Archives for September 2016

Authors: What you need to know in dealing with the media

authorIf you’re an expert who has written a book or you are an authorpreneur, one of the most important things you can do is secure media interviews. When you’re on radio, television, podcast shows or in print, your credibility shoots up.

Interviews are a great way to reach potential readers and ultimately, more clients.

It’s important to stay extremely organized in the process. Not only do you want to keep very close track of who you’ve contacted, you want to make sure you don’t double book interviews.

Before jumping into the process of finding interview opportunities, think in terms of how you can get the most traction from your efforts. For example, you can tie your media pitches around specific occasions such as holidays.

A quick Google search will bring up lots of great information about upcoming holidays.

Stay organized

I’ve found a few great tools that allow me to stay organized and plan out my campaigns.

The first is a simple tracking form you can easily create in Word or Excel. Below is a very basic form. You can make it as simple or complex as you like, but be sure not to spend all your time in creation mode.

Media type Contact person Date contacted Topic/theme Book sent Notes

http://amzn.to/2dsY0vb

The other is a year at a glance wall calendar. In 2016 I bought a paper calendar. I really like that I can take a look at the entire year all at once. Mind you, this is simply to give me a quick glance at what’s coming up and the calendar is a nice planning tool.

Although very inexpensive, the greatest downside is durability. As long as I don’t make mistakes in what I put on the calendar, resulting in crossing out information only to scribble in something else, this calendar can work.

For 2017 I decided to go with a laminated, erasable calendar. Even though it’s more expensive, I know it will be worth it. I don’t have to worry about getting every day correct from the first time I write something down.

I got both calendars off of Amazon. Both were delivered within 48 hours of ordering and with my prime membership I didn’t have to pay shipping.

Keep on top of news

One of the simplest ways to find out what’s going on is to do a Google Alert. Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term(s).

Simple to set up, go to https://www.google.com/alerts and set up your criteria for alerts.

There are plenty of alternatives to Google Alert with some of the more popular being Mention, SocialMention and TalkWalker Alerts.

The point is, you want to stay on top of what is happening in your industry.

It's important to use visibility in the most appropriate way. Here's what Authors Do to Use Visibility to Generate Revenues.

With all that’s available to virtually any expert who writes, it’s merely a matter of making the decision to do something every day to raise awareness within your market.

  • Social media marketing
  • Media releases
  • Email marketing
  • Interviews
  • Blogging
  • Guest blogging
  • Virtual book tours
  • Book website

Whatever you do, be focused and consistent.

Want more great insights on how to gain visibility? Join the Power Up for Profits Facebook group where you will find lots of great networking and idea sharing.

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An easy to apply way to use Kindle books to build a subscriber list

A huge area of confusion for many entrepreneurs is how to effectively build a subscriber list.

There are a few ways this can be addressed. First, rather than thinking in terms of simply building a list, think in terms of building a quality list.

Determine the following…

  • Who is your ideal, sweet spot client?
  • Who would you really enjoy working with?
  • What type of people are you in alignment with?

Next, research where your ideal clients reside. What this means is…

  • What blogs do they read?
  • What magazines do the enjoy?
  • What radio and podcast shows do they listen to?

One of the most underutilized ways to build a quality list, with those who are likely already admirers of your work, is with Kindle books.

Kindle books are a gkindlereat resource for experts who want to gain visibility, market reach and increased credibility.

Kindle books are a great tool for lead generation. Most authors don't know this and as a result, miss a lot of great opportunity to sell products and services beyond their Kindle books.

It's not that you get any kind of information from Amazon on who buys or downloads your Kindle books; you don’t.

But… there are specific strategies you can use to drive traffic to an opt in page.

To fully optimize this strategy there are a few things you need to have in place.

Essentials

  1. Know who your ideal target market is and is not.
  2. Write a good Kindle book.
  3. Create some type of an ethical bribe that your ideal prospect would be interested in.
  4. Put the offer inside your Kindle book.
  5. Set up your landing page.
  6. Write and schedule your autoresponder messages
  7. Create a plan for promotions

These are a few of the most important steps to take. From there, upload your book to Amazon. Make sure you have your categories selected according to the genre of the book, you have a robust description and if possible, reviews for your Kindle book.

