Authors: What you need to know in dealing with the media

authorIf you’re an expert who has written a book or you are an authorpreneur, one of the most important things you can do is secure media interviews. When you’re on radio, television, podcast shows or in print, your credibility shoots up.

Interviews are a great way to reach potential readers and ultimately, more clients.

It’s important to stay extremely organized in the process. Not only do you want to keep very close track of who you’ve contacted, you want to make sure you don’t double book interviews.

Before jumping into the process of finding interview opportunities, think in terms of how you can get the most traction from your efforts. For example, you can tie your media pitches around specific occasions such as holidays.

A quick Google search will bring up lots of great information about upcoming holidays.

Stay organized

I’ve found a few great tools that allow me to stay organized and plan out my campaigns.

The first is a simple tracking form you can easily create in Word or Excel. Below is a very basic form. You can make it as simple or complex as you like, but be sure not to spend all your time in creation mode.

Media type Contact person Date contacted Topic/theme Book sent Notes

http://amzn.to/2dsY0vb

The other is a year at a glance wall calendar. In 2016 I bought a paper calendar. I really like that I can take a look at the entire year all at once. Mind you, this is simply to give me a quick glance at what’s coming up and the calendar is a nice planning tool.

Although very inexpensive, the greatest downside is durability. As long as I don’t make mistakes in what I put on the calendar, resulting in crossing out information only to scribble in something else, this calendar can work.

For 2017 I decided to go with a laminated, erasable calendar. Even though it’s more expensive, I know it will be worth it. I don’t have to worry about getting every day correct from the first time I write something down.

I got both calendars off of Amazon. Both were delivered within 48 hours of ordering and with my prime membership I didn’t have to pay shipping.

Keep on top of news

One of the simplest ways to find out what’s going on is to do a Google Alert. Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term(s).

Simple to set up, go to https://www.google.com/alerts and set up your criteria for alerts.

There are plenty of alternatives to Google Alert with some of the more popular being Mention, SocialMention and TalkWalker Alerts.

The point is, you want to stay on top of what is happening in your industry.

It's important to use visibility in the most appropriate way. Here's what Authors Do to Use Visibility to Generate Revenues.

With all that’s available to virtually any expert who writes, it’s merely a matter of making the decision to do something every day to raise awareness within your market.

  • Social media marketing
  • Media releases
  • Email marketing
  • Interviews
  • Blogging
  • Guest blogging
  • Virtual book tours
  • Book website

Whatever you do, be focused and consistent.

Want more great insights on how to gain visibility? Join the Power Up for Profits Facebook group where you will find lots of great networking and idea sharing.

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