Archives for December 2015

The six figure speaker mindset

Get on the platform. Give an incredible presentation. Make a boatload of money selling your products and services on the back-end.

Can it really be this simple? Actually yes…when you know what you're doing and you have the correct mindset.

Experts around the globe are making incredible livings by getting in front of audiences who are eager to hear what they have to say and learn from them. But it takes more than simply getting on the platform to realize how profitable speaking can actually be.

Before getting into what to do, let's look at why getting on the platform is such an incredible way to build a business, especially for soloentrepreneurs, small business owners, speakers, coaches, consultants and authors.

You are able to:

  • Share a message
  • Inspire
  • Start a movement
  • Position your expertise
  • Reach lots of potential “sweet spot” clients at once
  • Make money …. and lots of it

The fact is, more every day there is an increase in business speaking opportunities. According to Convention Industry Organization 205 Million people in the United States attend 1.8 million conventions, conferences, trade shows and exhibitions, incentive events and corporate/business meetings each year.

Imagine getting just a teeny bit of these opportunities.  Fact: seasoned speakers often have more than enough opportunity to pick and choose where they want to speak. Yet, it's not simply a  matter of sitting back and waiting for the flood gates of gigs to flow in. Regardless of how much experience and time in the industry a speaker has, he or she must be proactive in creating opportunities.

One of the best ways is to host self staged events. Actually, self staged events are on the rise and very, very profitable to solo entrepreneurs and experts in various fields.

Simply put, a self staged event is where you create your own speaking engagements.  Hands down, these can be one of the most profitable and flexible types of events for any experts.

When you host your own events YOU decide on the date, location, topic, content and back end offers. There's a lot to be said for this kind of flexibility.

With the last few events I hosted I generated over six figures in each one. You read right; six figures more than once.

Here's the thing though; you can learn all the techniques, strategies and formulas for becoming a successful speaker, but if you don't have the right mindset, it's all for naught. You absolutely must have a mindset that supports your vision of what is possible.

Want to learn how to host profitable events AND develop an unstoppable mindset for success as a speaker? If yes, get my FREE Kindle book – Power Up Your Sales: Generate Leads for High End Sales Through Public Speaking. Click here.

Planning your speaking engagements

As you move into 2016 here are a few questions to ponder.

  • What do you already have booked?
  • Where would you like to speak?
  • What events can you host to serve your market?
  • What groups and associations can you speak for?

The more you plan this out the more you can fill your speaking calendar.

 

Improve email deliverability by asking subscribers to whitelist your email addresses

If you  send out email broadcast messages as part of your marketing process you risk your messages not reaching the intended subscriber.

For those of us who rely on email marketing as a value-added process for subscribers we can be left extremely frustrated and wishing there was a solution. Actually, there is a solution. Whitelisting.

Without whitelisting there is a good chance your emails are not being delivered to those who requested your information by way of an opt in opportunity. 

If a spam filter keeps a whitelist, mail from the listed email addresses, domains, and/or IP address will always be allowed.

Despite your best efforts to make your campaigns as inbox-friendly as possible it seems open rates are going down at a steady pace. This is why whitelisting is so important.

In short, whitelisting improves deliverability. It also reduces the chance of your email getting unnecessarily flagged as junk in the inbox.

Unfortunately, many of your subscribers may not know to whitelist your email address so they can receive your messages uninterrupted.

It's likely if someone subscribed they probably don’t want to miss an email from you. The solution? Ask them to whitelist your email address.

Here are steps you can send them for some of the most popular providers.  Feel free to send this blog post to anyone you know who will benefit from it.  http://www.powerupforprofits.com/2015/12/whitelisting.html

AOL Mail
1. Click Contacts in the right toolbar.
2. Click Add Contact.
3. Enter [wlemail] and additional information if you wish.
4. Click Add Contact button in the popup to finish.

Apple Mail
1. Click [wlemail] in the header of the message you’re viewing.
2. Click Add to finish.

Comcast
1. Click Preferences from the menu.
2. Click Restrict Incoming Email.
3. Click Yes to Enable Email Controls.
4. Click Allow email from addresses listed below.
5. Enter [wlemail] you want to whitelist.
6. Click Add.
7. Click Update to finish.