Then you want to drive traffic to the book on Amazon.

Again, Amazon won’t give you any contact information at all. It’s up to you to create an offer that readers of your Kindle book want to read. From there, you add the offer to the Kindle book. It’s that simple. Or is it?

Actually, where you place the offer in your Kindle book makes all the difference in the world. Miss this look-insideand you miss a lot of potential subscribers. The first place to make your offer is in the first 10% of the book. Why? Because that’s where the look inside feature usually takes readers. That way, even if someone doesn’t buy the book, they see your opt in offer.

There are other locations. To find out what they are, join me on Tuesday, November 29th at 4 p.m. Pacific for The Power & Profit of Kindle Books – Increase Visibility AND Cash with Content You Already Have FREE webinar.

http://powerupforprofits.com/webinar-power-profit-of-kindle-ebooks.html

Because I know how valuable your time is and how frustrating it can be to join in on a webinar without getting lots of great content, I can assure you this; when you join in on this webinar your time will be well invested.

If you've been thinking of getting your book up on Kindle, this webinar is perfect for you. It will be a great use of your time. http://powerupforprofits.com/webinar-power-profit-of-kindle-ebooks.html

Join us on Facebook for the Power Up for Profits Group.

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Authors! Announcing Nonfiction Master Course

For most authors, writing the book is the easy part. Knowing how to market, gain visibility and sell books is what often stops potentially successful authors from reaching their greatest potential.

Here are just a few things to consider as you move forward…

You have to be able to engage your ideal readers so they WANT to finish each chapter. The more engaged they are, the more likely it will be that they will buy your next book.

Position

You also need to know how to position your message, build credibility and become the trusted “go to” person in your field. When you know how to do this, lots of great opportunities, like speaking engagements and consulting gigs, show up.

Distribution

Then there are distribution channels for your book. Do you know where to focus time, attention and resources?

Mobile

Add to that the mobile, digital, social and online shopping locations. Whether you like it or not, the new model for word-of-mouth involves computers. Are you where you need to be in the ever changing world of ecommerce for authors?

Book tours

In years past authors would dream of going on tour with their books. Making a sweep of cities and visiting as many bookstores as possible was a “must do.” Today, you can actually do a tour from the comfort of your home or office with a well-planned book blog tour.

Top of the charts

Then there’s knowing how to get your book in a great position on online booksellers such as Amazon. It’s one thing to write your book to position yourself as an expert. It’s something completely different to rise to the top of every Amazon category your book is listed in. When you Hit #1 in every category, you have incredible opportunities to gain more visibility, get more qualified leads and generate more revenue as an expert and author.

Copywriting

What about copywriting? You have a choice when it comes to writing your copy (copywriting is writing promotional materials, nothing to do with putting a copyright on something or protecting your intellectual property) and marketing your book and business. You can choose fear-based (i.e. more traditional copywriting that sounds hype-y, slime-y and inauthentic) or love-based, where you can attract, inspire and invite your ideal readers.

nmc_logoAs you can see, there’s a lot to consider as an author. Feeling overwhelmed with all there is to do? Not to worry. There is a solution. It’s the Nonfiction Master Course and it happens October 25th-27th, 2016 from the comfort of your home or office.

Top experts in the author, writing and publishing space will share their insights into exactly what you need to do to become a highly successful author.

Join the likes of Judy Cullins, Michele DeFilippo, Kathy Meis, Nina Amir, Michele PW, Joel Friedlander, Shelley Hitz, Sandra Beckwith, Warren Samu and yours truly…me.

Nonfiction Master Course is for you if you are a serious author who is ready to fast track your success. Every expert has been handpicked for our experience and knowledge. This is not going to be a bunch of fluff and rah-rah. This is a highly content-filled training that is guaranteed to move you closer to your goals in the fastest time possible.

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