Archives for May 2016

30 Day Challenges…They DO Work!

30 dayWhen I initially agreed to do a 30 Day Blog Challenge, I had no idea how beneficial it would be. Eleven days into the experience, I’m finding it has given me a new level of discipline and focus that has far reaching benefits.

It was during a private mastermind meeting with my clients that I first agreed to the Challenge. I was leading a discussion on the importance of short term goals to achieve specific results. The conversation geared around visibility.

As a proponent of blogging and article marketing, I invited my clients to commit to doing both for 30 days. One of my clients asked if I would be willing to commit to a 30-day blogging challenge.

“Absolutely!” was my immediate response. “I will blog Monday through Friday without fail for 30 days.”

Knowing my clients would be watching to see if I followed through, I knew it was essential for me to stay true to my agreement. I also knew there would be topics coming to surface though at the moment of making the commitment, I had no idea what they would be.

I’ve been pleasantly surprised at how fun the challenge has been. I’ve also been pleased with the range of topics I’m writing on.

The best part of all is this?  Once the post is written, I have them posted on a few article directories. I’ve also posted the permalink from each of the posts on various social networks I am active on. This gives me more reach and benefit for my time invested in writing the posts.

Why 30 Days for a Challenge?

Actually, there is a lot of benefit to relatively short term time-frames for challenges. Rather than someone committing to “forever” or for a year at a stretch, short term challenges are much more achievable.

30 day challenges became very popular regarding health and fitness, business, and personal goals.

Plank Challenge

30 Day Plank Challenges became all the rage over the last couple of years. If you’ve never done planking, Day One is going to be rough for most people. By Day 30 you will be amazed at how strong your stomach muscles have become and how great you feel.

NOTE: Do this challenge at your own risk. You need to be in relatively good health to attempt this.

Video Challenge

Then there is the 30 Day Video Challenge. This is where you shoot one short video a day for 30 days. When done right you can get a great deal of visibility and SEO juice with this type of challenge.

The key is to make the videos short, engaging and of high value. Giving tips on a specific topic is a great way to use the video challenge.

Cleaning Challenge

30 Day Clean Out One Drawer or Closet a Day Challenge is amazing. I created this for myself in that I had a few areas in my home I wanted to get super organized. The thought of doing it all at once was rather overwhelming, but doing one thing a day was very doable. Within a short period of time I had accomplished a great deal.

Phone Calling

What about the 30 Day Calling Potential Client Challenge? This is where you set a goal for a minimum number of outbound calls you make to people in your database, those you met at networking meetings and conferences.

Imagine committing to calling five people a day for 30 days. That’s 150 people. Without a doubt you would secure business from this strategy.

If you challenge someone to make 150 calls, that can be very overwhelming.  But ask them to make five calls a day; that’s very manageable.

Conclusion

Regardless of the challenge, when you stick to them, they work. It’s quite simple.

In the 11 days since I’ve been doing the Blog Challenge, I’ve found myself digging deep to come up with high value posts.

What has worked for me is to do my blog posts first thing in the morning. My mind is fresh, ideas are flowing and I’ve found that by staying the course, I have a great sense of accomplishment to start my day.

What is something you know would benefit you by committing to it for 30 days? Whether it be a change in physical activity, eating, business, your relationship or just about anything, make the commitment, stick with it and watch what happens. You’ll likely be amazed.

3 Steps to Get the Most Out of Your Book on Amazon

You’ve done it… you’ve written your first book. It’s only a matter of months, maybe even weeks, until it’s published and ready to be sold. Now you can relax and watch the money pour in.

Not so fast. Now you have to let people know the book exists. This is done by way of how you market and promote your book.

There are dozens upon dozens of ways to market a book including media releases, selling at speaking engagements, developing a website specific to the book, giving it as a gift to your accountant, doctor, friends, neighbors and family members in hopes that they love it so much they will buy copies for their friends, family members and clients.

One of the most important aspects of selling books is making the book available on Amazon. Most authors, regardless of how many books they’ve written and published, know Amazon is a must do. Granted, not every author agrees with this, but the majority do.