Earthlink
1. Click Address Book.
2. Click Add Contact.
4. Save WhatCounts as a contact.
5. Click save.

Gmail
1. Open an email from the sender that you want to whitelist.
2. Click on the little down-pointing-triangle-arrow next to “reply.”
3. Click Add [wlemail] to contacts list to finish.

Mac Mail
1. Click Address Book .
2. Click File.
3. Click New Card.
4. Enter [wlemail] and additional information if you wish. .
5. Click Edit to finish

Mozilla Thunderbird for PC
1. Click Address Book.
2. Make sure Personal Address Book is highlighted.
3. Click New Card. This will launch a New Card window that has 3 tabs: Contact, Address & Other.
4. Under Contact, enter [wlemail] and additional information if you wish.
5. Click OK to finish.

Mozilla Thunderbird for Mac
1. Click Address Book.
2. Make sure Personal Address Book is highlighted.
3. Click New Card. This will launch a New Card window that has 3 tabs: Contact, Address & Other.
4. Under Contact, enter [wlemail] and additional information if you wish.
5. Click OK to finish

NetZero
1. Click the Address Book tab on the top menu bar.
2. Click Contacts.
3. Click Add Contact.
4. Enter [wlemail] and additional information if you wish.
5. Click Save to finish.

Outlook 2003
1. Open the email message from the sender you want to add to your address book.
2. Right-click Click here to download images in the gray bar at the top of the message.
3. Click Add Sender to Senders Safe List to finish.

Outlook 2007
1. Right-click on the email you received (in the list of emails).
2. Click Junk E-mail.
3. Click Add Sender to Safe Senders List to finish.

Outlook 2010
1. Click the Home tab.
2. Click Junk.
3. Click Junk E-mail Options.
4. Click Safe Senders.
5. Click Add.
6. Enter [wlemail] and additional information if you wish.
7. Click OK to finish.

Windows Live Hotmail
1. Open an email from the sender that you want to whitelist.
2. Click Add to contacts next to [wlemail] to finish.

Yahoo! Mail
1. Open the email message from the sender you want to add to your address book.
2. Click Add to contacts next to [wlemail].
3. On the Add Contact popup, add additional information if needed.
4. Click Save to finish.

Feel free to send this blog post to anyone you know who will benefit from it.  Send them this link or use any of the social media buttons to share this post.  http://www.powerupforprofits.com/2015/12/whitelisting.html

Make 2017 your most profitable ever!

With 2017 close by, now is a great time to put pen to paper and map out your coming year.

Rather than kick back as the year comes to an end, this is the time to plan for a banner 2016. Rather than take a haphazard approach to what you are doing, determine what you really want to see unfold in the coming year.

 

Granted, we can’t plan for everything, yet we can plan for a lot. As the saying goes, “Failing to plan is planning to fail.” Alan Lakein.

The more you take pen to paper and plan out your year, the more productive you are bound to be. A huge part of productivity is automation. The more you can automate, the easier your processes become.

We’ve all heard, “An ounce of prevention is worth a pound of cure.” Conversely, “A day of planning results in a more productive year.”

If you’re an entrepreneur, speaker, coach, consultant or information product authority here are some areas to consider.

Market and ideal customer/client:

  • Who do you want to work with and who wants to work with you?
  • Who do you need to get in front of?
  • Where do they spend most of their time online?
  • What are they most interested in?

Planning for visibility:

  • Media calendar
  • Speaking engagements
  • Blog post calendar
  • Product launches

Profitability

  • Revenue projections
  • What is already on the books?
  • What are your projections?
  • What do you need to do to get from “what’s booked” to “what you want”?

Here are more specifics about key areas.

Media calendar

What are key dates that are essential for you to gain traction on such as holidays you can promote around, product launches, book releases, speaking engagements, self staged events, webinars, teleseminars and anything you want your market to know about?

What content will you include in media releases regarding these promotions?

What publications and social media sites will you promote to?

monthly-calendar-template-12

Speaking engagements

What do you already have booked? Where would you like to speak? What events can you host to serve your market? What groups and associations can you speak for?

