Archives for April 2016

2 Experts On Video and Visibility

If you’re not in the game of video, you’re likely on an uphill climb for visibility. Beyond a shadow of a doubt, video is one of the best ways to build trust from your market.

Two of my colleagues have been using video very effectively for many years. Denise Wakeman and Brian G. Johnson both know the power (and profit) of video marketing.

Here's what Denise Wakeman has to say about  The First Step for Developing Your Video Marketing Plan

Nothing beats live video for creating buzz, engagement and amplifying your brand and message. You may also be considering using video for training, lead generation or customer support. As with developing any marketing strategy, you need to answer a few questions first:

  1. What’s the outcome you want to achieve by using video?
  2. Which video platforms will help you best achieve your desired outcomes?
  3. Which platforms does your audience spend the most time on?
  4. What resources do you have to create video?
  5. What do you want your viewers to do after watching your videos?

If you’re new to video, my suggestion is to keep it easy when you start. You don’t need to invest in expensive equipment right away. Use a webcam and your smartphone to learn the video tools you want to use to kick off your video adventure.

Denise Wakeman
Online Business Strategist

brianBrian G. Johnson is a master at using video to drive visibility, trust and traffic.

Here’s what he has to say about his experience.

For more than nine years I've been leveraging the power of video to drive visibility, trust and traffic and you can do the same! Today smart phones have made the process of creating and publishing video easy and with this simple tip you can ensure that videos you publish reaches a bigger audience.

By uploading videos that are optimized for YouTube search you create an archive of videos that are found months and years after you hit the upload button. If that is, you pay attention to what YouTube users are searching for and you incorporate those phrases into your videos, here's how.

Target YouTube Keyword Phrase

Prior to creating a video for my YouTube channel: YouTube.com/BrianGJohnsonTV I always research YouTube to understand the exact phrases that YouTube users are searching for when looking for videos similar to what I'll be creating.

When a YouTube user searches the site YouTube will provide search “suggestions” that I can target. Access these search suggestions by searching YouTube and you'll access a list of “suggested search terms”.

These suggestions are the very words and phrases that people are searching for on YouTube. I do this prior to creating any video, as it allows me to incorporate these words and phrases into the video I will create.

Incorporating The Target Phrase Into The Video

Once I have identified my target keyword phrase I mention that very phrase at the beginning of my video. Here's an example for a recent video:

“Are you wondered how to ethically influence people?”

I mention the phrase right at the beginning of the video. If a YouTube user searches for that phrase “how to influence people” and lands on my video, I want them to know in seconds that I'm going to give them exactly what they want.

Incorporating the Target Phrase Into YouTube Meta Data

Next, I create a short title for my video based on my target phrase. Simply add your target phrase into the title of your video. Next, I create a list of phrases that again contain my target phrase and I add those phrases as “tags”. Lastly, I incorporate my target phrase into my video description and upload.

By the way, this content is known as YouTube meta data and it helps YouTube to better understand what you're video is about. Furthermore, by focusing on one specific keyword phrases your making it easy for YouTube to understand and thus rank your video for that very phrase.

These three steps can lead to more visibility and traffic, they certainly have for me. However, before I leave you I feel it's important to mention what's most important. That is to create engaging videos that keep users watching. Do that and as you upload new videos to YouTube you'll create a powerful YouTube channel that become a huge asset for your business.

#StakeYourClaim
#AmplifyYourMessage

Brian G. Johnson
YouTube.com/BrianGJohnsonTV

 

From zero opt-ins to 66% conversion rate with one change – video

Like many experts, I use Facebook advertising to drive traffic. In a recent campaign, I went from zevideo on pagero opt ins with one landing page to a 66% opt in rate with one simple change: adding video to the landing page.

We were targeting people who are NOT familiar with who I am or what I do. Without the video all they knew was someone “behind the curtain” wanted their name and email address.

With video, I became a real person to them. There was a much higher level of the know, like, trust factor.

From zero to 66%… that’s huge. Imagine if we hadn’t been willing to experiment with video on the landing page? We could have made all sorts of assumptions as to why people weren’t opting in.