To get the most out of Amazon and break through the millions of books listed on this mammoth online seller, there are three areas you need to optimize:

  • Author Central feature
  • Book description
  • Categories

Author Central

To get the most from what Amazon has to offer you, the author, it is recommended to use Author Central feature. In essence, this is your own unique page that contains lots of information about you.

You need:

  • A beefy biographyamazon central
  • Photo
  • Editorial reviews
  • Your blog’s RSS Feed
  • Special announcements such as upcoming speaking engagements

A nice feature with Author Central is that readers can sign up for email notifications from Amazon when you release new books.

To use the Author Central feature, you do need to have one or more of your books for sale on Amazon.

Setting your information up on Amazon Central is relatively easy. Do a quick Google search on “Author Central feature” for details on how this is done.

Book description

One of the most important aspects of selling on Amazon is the book description. Yet, many authors put very little effort into writing a compelling description. As an author, you need to take full responsibility for making sure the description is such that people can’t help but want to read your book.

The description gives the readers a great idea of what the book is about and “why them” as a reader.  The description on Amazon is like the copy on the back of your book; it tells readers about your book.

Many authors leave it up to their publishers to write the description. Although some publishers put a lot of thought and care into doing this, not all do. Don’t leave the description to chance. If you don’t like what you read, or you don’t feel it’s compelling enough, take control of assuring the description is well written.

The description should be beefy and keyword rich. Don’t skimp on the wording. The description is actually your sales conversation. The description can be between 30 and 4000 characters in length. Use as much of this as possible.  The book description usually appears within 72 hours of putting it up on Amazon.

The Amazon book description can double on the book website as well as other areas you sell the book.

Categories

The goal for most authors is to have their book become #1 in the chosen categories. In most cases, you are allowed two categories for your book.  The more unique the categories, and yet, specific to the genre and topic of the book, the better. If you select crowded categories, the harder it is to get to #1.

For example, as of the date of writing this article, Health, Fitness & Dieting is a very broad category that has 156,130 results on a quick search. To rank #1 in this category is going to be extremely difficult.

health fitness book lotsIf you narrow the category down to Health, Fitness & Dieting: Diets & Weight Loss: Detoxes & Cleanses, there were was only 898 books listed. This gives you a much greater chance of achieving your goal. You have a much better chance of getting to #1 quickly due to how few books listed in this “drilled down” category.

health fitness book fewAgain, the goal is to have the greatest chance of getting to #1 in a category (or categories) so be sure to narrow the categories down as much as possible AND make sure they do tie into the topic of the book.

Below is a screen shot of the categories my most recent book, Power Up Your Sales.#1

Because I am very clear on hbook coverow important choosing categories is, the book maintained #1 position in both categories for over two months from the date it went live on Amazon.

As of the date of this post, you can still get the Kindle version FREE. Click here.

Conclusion

Writing a book is one aspect of the author’s journey to success. When you put as much time into the marketing and positioning as you did the writing, you open up the greatest chance for your book to end up in the hands of as many readers as possible. After all, isn’t knowing lots of people are reading our books what we ultimately want?

Blog Your Next Book and Four Other Ways to Get the Most out Of Blogging

Most entrepreneurs and experts would like as much visibility for what they do as possible. There are a number of ways to do this with one of the best being blogging.

Blogging, by far, allows you the opportunity to position your perspective and point of view. Further, it allows you to build a great online following of people who are interested in what you write about.

Five reasons to blog:

  1. Build awareness
  2. Build a following
  3. Position your expertise
  4. Increase SEO
  5. Drive traffic to an opt in page to build your subscriber list

Five ways to optimize your blogging efforts:

  1. Blog a book
  2. Raise awareness about causes you believe in
  3. Test topics for information products
  4. Build a following
  5. Promote an event

Blog a book

Repurposing your blog posts into a book may likely be one of the easiest ways tobook cover write a book. Start by outlining the chapters of your book. From there, split each chapter up into sub-chapters. This allows you to write a little bit with each post while staying the course with the end result – a book.

Not only will you stay the course with writing your book, you can also build a strong readership primed for buying your book once it’s published.

Raise awareness

Is there a cause you believe in? Why not blog about it? Because our blogs are our personal platform, we can write about anything we want. Frustrated with the way a political campaign is going? Blog about it. Angered by animal abuse and lack of responsibility by some pet owners? Blog about it. Want to raise money to build water supplies in third world countries? Blog about it.

