Archives for October 2016

A Few Must-Knows When Using Images in Your Blog Posts

There's no doubt about it, images94%45-60 increase views on a blog. According to digital marketing expert, Jeff Bullas, “Articles with images get 94% more total views. Including a photo and a video in a press release increases views by over 45%.

“60% of consumers are more likely to consider or contact a business when an image shows up in local search results.”

If your not using images, you may be missing out on increased interest in what you write about. And isn't getting people to actually read your posts what you want? If it's not, why the heck are you blogging for in the first place? If it's purely for your own satisfaction, go for it. But for most of the people I know who blog, myself included, we want people to read our posts and in many cases, take some type of action.

If you're selling products from your blog, images definitely increase the interest of the potential buyer. However, the quality of the product image is essential.

When using images you want to make sure you follow a few simple guidelines. Avoid copying images off of Google without either paying for the images or getting expressed permission from the photographer. If you miss this key point, you could set yourself up for a lot of problems.

You can utilize services where you pay for single use of an image. There are plenty to choose from such as iStock, Bigstock and Shutterstock.

If you're looking for ample choices on photos check out Pixabay. They have lots of free images you can choose from. Be sure not to use the ones with watermarks. This means you likely have to pay for the watermarked images.

The least expensive and safest bet is to use your own photos. But make sure they are not blurry and as high quality as you can get them. The best part of using your own photos is being able to  edit your photos into a real masterpiece you can call your own.

I recently discover Canva and love how easy it is to edit and create my own images. I can also buy images they provide for $1.

Another resource I recently discovered is BeFunky. Fun, fun, fun photo editor.

Here are a few of my “first attempts” at both Canva.

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I'll be the first to admit I'm not an artist or editor. But I've been having lots of fun with Canva and BeFunky.

I know the more I use each of these, the better I will get. (Isn't that true for anything we do!) For my first few, I'm pretty happy with the results.

Regardless of what route you go, images do make a difference. Think about it. Amazon wouldn't sell anywhere near what they do if it weren't for the images of every product listed on the mammoth site.

For example, I recently bought a table water fountain for my office. I liked it so much, I bought a couple of my clients the same water fountain.

If I were to try and describe it without a picture, you may not get the actual feel for what it looks like. But with an image, you know exactly what I'm referring to.

The image below lets you know if this is something you would be interested in…or not. Click the image to go to Amazon for the full description of the water feature.

Put careful thought into the images you use. Make sure they tie into your message. Avoid simply throwing something into your post just because you heard you need images.

As with anything, the more effort you put into what you're doing, the better.

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

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Blogging a book is easier than ever and other benefits of blogging

blogging-benefitsI've been blogging for years and can't imagine not having this avenue for getting my message out to market. Blogging also allows me to build community, position myself as a thought leader in some circles, generate revenues and write about virtually anything I want to teach on or express my opinion on.

I'm always amazed when someone doesn't seem to understand the value of blogging. There are so many benefits to starting and maintaining a blog. Without a doubt, the return on investment far exceeds just about anything you can do to grow your business.

Building community

One of the best ways to build community is to start by commenting on blogs that your potential readers would be interested in. When you comment, create value with what you write. Commenting is a great way for people to get to know you. Keep in mind, one comment on one blog is not going to get you much traction. Consistency will.

Inviting thought leaders and your readers to write posts for your blog is yet another way to build community.

Inviting your readers to leave comments on posts will get them more involved than if you simply hope for people to leave comments.

Being viewed as a thought leader

blogging-your-way-to-successBlogging about things you are passionate about and you're willing to take a stand on will position you as a thought leader. The reality is, there are not many limitations on what you can blog about.

What frustrates you? What upsets you? What do you believe in? Whatever answers you came up with, be willing to blog about it.

Many a blog have been started by stay at home moms who were passionate about better education for their children. Countless blogs have been started by those committed to the well-being of animals.  Blogs on fashion, money, nutrition, relationships and just about anything are started on a daily basis.

Each blog that gets started is an opportunity for the blog owner to have a positive impact on those things that are important to them and their community. As with building community, sticking with your blog on a consistent basis is key to your success.

