Archives for March 2016

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Power Up Your Sales: Generate Leads for High-End Sales Through Public Speaking

The dream of becoming a professional speaker took hold many years ago. I was working for a small radio station in Santa Rosa, California. My primary job was to sell airtime. Yup! I sold air. Because the station was so small, it was easy to wear many hats. Within a very short period of time I realized that I could more fully serve my clients by not only selling them the air time, but also by writing and voicing their commercials.

The year was 1989. Two years prior I had a completely different life. Prior to this period I was nearly broke, couch surfing and I had no job. I would read and listen to virtually anything I could get my hands on that could help me achieve a success mindset and deepen my spiritual well-being. Most everything I read or listened to was obtained from garage sales or the Goodwill. Scraping by from day to day required I get very creative in how I fed my voracious appetite for knowledge. The kind of knowledge that could get me out of the desperate way of life I had ended up in.

Out of all of the books in my personal library, my favorite was The Greatest Salesman in the World by Og Mandino. I read it morning and night without fail. It was during this time one of my top clients, Scott, introduced me to the works of Tony Robbins. Scott owned a full service gas station with nearly 40 employees. On a beautiful winter day, I stopped by to drop off the cassette that contained Scott’s most current ad spot. He and his office manager Mary took me into their office to listen to the demo tape. After we were done with the usual business, Mary asked me if I had ever heard of Tony Robbins. I had not.

They were very excited to introduce me to his work. Putting the full set of cassettes for Tony Robbin’s Unlimited Power in my hands, Mary said, “Take these home and listen to one tape each morning and then again at night. If you listen for the full 30 days your life will never be the same. After the 30 days we want you to present to our entire team about what you learned. We host an annual company meeting and this year, we want you to be the speaker. We’ll pay you for your time.”

“But I’m not a speaker.” The words came out of mouth as if they had a mind of their own. “What we love about you, Kathleen, is how positive you are. Our staff needs to find out how you got from where you were, to where you are now. With your own life experience and what you’ll get from Tony’s tapes, we know you will do great!”

For the next 30 days I listened religiously.  I noticed my thoughts (and actions) shifting in a really amazing way. I became aware of things I hadn’t paid that much attention to, like my daily habits, my thoughts, my focus on what was going on in my head and my willingness to take risks. I stayed the course for the full 30 days, all the while knowing I would be sharing my perception and point of view with Scott’s staff.

When the evening for my presentation arrived, I was fully prepared. I had so much fun with the preparation for the evening, I wondered what it would take to become a full time speaker; the kind of speaker who could impact people around the globe. After all, Tony Robbins had turned his life around and was impacting men and women around the world and making a great living doing so.

The evening went off without a hitch. I did great! The group loved my presentation and Scott couldn’t have been happier. As I was preparing to leave a silver haired gentleman approached me. “I’m Scott’s father. I really liked what you had to say,” he smiled and extended his hand to shake mine. “I have a group of people I would like you to speak to tomorrow night. You can do the same presentation as you did tonight. I don’t have a budget, but this will give you more experience.” I suppose I should have realized I wasn’t as good as I thought if he was giving me the opportunity for “more experience.” But I ignored this fact, beaming with excitement.  Wow! Here I had given only one talk and already I was being asked to speak to another group. I knew I had arrived. Without asking anything about the group, I jumped at the chance.

The following day dragged on, raining nonstop. I anxiously counted the minutes before I would once again be doing what I was destined to do, motivate an audience by getting on the platform with my inspiring message.  At the appointed time, I arrived at the facility, dressed in a smart black business suit, heels and carrying my briefcase. I was somewhat taken aback to walk into a room of hundreds of tow truck drivers and their spouses. It was apparent to me that the drivers had not had time to go home to shower and change. I was witness to several beer chugging contests. It didn’t take but a few minutes for my judgements to set in.