The reality is this: video works.

Benefits of video :

  • Brand awareness
  • Easy to create
  • People become familiar with you and your message
  • You can build a loyal following

These are just a few benefits of using video in your overall marketing.

patI use video in many different ways – but one of my most favorite, and effective, are the impromptu videos I shoot with my I-phone. I use those to build the ‘know, like and trust’ factor. The content varies from health and wellness, through to public speaking tips, to travel recommendations.

These tend to be the videos that get the most interaction too – especially on FB. People like to see the real person.

Pat Mussieux
Business Consultant
www.hirepat.com

Not in the game of video yet? Perhaps this will convince you it’s time; according to comScore, an online engagement tracking company, just over 45% of internet users viewed at least one video per month, and the average user is exposed to an average of 32 videos per month.

That’s one per day. Chances are, it’s even more. Think of your own video viewing behaviors.

It’s likely when you’re looking for a quick solution to an immediate problem you go right to YouTube. One search likely brings up a boatload of videos specific to your issue.

Whether it’s a video showing how to bake a cake, a meditation video, how to change a dryer belt, or a proven book marketing strategy, video draws in viewers. Check out the number of views on a video by Debra Berndt-Maldonado.

video on 2

Many people avoid using video in their overall marketing for a few simple reasons.

  • They claim they don’t have the right equipment.
  • They freeze when the record light goes on
  • They don’t realize how much opportunity they are leaving on the table

louVideo accelerates the sales process and gets you results faster, because video builds ‘know, like and trust' better than any other marketing tool.

According to Aberdeen Group, “Video users grow revenue 49% faster than those who don't use video.”

Lou Bortone
www.loubortone.com/

According to MavSocial, in one survey conducted by Demand Metric and Ascend2, when it comes to making use of videos in marketing, video is the preferred form of content used for building brand awareness (52%). It is followed by lead generation (45%) and online engagement (42%).

These numbers are huge.

  • Cute puppies
  • Playful cats
  • Pranks
  • Brand awareness
  • Push button marketing.

All of these are reasons people shoot video. Another reason is that instant stars are born. With shows like The Voice, all of the contestant’s performances are immediately available online. More than one contestant became an overnight sensation due to the number of views and downloads their star-level performance received.

Again, if you’re not in the game of video, isn’t it time. You can get started shooting video with your phone. The quality of video we can get from our Smartphones is incredible.

Video makes you money.

feliciaUse video to create a connection by allowing your personality to shine through. Someone recently told me they love watching me because I’m fun and thought-provoking. That has brought me sales – because people are paying attention to me, especially on Facebook. Last week I was asked to share a product for a good friend, but already had my own emails scheduled.

Instead, I went onto Facebook and shared the information there and ended up on the leaderboard – that means I was one of the top affiliates in the promotion. Why? Because when people are watching your videos, and liking them, and commenting on them, Facebook shows more of your posts to more of your friends. They pay attention. And when they pay attention, they can see your messages about buying from you.

But that’s ONLY if they LIKE you. They get to like you by “you being you” on video. That's the secret sauce to how it all works. So be the you that you are in real life, whether that's fun and silly, thoughtful and serious, loving and sweet, helpful and friendly, or some mixture of all of the above! Be you!

Felicia Slattery
Communication and Public Speaking Consultant
www.signaturespeechsecrets.com

There are tools that make video management incredibly easy. My buddy, David Perdew, just released Simple Video Management System that makes managing your video simple. His system gets videos to play consistently across all browser and mobile devices AND you can effortlessly manage all your videos from one area.

Click here to get your own plug in.

Be watching for more video tips in upcoming posts.

Money is evil… and other lies that hold entrepreneurs back

I came across a blog post that began with, “There's a phenomenon happening in the online business world that is doing a huge disservice to creative entrepreneurs who want success on their own terms. I call it the rise of the ‘6 figure' business coaches, and it is the reason why so many women entrepreneurs are feeling self-doubt and frustration. Yes. I'm talking about the Fearless Girl Bosses who want you to Stop Playing Small, Be More Visible, Crush Your Competition, Overcome Your Money Blocks, Charge Your Worth and Hit 6 Figures. 

