Archives for August 2016

12 Things a Speaker Can’t Afford to be Without

12 Things a Speaker Can't Afford to be Without by Jackie Lapin

One of the most effective ways to attract new clients, sell more books or change lives is to embark on a public speaking campaign. This doesn’t yet need to be delivering high level professional keynotes in front of thousands of people. It can be a consistent outreach at local venues that welcome your wisdom and inspiration. You can also take advantage of a travel schedule, by marrying business trips or family visitations to speaking engagements in cities where you are already slated to be.

Consider some of these types of venues: women’s organizations, spiritual living centers, churches, fraternal organizations, monthly business gatherings, chamber of commerce meetings, recovery centers, conferences and conventions, bookstores, lifestyle expos, health and wellness centers, universities and colleges, etc.

But to do this you should be well prepared in advance. You want to present yourself as accomplished, an expert in your field, and a respected presenter. To convince bookers to take a chance on you, you need to make them feel confident that you can be a benefit to their audience—and you won’t embarrass the booker on stage!

If you are embarking on a speaking campaign, you there are 12 things you cannot afford to be without. Make sure you’ve got these nailed down!

You need to have:

1. A Great Benefit-Driven Speaker One-Sheet

The one marketing tool that every speaker needs is a One-Sheet. This single page document (printed onone glossy paper if used as a handout), should contain all the information to impress the booker about your skills as a presenter, the value of your content, why they should book you, your expertise and what other people have said about you or your presentation. Most importantly, it should speak to how it will benefit the audience…What’s In It for THEM! Your expertise isn’t enough. Your great presentation skills aren’t enough. You need to give them a reason on how the audience will grow, change, learn and get motivated. What’s the benefit and expected outcome!

2.  A Compelling Contemporary Website

The first thing a booker will do is review your website. If you have a 10-year-old website, or one with old links and old blogs, you are doing yourself more harm than good. Make sure you have a contemporary website—one that is horizontal in nature with big photographs, video if possible and minimal words on the home page. The colors must also reflect today’s trends (orange and yellow together, for instance, is straight from the late 1960s) Your logo, if you are using one, should be crisp and simple. The site must speak to today’s values, client needs and user accessibility—with very easy navigation and little clutter.

3. Current Photos

Integrity in presenting yourself is key, so if you are using a 10-year-old photo to make yourself look younger, there is a disconnect in honesty between you and the person who books you or between you and the audience. You’ve already shot yourself in the foot if you show up looking very different. So let go of your fear of rejection at how you look today, put on your best face and go get new photos taken!

4. Video

The most effective way to convince people you are worth booking is to show them how great you are in front of an audience! Arrange for someone to video your next presentation, edit it down to the best 10 minutes and post this on your website or any speaker presentation site on which you may have posted your profile (eSpeakers, Women Speaker’s Association, LuminaryVoices.com, etc.

5. One Compelling Presentation that Moves People Emotionally and Drives Them To Take Action

People who are gripped by emotion are more likely to engage with you. First they are moved with your story, then they are moved by how you make them feel about themselves. If they feel a great need or void — and you state clearly how you can help fill that need, you’ve got them! So plot your presentation carefully to touch on the emotional high points. And offer them a clear path for redemption or salvation.

6. A Total of 3 Presentations Adaptable for Different Audiences, Including a 90-Minute to 3-Hour Introductory Workshop

Not every presentation is right for all audiences…for example a more spiritual presentation may turn off a business-driven audience. So be prepared to have different presentations for different audiences. Give the booker a choice and show your versatility. Also have a 90-minute to 3-hour version that can be presented as a workshop. This provides revenue for you and often times a revenue-split for the venue.

But it also gives people a way to engage with you more deeply. Your initial presentation can actually act as an enrollment introduction for your workshop.

7. Testimonials

Want to convince a booker you are worth presenting to his/her audience? Show what other people have said about having you on their stages or how audience members have responded. Gather and present testimonials!

8. A Way for People to Engage with You After the Presentation

If you are presenting on a stage, you are remiss if you don’t present them a way to stay further engaged with you. This could be by giving away something free or conducting an on-site a raffle, buying a book, signing up for your newsletter or a free opt-in gift, offering them an opportunity to enroll in your next workshop, coaching program, mastermind, telesummit, private consultation, etc. You have a captive audience. Make sure to find a way to keep them in your community. Before you get on stage have a plan for engagement!