Barely two years clean and sober, a part of me wanted to turn and hightail it out of the huge room.  “With risk comes reward,” rang a small voice in my head. “With risk comes reward.” I decided to tough it out even when a few audience members made it abundantly clear they had no desire to listen to me. Trying not to let this impact me, I dove headfirst into my presentation. The more I spoke, the louder a few of the drunk audience members booed. “Get that woman out of here,” could be heard from a couple people around the room. I was devastated. How could I have ever thought I could be a speaker?  Feeling knocked down emotionally, I swore I would never, ever, ever get in front of an audience from this point forward.

Fast forward nearly three decades and I have hundreds of presentations under my belt. Not only do I know the formula for making six figures in revenue from self-hosted events, I’ve been a featured keynote speaker at dozens of industry conferences. Meeting planners reach out to me. I’ve sat on expert panels and generate multiple six figures annually in my business.  It’s a good thing I changed my point of view on speaking on the platform! I’ve spoken in almost every state in the union, as well as speaking in Canada and Europe. I’ve heard the applause of highly inspired audiences, autographed my books for those who wanted to “take me home” with them and dealt with some of the craziest unexpected events a speaker can experience.

Today, I love the platform and I know that regardless of what is going on with the economy, I have ample opportunity to generate revenue, great revenue at that! I’ve also discovered the power of knowing how to host my own events to enroll high-end clients. I’ve learned the benefits of being a “celebrity” within a market to sell books and home study programs to the tune of tens of thousands of dollars in a matter of hours. I’ve learned the importance of not giving up!

With this in mind, I wrote the book, Power Up Your Sales; Generate Leads for High-End Sales Through Public Speaking.

Contained on the pages of this book are some of the most important aspects of what I want to share with you in order that you can know, beyond a shadow of a doubt, how rewarding (and profitable) speaking on the platform can be.  My goal in writing this book is to give you solid strategies to build your business by positioning your message in a very powerful and profound way.

If you are an expert who…

  • Wants to increase your client base
  • Desires to get in front of more of your ideal clients
  • Is ready to cut the sales process exponentially
  • Wants to be viewed as the “go-to” authority
  • Dreams of closing more business
  • Knows you can make more money
  • Is ready to enjoy the process

Then you are in the right place at the right time. The world needs your message. And you need a platform to share your message. Join me on this incredible journey called speaking. A journey that can reward you financially like virtually nothing else.

It is with great pleasure I share with you, Power Up Your Sales; Generate Leads for High-End Sales Through Public Speaking

Simply click the image of the book cover to access the Kindle version at absolutely no cost to you. At the time of writing this blog post, the book was being offered at no cost. However, I cannot guarantee how long it will remain free. So get your copy right away.

Power_up_your_salesCLICK THE IMAGE TO THE LEFT

Turn your business (and speaking) around

It’s amazing when you cross your own invisible line from, “Ugh! I have to do this,” to “Wow! I get to do this!”

Such is the case with running. Never, in my wildest dreams, did I think I would enjoy, let alone love, running. But I do. A LOT! So much in fact, I regularly participate in local 5k, 10k, 15k and 10 mile runs. The short races are in preparation for a full marathon I’m taking part in!

Mind you, I’m not the fastest runner around. Truth be told, I don’t strive to be. However, I do strive to be the best I can be… for me.

Running has resulted in many incredible benefits for me.

  • Clarity of mind
  • Increased energy
  • Ability to focus for long periods of time
  • Positive mindset
  • Lower blood pressure
  • Lower risk of stroke, diabetes, heart disease and cancer
  • Stronger heart
  • Weight management (I’ve dropped 40 pounds of unhealthy weight in the last year)
  • Improved work performance

Mind you, I didn’t set out to be a runner. It certainly wasn’t a lifelong goal. My actual goal was to live with as much gusto as possible and break the stereotype of being a woman in my sixties. At nearly 62 years of age I daresay, I’m shattering many stereotypes.marathonone

One of the greatest benefits is the spillover into my business. I’m more efficient than ever and I definitely get more done in a shorter period of time. This allows for more time enjoying things outside of my business.