“I think I covered all the buzz words there, right? Aren't those the words we see over and over again, across multiple business Facebook groups, webinars, opt-ins, blog posts and coaching sales pages? Aren't we told that these are the keys to becoming successful? And yet… Something just doesn't feel quite right about it all. And I know I'm not the only one who feels this way.”

When I first read thread comments on the blog post entitled, “Why those ‘6 figure' business coaches are failing you” I was more amused than anything.

As a result of not only the article, but also the dozens upon dozens of comments, I wrote this post. I'm very clear that not everyone will agree with my train of thought. I'm equally clear there will be those who find my perspective refreshing. Regardless of your position, I welcome your feedback in the comments box at the end of this post.

Who are these coaches?

I happen to be one of those who encourage people to quit playing small and to become more visible. It’s not about “crushing the competition” but it is about doing what you’re here to do in a way that allows as many people as possible to benefit from what you have to offer.

I also position my message with, “I built a six figure business and so can you.”  That is… if your willing to do a few key things like: do the work, gain visibility, and quit playing small.

As a matter of fact, I have a Think Tank I’m currently promoting which focus on building a six figure business. Not just any six figure business, but a purpose driven business.

FACT: The more visible you are the more people see your messaging. The more people that see your message, the more impact you can have with your products and services. If you hide out, play small and are not visible, you are not going to reach the very people you claim to want to help.

I frequently see this with coaches who are also authors. They write a book because they have an important message. Their deep desire is to use the book to grow their practice. This is a logical conclusion on their part.

What isn’t logical is that many hold the belief that once the book is published they need not do much at all to promote the book. They hold the erroneous belief that they (and their book) will be discovered. They wait for sales. They wait to be asked to do media interviews. They wait for meeting planners to contact them about speaking engagements. They wait, and they wait and they wait.

You have to be visible

To not put effort into gaining lots of visibility for their book simply means they likely won’t sell any books. Not selling books means they likely go into debt from all that goes into getting a book done.

Does this have a thread of truth in it for you?

If you are an entrepreneur, who happens to also be a nonfiction author in the genres of self-help, spiritual or business, didn’t you write you book to impact others? If you said yes, why would you not do everything possible to spread the word about your book resulting in visibility for your services? Doing everything possible requires you quit playing small. It requires you become visible. It requires more than visualizing what you want by rolling up your sleeves to do the work.

After reading comment after comment about the evils of entrepreneurs who coach, who “push” the promise of building a six figure business, I went from amusement to shock.

The author of the post pointed out how unscrupulous the coaches who promise to teach you how to make money, especially on how to build a six figure (and beyond) business actually are.

Are you playing small?

“They treat you as ‘low hanging fruit' by preying on your desperation and the “lack” mentality that you have because you're not making enough money. They tell you that the reason you're not making money is because you are playing small / have an upper limit problem / aren't charging your worth / need to fix your mindset. And that they have the magic pill to help you fix all of that.”

FACT: There is no “magic pill.” Building a successful business takes time, effort, commitment and energy. It doesn’t happen by wishing for it. You absolutely have to work at it.

Contracts clarify roles and responsibilities

Here was one women’s take on contracts.

“The people I've seen being taken advantage of because they don't know how a business should work is heartbreaking. It's criminal, getting locked into 12 month non-cancelable contracts. How can you force someone to work with you who doesn't want to?”

FACT: Contracts are a part of virtually any business. Ideally, contracts should outline responsibilities on both sides including how long the working relationship is for, payment schedule, deliverables, etc. To not have a written agreement lends itself to unnecessary misunderstandings.

Contracts give people time to think about the decision they are making. When I send a client a contract, they have to initial each page. If they initial the pages without reading the entire document this makes no sense. I want them to read the document carefully in order that they know what they are agreeing to.

I want them to be fully aware of what they are agreeing to and what the terms of our working relationship will be.