Visibility

I've had incredible opportunity show up as a result of blogging. One of the most amazing was when I used my blog to raise awareness and funds for rescue animals. I'm passionate about the care of animals. Little did I realize how many of my readers have similar interests. That is, until I hosted a fundraiser using Thunderclap and GoFundMe and blogged about it.

ibpsa-logo-website-designAs a result, I was invited to speak at BlogPaws. From there, I have presented at WIPIN and IBPSA conferences. Each of these opportunities has created more opportunities.

The blog definitely gives me incredible visibility and yours can do the same for you.

Monetization opportunities

There are many ways you can make money with your blog. You can sell products directly from your blog. You can offer affiliate products from Amazon, JVZoo, ClickBank, or directly from a vendor.

instant-teleseminar-comboA great way to position an affiliate product is to review something you use and like. For example, I've been using Instant Teleseminars for years. It's an excellent platform for teleseminars and webinars.

The downside for some is pricing. Although there are plenty of free services, the functionality of Instant Teleseminars compared to the free services is far superior.

Boom! I just gave you an actual example of how to do a short review for an affiliate product. Of course, the link I provided you IS my affiliate link and should you choose to get Instant Teleseminars, I will benefit financially.

Traffic conversion

hit#1-amazonThere are a number of actions that can be considered traffic conversion. The most obvious is when someone opts in for something you give them in return such as an eReport, a webinar seat, an audio file, a complimentary consulting session or a group training to name just a few opportunities to convert visitors into subscribers on your list.

A word of caution; avoid giving away something that requires a lot of your time such as consulting sessions. Rather than making it open to anyone, you can require visitors complete an application that allows you to determine if the person is a great fit for time on the phone with you.

Other types of conversions would be setting an appointment for professional services such as carpet cleaning, initial dental checkup, dog boarding, dog grooming or any service you offer.

For extremely high end services, selling directly from your blog may not be the best choice. A great choice is to encourage visitors into what is referred to as an engagement series. This is exactly as it sounds; engagement with your visitors with high value information.

Driving traffic to your social media networks

I love using my blog to encourage visitors to join my private Facebook group. It's all very fine that people read my blog posts, but there's no guarantee they will return. By offering them the opportunity to be a part of my private Facebook group, I have more opportunity to build engagement and value for them.

Writing a book

Yup! Blogging is a powerhouse way to write a book.

“Most bloggers, on the other hand, write a ton of books—probably three or four books per year on average, but most of them don’t ever realize they’ve done so,” Nina Amir reveals.

“Later—sometimes much later—they realize they’re sitting on a ton of content that could be turned into a book.

“Many make the mistake of not bothering to consciously write a book. They just blog.

“Here’s a better way: Plan out the content for a book, then write the book in post-sized bits every day and publish the posts—the book—on your blog.”

To get the most out of your blogging efforts, create a vision for what you would like to happen as a result of having a blog.

Is it for visibility? Monetization? To be viewed as an authority? To build a subscriber list? To write a book?

Whatever your reasons, plan out your course, stay focused and stick with it.

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If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

 

 

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How to tell if your business is headed for failure

avoid-failureWhy is it that a business will likely fail? From my experience in working with clients, it's lack of focus and continually chasing after BOS's – bright, shiny, objects.

When people say, “You can have it all and you need not make any sacrifices,” these people are usually broke and closing the doors of their businesses. You DO have to make sacrifices, but that's not such a bad thing.

**Sacrifice the television shows with no redeeming qualities.
**Sacrifice the social media time that sucks up your energy
**Sacrifice the cute videos that take up hours of time before you look up to see time has slipped away
**Sacrifice bad eating habits that make you crash and burn
**Sacrifice an extra 30 minutes in bed that could have been used for exercise to keep you sharp, in shape and competitive in your business.

Check out the article in Forbes.comhttp://www.forbes.com/…/five-reasons-8-out-of-10-business…/…

Truth be told, it's NOT always easy to run a business. After over 22 years in my current business, I've had my ups and downs. Good times, and tough times.

One thing I've learned is to watch who I take advice from. Who I surround myself with. And who I hire to mentor me. And yes, you must have mentors. If you're trying to go this alone, that's a huge mistake.

