Archives for November 2016

7 Steps to Entrepreneurial Success

drownFor Every Problem There IS a Solution

Have you ever met someone who claims they want an solution to a problem, but when given the answer, they pooh-pooh it?

Then they say, “This stuff doesn't work.” It's not that the solution doesn't work, it might be they (deep inside) don't want it to work.

Some people are so attached to their story they'll do whatever they can to be right.

Why is it some people will ask for solutions to their problems, even pay for the strategies to solve problems,  but then continue to do things their way?

It's like watching someone drown because they won't learn how to swim and are constantly diving into the water.

Vetting Clients Comes with Time and Experience

I've made it a policy to vet potential clients by digging into their history. Mind you, I'm talking about high-end clients. I'm not referring to people who buy a $20 product. I'm referring to those who have one-on-one time with me, hire me to consult or keynote at their conference.

One of the quickest ways to determine if you will be able to help a client is to listen to their back story. A few simple questions will let you know if you will be just one more “they didn't work coaches” or if you actually can help.

It's not that you're not good, even great, at what you do. It's that some people continually fail to implement ideas that actually will work because they fear failure, success or both. Sadly, by not taking different actions, they are creating the very thing they fear most; failure.

Listen to The Whole Story

victimRecently, I received an email from a woman who was very upset with a vendor she hired.

“I wasted my money. Why does this always happen to me? One more time, I threw money away. When I complained, she wasn't willing to do anything to fix the problem.”

The email was long and drawn out, but the general tone was the same; the woman felt she had been burned… one more time.

I actually know the vendor and I know her work to be very high quality. I also know she offers stellar customer care.

Several of my personal clients use her services, as do I, and none of us have had this experience. And yet, virtually every vendor this woman worked with resulted in the same outcome; the woman feeling slighted.

Complainers Run In Packs

I've heard similar stories from people who have hired coaches. Although the coaches run very successful businesses, have helped lots of people get great results, there are those individuals who never get results from any of the coaches they have hired.

Often, these folks seek out others who have a similar mindset in order to console each other in the “ain't it sad” scenario.

A closer look will reveal it has little, if anything, to do with the coach and everything to do with the fact the person isn't willing to implement the ideas presented.

I'm not saying there aren't some bad, really bad, coaches. What I am saying is everyone has an M.O.

Success Was Hers… But It Frightened Her

Years ago I worked with a woman who wanted to build a strong local presence, increase the number of private clients she worked with and of course, increase her revenues and profit margins.

We worked on a great solution; it was to get out in her local market and offer complimentary presentations.

Initially, she was gung-ho, implementing virtually every idea we discussed.

She hosted her first ever event in which 45 people attended. Everyone gave her rave reviews.

She made a very nice offer to those in attendance and sold several thousand dollars worth of services.

Her results were wildly successful.She was on Cloud 9.

“I love this. I want to keep doing this,” she exclaimed.

Yet, within a very short period of time she reverted back to old behaviors. She quit doing the very things that resulted in her successful outcome.dance

When I asked her what was going on, she gave me a song and dance about this not being what she is meant to do. And off she went to chase more squirrels.

Last I heard, she was once again struggling in her business and deciding if she needed to close shop.

To me, this is insane.

How do I know? Because for years this was my story.

My Story Was Like A Broken Record

Although I knew I needed to do things differently and would seek out how to make changes, I continued to do things my way.

My way ended me up fat, broke and frustrated. I was so attached to my story of why I couldn't succeed that no matter how clear the answer was I would hold fast to “my way.”

I came to realize (and accept) if things were to change in my life I HAD to be willing to do things differently.

I had to be willing to take full responsibility for my actions. I especially had to be willing to get uncomfortable in order to let go of what was familiar and keeping me broke.

Taking responsibility, changing the way I did things and not telling the same old story has allowed me to create a successful life and business. I'm coming up on my 23rd year in business.

Find Those Who are Doing It

Over the last decade, I've hired several business coaches. Each has a proven track record, has something unique to offer and each pushes me out of my comfort zone.

The fact is, if you want to go beyond your current level of success it is essential to get outside, often wayyyyyy outside, your comfort zone.

I would be incredibly foolish if I were to pay experts for their insights and then not apply what they recommend. After all, I hired them for a reason; they knew things I didn't.

By applying what they advise, I get to experience even greater success than I can achieve on my own.

For example, with one coach, one recommendation I implemented resulted in over $30,000 worth of added revenue in less than a month.

If I would not have tried her method I probably wouldn't have generated the extra $30,000.

The knowledge I obtained from my business coaches is beyond outstanding. Yet, it's worth nothing to me if I don't apply it.