Information product development

As with writing a book, blogging is a great platform to test the waters with new product releases. Information products can be delivered as text, audio or video.  You can blog about the general theme of your soon-to-be-released products to build interest and desire for the product.

You can also use your blog to pre-sell a product. What could be better than getting paid ahead of time to develop a product?

Build a following

Blogging is one of the best ways to build a following. Again, you must be consistent in order to realize the greatest result. You can drive traffic from your blog to a social media group.

faceI recently began growing a private group on Facebook where I invite people via a Kindle book and my blog to join. I simply make mention of the group, include the link and people who are interested ask to be invited.

Almost daily I have requests from people asking to join. The best part of using this strategy is people want to be a part of my community. It is a private group and they have to ask to be included.

Promote an event

Blogging about an event is one of the best ways to increase awareness and interest. When I host events, I always make sure to blog about them. With my recent Think Tank held in Vancouver, Washington, I blogged about topics specific to what I would be covering in the mastermind.

With the success of the last Think Tank, I have every reason to believe my next one will be equally successful… if I include blogging about it in the marketing mix.

Want to join in on the next Think Tank? Click the link below.

A great example of a whole community of people blogging about an event is with BlogPaws.

BlogPawsblog paws is an annual event that caters to animal bloggers. The strong leadership of BlogPaws keeps the momentum going to not only have people blog about the event, but also register for the event.

As the largest animal blogger conference in the world, there is a lot of effort put into this annual event.

As one of the speakers at BlogPaws, it behooves me to blog about the event. With dozens of speakers, hundreds of animal loving participants, and industry specific sponsors, with everyone putting effort into blogging about the event, it takes on a life of its own.

Want to join in on BlogPaws? You still have time, but hurry to get your spot as they are almost sold out.

Getting the most out of your efforts

In order to fully optimize your efforts, it’s essential to be consistent. Blogging once or twice a month will not get you anywhere near the traction as once or twice a week. To get the greatest results, daily blogging is optimal.

Sure, daily may seem overwhelming, but your results are directly proportionate to the frequency (and quality) you put into blogging.

Additionally, blogging is a great way to position your expertise, increase visibility and test the temperature of the market on topics you may be writing about, developing information products and promoting events.

As with anything, blogging on a consistent basis takes commitment. A great way to stay the course is to put accountability measures in place. Whether it be making a commitment to a coach, a group of mastermind buddies, or like I did recently, making a public commitment. The more vocal you are about what you plan to do, the better.

Staying the course

Again, one of the best ways to get the most out of your blogging efforts is with consistent effort. Make a commitment over the next 30 days to blog a minimum number of days. Recently, I challenged myself to blog Monday through Friday for at least one month. Although it is taking effort, it’s also giving me the opportunity to serve my community with timely information.

Up to the challenge? Why not make a public commitment by posting something to your community about how much you will blog over the next month?

Why Publishing a Book Increases Your Credibility

One of the best ways to position your expertise and be viewed as a thought leader is as a published author. Most people view book authors as bona-fide experts regardless of whether or not they are.

In years past, the dream of wanna-be authors was to be published by one of the big New York publishing houses. Most authors still dream of a New York publisher, but the choices as recently as ten years ago were minimal compared to today.

Today, just about anyone can get published. The process is incredibly easy. There are a number of routes you can take to get published including self-publishing, mid-tier self-publishing, vanity press and traditional.

Obviously, this is great news for authors. However, due to the low barrier to entry, there’s a lot of garbage being churned out. Avoid the temptation to churn and burn your books.

To assure your book does for you what you want, put 100% effort into the writing, editing, design, layout and publishing.

Should you decide to go the self-publishing route, you must also decide on printing methods.

The two most common types of printing are:

  • Offset printing
  • Digital printing

Offset printing

  • Offset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber “blanket”, and then rolling that image onto a sheet of paper.
  • Offset printing is usually done with runs of 1,000 books or more due to the cost savings. The more books you print, the lower the price per book.

Digital printing

For low runs, digital printing is a great choice. You can have as few as one book printed. You also have lots of flexibility with changing data and doing several short runs.