“Actions speak louder than words,” is something most of us have been taught since childhood. I believe this is truer than most people realize.

As I’ve stayed the course with my exercise routine, many of my clients have watched my progress and made their own commitments to some type of exercise and movement. Each is doing something they enjoy.

One client is doing daily rebound bouncing on a mini trampoline. Another has begun daily walks. Yet another is back at the gym enjoying resistance training. Another has recommitted to ballroom dancing.

All are feeling better about themselves and the “must do’s” in their businesses. The results for some are nothing short of amazing.

Most of my clients realize a big part of building their business is to speak on the platform to reach more of their market in a shorter period of time.

“I know this is something I should be doing, but I’m not feeling my best. I want to drop thirty pounds first,” lamented one client.

Realizing he was holding himself back by holding onto this excuse, my client decided to do something about it.

Recently he spoke to a crowd of over 100 entrepreneurs.

“Wow! I loved it. I want to do this more often,” he told me on a recent coaching call.

The fact is, how we feel about ourselves has a direct impact on our business. If we feel good, we tend to do more that’s good for our bottom line. We are willing to be more vulnerable in situations such as getting on the platform.

We also tend to have a better mindset. When all is said and done, it’s our mindset that either moves us forward or stops us in our tracks.

Looking to shift your mindset in order to get on the platform? Check out Power Up Your Sales; Generate High End Leads through Public Speaking Click here.

 

 

How far are you willing to go for your speaking success?

The dream of becoming a professional speaker took hold many years ago. I was working for a small radio station in Santa Rosa, California. My primary job was to sell airtime. Yup! I sold air.

Because the station was so small, it was easy to wear many hats. Within a very short period of time I realized that I could more fully serve my clients by not only selling them the air time, but also to write and voice their commercials.

The year was 1989. Two years prior I had a completely different life. Prior to this period I was nearly broke, couch surfing and had no job. I would read and listen to virtually anything I could get my hands on that would help me achieve a success mindset and deepen my spiritual well-being.

Most everything I read or listened to was obtained from garage sales or the Goodwill. Scraping by from day to day required I get very creative in how I fed my voracious appetite for knowledge. The kind of knowledge that could get me out of the desperate way of life I had ended up in.

Out of all of the books in my personal library, my favorite was The Greatest Salesman in the World by Og Mandino. I read it morning and night without fail. It was during this time one of my top clients, Scott, introduced me to the works of Tony Robbins. Scott owned a full service gas station with nearly 40 employees.

On a beautiful winter day, I stopped by to drop off the cassette that contained Scott’s most current ad spot. He and his office manager took me into their office to listen to the demo tape. After we were done with the usual business, Mary asked me if I had ever heard of Tony Robbins. I hadn’t. tony robbins

They were very excited to introduce me to his work. Putting the full set of tapes for Unlimited Power in my hands, Mary said, “Take these home and listen to one tape each morning and then again at night. If you listen for the full 30 days your life will never be the same. After the 30 days we want you to present to our entire team about what you learned. We host an annual company meeting and this year, we want you to be the speaker. We’ll pay you for your time.”

“But I’m not a speaker.” The words came out of mouth as if they had a mind of their own.

“What we love about you, Kathleen, is how positive you are. Our staff needs to find out how you got from where you were, to where you are now. With your own life experience and what we know you’ll get from Tony’s tapes, you will do great!”

For the next 30 days I listened religiously. I noticed my thoughts (and actions) shifting in a really amazing way. I became aware of things I hadn’t paid that much attention to like my daily habits, my thoughts, my focus on what was going on in my head and my willingness to take risks.

I stayed the course for the full 30 days, all the while knowing I would be sharing my perception and point of view with Scott’s staff.

When the evening for my presentation arrived, I was fully prepared. I had so much fun with the preparation for the evening, I wondered what it would take to become a full time speaker; the kind of speaker who could impact people around the globe.

After all, Tony Robbins had turned his life around and was impacting men and women around the world and making a great living doing so.

The evening went off without a hitch. I did great! The group loved my presentation and Scott couldn’t have been happier.