The Insanity of Investing (ooops – throwing money away)

Frequently I see people who will invest in great information from people with a proven track record, yet they put a half-hearted effort into implementation or worse yet, do nothing with the knowledge (or argue why they are different, their market is different and hold to the belief the information won't work for them) and then they say the expert's information doesn't work.

It never ceases to amaze me how much people invest in programs, seminars, workshops and mentors only to continue doing things their way. The very way that got them where they're at and likely has them stuck in a rut of some sort. After all, if they weren't in a rut why would they invest in the knowledge and guidance in the first place?

Mindset is Everything

A place people get incredibly stuck is with their money mindset.  I see this every single day.

Countless men and women continually talk about how tough times are. They claim they just can't seem to make money. When they see others making money the first thing out of their mouth is, “You are so lucky. It's easy for you.”

screechThese type of comments grate on my nerves as much as fingernails on a chalkboard.

It's not luck or things being easy that allow some people to continually generate revenue. Not at all. It's that we have different strategies.

Building and running a successful business takes discipline. It's not something that “just happens.” It's something you plan and work at.

 

Stop the Blame, Stop the Insanity

Rather than blaming the economy or saying people are just not spending money, why not pay attention to your own habits, thoughts and conversations.

Organize your day in a way that you have specific outcomes you MUST achieve.

Avoid conversations that include, “I'm not making any money,” and “I have no idea how I'm going to make any money.”

This is absolutely essential to changing the money mindset. More people engage in the “Money is tight” conversation rather than, “There is more than enough to fill my needs.”

The willingness to NOT engage in negative conversations is absolutely essential to unblocking money channels.

Read books, listen to CDs, and absorb anything and everything on positive money beliefs that you possibly can.

7 Step Process

Want to see a change in your business for the better? Try these 7 Steps To Success

  1. For a period of 30 days start your day by expressing gratitude.
  2. Begin your time in your office with something that will monetize your business. Stay out of email first thing in the morning other than to access any emails that are directly connected with monetizing your business.
  3. Minimize your time in social networks unless the time is directly related to your business growth.
  4. Be willing to end conversations talking about “how slow things are, my market is different, my business is different, you don't understand, blah, blah, blah.”
  5. Engage in conversations about business growth, what the market wants, needs and is willing to pay for, trends and possibility.
  6. Map out your next 30 days. Put a plan in place to create something that will monetize and grow your business. Work the plan.
  7. Rather than assuming the success others experience is based on how lucky they are, dig deeper and take a look at what they are doing to create their success. Look at their systems and be willing to model what they are doing. It's likely when you do you too will experience a new level of success.

Here's the deal; you can choose to continue on the path of the insane people who have the solutions at their fingertips, but still do things their way or you can follow the path of those who are wildly successful.

The choice is yours.

Take Your Business to the Next Level

Ready to take your business to the next level? Join me on March 20th in Portland, Oregon for Passion for Thriving Event. Only 40 spots available and most have been claimed.

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For only $47 you will spend a full day with other conscious women who are all committed to their businesses and their success.

The event takes place in Beaverton, Oregon. There’s just one thing… seating is limited to 35 people and only a few spots remain.

Event Registration Click Here

 

 

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Are You 100% Committed As An Entrepreneur?

diveSuccess Is Determined By Your Commitment

In the 22 plus years I've been in business I've seen a lot of people come and go with their own businesses. The majority won't survive, let alone thrive.

Yet, some have weathered every storm because they were willing to do what it takes to stay in business. These are the ones others often call “lucky.”

Newsflash! Luck has very little to do with their success.

Running a business is like jumping off the high dive. If you want to succeed, you have to be fully committed.

Most people have no idea what it takes to keep a business going. Countless individuals will start a business only to discovery it takes a more, a lot more, than simply beginning.

Actually, starting a business is the easy part. Keeping it going is yet a completely different conversation. Becoming profitable is still yet another conversation.

With Risk Comes Reward

This post was originally written back in 2014. I was promoting a live event. At that time, I offered a refundable deposit. The idea was to get people to make a commitment by putting down a refundable deposit. When they showed up to the event, they got their deposit back. Simple enough.

Little did those in attendance realize what a risk putting on these type of events could be. What with the space rental, marketing, any support material given to attendees, audio visual, decorations and staff costs, and the investment quickly added up. It could be quite hefty … in the tens of thousands of dollars.

These events were always profitable because I created opportunities for those in attendance to enroll in one of several programs I offer. Yet, there was no guarantee as to what the profit margin would be. The events were always a risk, but when you're in business, risk is the name of the game.

100% Committed with Restrictions

During the time I was promoting my annual event taking place in October, 2014, I received a message from a woman who wanted to attend the event.  “I’m 100% committed to growing my business, but can’t afford to get the $197 refundable deposit ticket.”

She wanted me to forego the deposit to accommodate her.  She lives only a few miles from where the location was.