Most self published authors choose digital printing. There are a number of services you can use when you self-publish. My choice is CreateSpace.

I prefer CreateSpace for a few reasons. One, their systems is relatively simple and seamless. Two, CreateSpace is an Amazon company, so your book appears on Amazon in record time. Three, it’s Print on Demand (POD) which means books are printed as they are ordered.

Benefits of CreateSpace  logo-csp-no-tm

Once you set up your CreateSpace account and your book files are uploaded, all the heavy lifting is done. From that point forward all you need do is market the book and if you do a great job at marketing, you enjoy regular transfers of funds into your bank account.

There is no fulfillment on your part when you use CreateSpace. Another benefit of CreateSpace is the ease at which you can order books in bulk and have them shipped wherever you want. If you’re doing a speaking engagement, you can have as few as one book up to hundreds of books shipped to the speaking location.

Although you do pay shipping, the process is virtually hassle free.

Free tools

CreateSpace provides some great tools for anyone who is a DIY type author. Interior Reviewer and Cover Creator make it easy for you to do the work yourself. Of course, many authors prefer to hire these type of jobs out to either a virtual assistant or someone who specializes in CreateSpace services.

Low per unit cost

Although your unit cost with offset printing can be incredibly low, the downside is the amount of books you need to do in one run. Your upfront costs can be very cost prohibitive.

With CreateSpace digital printing and P.O.D. the unit cost is higher, but all things considered it’s still extremely low. A 240 page book can be as low as $2.50 a copy. A 300 page book can be about $4.25.

When you don’t have to do the fulfillment, pay shipping and rather than paying to have the books printed, Amazon pays you for each unit, it’s a pretty sweet deal.

Regardless of which route you go, the most important step is writing your book. As previously mentioned, one of the best ways to position your expertise and be viewed as a thought leader is as a published author.

Kindle Version of your book

Another option for publishing a book is Kindle. This is becoming more and more viable for authors of every skill level. The nice thing about Kindle is this; once your book is loaded up on Amazon, you have no hard costs for sales you make. This allows you the option of giving your book away to create added value for your market.

book coverI recently chose this option for my book – Power Up Your Sales; Generate Leads for High-End Sales Through Public Speaking.

Get your FREE copy today. Click the image of the book cover to the left.

 

Do You Have the Onset of Adult ADHD?

With so many things vying for our time and attention, it’s more important than ever to have strategies in place that allow you to get the most out of the time you put into your business.

Lots of people joke about how little time they have in their day and that their attention is spread in many directions. Some go as far as to say they have ADHD, which seems to justify their lack of focus and short attention span.

Adult ADHD

There are two schools of thought as to whether Adult Onset of ADHD is real.  In some camps, the theory is that our brain has been re-circuited due to all the distractions we deal with on a daily basis. Facebook alone is enough to keep someone in a perpetual state of distraction. Social networks such as FB feed into the FOMO syndrome. FOMO – Fear of Missing Out – causes people to look at just one more three-minute video or read one more comment on a friend’s wall when in reality we don’t even know who that friend is.

“ADHD is a chronic disorder that has a negative impact on virtually every aspect of daily social, emotional, academic and work functioning,” says Russell A. Barkley, Ph.D., author of Taking Charge of Adult ADHD (Guilford Press, 2010). “

According to Barkley, 99 percent of people with ADHD develop it before age 16. About 65 percent of cases are inherited, while 35 percent are believed to result from prenatal exposure to alcohol, tobacco infection, or a brain injury in early life.”

On the other hand, according to an article on WebMD.com, there is the onset of Adult ADHD and it’s very real. “Many people find that distractibility can lead to a history of career under-performance, especially in noisy or busy offices. Often, people with adult ADHD miss-prioritize, failing to meet big obligations, like a deadline at work, while spending countless hours on something insignificant.”

Who do you believe and what is really true? Actually, in many ways, it doesn’t matter. What matters is this: if you find yourself easily distracted and not as productive as you know you can be, you can definitely use this as an excuse or you can accept this and put measures in place to change it.

Whether Adult ADHD has been diagnosed on not, there is more vying for our attention today than ever before. It’s up to us to do what we can to minimize the distractions or we risk minimal productivity day in and day out.