Bottom line is this: if you don’t want to get locked into a contract, don’t sign it. Pure and simple. And once you do sign the contract, integrity means you will do all you can to stay current on your payments. It’s amazing how many so called “integrity based entrepreneurs” will sign agreements and then not take the agreement seriously.

In not only about money, but….Business IS about making money

Then there was this comment:  “They're failing you by convincing you that it's more important to make money fast than it is to become excellent at what you do.”

FACT: Money and excellence are not mutually exclusive. As a matter of fact, the more you focus on excellence, it’s likely the easier it is to attract clients. The easier it is to attract clients the more money you can make.

Granted, there are some coaches who do prey on the fear of floundering “wanna be” entrepreneurs, but there are countless others who are the real deal, guiding their clients to profitable businesses.

Here are a few things I know to be true:

1. Building a successful business takes work. It's not for the faint of heart nor for those who are lazy.
2. There will be times we are uncomfortable. Staying in our comfort zone does not allow for growth.
3. There are ethical and unethical individuals in virtually any industry. One of the worst for those who promise results with no work is the diet industry. “Take this magic pill and you can keep eating the way you have been, do no exercise and you will watch the pounds melt off.” Naught.
4. “Make millions with the press of a button,” is a lie and there is no such thing. Sure, there are people who launch a product or program and make a boatload of money, but when you pull back the curtain you see that there was a ton of work that went into the “button pushing that generated the money.”
5. No one is holding a gun to anyone's head to get them to sign a contract for coaching. If you do in fact sign up because a coach has pushed your buttons you need to “put on the big girl (or boy) pants” and accept responsibility for the choice you made.

Again, I completely agree there are those that will “shame” others into making a decision, but this is not how most coaches operate. Most have a due-diligence processes in place.

There are those who want you to succeed

For those of us who sincerely want to help our clients succeed, we don’t want to sign people who are not committed to doing the work. We want to work with those who are serious about the working relationship. But we can’t do the work for our clients. They absolutely must take responsibility for their actions, or lack thereof.

I had to learn the hard way that not everyone who says they are willing to do the work is being honest about how hard they will work. As a result, how I enroll clients has changed dramatically.

Before one can join my higher end programs I require they fill out an assessment to determine if they are a great fit.

In the past, this was not a part of the enrollment process. As a result, I ran into problems with people who said they were willing to do the work but in reality, their definition and mine of “doing the work” was often very different. They wanted to cut corners. They wanted to quit when they realized there was work involved.

Is a Think Tank right for you?

I also have shorter programs that allow for someone to spend a few days with me for a fraction of what they would invest for long term, one-on-one programs. These programs are done over a period of a few days. We meet in person with less than a dozen people gathering together. My most current program is called, $100,000 Profit Blueprint Think Tank.

For two days, I pull back the curtain and teach the best of the best strategies on how to grow a six figure business. I don’t teach pie in the sky strategies, but rather, what it takes to get from where they are at to where they want to be. I don’t trick them, coerce or shame them into joining me for two days.

Actually, it’s just the opposite. The information page is very detailed and allows potential participants know what to expect and what not to expect.

The premise of the two days together is to teach as much as possible on how to work smarter, more effectively and create a blueprint for their business.

“No problem can be solved from the same level of consciousness that created it.”Albert Einstein.

Bottom-line is this: growing a business takes time, effort, investments and sweaty palms.

Investments or expenses?

Let’s talk about investments. Actually, there are investments and there are foolish expenditures.

Recently, I talked to one seven figure entrepreneur who, early on in his business, had gotten himself $20,000 in debt $5 and $10 at a time. He was constantly buying programs that promised to be the solution for his problems, but he failed to implement the information. He would buy something and rather using the information he had just purchased; he would press the “buy button” one more time.

Things turned around for him when he invested in a mentor who helped him to see where he needed to make changes with one being to quit pressing the “buy button” before determining if he was willing to implement the information he was about to purchase.

Are you addicted to spending?