She became upset when I said no. I explained that the deposit would be refunded and still she insisted she be the exception to everyone else putting down a deposit.

I wondered if she had any idea what my investment to offer the event was. Obviously she had no idea. And yet, even if she did, she likely wouldn't have cared.

Who's Right, Who's Wrong?

I don't share this to say I'm right and she's wrong, but to make a very important point. Running a business takes risk and financial investments. If you're not willing to invest in growing a business, you are more likely a hobbyist than a business owner.

When someone says they are 100% committed to running a business, obviously this means different things to different people. This woman was 100% committed with lots of restrictions.

The irony of the situation is that the woman told me the event is exactly what she needed, but she was not willing to be inconvenienced to obtain the very information that could be an absolute game changer for her.

Yet, I would venture to say that even with the right information, nothing would change for someone like her. Why? Because if she wasn't willing to put a little skin in the game to get a seat into the event, she certainly wouldn't invest in other necessities to run a business.

Are You Willing to Risk?

I’m not going to beat around the bush here to coddle someone into thinking that running a business doesn’t take some risk. I would be doing a great disservice by pretending otherwise.

I’m not sure where people get misled into believing that growing a business does not require time, money and effort. It does. And if you’re not willing to put “skin in the game” you’re NOT 100% committed.

You can argue this point until the cows come home, but it’s likely if you are holding on to this type of belief you are also holding on to your business floundering.

Maybe You're Not Cut Out for Business

Some people absolutely should not go into business for themselves. They are not cut out for all that comes with the process.

What they want is the upside of running a business. The freedom they believe they will experience by having hoards of people want to do business with them, but they are not willing to experience what it's like to methodically build their business.

Ask any successful entrepreneur what it takes to build a business and you will find a common thread. You have to treat a business like a business. And that means you have to invest time, money and energy.

Otherwise, as my one of my business coaches would often say, “You have a hobby not a business.”

The Model Has Changed

Since that time, I've done away with the refundable deposit event model. However, I still offer events. They range in price from $47 on up to several thousand. This allows me to attract serious entrepreneurs. Those individuals who know it takes a commitment to grow their business.

powerliveaudience

To check out my upcoming event designed for “Women of a Certain Age Committed to Success” taking place on December 15, 2016 go to www.powerupthinktank.com. For only $47 you will spend a full day with other conscious women who are all committed to their businesses and their success.

The event takes place in Beaverton, Oregon. There's just one thing… seating is limited to 35 people and only a few spots remain.

Event Registration Click Here

 

 

 

 

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How to Know If You’re Running a Conscious Business

conscious-businessConscious Businesses are On the Rise

Over the last few years, there's been a dramatic rise in “conscious businesses.” For someone who runs a conscious business, they know how important it is to be congruent with what they are doing and how they present themselves to the world.

For others, new to this style of running a business, it may seem like some pie-in-the-sky, airy-fairy philosophy.

Truth be told, now more than ever, those who are willing to step out of the shadows and take a stand for businesses run on principles of honesty, kindness, integrity, health and contribution, are incredibly important.

However, it's more than simply giving lip service to running a business based on these principles.

“A conscious business is very simply one that has a clear purpose beyond simply making a profit, and keeps its values front of mind when making business decisions.” Jo-Ann A Hamilton

What We Need is Always Available

Something I enjoy doing is studying different cultures and various religions. I also enjoy listening to television evangelists. I learned many years ago that I don’t have to be of a specific religious leaning to benefit from the teachings.

One of my favorite programs is Enjoying Everyday Life with Joyce Meyer. It airs at 5:30 a.m. in my area (Pleasant Hill, Oregon).

Recently, Joyce Meyer was preaching about something that has a direct correlation to running a conscious business; our physical health. Everything we do either moves us closer to living fully conscious or… moves us further way.

Although we may try to justify a separation from how we take care of our mind, body and soul and how we run a business, there actually is no separation.

Joyce talked about how often people will give up on living a consciously healthy life due to not seeing obvious results quick enough. Often, they give up on because there hasn't been a dramatic result fast enough.

Running a Conscious Business is Like Dieting

Here's the thing… often someone will change their eating, they begin to get results and then they hit a plateau.

The plateau is often when the scale doesn’t move. This is also the time many people give up and go back to their old habits because the evidence is not obvious. At least what they consider evidence.

Never mind that they lost 20 pounds. Never mind that their cloths are fitting better. Never mind that they feel better than they have in year. In a moment, they can judge their entire journey on one moment and one indicator – a number on a scale.

Although this was all about one’s spiritual journey, I can compare this with what I see in business with those who claim to run a conscious business, but their behaviors tell a completely different story.

Running a conscious business takes more, much more, than simply saying this is what you want to do. It's about analysis of everything you do, think and convey.