A mentor is someone who has more experience then you. It's unlikely you'll find everything you're looking for in one person, but be careful not to get direction from too many people at one time. This can cause stress, internal conflict and confusion.

What to look for in a mentor

According to a post on the SBA site, “In the first months of opening your business, you’ll need to make many important decisions. But you don’t have to make every decision on your own. Ultimately, you’re responsible for your business, but you can always consult a mentor for advice.”

Gain visibility

A big part of business success is knowing how to become visible. There's no shortage of ways to do so online. However, you have to pick and choose according to who your market is and where they “hang out.”

Here are just a few of the many ways you can increase your visibility, thus increasing your opportunity.

  • Bloggingkindle
  • Guest blogging
  • Radio interviews
  • Podcast interviews
  • Joint venture partnerships
  • Speaking at industry conferences

One of the best ways to become visible is to write (and market) Kindle b00ks. Learn how with my FREE webinar – The Power & Profit of Kindle Books.  It takes place on November 29th. Click here to register.

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In facebook-imagethere you will find lots of like-minded entrepreneurs who are living lives of passion.

 

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The Secret Author-Success Factor No One Talks About

This post is part of the virtual book tour for Creative Visualization for Writers

When publishing experts discuss how to create a bestselling book, they rarely mention what I call the secret author-success factor. They talk about marketable ideas, author platform, pre-sales, marketing plans, and promotional partners.

Don't get me wrong. All of these elements are important—and I advise aspiring authors to put them in place, too.

However, you can have all of these elements in place and still fail as an author. Your book might not sell or make it to the bestseller list, you might not attract clients or customers, and you might make little if any money.

Unless you use the secret author-success factor: the power of your mind.

More specifically, the secret success factor is your ability to mentally visualize successful authorship and focus your attention—your thoughts—on creating a book that sells.

Visualize Your End Goal

A publisher once told me that he knew if a book would be successful—and if he should publish the manuscript—when he could see it clearly in his mind's eye.

The same goes for your book. You have to be able to see it as a finished product. And you need to be able to imagine it on the bestseller lists as well as in your ideal readers' hands.

Why bother with imagining your book when you have all the other essential elements in place? Visualizing a successful book and career as an author couples the power of your mind with the power of your actions. It convinces your unconscious mind that you can do—and will do—what you say you want to do: become a successful author.

Think about marathon runners. Like many athletes, they spend time visualizing themselves crossing the finish line. They also imagine themselves fighting through fatigue at the halfway point. Why? Because their minds don't know the difference between a visualization and the actual running of the race. Their muscles fire in the same way in both instances.

If they imagine themselves becoming re-energized half way through the race, their mind registered that visual image as real and accomplished. That makes it easier to create that reality. At the midway point in the race, the mind says, Oh yeah…more energy now! and tells the body to pull all its energetic resources together. As the runner visualizes having more energy, he generates it as well. Together the mental actions create the stamina—the energy—to physically cross the finish line.

The same applies to your desire to make it across the publishing finish line and be awarded the prize of a bestselling book. When you visualize yourself completing the manuscript, launching the book, and seeing the title on one or more bestseller lists, your mind thinks this is the truth. You will and can do this. It aligns your thoughts and feelings with your imagined success.

You work out the details of how to overcome any tumbling blocks, such as your aversion to promoting on social networks, in your mind first. When you hit the wall of resistance, you can recall your visualization and move through. Or, if you've visualized easily, happily and successfully promoting you book, you may avoid this block altogether.

9781440347184In Creative Visualization for Writers I shared, “As you visualize yourself moving through the stages of idea and career creation, your mind and body record the images as real events. When you set the intention to succeed—to win your race to a successful writing career or authorship—you activate the action centers in your brain. This supports your efforts to do something physical to make your vision real.”

The more you visualize, the more easily you create what you desire. The more likely you are to take the necessary action.

Train Your Mind on What You Want

As you deliberately visualize your goal, you also convince your mind you can achieve it. Your mind sees the goal as accomplished.