A very real issue in all of this is the addiction many people have to buying the next “pie in the sky” promise. As much as you need to make investments you also need to have discipline and restraint when you get that “got to have this thing that is going to fix everything” feeling.

Whether the thing is another program, coaching services, a mastermind experience, or a widget, step back long enough to reason your decision through.

FACT: Many people are addicted to buying. Whether it be that next program or the services of a coach, addiction to buying the promise is real. It's called CBO.

According to some experts, “compulsive buying disorder (CBD), is characterized by an obsession with shopping and buying behavior that causes adverse consequences. According to Kellett and Bolton (2009, p. 83), compulsive buying “is experienced as an irresistible–uncontrollable urge, resulting in excessive, expensive and time-consuming buying activity typically prompted by negative affectivity” and results in “gross social, personal and/or financial difficulties”.

“Most people with CBD meet the criteria for an axis II disorder. Compulsive shopping may be considered an impulse control disorder, an obsessive-compulsive disorder, a bipolar disorder, or even a clinical addiction, depending on the clinical source.”

There is no easy road to riches

So the problem goes beyond the unethical coaches who prey on desperation. The fact is, without a level of desperation on the side of those who buy into the “easy ways to riches” promise, the “now you see them, now you don't” coaches would not be able to pull the wool over their victim’s eyes.

Building a business is work. It takes time. You can’t cut corners. You can’t be lazy.

Regarding the responses to the original blog post that started my response to her post; maybe it’s the community the author attracts. Maybe it’s that far too many budding entrepreneurs jumped into a working relationship with a business coach based on emotion rather than logic. Maybe it’s that once someone is told what needs to be done, they freak out and are not willing to do the work, but the reality is, building a business is NOT for the faint of heart.

Does everyone need to build a six figure business? No! Absolutely not. But let’s look at the facts.

FACT: A business will NOT succeed without revenues. Period. No matter how heart-centered one is, you have to generate revenues, you have to know your numbers and you have to generate a profit if you want to stay in business.

Heart-centered meets profit-focused

I consider myself to be very heart-centered in my business. I also know, my heart-centered vision isn’t enough. On top of my vision, I absolutely must generate revenues.

Regardless of what type of business you’re in you need to make money and you need to make a profit. To become profitable, you absolutely must focus on your numbers.

Granted, it’s not just about making money, but face it, if you are not profitable, you won’t be in business for long.

In order to make money you need to:

  • Generate leads
  • Close business

Contrary to what many of the people who are in this woman’s community seem to ignore, there are some tried and true ways to generate leads and close business.

One of the best ways to close business is to have sales conversations. You can do this face to face or you can get on the phone with potential clients. It’s amazing how often we can be told this and yet, this is the very thing so many struggling entrepreneurs avoid.

The 800 pound guerilla

Take the phone. Many struggling entrepreneurs treat the phone like an 800-pound guerilla.

One group I was involved with had nearly 200 budding entrepreneurs in it. Most are self-described heart-centered newbie business owners. All claimed they wanted to build six figure businesses.

One of the strategies they were given, and highly encouraged to implement, was to make 15 minutes of sales calls each day for 30 days. They were told that by doing so, they would begin generating revenues.

Almost every single person got excited about this strategy. When all was said and done, only a handful actually followed through for the full 30 days. Most gave up after a couple of days.

The few that took the strategy to heart are all meeting their projections. The others… well, let’s just say many of the others continued to struggle.

A great many of those struggling blamed everything outside of themselves for not achieving their goals. They blamed competition, the economy, the coach and some even blamed Mercury in Retrograde.

There were those who said, “It’s not about the money. I’m heart centered. I want to be inspired to make those calls.”

Give me a break. Isn’t paying your bills, creating a good life for your family and not struggling inspiration enough?

The fact is, money is a necessity to stay in business. To make money you have to treat your business like a business.

Money doesn't minimize purpose

Making money need not minimize the fact we want to make the world a better place. Look at the likes of Oprah, Ellen, Marianne Williamson and Louise Hay. They are all definitely making the world a better place, but I can assure you, they are also about making money and being profitable.