Consciousness Is At the Core of Organizational GREATNESS

“Consciousness is the main source of organizational greatness.” explains Fred Kofman. “This means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.”

Another key aspect of running conscious business is to know not everyone will be on board with your views or way of conducting business. And that's okay.

Just because others don't agree with your way of viewing the world and business, doesn't mean you shouldn't give 100% to what you're doing.

After all, would you give up on your spiritual journey simply because others may not view spirituality the same? Or would you trust that by taking the right steps, having the correct beliefs and feeding your spirit on a daily basis you are progressing? It's the same with running a conscious business.

Is Making Money Conscious and Spiritual?

Absolutely! The fact is, money is necessary on so many levels. It's what you need to pay employees, vendors and contractors. It is needed to invest back into your business. It's nice to have to be able to make financial contributions to causes you believe in.

Running a business and being profitable in that business is very spiritual. Profitability allows you the opportunity to do more of what you are meant to do that may have nothing at all to do with business, but it has to do with being useful in the world.

A huge part of being a conscious entrepreneur is to fulfill agreements. Those are often financial agreements. With money… we fulfill them. Without money… not so much.

Plan Your Conscious Business

The bottom line is this; you have to plan out what you want your conscious business to look like. It's a heck of a lot easier to come up with a plan when you surround yourself with like minded people.

If you’re a woman of a certain age who is tired of the status quo and you’re ready to make your life one others will look to and say, “Dang, that’s one amazing woman,” join me for a one day, in-person experience on December, 15th in Beaverton, Oregon where we will shatter any beliefs you have about settling for the status quo.

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You’ll have the opportunity so spend a day with other women who are letting go of the status quo. This is going to be an outstanding experience for all concerned.

I love ending the year with an outstanding experience. And that’s exactly why I decided to host Passion for Thriving. Check it out. http://www.powerupthinktank.com

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Professional Women: Are You Settling for the Status Quo?

play-in-the-rain

Doing Good Goes Beyond Status Quo

Today I enjoyed participating in a 10k race. It was hosted by EWeb to raise funds for people in Eugene who need help with their utility bills.

What a great way to enjoy my Sunday… doing something good for my mind, body and soul while also doing something good for others.

The only thing I don't like about Sunday races is I usually to miss Sunday service at the Center for Spiritual Living. And yet, a great run is very spiritual to me. I'm in a total space of gratitude that my legs, arms, ears, heart, eyes and all other essentials are functioning at top level.

It was pouring down rain when I got to the starting area. (the image above was taken from inside my car while waiting for the race to start)

Fortunately, the rain let up a bit when over 1,000 people started. It was an on again, off again rainy day.

Feeling Alive

While waiting for the race to begin, I chatted it up with a couple of women who are about my age. One is getting ready to retire and the other will retire in about a year.

We were like giddy teenage girls talking about how thrilled we are, at our age, to be running in a race. Which led to the topic of settling for the status quo.

Are You Settling?

Many people do settle. They buy into the belief that as they get older, they have to slow down, act their age (whatever the heck that means) and settle for.

The fact is, you DON'T have to settle for the status quo. Life can get pretty darned exciting after you turn 50. And watch out when you hit 60. (I'll be turning 63 in a few months).

Truth be told, how you age is 90% based on your mindset. With the right mindset you are willing to do things you otherwise wouldn't do…. like run a 10k race in the pouring rain… just because. (Not that you need to run a 10k… it could be something completely different, but still signifies pushing limits).

With the wrong mindset, you settle for a life of mediocrity. Chances are, that's NOT what you want.

I know I sure don't.

How Do You Know If You're Settling?

There are some tell-tell signs you might be settling for less than you deserve in life. One sign is that you're often tired… for no apparent reason. If you're tired much of the time, you are likely in a job, career, relationship or living arrangement you're not happy with.

Another sign you're settling for is when you constantly give up your power of decision making to others. And then you blame them for things being the way they are.

Yet another sign is you constantly say, “When I have X I will be happy.”

There are plenty more signs, but these are three very obvious ones.

Are You Ready to Play Full Out

A proven way to let go of settling for the status quo is to push your own limits. You have to give yourself permission to go beyond where you're currently at in life. Only you can make change happen from the inside out.

Another way is to surround yourself others who are done playing small.

“You are the average of the five people you spend the most time with.” Jim Rohn.

 

Hang Out with Me For a Day

If you're a woman of a certain age who is tired of the status quo and you're ready to make your life one others will look to and say, “Dang, that's one amazing woman,” join me for a one day, in-person experience on December, 15th in Beaverton, Oregon where we will shatter any beliefs you have about settling for the status quo.

You'll have the opportunity so spend a day with other women who are letting go of the status quo. This is going to be an outstanding experience for all concerned.