Putting measures in place to counter anything that distracts you is essential if you want to be productive in your day.

First, determine if you want (and need) to make changes. If the answer is yes, the following steps will help you become more focused and productive.

  1. Challenges. Commit for a short period of time to shift behaviors through specific challenges. Seven and thirty day challenges have proven to work great… if you truly commit to this. You can do health, business, spiritual and financial challenges. Start with one, complete it successfully and grow from there.
  2. Morning rituals. Have a morning ritual that sets the tone for the day. Taking time to relax the mind, gather your energy and focus on one thing first thing in the morning will definitely take you from scattered to centered. A five-minute meditation will do you more good than you may realize. YouTube is filled with meditations that will get you ready for a more productive day. Just be careful not to get lost in the YouTube maze once you complete your meditation practice.
  3. Physical movement. Committing to some form of movement or exercise on a daily basis is one of the best things you can do to move from the place of being scattered and distracted to centered and focused. A great many people have minimal movement throughout the day which reduces the oxygen flow and flexibility. Fact is, the more oxygen your brain, cells and muscles get, the better.
  4. 4. Let go. Be willing to let go of tasks and activities that no longer serve you. Checking emails and your social networks every few minutes because you think you’ll miss out on something keeps you in a perpetual state of confusion. Every change of activity takes several minutes to get back on track with those things that are absolutely necessary to focus on.
  5. To do list. As with anything, there are mixed feelings about having a daily To Do list. Some say it’s not necessary, while others, myself included, are completely on board with writing a list of activities that keep us focused. The secret to success with a To Do list is to not put so much on it, it becomes near impossible to complete the tasks. Additionally, as you complete tasks, check them off your list.
  6. Time blocks. If staying focused is a challenge, get an egg timer or an app that you can use to work on one thing for a short period of time. Start in blocks of 15 minutes, gradually extending to 30, 45 and 60 minute blocks of time.

For example, if you know writing blog posts and articles would increase your market visibility, but you have a difficult time completing even the shortest of writing projects, commit to a specific amount of time to do nothing but write. Initially, you may be shocked at how often you get off course, but with consistent effort, you will be amazed at how simple (and easy) this is.

Conclusion

The reality is this: it’s up to you how much you create behaviors that either serve you or work against you. There’s plenty of support by way of apps, forums, groups and online information that work in your favor or not. No matter what you say you want to achieve, as you probably heard since childhood, “Your actions speak louder than words.”

What are your actions conveying?

 

Turn Tire Kickers into Raving Fans

You’re finally ready to bite the bullet and invest money into Facebook advertising. After all, you've heard for months now this is a MUST DO.

Your goal is to find lots of people who will opt into your subscriber list and then jump at the chance to buy your products and services.

You have a budget. You’ve hired someone who claims to be an ad expert. You have your landing page set. Your follow up messaging is ready.

You sign the agreement, send a PayPal payment to your ad person and wait with excitement for business to explode. And you wait. And you wait. And you wait.

Frustrated, you wonder why people aren’t clamoring to do so much as opt in, let alone buy something.

After all, people who know you love your products and services. But getting strangers to give up their name and email address is near impossible. Here’s why… people are so overwhelmed with the latest and greatest free offer, more times than not they are ignoring what happens to show up in the feed or side panel, especially if they’ve never heard of you.

There’s a huge difference between those who know us and those who don’t. It’s a cold, hard fact. Nowadays you have to warm people up before they are likely to opt-in for something, regardless of how amazing you think your offer is.

One of the best ways to do this is by gaining lots of visibility through content distribution. Often you’ll be better off using a portion of your ad dollars to drive traffic to blog posts and videos before driving them to an opt in page. Granted, your content has to be stellar. The better the content, the more likely cold traffic becomes warm traffic, eventually becoming hot traffic.

Cold traffic needs to be warmed up. You can do this by driving traffic to your blog, articles, videos, etc.

Warm traffic knows a bit about you but they are neutral in how they feel and respond to you.

Hot traffic are raving fans. They definitely want to do business with you.

Gone are the days of people opting in to whatever offer is put in front of them. Now, more than ever, you have to be book coverincredibly strategic about how you gain someone’s attention, what you do once you’ve got their attention and how much effort you put into value added information.

