If I stopped doing everything I did in the first week to get the position we have, there’s a great chance the show would quickly be forgotten and all our efforts would be for naught.

On the back end, the benefits of having a podcast are many, but again, not without a very targeted effort on the part of me and my team.

Benefits include market reach, visibility, getting your foot in the door with experts you might otherwise not be able to partner with, driving traffic to your blog, website, landing page, or any number of locations you want potential clients and customers to end up—more of a dedicated following and ultimately increased revenues. The revenues are a result of introducing people to your products and services or your becoming an affiliate of your featured guests. There are plenty more benefits, but you get the idea. Podcasting is HOT!

Do you need a team to get going with a podcast? Nope. You’ll just have to work harder to do everything that needs to be done. For many people, you won’t have a team. I certainly didn’t early on in my business development days.

One of the most evident reasons my show has done so well this early on has to do with the experts I’ve interviewed. People like TFOI founders, Denise Wakeman and Ellen Britt; Internet super star, Jason Fladlien; real estate investment expert, Susan Lassiter Lyons; and Kindle whiz kid, Brian G. Johnson, to name just a few of my hot guests.

Not only have they helped to spread the word about the show, their communities have also jumped on the bandwagon to spread the word. In a nutshell, it all boils down to my circle of influence.

There was a time I dreamed of having this type of circle of influence. The network of influencers where I could just pick up the phone and say, “Hey Bud! I have this thing I want you to do,” and they would immediately say yes.

Today, it's part of “business as usual.”

There's something to be said for being able to do this regardless of the industry you are in. But this type of influence doesn’t happen overnight. It starts with the first relationship you build. Then the next. And the next. And the next.

It happens by taking a long-term approach to building your online presence. It happens by not burning bridges. It happens by sticking with what you are doing.

It happens by being willing to serve others before you want them to serve you.

When you take this approach, the results can be staggering.

If you really want to have great results with your efforts to give away and sell digital products, start now to build aligned relationships. Avoid simply trying to build relationships for how it will benefit you, but rather, how can you create a win/win/win.

Win for you. Win for the other person. And ultimately, win for your clients and customers.

Ready to learn how to get your business to the next level? If you answered YES! then you're ready for the Insider Club. Click here to learn more.

 

Is 2015 really going to be different?

This is the time of year many people start thinking about setting goals for the coming year. Call it what you may, resolutions, intentions, outcomes, goals, it’s all the same. We set an intention to do something and more times than not, within a few days we give in, give up and say it’s just not worth it.

Why is that? Why do we end one year, and begin the next with a specific outcome in mind and within a very short period of time go back to our old habit?

Whether it be to lose weight, quit smoking, be more loving, increase revenues, or exercise more, it doesn’t take much for us to give up.

Sure, we try different wording. Rather than lose weight we say, “I will get to my optimum weight.” Rather than quit smoking we say, “I will be smoke free.” Rather than…

Then we attempt to achieve our outcome by journaling about it. Or we say affirmations. Or we vision what we want. Or we…. you fill in the blanks.

The fact is, until we are completely committed to an outcome nothing we try will work. The reason? We are trying instead of simply doing.

Whatever it is you claim you want in the coming year, it will happen in one simple way; doing things differently than you have done in the past.

If it’s weight you want to lose, it will happen when you change what you put in your mouth. What you put in your mouth will change by what you get at the grocery store or order at the restaurant.

If it’s to quit smoking it’s a matter of not buying the pack of cigarettes. Or of not accepting the offer of a cigarette by someone who sees you stressing and thinks they are actually doing you a favor by offering you a cigarette.

Whatever it is that you claim you will, or will not do in the coming year, it is done one day at a time, one hour at a time and often one moment at a time.

It is not done in one fell swoop. It is done in baby steps. Simple as that.

Whatever you want, need and are willing to work for, you have to be so flipping committed to it that you cut off all other possibilities.

There is no blaming others for you not achieving what you want. If losing weight is your objective, you cannot point your finger at the person who offered you the piece of cake you said yes to simply to be polite. A not would have been more appropriate.

If you want to build your business it will take more than simply wanting it. You have to be willing to do things differently than 99% of the people who say they are committed to building their business.

It may mean staying off social networks for the majority of your day in order to focus on revenue producing activities. It may mean spending one hour a day studying a new technology that will take you to the next level. It may require you turn off your phone and not get caught up in someone else’s drama.

It might mean attending a networking event in your local community in order to meet other goal oriented entrepreneurs. Maybe it means attending industry specific conferences.

Whatever it is you say you want to achieve in the coming year, it is really up to you whether or not you do so.