I love ending the year with an outstanding experience. And that's exactly why I decided to host Passion for Thriving. Check it out. http://www.powerupthinktank.com

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Passion for Thriving is specific to professional women who want 2017 to be your best year ever.

There's going to be a lot I cover on mindset, but as you know, I also love the strategic side of things. You're going to learn some very specific social media marketing strategies that are sure to build your online presence in just the way you need.

You'll learn how to integrate what you're doing so your efforts are not in vain. AND… all of this results in higher revenue.

Give yourself the gift of a day away from your routines to get out and explore what comes next.

Plus! you'll be in a room of other highly conscious women who are there for the same reason.

Just one thing… there are only a few spots left.

This is a live, in-person event in Beaverton, Oregon. You have the opportunity to spend the day with other women who are committed to living fully and making their business a vehicle for change. And… you get to hang out with me for the day too!

Plan For a Great 2017

This will be a perfect environment to plan out the coming year.

I've kept the investment really low in order to make the Yes! really simple.

During Passion for Thriving you are going to have the opportunity to transform how you view business in order to make 2017 your best year ever.

Check it out right away. I promise you this… it will be a game changer. http://www.powerupthinktank.com

 

 

 

 

 

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Content Marketing Gets You Above the Noise Online

newkathleengageThe greatest challenge most experts have is getting through the noise online. When I first began marketing online, it was a very different story than it is today. In the “early days” there wasn't anywhere near the number of people trying to get noticed by their market online.

Actually, if you were online (in the day), you were viewed as a thought leader and lots of people read your information simply by virtue of the fact your information was often the only thing published on a specific topic. Today… not at all the reality.

Today, virtually any topic can be searched out and there is ample information is available.

In dealing with the frustration not only I have experienced, but my clients, colleagues and friends have also been subjected to, one of the best ways to get above the “noise” is with content marketing.

What the Heck is Content Marketing?

Content marketing is a huge topic and likely there are several ways it is defined. For the purpose of this post, content marketing has to do with anything you create that can be distributed online.

  • Articles
  • Blog posts
  • Video
  • Social media posts
  • Books (eBooks and Kindle)
  • Podcast and radio interviews

In other words, content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. The key word here is “valuable.”

Quality IS More Important than Quantity

Make sure you don't simply throw information online and hope for the best. You need to provide high quality information that offers a solution to challenges and problems people have.

Think in terms of the end result you hope to achieve. In other words, where do you ultimately want to drive your reader? What action do you want them to take?

There can be several answers to “What action do you want them to take?”

It could be to do with their mindset. It might be putting together a plan of action. Then again you might invite them to opt-in for something. Or perhaps you want them to register for a live event or buy a book.

Whatever it is, be very clear with them what the next indicated step is. AND! make sure the next indicated step makes sense.

How Well do They Know You?

easy-salesWhat you ask complete strangers to do is very different than what you ask those familiar with you and your work to do. My good friend, Jim Edwards, has a really great program called Easy Sales Copy Wizard.

In essence, you answer a few questions and then you press a button and PRESTO! sales copy is created. In addition, you also get headlines for whatever type of reader targeted. What you write can be for cold, warm or hot traffic. Each headline is worded according to the reader's knowledge of who you are.

So again, make sure what you're asking someone to do is aligned with how well they know you.

My Top 3 Choices in Content Marketing

Although there are dozens of types of content marketing, if I had to narrow it down to three, and only three I could use for a period of time, they would be:

  • Article marketing
  • Blogging (including guest blogging)
  • Social media posts

Article Marketing

Not  everyone advocates article writing and distribution as a way of gaining visibility and increasing the number of subscribers to an opt-in subscriber list. However, for long term positioning, article marketing can work wonders.

As with virtually anything nowadays, there are countless locations you can distribute your articles to. For my purposes and my market, the top three I use are www.SelfGrowth.com, www.evanCarmicael.com and www.ezinearticles.com.

I can safely say over the last decade I have have increased my list substantially due to consistent efforts with this method. Most directories let you add what is referred to as a resource box at the end of your articles. It is in the resource box you can add in a CTA – call to action. This is a great opportunity to drive people to your blog, website or a landing page. Ideally, you want to take them somewhere that making a decision is easy for them such as www.oneonamazon.com/

By sending them to this page, there's no question about what the next action on their part is.

Get Lots of Traction from Your Articles

There are multiple ways you can get a lot of mileage from one article. Most people use one or two and stop and that. The standard methods are article directories and a blog.

Don’t be like most people, stand apart and watch your list grow. Below are five easy to apply methods.

  • Article Directories
  • An Ezine
  • Blog Posting
  • Any traditional publications you write for
  • Forums that accept articles

Once the article is written, it is only a matter of 15 – 20 minutes of time to submit your article to a few directories, forums and your blog. Keep the articles on file for added material to upcoming Ezines.