As I was preparing to leave a silver haired gentleman approached me. “I’m Scott’s father. I really liked what you had to say,” he smiled and extended his hand to shake mine.

“I have a group of people I would like you to speak to tomorrow night. You can do the same presentation. I don’t have a budget, but this will give you more experience.”

I suppose I should have realized I wasn’t as good as I thought if he was giving me the opportunity for “more experience.” But I ignored this fact, beaming with excitement.

Wow! Here I had given only one talk and already I was being asked to speak to another group. I knew I had arrived. Without asking anything about the group, I jumped at the chance.

The following day dragged on, raining nonstop. I anxiously counted the minutes before I would once again be doing what I was destined to do, motivate an audience by getting on the platform with my inspiring message.

At the appointed time, I arrived at the facility, dressed in a smart black business suit, heels and carrying my briefcase. I was somewhat taken aback to walk into a room of hundreds of tow truck drivers and their spouses.

It was apparent the drivers had not had time to go home to shower and change. I was witness to several beer chugging contests. It didn’t take but a few minutes for my judgments to set in.

Barely two years clean and sober, a part of me wanted to turn and hightail it out of the huge room.

“With risk comes reward,” rang a small voice in my head. “With risk comes reward.”

I decided to tough it out even when a few audience members made it abundantly clear they had no desire to listen to me.

Trying not to let this impact me, I dove headfirst into my presentation. The more I spoke, the louder a few of the drunk audience members booed.

“Get that woman out of here,” could be heard from a couple people around the room.

I was devastated. How could I have ever thought I could be a speaker? Feeling knocked down emotionally, I swore I would never, ever, ever get in front of an audience from this point forward.

Fast forward nearly three decades and I have hundreds of presentations under my belt. Not only do I know the formula for making six figures in revenue from self-hosted events, I’ve been a featured keynote speaker at dozens of industry conferences. Meeting planners reach out to me. I’ve sat on expert panels and generate multiple six figures annually in my business. It’s a good thing I changed my point of view on speaking on the platform!

I’ve spoken in almost every state in the union, as well as speaking in Canada and Europe. I’ve heard the applause of highly inspired audiences, autographed my books for those who wanted to “take me home” with them and dealt with some of the craziest unexpected events a speaker can experience.

Today, I love the platform and I know that regardless of what is going on with the economy, I have ample opportunity to generate revenue, great revenue at that!

I’ve also discovered the power of knowing how to host my own events to enroll high-end clients. I’ve learned the benefits of celebrity within a market to sell books and home study programs to the tune of tens of thousands of dollars in a matter of hours, and the importance of not giving up.

If you are an expert who…

  • Wants to increase your client base
  • Desires to get in front of more of your ideal clients
  • Is ready to cut the sales process exponentially
  • Wants to be viewed as the “go-to” authority
  • Dreams of closing more business
  • Knows you can make more money
  • Is ready to enjoy the process

Then you are in the right place at the right time. Now it’s up to you what you are willing to do to get in front of those who you are meant to impact.

The world needs your message. And you need a platform to share your message. Join me on this incredible journey called speaking. A journey that can reward you financially like virtually nothing else.

Ready to take your business to six figures and beyond? Get my FREE Kindle book – Power Up Your Sales: Generate Leads for High-End Sales Through Public Speaking. Click here to access.

 

 

 

The dangers of running… unless you take this precaution

tempeI’ve been on the road off and on for a couple of weeks. First, Tempe, Arizona for a professional women’s summit facilitated by Sandra Yancey to Duluth, Georgia to meet with my business mentor, Matt Bacak, and my Profit Coalition mastermind buddies.

I’m now headed to Myrtle Beach where I will meet up with other lead coaches and Suzanne Evans for the 10k Intensive. There are nearly 200 members of the 10k group. Anxious to see all those in attendance.

The entire time I’ve been on the road, I stayed committed to my running regime. The best part of all is that my distances each morning have been outstanding with a few five miler days.