One way to warm your market up is with a highly valuable book. When the book is FREE you have a great opportunity to warm someone up quickly. See what I mean by accessing my FREE Kindle book – Power Up Your Sales – CLICK HERE.

 

 

Do you have a memorable brand?

Imagine being so memorable the thought of you pops up when someone sees something tied to your brand. Not only do they brian gthink about you, but they can’t help smile. Maybe it’s a phrase that brings you to mind. Or a certain kind of animal. Or an activity.

That’s some powerful branding.

Such was the case recently when I was at a restaurant and saw a picture. I immediately thought of my colleague and friend, Brian Basilico. Brian is known as the Bacon Guy.

When I see a blonde standard poodle I immediately think of Brian G. Johnson. He’s the poodleRuth-Heidrich wrangler.

Anything to do with running and marathons, I think of Ruth Heidrich. Ruth is in her eighties and still participates in marathons.

Then there’s Matt Bacak. Anyone who knows him would likely associate a tattered baseball cap, shorts and a tee-shirt with his brand. Matt’s incredibly successful and yet, to look at his casual attire, you’d never guess his level of success. It’s all part of his branding.matt

Contrary to how we branded our businesses in the past, today you are often a huge part of your brand. In the past it was all about logos, colors, phrases, and images.

Today it goes much deeper than this.

An activity can be part of your brand. In my case, those who know me would likely mention something about animals or running.

The more people can identify something specifically with you, the more memorable you become. marathonone

Due to the constraints of the past many people have not made a conscious effort to make themselves, or something they are passionate about, a part of their brand.

With social media, it’s even more necessary than ever to be aware of what people associate with you and your brand. Every time you post something, whether it be a photo, video, comment, joke or any type of meme, you are increasing your personal brand.  It’s your digital footprint.

Your brand need not be stagnant, nor should it be. Like you, your brand is ever evolving.

In today’s “noisy” environment, both online and off, the more willing you are to be unique, the more people will remember you. Of course, it’s about being viewed in a positive light, including the quality of products and services, following through on agreements, and having integrity in all your dealings. These too, are aspects of your branding.

Bottom line is that you want to be memorable. Many people are so afraid of being themselves they tend to be incredibly “middle of the road” in how they run their business.

You definitely want to make your brand memorable. The worst thing that can happen is for your brand to be lukewarm and extremely forgettable.

The best part of personal branding is this: your branding tends to weed out those who are not the best fit for you and it attracts those who are definitely a great match for you and likewise, you for them.  What could be better than doing business with people you really enjoy being around?

What’s the secret to it all? Be willing to step out…be willing to be yourself…be willing to take risks…be willing to be memorable.

Ready to become incredibly memorable? Join me on July 14 & 15, 2016 in Eugene, Oregon for Power Up Think Tank. Go to www.PowerUpThinkTank.com to learn more and register.

The Think Tank is limited to 10 participants. Very exclusive opportunity to join me for two days.

 

Commitment equates to visibility

Ask a room full of entrepreneurs what their greatest challenge is and, more times than not, the answer is, “Finding clients.”

Actually, it’s not so much finding clients as it is finding the right clients. Imagine if you didn’t have to search out clients because they found you because you are incredibly visible.

The more visible you are, the more likely you will be found. Yet, for many entrepreneurs, they seem to do all they can to avoid being found.

It stands to reason that the more visible you are the more likely potential clients will find you. Whether it be by way of a Google search, reading a blog post, listening to a podcast show or finding an info-graphic on Pinterest, the more quality content you have online that “speaks” to your market, the easier it is to be found.

One of the best ways to distribute quality content is on your blog. As I was sharing this thought with a group of clients during a recent mastermind retreat, I found myself saying, “I am so convinced of this, I commit to blogging daily, Monday through Friday, for the next 30 days.”

30 dayNot one to miss a beat, Kimberly wrote this down, pushed the piece of paper toward me and asked me to solidify my commitment by signing an agreement.

I love a good challenge so I signed the paper.

When you make a commitment to do something, you are saying to another person that they can trust you and rely on you to do that thing. To make this commitment to my clients puts my word on the line and requires I follow through…no matter what.