In this way, you counteract the two primary obstacles to success:

  • Your negative thoughts
  • Your limiting beliefs

If you constantly think or tell yourself I am not a writer, I don't know how to promote a book, or no one will want to read my message, those statements become your experience. Also, if you have a tendency to tell yourself I'm stupid, can't do it, or never succeed at anything, you will find it hard to move toward successful authorship—or any goal, for that matter.

If you believe publishing is hard, few people every make the New York Times Bestseller List, or art and sales shouldn't be mixed, you will struggle to succeed.

These types of thoughts and beliefs not only make it difficult for you to take action, they provide your mind with a constant flow of negative influences—and visualizations. You convince your mind that these statements are true each time you perpetuate the thoughts and beliefs.

As you visualize success, however, you convince your mind these negative thoughts and beliefs are false. Couple your visualizations with affirmations—I am a bestselling author, I have an important message to share that many people what to receive, or I write and promote my work with ease—and you convince your mind that your positive thoughts and unlimited beliefs are true.

And you encourage yourself to pursue your writing and publishing efforts in the physical world—to do something, like:

  • Write your manuscript
  • Build an online platform
  • Look for an agent
  • Self-publish
  • Create a promotion plan—and follow through on all the items

When you fill your mind with positive thoughts and unlimited beliefs, you provide just the push—the confidence—you need to take action toward your goal.

In Creative Visualization for Writers I share that, like most successful people or writers, “You need a successful attitude to bring your ideas and career to fruition. Thoughts and beliefs determine your attitude or mindset. Self-talk and self-perception affect your ability to bring ideas into the world and take action toward your goals. How you feel as you move toward those goals makes a difference in your ability to achieve them.”

Author and personal-development expert Brian Tracy says, “As an individual, you become what you think about most of the time. You become the sum-total result of the ideas, information, and impressions you feed into your mind, from the time you get up in the morning until you go to bed at night.”

Therefore, affirmations—positive thoughts that become beliefs—coupled with visualizations of successful authorship feed your mind just what you need to succeed.

Act on Your Vision

Of course, you can't just visualize yourself to the status of bestselling author. And you can't just affirm success.

As you focus your mind on successful authorship, you must take action. After all, you live in a physical world. Action takes your visualizations and affirmations and makes them real.

You need to put fingers to keyboard, get out and speak or engage on social networks, and promote relentlessly to become successful author. But you need to do one other thing as well: change your behavior.

Your visualizations and affirmations help you develop the willpower to create new behaviors—habits—that support your efforts to become a successful author. These habits are based upon your positive thoughts, unlimited beliefs, visualizations, and desire to succeed as an author.

Keep these things in mind:

  • Your negative pattern of thinking is a habit.
  • Your beliefs are born out of this habit.
  • A persistent thought becomes a belief.

To employ the secret author-success factor, use the power of you mind. Train your thoughts on what you want to achieve. Make it a habit to train your thoughts of potential negative results.

To do so, try:

  • Taking time every morning or evening (or both) to visualize your desired outcome.
  • Writing affirmations once or twice per day and pinning them up on your computer so you are reminded of them all day.
  • Creating a vision board, a visual depiction of successful authorship. (This is a collage of pictures that elicit the feeling and thought that you have achieved your goal.)
  • Coloring or drawing pictures that remind you of the success you desire.
  • Journaling about successful authorship.
  • Writing a vision of success.

When you utilize all the tools available to you—including your mind—you increase the likelihood of achieving your goal. Don't rely solely on traditional advice about how to become a successful author. Instead, combine your mental and physical power to help you make your writing and publishing dreams real.

Do you use visualizations or affirmations? How have they helped you move toward your writing and publishing goals?

About the Author

ninaNina Amir is an Amazon bestselling author of such books as How to Blog a Book, The Author Training Manual and the recently released Creative Visualization for Writers. She is known as the Inspiration to Creation Coach because she helps writers, bloggers and other creative people combine their passion and purpose so they move from idea to inspired action and Achieve More Inspired Results. This helps them positively and meaningfully impact the world—with their words or other creations.

Nina is a hybrid author who has self-published 18 books and had as many as nine books on Amazon Top 100 lists and six on the same bestseller list (Authorship) at the same time.