When a business is profitable, we are able to do things we otherwise couldn’t. Hiring a team is a great example of what money can allow us to do.

When we hire team members, whether they be vendors, employees or contractors, paying them is a really noble thing to do. And to pay them, we need to make money.

If you’re not talking money, you likely don’t know your numbers. Not knowing your numbers is a dangerous place to be. Truth be told, when you don’t focus on your numbers your so-called business is a hobby, not a business.

As mentioned several times, money doesn't have to be the only focus, nor should it be. Creating value for your clients is absolutely necessary, as is quality of products and services, but to not put money at the forefront could be one reason so many entrepreneurs flounder.

Are your expectations realistic?

But I digress on the issue of paying coaches really good money to guide us. The reality is, hiring the “right” kind of coach or mentor can cut years off one's learning curve.

However, before hiring someone, determine if your expectations are realistic. If you think you are going to go from making minimal revenues to building a six figure business with no work or effort, you are sadly mistaken. Part of getting from where you’re at to where you want to be requires a plan, strategies, and often, a blueprint.

To not have a clear vision (blueprint) of how we plan to get from where we are, to where we want to be, seems to put one in an uphill climb in their business.

What about strategic plans? What about marketing plans? What about client acquisition plans?

Believe me, building a business is hard enough without stacking the deck against ourselves by not having clear cut plans.

Having been in business for over 21 years, I know the times I struggled (yes, in 21 years there have been struggles) was when I didn't have plans, blueprints and strategies in place.

What are your projections?

Financial projections need to be included in your plans. Running a business is not always easy and not having the money conversation makes it even more of a challenge than it need be.

To the heart-centered entrepreneurs who are committed to building a successful business, but are struggling, isn’t it time to treat your business like a business?

Would things be easier if you didn’t have to wonder how you are going to make ends meet from month to month?

Wouldn’t you love to be able to contribute to charities, people and projects you believe in when you want?

If so, you need to have the money conversation and you need to quit judging those who are succeeding as if they are forcing you to do things their way.

It’s time to grow up and take responsibility for your choices.  Before hitting that next “buy now” button, determine why you are doing so. Are you doing so because you are looking for the “easy” way to riches or are you doing so because you’ve done your homework and you know this person can help you get to the next level and beyond in a logical, ethical, real, and authentic way?

If you're someone who is tired of playing small, is ready to go full out to create a purpose-driven business AND understands the importance of high visibility my Power Up Think Tank, may very well be a great fit for you. Seating is very, very limited.

During this deep-dive two-day experience you will…

  • Learn how to clearly articulate your expertise
  • Understand exactly how to identify your sweet-spot client base
  • Learn how to generate leads that convert into sales
  • Have sales conversations that are not “salesy”
  • Learn to enjoy the sales conversation
  • Increase revenues and profit margins
  • Be willing to bust out of old thinking and be seen for who you really are

To find out when the next Think Tank is happening go to http://powerupthinktank.com/

 

3 Reasons You May Be Losing Business … Without Knowing Why

Unbeknownst to you, you may be losing business for a very simple reason. Not to your competitors, but due to your own inability to see how your actions, or lack thereof, may be negatively impacting how people view you.

The fact is, many people rely on word of mouth marketing and many miss opportunities because they fail to see that “how they do anything is how they do everything.”

A few years ago I worked with a client who I was considering hiring for a specific skill she had. That is until her behavior indicated to me that hiring her would be a huge mistake. She was fudging on agreements with me and others. She made some very poor decisions that she failed to take responsibility for.  And she didn’t handle frustration well at all.

What I found interesting is this; she would post memes, quotes and images on Facebook and other social networks about being accountable to others, trusting where life takes us, and living in integrity.

Holy moly! What she said and what she did were night and day.

The fact is, she has no idea how much she may have lost by being one way publically and something completely differently privately.  Not just with me, but with others as well.