Maybe you are finally ready to write that book you’ve been talking about for the past five years. The only way it will happen is for you to commit to working on the manuscript each and every day… no matter what.

Success doesn’t happen with the big actions we take, but rather with the little things we do day in and day out.

Begin today to take one small action toward the outcome you say you want. By doing so, when you look back over 2015 you will know, beyond a shadow of a doubt, you did all you could to change your life once and for all.

Are you determined to make 2015 the year you get your business off the ground with a strong focus online? If you said YES! check out The Power Up for Profits Insider Club. Click here.

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The major barrier to getting published

Whatever your perspective, your opinion or your belief, the Internet provides a platform to express it. Barriers to entry for getting your material published is practically nonexistent. The greatest barrier to entry is not getting started. Simple as that.

The great news is this: the minute you post something, your writing, video or audio file is published.

The bad news is this: the minute you post something, your writing, video or audio file is published.

Good or bad, your information can be published with very limited effort.

In years past, there were many barriers to entry to have our material published. Today, with untold numbers of platforms, regardless of the message, the industry and the format, virtually anyone can have his or her material published.

Just because you can do something doesn’t mean you should…not until a few things are in place.

I always encourage my clients to get their material published, but I’ll also be one of the first to encourage them to think through their message and what platform is best suited for their message.

Rather than taking a haphazard approach, consider the following:

Who is the reader, listener or viewer? How do they like to consume their information?

Where is your strength? Some experts come across great with the written word, while others are well served to either shoot video or put their message into audio format, such as a podcast.

My recommendation is to get good at all three, but don’t get caught up on being perfect. Perfectionism is one of the greatest self-imposed barriers we have.

Granted, you don’t want to put out garbage, but many people use the excuse that everything has to be “just so” before putting anything out.

With all the resources available to us today, there is no reason you can’t get your material out to market sooner than later.

Ready to get published? Check out my newest program for Kindle books. Click here.

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Video

If video is your preferred format (and you know your market wants video), your iPhone is all you need to get started. For most amateur video producers, iPhones actually produce very high quality video compared to what was available in years past, like the Flip or Zi8 cameras.

Granted, having a full production studio is the dream of many experts, but you don’t need a full studio to produce quality footage.

For now, let’s assume you will be using your iPhone to get your message out. The following tips will give you a better quality video:

  1. Keep your hands steady. Avoid jerky motions and moving around too much.
  2. Avoid shooting into the sun or bright lights.
  3. Although you want to avoid shooting directly into light, good lighting is essential. For indoor shoots, invest in inexpensive camera lights. Pricing ranges from under $50 for a low-priced LED light to several hundred for a multiple-light set up.

If you’re going to shoot lots of video this will be a wise investment.

  1. Focus on what you are filming to avoid a blurry image.
  2. Don’t hold your camera vertically. You’ll get a better quality video by shooting horizontally.

Audio

If you prefer to get your message out with MP3 files it’s incredibly easy to do so. There are plenty of resources available to create your files.

Two very popular platforms are Audio Acrobat and Audacity. Your computer likely has a built in microphone. You can also purchase an inexpensive external microphone.

Another option is Instant Teleseminar for easy-to-produce MP3 files. In this case, other than your computer, you need only your phone.

Of course, you can go with a full-blown recording studio with a high-end external microphone and sound board, but for 99% of what you want to do, this is not necessary.

PDF

If you prefer to create your message with written documents, PDF files are the way to go. This is as simple as writing your document, in many cases getting it edited, formatting and then converting to PDF format.

There are many free PDF creation programs, such as PDFCreator and Adobe Acrobat. Most computers come with PDF creation software. Search your computer for PDF creation software before you download anything.

If you are submitting your written document to a blog or where someone needs to make any type of changes, a PDF is not the best choice. In such a case, the Word doc may be preferred.

Downloading software

A word of caution on downloading—be careful! If you’re not sure you are downloading from a reliable source, don’t download. You could infect your computer. Proceed with caution and only download from a reputable site.

Before downloading, do your homework. Check If there's a forum attached to the site that has people saying they've downloaded the particular program you’re considering.

Don’t just assume that because something looks legit, it is. Proceed with caution.

Conclusion

Whatever message you want to get out to market, it is easier now than ever before. Don’t let perfectionism keep you from putting your information out, but on the flip side, don’t be so hasty that you produce poor quality information.

It’s exciting to think that virtually any expert can get his or her message out quickly, professionally and in record time.

So what are you waiting for? Produce!

Ready to get published? Check out my newest program for Kindle books. Click here.