Far too often people make commitments and yet, when they get sidetracked, bored or things get a bit tough, they stop. And far too often, those who want to make money online try to figure it all out by themselves, rather than find a model that works.

Check out this model for anyone who wants to lay a solid foundation. Click here.

One reason commitments are so powerful is they influence your behaviors. That is, if you take the commitment seriously. By following through on commitments people trust you to do what you say. By not following through, you have no idea how many opportunities you might be passing by. After all, if someone sees that you don’t keep your word, why would they send opportunity your way? Referral business is a great example of what you might be missing if you are viewed as someone who cannot be trusted to keep your word. And by trust, I'm not talking cash register honest. Most people are cash register honest. I'm talking the little things that tarnish one's reputation.

I digress. Back to visibility. With great visibility and a great reputation, opportunity shows up all over the place.

Want to accomplish something that is a stretch? Make a commitment to someone you respect… like my 30 day blog commitment. You can also make a public commitment to keep yourself accountable.

Imagine what would change if you were to make a 30 day commitment to do something to gain visibility. Whether it be to write a book, secure a speaking engagement, book five radio interviews or blog for 30 days, by making others aware of your plan, you are more likely to stick with it.

When you stick with a visibility commitment, not only do you gain more trust from those you committed to, you also gain more market presence, thus making it easier for potential clients to find you among all the noise vying for their attention.

Go out and GET VISIBLE!

 

 

 

 

Save

The Power of Radio to Increase Your Influence

You’ve finally done it. You’ve written the book. You’ve created the information product. You’ve developed the workshop. book cover

You’ve also developed a nice promotional plan with radio being a primary way you’ll make your market aware of what you offer.

The challenge you feel is knowing how to get, and optimize, the interviews.

Here are a few key things that must be considered. You will gain more traction from any airtime you secure when you have a strong online presence.

Continually grow your online presence through social media channels, article marketing, blogging, guest blogging and other foundational steps to make it easy for people to find you through a simple Google search. The more content you have online, the easier it is for someone to Google your name and have ample opportunities to find your information.

By doing this, you can actually make the most of your radio opportunities. Recently, I was on a program sharing insights about being very visible to one’s market.  Shortly after the show aired I received an email message from a listener. She was very interested in my services.

I wasted no time hopping on the phone to have a conversation with her. Because she heard me on the show I didn’t need to ask the obvious question, “How did you hear about me?”

She actually offered this information. “I did a quick Google search and found lots of information on you. This made me realize I definitely needed to talk to you.”

Had I not had a great presence online (which I continually work on) she likely would not have been eager to contact me.

If you don’t have a strong online presence you would benefit greatly from putting daily effort into content distribution. Again, whether it be through social media channels, article marketing, blogging, guest blogging and any of the many ways to be seen online, do something daily to raise your visibility.

However, take a very targeted approach. As well, you need to diversify your efforts without spreading yourself too thin.

As you do this, also seek out opportunities to get on the air. Two excellent resources for this are Help a Reporter Out (www.helpareporter.com)  and Radio Guest List (www.radioguestlist.com).

Before submitting your information consider the following:

  • What is the theme of the show?
  • What type of guest experts are the host and/or producer looking for?
  • Who listens…who is the audience?
  • How long is the interview?
  • Are there other guest experts being interviewed?
  • Will you be required to promote your segment? If so, what is expected?

By far, radio can be one of the best ways to gain visibility and promote a book, product or speaking engagement. However, you may not be able to overtly promote.

If this is the case, the best thing you can do is develop your storytelling ability. As you are asked questions, answer with a story.

For example, if you are an expert on health and nutrition with a newly released book, you can share case studies that you have written about in your new book.

If you are a mindset expert, you can give examples about how the listeners can expand their mindset with daily meditation with a subtle mention of the meditations you’ve created in your new info product.

Let’s say you are a dog trainer and you have a video series on the three top ways to leash train a rescue dog. This is where you can direct people to your video series.

The main thing with radio is to be engaging, entertaining and relaxed. The more you are able to do this, the easier it is to mention where people can get more information about you, and makes it a natural part of the conversation.

4 Big Lies About Making Money Online

It’s one thing to create digital information products. It’s something completely different to generate revenue from your products.