I encourage you to make article writing and distribution a regular part of your marketing strategy. If you write and submit at least one article per week you will definitely see an increase to your opt-in list (as long as you have a resource box at the end).

Blogging and Guest Blogging

If you take a look around my blogs (yes, I have more than one) you'll see I love to blog. In the ten years plus I've been blogging, lots has changed. In days gone by, it was simply a matter of writing whatever you wanted, posting it, and leaving it at that.

Granted, some people still do that, but to get the most out of your efforts, as with everything, it's about strategy. You'll notice in this post, there are live links to other content and even opt in pages and offers. I do that as much as possible to keep people engaged and interested in the content.

The copy is made easier to read with larger subheads. There is a specific purpose to every bit of content added in.

Social media

As with virtually anything, you will get greater results if you go deep rather than too wide and thin. What I mean by this is, figure out where your market hangs out on social media and focus on those avenues.

For me, Facebook, Instagram and Pinterest are three locations I get the most traction from (as of this writing). Out of the three, the top two are Facebook and Instagram.

In knowing this, I can cut out a lot of unnecessary time spent online and focus my efforts where I get the greatest results.

Consistency is Essential

listIt's important to be consistent with your efforts. Posting content every few weeks or months will get you minimal results. Actually, it will likely get you no results at all.

An ongoing effort is what pays off. Create a checklist of content marketing tasks to do either on a daily, or at a minimum, weekly basis. Me, I definitely prefer to do something daily. But then, I would rather pull back on the frequency if the quality suffers.

Bottom line is this; content marketing works when you work it.

Have you joined the Power Up for Profits Facebook Group? Click the button below.

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Are You Getting Your Share of Mailbox Money?

What the Heck is “Mailbox” Money?

mailboxMailbox money is income that arrives either in your physical or virtual mailbox, often in  a somewhat fixed frequency with a minimum of management, basically the definition of passive income. There are a number of types of revenues that fall under the definition including income property payments, ongoing affiliate commission, membership fees, monthly client payments, and dividends.

There are also revenues that are one time revenues that arrive by way of your physical or virtual mailbox. These could be for programs you host for others such as a webinar in which an offer is made, live events that people prepay for, a short term consulting gig, or a speaking engagement.

Regardless of what the money is for, there's something very sweet about getting various amounts of money from a number of different places. When you get everything from a $7 payment on up to one that is several hundred, even several thousand, and everything in between, in one day, that's something to smile about.

Who Coined the Phrase?

My research didn't deliver any answers on where the term first started (so if you know, put the information in the comments below).

I first heard the term from Mary Morrissey on a webinar she hosted.  When I heard her definition, I realized I have had mailbox money for years. From that point forward, I was much more aware of how many avenues my revenues have come from.

Based on how you have your business set up you likely have a general idea of a minimum amount of money that will arrive daily whether it be a few hundred or a few thousand. Unless you receive payments based on what is listed at the beginning of this post, you likely won't know from day-to-day how much cash will arrive. The reason? Multiple streams of revenue that fluctuates from day-to-day.

How to Create Multiple Streams of Revenue

Multiple streams of revenue is exactly what it sounds like; money that comes from various sources. One way to create multiple streams of mailbox money is with information products; yours and those you sell for others.

The more information you have to offer that your market has an interest in the more revenue you can generate.

Additionally, you can generate multiple streams of revenue with services. Whether it be a one time VIP Day, a short term coaching package or a full year program, these are yet more ways to increase your streams of revenues.

Affiliate Revenue is as Sweet As it Gets

No products of your own? No problem. If you have no products of your own you can start by becoming an affiliate seller. I have colleagues who make all their income offering affiliate products and services to their market. This is a viable way to make a great living, when you know what your doing.

Make sure whomever you sell for and whatever you make available you are selling an outstanding product or service you are proud to make available to your market. Never, ever, ever sell anything you can't put your personal stamp of approval on.

A common way many of us become affiliates is by using a product or service, liking it, and then recommending it to our market. For example, I use LeadPages and really like the service. I have no problem encouraging my community to consider using LeadPages in their own businesses.

Avoid This At All Costs

Don't sell simply to make money. Making money simply for the sake of making money may be short lived. Start from the point of, “What would create the greatest value and truly serve my market?” When you think in terms of being of service, the money will follow for a long time to come.

You may have to test a few products to identify your markets' sweet spot both with the type of information you are introducing and the price point.

Some online entrepreneurs are very successful by selling other experts' products. Others prefer to create their own. Still others like a combination of the two.

I lean towards the latter.

If you're planning on developing your own products now is the perfect time to begin. However, you will be well served to plan out what you introduce.

Steps to Success

Follow these simple steps to move you in the right direction.

