Archives for January 2016

Experts who speak on the platform achieve more…. or do they?

Have you ever wondered how two people can start a business right around the same time and  one skyrockets to success while the other one struggles, barely able to make ends meet?

While one is enjoying all the perks that come with high visibility the other is saying, “It's not fair. She/he is no more intelligent, gifted or talented than me.”

If you look at virtually any industry where experts are rocking it, it's likely they are using one secret weapon that isn't so secret. They are not hiding out AND they are eager to share their message on the platform.

In other words, they realize the power of SPEAKING on the platform.

In the over 20 years I've owned my business the most powerful marketing and sales tools I've implemented is getting on the platform, having a great time sharing my message, making an offer that people are interested in and watching the revenues pour in.

This is not about “get rich quick.” Quite the opposite. It's about being incredibly strategic in reaching your potential “sweet spot” clients with your product and service offerings.

Speaking on the platform is not a hit and miss process. The more strategic you are, the greater your results.

Opportunities to speak are all around.  Here are just a few of the many ways you can get on the platform.

  • Association meetings in your local market.
  • Brown bag lunches.
  • Chamber meetings
  • Meet up groups in your local area
  • Chapter meetings of associations you are a member of that take place outside of your local market.

Let's take brown bag lunches. You can create your own series, or research companies who offer this type of opportunity.

If you're hosting your own there are costs involved such as venue, marketing and materials you will provide participants. Plan to hold these once a month for a few months in order to gain traction for your efforts.

If you are invited in by a local company, the venue is provided and you have a built in audience. More times than not you can negotiate to have your training material duplication taken care of by the company you are speaking for.

It is also possible to make an offer. However, make sure to get the thumbs up on this before doing so. In most cases, if your offer is something that enhances work performance, productivity, health or just about anything that gives employees a better quality of life, there will be no objection to an offer. But again, get permission first.

Your offer should not be an afterthought. Plan it out, take your time with it and avoid downplaying the benefits of your offer.

This is just one example of how to get on the platform and generate revenues by offering a free presentation.

After your presentation, follow up with whomever invited you into the company. Ask for a testimonial and ask if they know of other companies you can offer a similar presentation to.

If you've done a great job before, during and after AND you make this a part of your overall business strategy, within a short period of time you likely will have lots of great opportunities.

Want to learn more? If yes, then access Insider Secrets to Making $100,000 a Year With FREE  Presentations. Click here.

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You're going to find out how to find engagements, what to sell to make great money and how to increase your profit margins.

 

5,000 experts on the platform to share their message

5,000 experts on the platform in 2016! That's my goal and my vision…to help 5,000 experts get their message out in one of the most powerful ways possible.

I plan to do this in a number of ways; through webinars, teleseminars, training programs, workshops, masterminds and one-on-one mentoring.

Why 5,000? Why not!

The fact is, one expert can have a major impact on dozens, hundreds, thousands, even tens of thousands of people with their message. With the resources available online, such as social media, they often can reach hundreds of thousands and in some cases, millions of people.

For quite some time I've believed, and I've said this during many of my presentations, “The world is in a world of hurt. The world needs those experts who are willing to take a stand and quit playing small. The world needs those who have information to improve our personal, professional, spiritual, emotional, physical and financial well-being.”

So how does one find opportunities to get on the platform? Where do theyregister start?

To learn how you can get on the platform in a big way, join me on January 21st for Speak, Sell, Profit Webinar –

Let's start with what's going on that absolutely proves this is a perfect time for an expert to get on the platform.

  • There’s an increase in business speaking opportunities in virtually every industry.
  • According to Convention Industry Organization 205 Million people in the United States attend 1.8 million conventions, conferences, trade shows and exhibitions, incentive events and corporate/business meetings each year.
  • Self staged events are on the rise and very, very profitable to solo entrepreneurs and experts in various fields.

In order to realize the greatest results from your efforts, it's essential to determine where to focus your time and attention.

A few considerations are:

  • Who are the ideal meeting planners?
  • Who is in the audience?
  • What associations do they belong to?
  • What conferences do they attend?
  • Where do they congregate online?

One way to find out what conferences are coming to your area is check with your local Convention and Visitors Bureau. They will have at least a partial list of what's coming to the area.

There are ample opportunities to speak to local groups such as:

  • Kiwanis
  • Lions
  • Chamber of Commerce
  • Rotary
  • Chapters of national groups

When I began speaking on the platform, well over two decades ago, I realized the more you speak, the more you speak. What this simply means is, the more you are seen and heard the more likely other opportunities will open up.

Want to learn how to Speak, Sell, Profit? Join me on January 21st for my complimentary webinar on how to create massive opportunities as a speaker.

Click here to learn more and register.

speak webinar

 

#1 Way to build market reach, position expertise and generate great revenues is with speaking

If you love to speak on the platform, you’re really good and you have outstanding material, getting paid to speak is a great way to make a living.

The dream of many experts is to have a full calendar of paid speaking engagements. Nice dream and yet, for some, it is far more profitable to create complimentary speaking opportunities to “showcase” their expertise.

How can this be? After all, if you get paid right out of the gate, it’s like a bird in the hand being worth more than two in the bush.