As an Author Coach, Nina supports writers on the journey to successful authorship. Some of her clients have sold 300,000+ copies of their books, landed deals with major publishing houses and created thriving businesses around their books. She is the creator of a proprietary Author Training curriculum for writers and other coaches.

Nina is an international speaker and award-winning journalist and blogger as well as the founder of National Nonfiction Writing Month (www.writenonfictioninnovember.com) and the Nonfiction Writers' University (www.nonfictionwritersuniversity.com).

Nina also is one of 300 elite Certified High Performance Coaches working around the world.

For more information, visit www.ninaamir.com or check out her books at www.booksbyninaamir.com.

NOTE FROM EDITOR: I've personally read Creative Visualization for Authors and highly recommend it.

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Thunderclap; A great way to sell books

visibleAs an authorpreneur you want your book to get in the hands of as many readers as possible. You also want to sell lots of books.

The more visible your book is and the more potential readers who know about your book, the more books you are likely to sell.

A great way to sell books is word of mouth. Regardless of whether from industry influencers or “average” readers, word of mouth is “the cat’s meow” of book marketing.

A powerhouse resource for recommendation and word of mouth marketing is Thunderclap.

Thunderclap is an online tool that allows your friends, colleagues and industry influencers help you spread the word about various types of campaigns including book launches, fundraisers, product launches and events.

It’s often been described as an “online flash mob.”

Getting Traction

To get the most traction from your Thunderclap campaign, give yourself plenty of time to invite people to join your campaign. To get the greatest result, it helps when you reach out to people one-on-one rather than with a broadcast message.

The best way to get people involved is to ask. Many people may not have heard of Thunderclap, but most industry influencers have; especially in online industries.

If you have a working relationship with an industry influencer, start there. It’s easier to get yeses from others when they see you have a few influencers helping you to spread the word.

One Thunderclap campaign I did was to raise awareness about animal rescue, specifically for my newest rescue.

thunderclap-1Set a realistic goal

Although it would be great to get thousands of people to promote for you, it’s best to start with a realistic goal of 100 people. You set the goal, but be careful not to be too “pie in the sky” with your vision.

Once you set the goal, you simply have to invite people to help you promote. The best part of using Thunderclap is how easy it actually is. It is one of those “press of the button” type programs that can get your message in front of hundreds of thousands, even millions, of people with as few as 100 partners.

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If you're planning on writing a Kindle book, Thunderdclap is a great way to gain visibility. However, first you have to write the Kindle book. Not sure where to start? How about my FREE webinar on November 29th? Click here.

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If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

 

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How to Get Your Book “Discovered” by the Media

You’ve either completed the book, or you are near completion, and now you’re looking for ways to raise awareness about your book. You’re looking for readers, and lots of them.

There are many great ways to gain visibility for your book. However, the sooner you work on publicity the better.

Prior to the publication date, not after, is when you need to start laying the foundation for:

  • Interviews
  • Book signings
  • Speaking engagements

Power_up_your_salesAlthough most authors who plan to promote their book tend to start after the book is published, it’s best to start long before the actual publication date, don’t let this discourage you if your book is already in print.

The reality is this; most authors do nothing to get maximum visibility for their book. They “hope” it somehow ends up in the hands of readers. And thus the reason why most books never make more than $100 a year in sales.

Regardless of where you’re at in the lifecycle of your book, it’s never too late to look for media visibility. The more evergreen your book, the easier it is to get media interviews months, even years, after the book is published.

Additionally, the more visible you are online, the better. Knowing how to market online is a huge plus.

Be prepared to create as much opportunity as possible with a proactive approach to marketing your book.