In the years I've successfully created and made money from information products, I have repeatedly heard Four Big Lies.

LIE: Anyone can create (and make money from) an information product.
FACT: Most people either never start, or if they start, never finish their product. If you don’t finish it, you don’t make money.

LIE: All you need to do is create the info product and people will buy. It's the Field of Dreams Syndrome – build it and they will come.
FACT: Building it in and of itself won't make you money. Once you create it, you have to promote it.

LIE: You can make money at the press of a button.
FACT: Although there are some experts making boatloads of money at the press of a button, what you must do is have your systems in place to drive traffic and convert the traffic from tire kickers to buyers.

LIE: Get a bunch of people to become your affiliates and they will sell your stuff.
FACT: Only a small percentage of affiliates actually do anything. There are ways to increase the engagement of affiliates, but as a general rule only a handful actually do anything.

Before you can generate revenues you need to address these four lies. Additionally, you must do all you can in order for potential buyers to know your information products exist.

Before they know your products exist you need to know who they are – specifically. You absolutely must have a clear understanding of who your market is and is not.

From there you need to know what challenges and problems they have in order to provide a solution they need, want and are willing to pay for. result

Once you create the solution you need to get them into your sales funnel. Anyone who has been online for any length of time understands the sales funnel. Yet, not everyone implements an effective process.

In essence, the sales funnel is exactly what it sounds like; a method to funnel prospects and leads into customers and clients. A free offer is often the start of the process.

Although not everyone will enter your funnel by way of a giveaway, the majority will. Your prospective buyers request what is referred to as an ethical bribe; a free offering. In return for your gift they are asked to give you their name and email address.

This is a low risk opportunity for those interested in what you have to offer. Your offer can be an eBook, eReport, MP3 or short video.

However, it takes more than a free offering for people to want to continue to do business with you. Your job is to build ongoing value for your subscribers. As you build value, you build trust. From there you can make a paid offer.

This is where lots of people choke. They have no problem giving information away, but for some reason, when it comes to asking for money, they hesitate.

In the years I’ve been consulting and mentoring, I can’t tell you the number of people who’ve complained about not making any money. When I asked what they were selling many of them said they had nothing to sell! This makes no sense whatsoever. How in the world can you make money if you have nothing to sell?

The number one reason people don’t ask for the sale is fear. Fear of rejection and fear of refund requests. There are ways to minimize both.

Rejection will be minimized when you market the right information products and services to the best market for your offers. If you’re just starting out you may want to begin with low priced products in order to fully understand the process of selling online.

There are a number of essential elements to the process including sales pages, shopping carts, merchant accounts, autoresponder messages, and efficient follow up.

Another part of selling is the refund process. Regarding refunds, as much as we would like to think no one will ever ask for their money back, it does happen.

To increase conversions and trust and minimize refund rates do the following:

1. Be visible to your market. The more visible you are the more people tend to trust you. Visibility can be achieved by way of blogging, guest blogging, article marketing, interviews on web radio, teleseminars and telesummits and strategic social media activity.

2. Create the best information products you possibly can. Make the content extremely high value to the end user. Whether it be a five page report or a ten module home study course the content absolutely must be something you are extremely proud of.

3. Offer a rock solid guarantee on your information products. Have the confidence to stand behind your product with a 100% money back guarantee. Granted, there are some people who abuse refund policies, yet most consumers are honest. They appreciate the fact you are willing to offer a great guarantee.

Be clear on what your refund policy is. Don’t make it confusing or a bunch of mumbo jumbo. Make the process of understanding your guarantee as clear as possible. Will the refund be in cash or credit? What is the time frame for refunds? This must be spelled out very clearly before someone makes a purchase.

I’ve talked to many newbies who are concerned they will have extremely high refund requests. Truth be told, if you fear a high return rate you need to determine if the quality of your products is high enough.

The guarantee information outlined above is for information products, not necessarily services rendered. That is a completely separate discussion.

Although many people think the market has been saturated with too many information products, in reality we have only scratched the surface with what is possible. There is more opportunity now than ever before.

With the right vision, plan and implementation strategies you can make an incredible living by creating and selling information products.

Just one thing has to happen; you have to start right where you’re at.

To learn how to make your first $100 Online click the image below.

clickhere