What I love about running, regardless of where my travels take me, is this; it’s a sport I can do with very little prep or equipment. Other than my running shoes and outfit, I don’t need much else besides the desire to get out and run.

From start to finish of my run, I’m very aware of my environment, clothing and side of the road I run on. Yet, there were times that no matter how bright my shirt or shoes, it was as if I was invisible. There was more than a few close calls with drivers who just didn’t see me.

lightThat all changed with one simple device; a LED headlamp. I now wear it on every run without fail. Set on flashing mode, I’m like a neon sign that indicates to drivers to proceed with caution.

I’m thrilled when drivers slow down, give me plenty of space and often give me a thumbs up.

The thing I love most about running, besides the obvious health benefits, is the time I can spend simply being in the moment thinking about my blessings.

I usually start off with how blessed I am to have the life I do. This often moves me into running a mental list of all I have to be grateful for like my family, animals, home, where I live, my business and the clients I work with.

More times than not I will process ideas for a project I am working on. I get fresh ideas and insights from all the oxygen my brain is getting.

Before I know it, I have a few miles under my belt.

What I know to be true is this; my health is something that takes more than thinking about it in order for me to be as healthy as I possibly can be.

It’s the same with my business. In order to accomplish all I say I want, give my clients the best I can and stay on the leading edge, I have to put 100% into what I’m doing. This includes attending conferences, having top notch mentors, participating in mastermind groups with entrepreneurs who encourage me to grow, and speaking at conferences.

So often, entrepreneurs get stuck in ruts. They do the same old, same old even though they know they would benefit from getting out from behind their computer to meet face to face with others by joining in on mastermind retreats and attending conferences.

If you were to ask most successful entrepreneurs if they attend conferences the answer would be a resounding YES!

event-namsIn a few weeks I’m headed back to Atlanta for one of my favorite conferences, NAMS. Not only will I be able to learn from some amazing colleagues, I also have the distinct privilege of being one of the keynote speakers.

A unique benefit to those who attend NAMS is this; you can schedule one on one time with many of the instructors, myself included.

We spend quality time laser focusing on your goals. It’s amazing what can be accomplished during these sessions.

If you’ve been thinking of attending a conference and you live in, near or can drive or fly into Atlanta, why not get your spot reserved for NAMS14. The lineup of instructors and speakers is beyond compare.

Join me at NAMS14. It’s a game changing event …. Click here for full details.

 

Do you have the “wait to be inspired” syndrome?

Confession: I’m woo-woo. I admit it. Over the last nearly forty years I’ve read hundreds of spiritual books, attended enlightenment retreats, studied under amazing teachers with an incredibly high level of awareness and traveled the world in search of “enlightenment.”

At age thirty I headed to India in search of deep inner-knowing, but somehow ended up on the West Bank of Israel for six months. I suppose I should have paid more attention during Geography 101 in high school, but I digress.

I meditate on a regular basis, attend Sunday services at the International Center for Spiritual Living, rely on intuition in all areas of my life and believe adhering to clear spiritual principles allow me to live an abundantly, fulfilled life.

On a professional level, I’ve owned my current business for over 21 years. I’m recognized as a very logical business strategist who works with experts who want to write books, create information products and get on the platform to speak in order to have a positive impact on their market.

My most successful clients are those who likely have a very strong spiritual side, but they know they have to treat their business like a business to get the results they seek.

Over the years I’ve encountered countless wanna-be entrepreneurs who seriously believe all they have to do is think about what they want, meditate on it, affirm they are successful and the rest will take care of itself. Sadly for them, this is not how success happens.

Sure, having a clear vision of what you want and positive self talk definitely helps, but organizing yourself in a way that you can be as productive as possible must be factored into the equation.

As an entrepreneur you must do more than simply have a desire and meditate on that desire in order for your business to function at the highest level. You must also rely on logic, strategic planning and implementation to achieve the outcomes you desire. In other words, you have to treat your business like a business.