Not so fast! For some of us, we’ve cracked the code of how to make the so-called free engagements incredibly profitable… to the tune of six figures, even multiple six figures, for one event.

Granted, there is upfront work that goes into a six figure event, but with the right preparation, delivery and follow up, you are in a great position to book out ongoing revenues you will enjoy for months to come.

The most important aspect of an event that showcases your expertise is mindset. With the right mindset everything else becomes manageable, doable and fun.

image blog postShowcasing simply means you, the expert, gives your audience a taste of what you do. With the right presentation, the right mindset and a clearly defined offer, you become unstoppable.

Even though your audience is not paying money to attend your presentation, they are paying with something that is far more precious; time. Make their time 100% worthwhile and when you make your offer they will be incredibly receptive.

When making an offer, it has to be specific to the audience you are presenting to. You absolutely must convey how this offer will benefit them. It’s not so much the features they care about, it’s how it will give them an outcome they seek.

Be sure to give yourself plenty of time when you are making the offer. The mistake I often see speakers make is they get so enamored with their presentation, they rush through their close.

In reality, your close happens throughout your presentation by way of case studies, examples and mini offers leading up to the big offer.

If the presentation is hosted by you, you are the one who creates the rules of when the offer is made.

In other cases, you won’t be able to make an offer during your presentation. It will be done during the follow up which might be done via email, direct mail or a phone call.

A great place to showcase your talent is at association meetings. There are thousands upon thousands of meetings taking place every month throughout the United States and Canada. Of course, Europe has association meetings too.

Regardless of where you speak, the key is to make sure audience members fit your profile of an ideal client.

There is a caveat to all this; if you’re just starting out and need platform experience, my recommendation is to speak to as many people as possible without too much concern for whether or not they will invest in your products and/or services.

On the other hand, if you are a seasoned presenter, then be extremely targeted with the people you get in front of. This is where the incredible revenue opportunities reside.

In the 21 plus years I’ve owned my business, hands down, the number one way I’ve built market presence, positioned my expertise and generated great revenue (while serving others with my information) has been by getting on the platform.


 

If you’re fed up … you need to speak up!

Have you heard of the documentary Fed Up? I came across it as a result of a search online to do with healthy eating.

In a nutshell the documentary, created by filmmaker Stephanie Soechtig and journalist Katie Couric, investigates how the American food industry may be responsible for more sickness and obesity, especially in children, than previously realized.

To say I was shocked at what I saw is an understatement. It's appalling what has happened due to greed and lack of integrity in the name of success and profits.

Yet, I would have never had access to this information had the filmmaker and Katie Couric not been willing to speak up about the health epidemic impacting our world.

2014 film Fed Up is an advocacy documentary. Its message:

  • There is a worldwide epidemic of obesity.
  • It is endangering our children.
  • Increased sugar consumption is responsible.
  • The food industry is responsible for our increased sugar consumption because it puts hidden sugar in processed foods, bombards us with advertising, favors profits over health, and lobbies against regulation.
  • The government is responsible because it has failed to control the food industry.

It's because someone was willing to speak up about an important issue the film was made and people around the globe are being made aware of a shocking truth.

There are plenty of issues and causes people believe in who are willing to speak up and yet, there are countless individuals who have something to say, but have yet to find their voice or a platform.

Granted, not everyone will make a documentary to voice their message. There are lots of great ways to do so besides a movie.

One of the best ways to speak up is on the platform in front of a live audience. Men and women are doing it every day. Some for causes to improve a community. Some to teach attendees about health and fitness. Others to teach about financial well-being. Still others to show budding entrepreneurs how to grow a business. The list of topics goes on and on.

Whatever the topic or theme, you can have a platform. And as is often the case, you can make a great living in the process.

Case in point; recently I was recognized as one of 10 Pawer Women in the Pet Industry. http://fidoseofreality.com/fidose-of-reality-2015-pawer-women/

This honor came as a result of me speaking out on behalf of animal rights and using my platform to raise money for rescue animals.

Never, in my wildest dreams, would I have thought I would be recognized for my passion to help rescue animals. Recognition was not my motivation. I was simply doing what I was called to do.

At a recent event I hosted about 20% of the audience were pet industry entrepreneurs. Most heard of me through my animal rescue advocacy. Some are now private clients. The event generated a substantial amount of revenues for my company.

If I hadn't been willing to step on the platform, both for my non-business passion and my business passion, I would not have the impact I'm having.

It's the same for you. The platform is one of the most effective ways to get your message out to market AND make great money in the process.

One of the most important aspects of effectively speaking up and making great money in the process is your mindset. Why?

  1. Because not everyone is going to embrace your message. You have to have broad shoulders so you can weather the opinions of others.
  2. You MUST believe in your message.
  3. You MUST believe in the value you bring to the audience.
  4. There will be times your “lesser” self convinces you there is nothing you have to say.

When you conquer these four areas you will have an unstoppable mindset. The kind of mindset that positions you as a thought leader and someone people WANT to listen to.

Imagine what life will be like when you do get your message out in a big way and you make great money in the process.

To get on your way to making money with speaking, get my FREE Kindle book – Power Up Your Sales: Generate Leads for High End Sales Through Public Speaking. Click here.