  1. Identify what your potential customers are interested in. A survey can help considerably in this area.
  2. Determine what knowledge you have that people would be willing to pay for.
  3. Decide the format for the information product; video, audio, MP3.
  4. Determine method of delivery; ClickBank, autoresponder, other.
  5. Determine method of payment; PayPal, credit card.
  6. Develop the product.
  7. Develop a landing page. If you're not qualified you can find plenty of eager designers on www.elance.com or get a free or low cost template program.
  8. Market.

Does it Take Work?

The short answer is YES! it takes work. Putting systems in place to generate multiple streams of revenue isn't something to be taken lightly. You need to know what your promoting that will generate the revenues AND you need to know that if you promote garbage products and services simply to make money is NOT the way to go. You will be setting your community up and you'll be setting yourself up for a lot of unhappy people.

Start immediately to make it policy that you only recommend things you can put your personal stamp of approval on.

I can assure you that when you have several things to offer your market, both yours and those of other experts, you'll get very used to watching your “mailbox money” arrive on a daily basis.

So much in fact, you will know what it means to have a lifestyle business.

What's your experience with mailbox money? Are you getting your share?

Be sure to join in on the Power Up for Profits Facebook Group.

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Are you losing untold amounts due to these copy writing mistakes?

“How long can I stare at this blank screen?” was often the thought crossing my mind when I had to write sales copy. It seemed I would never understand how to write copy like the “pros.” The men and women (mostly men) who seemed to have a flair and knack for the words going from their head, traveling through their arms, out their fingers, onto the screen of their computer.

I read a bunch of books on the subject, with one of my favorites written by Dr. Joe Vitale. The title intrigued me.
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

What I realized was this; the headline in a sales letter, email message or blog post (or in the case of a book, the title) is the first thing that either grabs or deflects the potential reader. Miss this, and you miss tons of opportunity… getting people to read your “stuff.”

Early on, I had no idea there was a system to writing good, even great, copy. Yet, after massive research, reading tons of books and a lot of trial and error (mostly error), I got a handle on things.

One reason I was so flipping determined to figure out how to write compelling copy is because of how much it can cost you for a good copywriter. It can easily be in the thousands of dollars for one sales letter.

Here are just a few examples of what you can pay.

  • Advertising: $1,500-$1,800 per ad for concept and copy
  • Advertising campaign (3 or more ads): $1,200-$1,500 per ad
  • Brochure copy, small (two- or three-panel): $800-$1,600
  • Brochure copy, full-size (two- or three-panel): $950-$2,500
  • Brochure copy, multi-page (up to 8 pages with cover): $1,800-$3,500
  • Brochure copy, large (8-16 pages with cover): $2,000-$4,500 and up
  • Brochure insert copy: $200-$1,000 each

(Source: http://www.profitable-copy.com/copywriting-estimate.html)

ad1Granted, prices can vary considerably, but you get the idea. One of the best things you can do for yourself is learn how to write copy. Even a simple email can cost $50 – $150 or more. If you're like me, you write…a lot!

In the last couple of decades I've written millions of words. What with my emails, my blog posts, articles, books, and posts on social media, I've had lots and lots of practice. Some of what I produced is really hot while other things I've written, well, let's just say, not one of my prouder moments.

How you write will be determined by what you're writing and for whom. For example, if you're writing for a bunch of white collar, middle aged men in executive positions, your style will be different than if you're writing for mommy bloggers.

Writing for animal enthusiasts is considerably different than budding entrepreneurs who are struggling to make their first dollar in business.

Yet, there are a few universal rules.

  • What you're selling is less important than the results it gets the end user (your customer or client)
  • Grab them with the headline (what is the big promise they will find in the body of the copy
  • Avoid jargon the reader won't recognize or understand
  • Have a clear call to action aka next best click
  • Use various sizes of fonts
  • Include images to make a point
  • Write as if you are talking directly to your “sweet spot” client
  • Use bullet points to make it easy on the reader
  • Subheads break up copy and assure people who scan your copy will get the main points
  • Give the reader compelling reasons to take action while on your site

Let's look at a few of the points above.

What you're selling is less important than the results your “thing” gets the end user.

Potential customers could care less about what you offer until they know how much you care. It's true. There's so much competition in virtually any industry that in order to get through the noise, you have to address the end user's needs and concerns.

It's also about providing solutions according to what's important to them, not you. So in your copy, make sure you address the areas they are most concerned about.

Have a clear call to action aka next best click

One area many people miss the boat on is not making it absolutely clear what the next best action is for the end user to take. You'll notice, at the end of this post, I have two very clear CTA's – Call to Actions. A CTA is also known as the next step in the process of working with you.