9. A Convenient Way to Sell in the Back of the Room

When you complete your presentation, it is likely many people will rush up to you with questions, conversations, and demands for your attention. How do you manage to sell your books and products when your attention is distracted? Fortunately new technology has given you a simple answer. Your smartphone or digital device has become the modern day cash register. The Square, Paypal and others have developed an easy way to take credit card purchases with a swipe and a signature. So preload the prices (including any taxes) of your merchandise or your merchandise bundles (more than one product you often sell together), and then show either an assistant/friend or someone predesignated by the venue how to use this simple system while you are otherwise occupied. By preloading the merchandise pricing, it takes the guesswork and mistakes out of the picture. But don’t forget to bring a cash box, with change and smaller bills as some people still do transactions the old-fashioned way!

10. Confidence

10k 2Even if you don’t feel fully confident, “act as if” while on stage. Confidence makes people feel they are in good hands. But the way to get confident is to practice! Know your stuff.

You shouldn’t be presenting from rote, but you should know where you are headed. Work from a general outline in your mind. Do it enough times and it becomes easier and easier. By the time I did 50 radio interviews for my last book, I honed my presentation so effectively that my next in-person speaking engagement was a breeze! I was able to focus on connecting to my audience because the content just flowed …  as I had done it dozens of times before.

11. Honest Self-Evaluation to Determine if More Training is Needed

Be honest with yourself. Could your delivery or your presentation use some improvement? If so, then there are wonderful speaker trainers available to you. A good place to begin is the resource page at Conscious and Transformational Speakers: http://consciousandtransformationalspeakers.com/resources/ . You’ll find speaker trainers who cover the full spectrum of speaking –from presentation skills to the business side and those that specialize in specific areas (storytelling, humor, enrolling people from the stage without being “salezy” ), etc.

12. The Time to Find Your Tribe: To get booked, you have to spend time engaged in the process of finding the right venues, connecting with bookers, providing your materials and then locking down the details. If you don’t have a speaker’s bureau or an assistant to book you, it’s all on you! However, if you have a message of personal, global or prosperity transformation, I might just have a shortcut for you! It’s called SpeakerTunity™ and it’s the twice-a- month speaker leads tip sheet. We’ve got direct contacts for venues, organizations and events that welcome awakened, enlightened transformational leaders! Visit com for the details!  Save time, money, energy and research by letting us provide these contacts directly to your desk!

jackieJackie Lapin is the founder of SpeakerTunity™, The Transformational Speaker Leads Tip Sheet, which delivers direct contacts for speaking engagements to subscribers—saving time, money, energy and research! Jackie is known as the Transformational List Diva, for the array of resources she provides to authors, speakers and transformational messengers.

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Smart Experts Level the Playing Field With Their Competition by Writing a Book

Cutting Through the Noise

noiseAs an expert, you likely experience lots of competition. You may be the best. You may have been in your industry the longest. You might have the most expensive education.

On some level, none of that matters. What matters is the market’s perception of who you are. And, are you visible to your market?

  • Are you the “go to” expert?
  • Are you the expert that can help them solve their problems?
  • Are you the expert who is the “real deal?”

These are all valid questions a potential client is likely to ask themselves about you. The question you need to answer is, “How do I minimize their concerns to let them know, yes, in fact, I am a bona fide expert?”

The reality is this; there's a lot of noise in virtually every industry and you need to figure out how to cut through the noise.

Is a Book In Your Future?

If you're looking for a great way to cut through the noise, writing a book is definitely one of the best uses of your time. However, it's not just about writing a book for the sake of writing a book. It's about writing something your market is interested in, will buy AND will read. 

Did you know that

One way is to write a book. Better yet, several books. Books give you credibility. Books are great lead generators. Books represent you 24/7.

You have a few choices of what types of books to take to market.

  • Physical
  • Audio
  • eBooks

All three formats have their advantages as well as their challenges.

Which Format is For You?

Physical books are great for a leave behind with a potential client. Sending a copy of your latest book to your current clients is always a hit. Making sure a radio or podcast show host has a copy before they interview you is powerful. These are just a few of the many advantages of a physical book.

The downside is the amount of work that can go into the creation of a physical book. In addition, there is the cost per unit.logo-csp-no-tm

With P.O.D. (print on demand) these costs are minimal compared to the past. Yet, there is still the cost.

Audio books are an excellent choice for book buyers who love to pop on their head phones while on a long distance plane ride, driving or just relaxing at home on the weekend.

