Improve email deliverability by asking subscribers to whitelist your email addresses

If you  send out email broadcast messages as part of your marketing process you risk your messages not reaching the intended subscriber.

For those of us who rely on email marketing as a value-added process for subscribers we can be left extremely frustrated and wishing there was a solution. Actually, there is a solution. Whitelisting.

Without whitelisting there is a good chance your emails are not being delivered to those who requested your information by way of an opt in opportunity. 

If a spam filter keeps a whitelist, mail from the listed email addresses, domains, and/or IP address will always be allowed.

Despite your best efforts to make your campaigns as inbox-friendly as possible it seems open rates are going down at a steady pace. This is why whitelisting is so important.

In short, whitelisting improves deliverability. It also reduces the chance of your email getting unnecessarily flagged as junk in the inbox.

Unfortunately, many of your subscribers may not know to whitelist your email address so they can receive your messages uninterrupted.

It's likely if someone subscribed they probably don’t want to miss an email from you. The solution? Ask them to whitelist your email address.

Here are steps you can send them for some of the most popular providers.  Feel free to send this blog post to anyone you know who will benefit from it.  http://www.powerupforprofits.com/2015/12/whitelisting.html

AOL Mail
1. Click Contacts in the right toolbar.
2. Click Add Contact.
3. Enter [wlemail] and additional information if you wish.
4. Click Add Contact button in the popup to finish.

Apple Mail
1. Click [wlemail] in the header of the message you’re viewing.
2. Click Add to finish.

Comcast
1. Click Preferences from the menu.
2. Click Restrict Incoming Email.
3. Click Yes to Enable Email Controls.
4. Click Allow email from addresses listed below.
5. Enter [wlemail] you want to whitelist.
6. Click Add.
7. Click Update to finish.

Earthlink
1. Click Address Book.
2. Click Add Contact.
4. Save WhatCounts as a contact.
5. Click save.

Gmail
1. Open an email from the sender that you want to whitelist.
2. Click on the little down-pointing-triangle-arrow next to “reply.”
3. Click Add [wlemail] to contacts list to finish.

Mac Mail
1. Click Address Book .
2. Click File.
3. Click New Card.
4. Enter [wlemail] and additional information if you wish. .
5. Click Edit to finish

Mozilla Thunderbird for PC
1. Click Address Book.
2. Make sure Personal Address Book is highlighted.
3. Click New Card. This will launch a New Card window that has 3 tabs: Contact, Address & Other.
4. Under Contact, enter [wlemail] and additional information if you wish.
5. Click OK to finish.

Mozilla Thunderbird for Mac
1. Click Address Book.
2. Make sure Personal Address Book is highlighted.
3. Click New Card. This will launch a New Card window that has 3 tabs: Contact, Address & Other.
4. Under Contact, enter [wlemail] and additional information if you wish.
5. Click OK to finish

NetZero
1. Click the Address Book tab on the top menu bar.
2. Click Contacts.
3. Click Add Contact.
4. Enter [wlemail] and additional information if you wish.
5. Click Save to finish.

Outlook 2003
1. Open the email message from the sender you want to add to your address book.
2. Right-click Click here to download images in the gray bar at the top of the message.
3. Click Add Sender to Senders Safe List to finish.

Outlook 2007
1. Right-click on the email you received (in the list of emails).
2. Click Junk E-mail.
3. Click Add Sender to Safe Senders List to finish.

Outlook 2010
1. Click the Home tab.
2. Click Junk.
3. Click Junk E-mail Options.
4. Click Safe Senders.
5. Click Add.
6. Enter [wlemail] and additional information if you wish.
7. Click OK to finish.

Windows Live Hotmail
1. Open an email from the sender that you want to whitelist.
2. Click Add to contacts next to [wlemail] to finish.

Yahoo! Mail
1. Open the email message from the sender you want to add to your address book.
2. Click Add to contacts next to [wlemail].
3. On the Add Contact popup, add additional information if needed.
4. Click Save to finish.

Feel free to send this blog post to anyone you know who will benefit from it.  Send them this link or use any of the social media buttons to share this post.  http://www.powerupforprofits.com/2015/12/whitelisting.html

Comments

  1. This is great Kathleen! The fact that you broke down the exact steps, on how to Improve email deliverability with the ‘here’s how to tell subscribers to whitelist’ is totally awesome!!