“You are rewarded in public for what you have intensely practiced & refined in private!” Tony Robbins

Conversely, “You block your success when who you claim to be publically is night and day from who  you are privately.”  Kathleen Gage

Sure, there are some things  we keep private because it’s good manners. I’m not saying that you need to be an open book on everything. However, if you claim honesty is a high value and then you fudge on your taxes – boom! If you claim to respect your marriage but when your spouse is not around you exude behaviors you would not at all do if your spouse were around – boom! If you claim it’s important to respect people regardless of their station in life, but you treat the wait staff at your local restaurant harshly  – boom.

The fact is, you never know when opportunity opens up based on how you live your life. By the same token, you never know when you throw opportunity away by the bad choices you make.

Here are three ways you might be missing opportunity.

  1. Your postings on social media. It’s a fact, social media is a great platform to let people get to know you. What you post can put you in a positive light… or not.

I’ve seen people slam others for no other reason than to be a jerk. Sure doesn’t make the jerk someone most people would want to do business with.

On the flip side, one consultant I recently spoke with signed a client based on helpful information she provided in a Facebook forum she belongs to. Someone asked a question about a specific type of software. The consultant provided a highly valuable response. The person who posted the question private messaged her. From there, they engaged in a conversation that led to a contract.

Before posting something think about the impression you are giving others…both good and bad.

  1. Conference behavior. You never know who’s watching you. Whether it be the way you treat hotel staff, restaurant servers, support team members or how you act at the bar, people are watching.
  2. Following up on leads. Not long ago I gave a couple of leads to someone I know has an area of expertise both leads were looking for.

“I’ve not worked with this person so I cannot tell you what his quality of work and customer care is, but I heard he does such and such,” I mentioned to both of the individuals who wanted to talk to the “expert.”

I was shocked when I learned that this young man didn’t follow up on either lead.

“You’ve got to be kidding!” was the thought that ran through my head. The main reason I was so shocked is this so-called expert told me he could really use some business. Trying to help him out I gave him hot leads. It became apparent why his business is struggling.

Before saying the economy is slow, there’s too much competition, people aren’t buying or whatever excuse you use to justify why you are not doing as well as you want in your business, check your behaviors and get really honest about your part in where your business is at.

A truthful look at what you are, or are not, doing may be the difference between success or failure.

 

Three things experts MUST do to give a great presentation

As an expert, one of your greatest opportunities to build your market reach and client base is to get on the platform and give a “knock their socks off” presentation.

If you’re an entrepreneur, there are very few strategies that compare to getting on the platform in order to build your credibility, visibility, market reach, client base and revenues.

As an “expert” your job is to give the best presentation you possibly can. The long-term benefits of using speaking to build your business are beyond compare.

Three “must-do’s” for HOT presentations are:

  • Know your audience
  • Tell stories
  • Give it your all

Know your audience
It’s all very fine to be a good, or even great, speaker, but even great speakers need to know who’s in their audience. The more you know who your audience is the more you can customize your presentation to their needs.

Knowing your audience requires time upfront. There are a number of ways to become familiar with your audience including a pre-event questionnaire, one on one conversations with a cross-section of the audience and studying the website of the group you are presenting to.

By taking time upfront to know your audience, it’s a sure bet you will stand head and shoulders above other speakers.

Tell stories
Facts and figures may be a huge part of your message, but stories make your points memorable. People love stories. If you’re not a good storyteller, put effort into learning how. The ability to be a storyteller will take you from an average speaker to a memorable speaker.

Keep your stories short and make a point with your story. Avoid starting your story with, “I’m going to tell you a story.” Simply go into your story.

Give it your all
When people give you their time by sitting in your audience,  your job is to give 100% to the experience. To not do so is doing your audience a disservice.

  • Make your audience feel as though they are the most important people around.
  • Have fun.  When you have fun your audience will to.
  • Stay excited throughout. This doesn’t mean you have to jump around and bounce off the walls. It simply means be fully present throughout the presentation.

Regardless of what industry you’re in, if you want to be viewed as the go-to expert, presentations are, by far, the best way to do so. They are also the best way to sell books, information products and enroll clients into your high-end services.

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