  1. Build visibility on social media. The best way to get noticed by the media is to have a strong social media presence. Before taking a hit and miss approach to social media, determine where your potential readers are. For some authors, Facebook is perfect, while for others, LinkedIn is more suitable for the genre of your book.Look for forums and social networks specific to where your market “hangs out.” For example, if your market are dentists, it’s likely Facebook is NOT going to be where you need to spend your social media time. A location like Dental Town would be a much better fit. Dental Town is an online community specific to the dental industry.There are online communities specific to just about any industry and interest. It just takes a bit of research to find those that are a fit.
  2. Position your expertise with content marketing. Content marketing is a “must do” in today’s online world of content hungry consumers. Content marketing is a strategic marketing approach tied into your overall digital marketing where you focus on the creation and distribution of valuable content to attract your “sweet spot” ideal readers and clients.Content marketing is an ongoing process and one that requires consistent effort. For example, this article is part of my content marketing strategy. It will be distributed in specific online directories and on my blog.Distribution to directories allows for new readers to find me.Posting it on my blog allows for my current followers to enjoy more relevant content.From there, I can use the permalink from the blog post to share on social media, send an email to my subscribers and gain even more traction for my efforts.

These two strategies should be part of your long-term positioning to get noticed by the media. To get immediate results have a plan of action that gets you the fastest results in the shortest period of time.

  1. Identify radio and podcast shows that are a great fit for your book. A quick Google search with “radio shows + your topic” will result in lots of choices. For podcast shows, visit iTunes and do a search for shows that fit for your topic or book title.
  2. Keep a running list of show information such as the producer, host, or bookers for the show. Most show sites will have this information available.
  3. Create a pitch for your book with great hooks that will spark the interest of the show contact. To pitch your idea, you can send a media release, but often a short email will work better.When pitching your idea, keep in mind that the media is on constant overwhelm and doesn’t have time to wade through a bunch of information before getting to the heart of your message.Get right to the point. Avoid long emails with a bunch of back story before you get to the actual pitch.Present your idea with the audience in mind. Why will the audience be interested in what you have to say? After all, if you know what gets the audience excited, that will likely get the host, producer or booker interested.

The bottom line is this; you have to put effort into your market visibility as well as how you reach out to the media. Many authorpreneurs avoid these important steps and their book sales reflect this fact.

Make this a part of your overall business practices and you will be far ahead of those who “hope” to be discovered.

One way to gain visibility is with Kindle books. Not sure how to get your first Kindle done? Join me for a FREE webinar – The Power & Profit of Kindle Books. November 29th. Click here to register.

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Key indicators to know if your office is set up for success

From 1994 throfficeough 2013 I worked out of my home. Like many home based business owners, I prided myself on the fact that the walk from my bedroom to my office was a very short distance.

This all changed when I moved my business out of my home to an office space a few miles from home. The greatest advantage to making this change is the clear separation of home and business.

Another great benefit is having a nice space to host clients for VIP Days or intimate mastermind meetings.

The downside is not being around all my animals throughout the day and the fact that I no longer work in my jammies.

For anyone who wonders why I wouldn’t simplyall-three take my animals to work with me, loading up three horses and three dogs and a cat on a daily basis would be a bit much. LOL

Seriously though, after nearly two decades of having a home based business, when I made the decision to get an office space nearly three years ago, there was a period of adjustment.

I was so used to working any time of the day or night, that to have regular office hours was kind of freaky. (Now I love it)

simple-barn-doors-hardware-lowesAnother big change in the business was having Karen, my business and life partner, go from operating full time in the business to scaling way back in the business in order for her to pursue a different kind of business; indoor barn doors that are actually functional art as well as closet, pantry and office space doors.

After months, actually nearly a year of her being out of the office, Karen stopped by my office and commented on how not much had changed in the energy of the office since she started her own business. Her recommendation? Feng Shui my office.

Sounded like a great idea to me, but I wasn’t sure where to start other than with a Google search. There was no shortage of information. Some really good and other information not so good.

What I found interesting is with the thousands upon thousands of pages of information to choose from, there were only a few experts who consistently utilized content marketing to reach their audience. Most of the “so called” experts had one or two things available and that was it.

Eager to learn what I could, I actually booked a consulting call with a gentleman who has videos, ebooks, audios, landing pages and lots of enticing information available. He even had some media interviews posted.

I didn’t book the session right away because I wanted to make sure my time would be well invested. Granted, this was for a complimentary session but I already knew that if I liked the experience I would likely book more (for a fee).