The more you plan this out the more you can fill your speaking calendar.

Blog posts

What are key topics your readers would be interested in? What major events are occurring in your industry that you can write about? What content do you need to provide to increase your authority position?

Product launches

This is where a lot of people fall by the wayside. Rather than strategically plan out product launches, many people fly by the seat of their pants and launch products in a haphazard manner.

Look at the end result of where you want your buyers to end up. What are all the touch points that would lead up to this?

For example, if you have a high end product you plan to launch, what must happen prior to your launch to assure you achieve the greatest results for your efforts?

Conclusion

If you have yet to plan your coming year, what are you waiting for? Put a few hours aside to map out exactly what you want to see happen in 2016. Granted, there will be situations arise that you cannot predict, but with a road-map of how you want things to progress you are less likely to be thrown off course with unexpected occurrences.

If your goals include visibility, online marketing campaigns, book launches, product launches, joint venture partnerships and speaking, check out The Insider Club. By far, The Insider Club is the most concise (and affordable) programs of its type.

Click here to join.

Happy Holidays and an amazing New Year to you.

 

17 year old high school senior makes nearly $500,000 per year

This is definitely the time of year people claim, “Next year will be different. I’m going to…”

  • Lose weight
  • Make more money
  • Save money
  • Have a better relationship
  • Get into a committed relationship
  • Quit smoking
  • Quit drinking
  • Start a business
  • Grow my business
  • Charge more for services and products

The list goes on and on. And yet, most people will not achieve what they claim they will. Why? One simple reason; focus and consistency.

I just got back from Matt Bacak’s Meeting of the Minds Birthday Bash. Although this was his b-day party, it was really a mastermind retreat on steroids.

Some of the old timers and powerhouses in the world of online marketing (Tellman Knudson, Joel Comm and Shawn Casey) were there as well as a 17 year old boy who is crushing it online while still going to high school. He averages about $40,000 per month (a cool nearly $500K) per year.

When I asked him his secret, he said, “It’s simple. You just have to….”

Watch the video to find out what he does that is actually very simple and yet, most people miss it because of how simple it is. Ahhhh, we love to complicate things… don’t we?

I am still digesting all the great information I gathered while at Matt’s gathering. Not only did I come back with some incredible “up to the minute” information about what is happening online and off, I deepened friendships, started new friendships and connected with some amazing JV potential partnerships.

Here’s one of the takeaways I got…. “If you’re not consistent, you’re nonexistent.” This came from Matt when he was talking about how he went off the grid for a couple of years.

You have to consistently be seen by your market or they will forget you. What are you doing to be visible? Or are you playing it safe and hiding out?

Another is this; (and I already knew this but always nice to get a reminder) Own your niche! Do all you can to be viewed as the go to authority in your market. It's all about visibility. do what you can to continually increase your visibility in front of your market, the media, other experts in your industry, etc.

Here are some things to consider as you move your business forward in 2016.

  1. Nothing beats getting in front of your audience to build trust. This can be from webinars, teleseminars, podcasts, live events and interviews.
  2. Focus is your best friend. Avoid, at all costs, the distractions that will eat up your time, energy and money. This is huge for virtually anyone in business, but as the 17 year old kid said, “You have to …. If you don't you will never know what you're capable of.”
  3. Create and implement conversion funnels (this is huge because everything you do hinges on how effective your funnels are). This is something that needs to happen before you focus on building your list by driving traffic to your website, blog or landing page.

Your funnels can actually be quite simple. Having funnels in place before you try to drive a bunch of traffic to your site is the difference between incredible results and lukewarm results.

  1. Take time upfront to get your systems in place with a very clear vision of where you are taking people. You will gain greater results if you know exactly where you want people to be at any given time rather than taking the far too common haphazard approach to generating revenues.
  2. Rather than saying something can't be done because of such and such (money, time, knowledge) ask a better question like, “What do I need to do to get this result?”

Regardless of what you want to accomplish in the coming year, take the advice a 17 year old making $40,000 per month. Not sure what his advice is? Watch the short video to find out.

Ready to get on track with your business goals and online revenue? Then get on the inside with The Insider Club. http://www.powerprofitsinsiderclub.com/