Treating your business like a business involves investing in training, mentors, software, support, keeping financial books and paying taxes. If you work with clients it’s essential to establish hours that they can depend on. If, on the other hand, you do not work directly with clients, it is possible to have incredibly flexible hours, but you do have to be organized in what you do during these hours.

There may be times you have to do things you are not necessarily inspired to do (like making follow up calls after a networking meeting or conference), yet the fact remains, inspired or not, the work needs to get done.

You may not always “feel” like doing something so you wait to be inspired before digging into the task.

I know how this is. I also know that if I wait to “feel” like doing the work, it will likely never get done. It’s easy to get caught up doing meaningless tasks that might make me believe I’m being productive, but if I’m not careful, before I know it another day has slipped by. Frustrated, I realize I’ve gotten no closer to the outcome I say I want.

Although it would be great to be inspired all the time, this is not realistic. There have been plenty of times I’ve not felt like doing something that absolutely had to be done. With no more than pure grit, I got into action because the taks had to be done. Simple as that. If I wait to be inspired, the “thing” would never get done.

I don’t know of any successful entrepreneur who has not had this experience. The distinction between the wanna-be entrepreneurs and those who are producing results is this; they worked through the lack of inspiration only to find that by taking the initial action, the inspiration shows up.

Believing we need only take action when we are inspired to do so is an erroneous belief that has prevented far too many potentially successful entrepreneurs from realizing what they are actually capable of.

Case in point; over the years, I’ve talked with thousands of people who say they want to write a book Rather than begin their writing they wait for inspiration to kick in before they begin. And they wait. And wait. And wait.

Years later, they are still waiting with nothing to show for their desire. The same holds true for those who want to create information products. An idea surfaces on what they are sure will be a huge success regarding a home study course, but they take no action to start, let alone complete the project.

“I’m waiting to be inspired,” they repeat time after time.

Then there are those who want to get on the platform and speak. Rather than seeking out speaking opportunities, they meditate on being discovered. Once they’re done meditating they fill their time checking their emails, watching a few short videos or reading the latest and greatest post on their Facebook wall.

I’ve got news for you; you will not be discovered by sitting behind your computer watching yet another cat trick video or seeing who’s doing what on Facebook.

You have to roll up your sleeves and do the footwork. Sure, you can do inspired footwork, but you must do the footwork nonetheless.

If you’re even slightly guilty of the “wait to be inspired” syndrome, here are a few things you can do to get to the other side of this.

  • Determine what you want to accomplish over the long-term. Write this down.
  • Break your big goal into smaller goals. Write these down.
  • Write a daily to do list and refer to the list for your daily road map.
  • Commit to doing something every day to achieve the outcome you seek.
  • Get training as needed.
  • Be realistic in your expectations.
  • Outsource those things that you are not qualified to do. For example, if you have no idea how to set up landing pages, either learn how to do it or hire someone who can.
  • Put accountability measures in place. Finding an accountability buddy helps…as long as your accountability buddy isn’t waiting to be inspired to do what they need to do.
  • Hire a mentor who has a proven track record.
  • Delegate those things you either shouldn’t or can’t do, but absolutely must get done.

One of the greatest roadblocks to success for entrepreneurs is trying to do everything themselves. By trying to wear all the hats they create a bottleneck in their business.

They are their own worst enemy when it comes to delegating. To save a few dollars they are actually missing untold opportunity. They keep busy with activities that take far too long for them to do when, in reality, if they had an outsourcing budget, the tasks would get done faster and they could focus on those things that they should be doing like working directly with clients, writing their book, speaking on the platform and enjoying the fruits of their labor.

What are you doing that is holding you back? Are you creating a bottleneck in your company by trying to do everything yourself? Are you waiting for inspiration to hit before taking action thus stopping you from realizing all you are capable of achieving?

Isn’t it time to treat your business like a business and become the entrepreneur you know you are capable of becoming?

Having a logical need not take away from your woo-woo side. If anything, it enhances your experience and gives you something amazing to meditate on.

How do you handle those times when you're not inspired? Comments welcome.