Excited to talk to an expert, I anticipated the day of our session like a kid waiting for Santa to arrive. But my excitement turned to disappointment when I received a message a short while before our session letting me know that he had double booked and I was the one that got bumped.

Okay… that happens. It’s likely if you’ve been in business long enough you may have done the same thing. I was willing to let it go, but when the guy took several days to get back to me with another choice, I had gone on to other searches and found a different solution.

Lesson in this is; he worked really hard to get my attention, engage me, build my trust, get me to book and appointment and then he let the ball drop. Have you been guilty of this with potential clients?

We’ve all heard, “First impressions are lasting impressions.”

Is he as good as his content makes him out to be? It’s likely he is. But I, like most people searching for a solution, get impatient and we want to know our potential business is appreciated.

During the time he had cancelled and finally gotten back to me, I came across some great information and books that addressed a lot of my questions. On my own quest, I started buying a few things for my office.

One is a beautiful water fixture that sits on a table in the South part of my office. According to the Bagua Map, this is where a water fixture is best positioned. This is the career space.

Behind me sits a candle. It is on a book shelf that is in the Illumination and Reputation area and fire is perfect for this area.

There are other additions to my office such as a live plant on a beautiful wood table in the foundation and family area.

I’ve had a lot of fun using my intuition to select pieces I am adding to my office. The energy has definitely shifted and it has such a great feeling from the moment I walk through the front door.

I am continuing to add to the space to create the best feeling I can. Whether I am meeting with a client, working on a new information product, blogging or being interviewed by the media, my space energetically supports my actions and efforts.

Not only do you need to set things up in your visible work area, it's beneficial to have the right kind of software programs that support you in your day to day activities.

A few services I use that I definitely wouldn't be without out (at this point in time) are LeadPages and Instant Teleseminars. Both are essential in what I currently do.

leadpagesWhat are you doing to enhance your work-space? Regardless of whether you work out of your home, an office offsite, you share an office or you co-op, you can do amazing things to enhance your space and making it somewhere you love showing up fully for your business, your clients and customers and yourself.

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

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One thing that assures (almost) your book writing success

If you’re thinking of writing a book, one of the most beneficial things you can do (at least for most people) is have a writing routine.

I’ve written several books, created countless information products and launched quite a few live trainings. All of this, and more, was accomplished by having routines and discipline while creating the “thing.”

One of the best things we can do for ourselves is have routines. Sure, it’s great to be spontaneous, but routines allow us the space for spontaneity. Routines allow us to stay focused on an end result. Routines teach us a level of discipline that is necessary to achieve results.

running1The best place to begin your routine ritual is in the morning. My morning rituals include quiet time for meditation, journal writing, exercise which includes running a few miles 5 – 6 days a week and hitting the gym at least three days a week for a minimum of 30 minutes.

Included in my morning ritual is eating something to sustain my health, taking high powered vitamins and drinking water infused with lemon, cucumbers and watermelon. This is a great remedy for removing toxins in my system. It’s super easy to fix and tastes great.

I often add in X2O to increase the effectiveness. x20

Many people have trouble with their habits because they don’t follow a morning routine that gives them consistency. When you set yourself up for success through morning routines, you’re much more likely to have the success you desire.

It’s all about choice and desire. What kind of life to you choose and what do you desire to achieve?

When I am living a healthy lifestyle which includes what I eat, how much movement I have, taking the right supplements, my spiritual well-being, etc., I am happier and what can be stressful is very manageable. When I don’t take care of myself, my perception and mindset can work against me.

The bottom-line is this; I want to live the highest quality of life I can. In many ways, I live a very simplerescued life. I’ve been in a 27-year relationship, I love my animals, I get great joy from doing simple things in life, and I love writing, speaking and being a positive influence in the lives of others. I’m also passionate about educating people on the love and care of animals, especially rescue animals.

All of this supports my ability to perform in my business including when I am writing a book or creating an information product (or writing a blog post LOL)

Speaking of writing books, one thing that has to happen, if you want to experience optimal results in sales, is to have a formal launch for your book. Launching a book takes focus because there are many moving parts to a launch. One is getting mediahit#1-amazon.jpg coverage including interviews.