The challenge with audio books is the recording and editing that goes into the final product. Yet, if marketed correctly, they can generate a tidy sum.

eBooks are becoming a favorite of many readers for the simple reason we are so wired these days, having access to our favorite books on one of the many devices we use throughout our day is a plus.

Although not the only one, but definitely the most popular format, is Kindle version books. The beauty of Kindle books is the built in market on Amazon. With millions upon millions of searches a day on Amazon, an expert would be wise to have their information turned into one or more books on Kindle.

Not only are you able to position your expertise, you can have active links inside your book to drive traffic to anhit#1-amazon.jpg offer and you can have another revenue stream that is as simple as it gets.

The major downside with Kindle is getting lost in the shuffle. But if you know what to do to increase search results, your likelihood of being found it much greater.

Three areas of focus on Amazon are your book description, categories and reviews. Put effort into all three of these and you will have a greater chance for success with your books.

Find out exactly what you need to do with my FREE report – Hit #1 on Amazonwww.oneonamazon.com

Regardless of what format you choose, get your book in the hands of your readers.  As an expert, you need to have as many advantages as possible to stand out from the competition. The best way to level the playing field is to write books. From there, simply decide which format is best for your audience. In some cases, it may be all three. But to start, Kindle is a GREAT choice.

Be sure to check out the Power Up for Profits Facebook Group.

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5 Ways to Launch an Effective Book Blog Tour

Most Authors WON'T Make Money

Sad but true, most authors will never realize their dream of being profitable.

“The vast majority of books make less than $100 a year,” according to John Kremer, author of  1001 Ways to Market Your Books.

When I had my first book published, I picked up a copy of 1001 Ways to Market Your Book. Within a few days, it had tons of sticky notes and highlighted areas throughout the book that definitely gave me the fuel to market my books.

Proven Strategies

John's book was incredibly instrumental in my success as an author who actually made a heck of a lot more than $100 from my books. The best part of all is how many ideas are usable in his book.

Bottom line… if you're an author, you NEED to get a copy.

John's Not Alone

Another book marketer says, “50% of the books published don't make even that much. In my experience, at least 90% of books will fail, maybe even 95-99%. Fail means the books earn less than $100 a year.”

I find this shocking and totally unacceptable. Why? Well for one thing, why would an author spend so much time writing a book that never gets read?

Yet, there's a reason why most books never make more than $100. Most authors do NOTHING to market their books.

To me that's even more shocking. It's like, “Really?!?!?!” Come on! The books are not going to miraculously make it into the hands of the reader. You, the author, must be proactive in your approach.

I've been involved in the game of book marketing for a long, long time. And… every book I've written has made money. In some cases, lots of it.

Admittedly, I have been incredibly proactive in my approach to making sure my books get a lot of visibility.

Amazon Foundation is Key

One way to increase your chances of success is with a proper foundation on Amazon. There are three primary things you MUST do to get the greatest traction on Amazon.

You must:

  1. Have a solid book description with appropriate keywords and search terms
  2. Select the best categories for your book
  3. Have a well-constructed Author Central page

hit#1-amazon.jpgAll three of these will contribute to greater results in your book sales efforts. To learn exactly how to do all three, access my FREE report – Hit #1 on Amazon at www.oneonamazon.com

Next…

Once you get your book on Amazon.com, now comes the fun part of marketing your book. There are lots of great ways to do this. One of my favorites is with a blog tour.

A Virtual Book Blog Tour is much like a traditional book tour, except the stops are all virtual. Instead of going from bookstore to bookstore, the author goes from blog to blog.

  1. A virtual blog tour is a tour of various blogs and websites. It is recommended to post on blogs that have a similar readership as those who would be interested in your book.
  2. A blog tour is a great opportunity for an author to reach high numbers of potential book buyers and readers.
  3. A blog tour contains blog posts, interviews, reviews and/or guest posts that are posted to a series of blogs during a specific period of time.
  4. A blog tour can be done live where the author actually visits each blog and answers questions by the host. You can also do a tour where your information is submitted ahead of time in order that you have greater reach without be restricted by the clock.
  5. Virtual blog tours are a wonderful alternative to a “live” bookstore tour. There’s no travel involved and costs are minimal.

Don’t be like up to 95% (or more) of authors who never, ever make money with their books. Be in the tiny percentage of authors who go the distance and proactively promote your books. Not only will you gain lots of satisfaction knowing there are people out there who are enjoying your work, you will also likely make real money.

Be sure to access the FREE report – Hit #1 on Amazon at www.oneonamazon.com

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