Imagine how much better you will do on interviews if you are focused, feeling great, and clear headed.

A great outcome of a good, even great, interview is often show hosts seek you out which creates more success for your book.

It all boils down to the type of routines you’ve set up… or not.

Once you write your book, next comes marketing. To get the most out of your marketing efforts be sure to optimize your Amazon presence. Get my FREE report – Hit #1 on Amazon at http://www.oneonamazon.com

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

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Get You Noticed by the Media by Newsjacking Your Book

The first time I heard the term Newsjacking I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity.

But upon a bit of research, I realized that NewsJacking is a powerhouse way to get noticed by the media AND potential clients.

According to the official site for Newsjacking it is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.

That’s quite a mouthful to basically say, “Newsjacking is a way to utilize trends in the media to enhance traffic to various locations including your social media channels and your blog posts.”

Finding Trends

So how do you find trending stories? It’s actually as close as Twitter, Google, and virtually any search engine.

According to David Meerman Scott, who wrote the book on NewsJacking, “When there is news in your marketplace reporters and analysts are looking for experts to comment on the story. Newsjacking gets you media attention.”

As a story develops in real time, people, who could be potential clients, are interested in what’s happing right now.

With all the forms of social media including blogs, podcast shows, videos and social networks like Twitter, Facebook, Instagram and so many others, this is one strategy that can be absolute game changer for you and your business.

Specifics to Finding Trends

There are quite a few ways you can find what’s trending in an up to the minute fashion.trends-three

A simple Google search with the key words, “Trending news stories” will bring up lots of locations you can get ideas for how to position your message.

Every major news outlet stays on top of trends. You can also go to Twitter and find out what is trending for Twitter users.

For example, let’s say you are a company that provides storm protection insurance. At the time of me writing this post, there was a trending topic about a huge storm brewing off the coast of the United States.

What about those who deal with ethics in fundraising. With the Donald Trump situation about his fundraising practices, you could get a lot of mileage from NewsJacking the topic.

Then there is the trending topic of National Boyfriend Day. If you are a relationship coach, what better the NewsJack than this epic day.

If you have a book launch coming up, be aware of any holidays or celebration days you might be able to position a story around. As you get closer to your launch, check for hot trends.

During your launch, keep an eye out for anything trending that would allow for your book to have a connection to. This is NewsJacking at its best.

This is just one way to make the media work for you. Another is to write a book that's newsworthy. Not sure where to begin? Check out my complimentary webinar – The Power & Profit of Kindle Books. Click here for full details.

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Be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

 

 

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How to Sell Lots of Books with Teleseminars & Webinars

Teleseminars and webinars are one of the best ways to market your nonfiction books. To get lots of traction create a topic that you can pull directly from your book.

For example, with my book, Power Up for Profits; The Smart Woman’s Guide to Online Marketing, Ibook-power have dozens of topics I can choose from based on the content of the book.

Let’s say I want to do a training – How to Pitch the Media about Your Book! All I need do is set up a landing page, list the key benefits and takeaways from the training, set up the autoresponder messages and promote the event.

Granted, I do need to deliver an excellent training, but you see how simple it is to tie a virtual training into something that comes directly out of my book?

Steps

  1. Select a date for your webinar
  2. Create a landing page
  3. Create promotional material including emails, social media info and blog posts
  4. Set up a series of autoresponder messages for those who register
  5. Test your opt in
  6. Promote
  7. Continue to promote
  8. Promote some more
  9. Deliver a “over the top” experience on the day of your event
  10. Make an offer that is in alignment with your webinar
  11. Plan your next event
  12. Have fun

instant-teleseminar-comboWhat are you doing to promote your book? Are you offering teleseminars and webinars to do so? If not, check out the $1 trial Instant Teleseminars has in order that you can get the Gold Standard of Teleseminar platforms with a very low barrier to entry.leadpages

Something else you need in order to promote your books, teleseminars and webinars is an easy way to get landing pages created. My recommendation is Lead Pages. I've been using Lead Pages for quite a while. It's very user friendly, simple to work with and gives you very professional looking landing pages.

 

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