Be sure to make it clear to the reader (or viewer) what you want them to do. Again, it's about making things as simple as possible for someone to make a decision. Regardless of whether you're asking them to opt in, buy something or join a group, be clear on how they do this.

Give the reader compelling reasons to take action while on your site

pig

Getting prospective customers to do what you want them to do can be like trying to wrestle a pig soaked in oil. It seems they keep slipping through your hands.

A few compelling reasons are limited time, limited quantities, 100% guarantee (minimizing risk) and the cool factor.

However, if you do have a limited time and limited quantity as a motivator, be sure it's true. Don't mislead people. The minute you do, you lose.

It's all about riding the bike

bicycleWriting copy is like riding a bike.

The more you do it, the better you get. At least, that's how it usually goes. But for some, they struggle with getting the first words out. And truth be told, that is where many people stop. They throw their hands up with a, “This copy writing stuff isn't for me.”

Here's the deal, if you're in business, you have to get your message across to potential buyers. If you don't, you won't be in business for long.

Sure, you can hire someone to do your copy writing, but if you're a one or two person operation, it wouldn't take long to blow a lot of money on copy that you are not guaranteed will get you results.

So what's the solutions?

Practice, practice, practice.

Or… join me on November 15th for Million Dollar Sales Message Secrets! featuring Jim Edwards.

7-26-2016 7-17-21 PMJim has made millions of dollars from knowing exactly how to write high converting sales copy. Jim knows writing sales copy doesn't come naturally to most people. So he came up with a solution… easy sales copy strategies.

His methods are not some pie-in-the sky process. Nope, they are easy to learn and even easier to apply. Jim keeps things really simple.

With what I've learned from Jim (and a super easy way he shows people how to get copy done by answering a few simple questions) I've been able to WOW! several of my private clients with spot on copy.

It doesn't matter what you're selling; books, CDs, home study courses, dog training, dog boarding, clothes, or the latest in an endless sea of weight loss solutions, you absolutely must know how to write copy. To not do so is detrimental to your livelihood.

Find out how simple it really is to write amazing copy that people respond to.

Join Jim and me for a FREE webinar – Million Dollar Sales Message Secrets.

November 15, 2016 at 2pm ET.  It's FREE, it's fun and it's informative. http://easysalescopywizard.com/kathleenwebinar

Have you joined the Power Up for Profits Facebook Group? Click here to join today and be part of a rock solid community for conscious entrepreneurs who love being profitable while making a great contribution through how they run their businesses.

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5 Ways to Effectively Market Your Book

5-ways-toOne of the most important activities an author needs to engage in is marketing your book. Yet, many leave it to chance and sales suffer as a result.

When you sell books, you open up lots of opportunity.

When my book, Power Up For Profits; The Smart Woman's Guide to Online Marketing was released, I had been laying the marketing foundation months before the book was available on Amazon.

As a result of a very focused marketing campaign, I sold thousands of copies in a short period of time. On the back end, I made a lot of money AND had incredible opportunities open up for consulting and speaking gigs.

Even though the book was published in 2013, I still market it. The mere fact I am using it in this post to show you essential ways to market a book means I am still marketing it. The great thing is that the content applies as much today as the day it was released.

Yet, many authorpreneurs do little, if anything, to market their books. There are dozens upon dozens of ways to market your book. My friend and colleague, John Kremer, has identified 1001 Ways to Market Your Books. When I got really serious about marketing one of my first books, I went through John's book with a fine tooth comb. The number of ideas I implemented was in the dozens and as a result, I GOT results.

Even though John's book is currently out of print, you can still get a used copy off of Amazon. I highly recommend you do. It's worth its weight in gold.

For the sake of simplicity, here are five activities you can focus on that will definitely get your books in the hands of eager readers.

  1. Message your current subscribers
  2. Social media posts
  3. Media releases
  4. Blog Tour
  5. Speaking from the platform

1.  Messaging your current subscribers

Don't have a list? Aghhhhh. That's one of the first things you need to focus on. A targeted email list is definitely something every author needs. When you have a list, you have control over what you send to your subscribers. Without a list, you can miss a lot of great opportunity.

An easy-to-use database management system is AWeber.  aweber

The best way to build your list is to offer something of value in exchange for someone's name and email address. I have a number of ways I encourage people to opt-in to my list. For example, my complimentary report, Hit #1 on Amazon, is a favorite with my community.

2.  Social media posts

Rather than trying to be seen on every social network, pick 3 – 5 (maximum of 5 with 3 being better – less is more in this case) and go deep into those networks. The ones I tend to get the most traction from are Facebook and Instagram. I use Twitter, Pinterest and LinkedIn, but the greatest response is with Facebook and Instagram.

I post various types of information on a regular basis. Everything from pictures and videos of a race I participated in, to links to blog posts that my community enjoys.

The key is consistency. It's about building familiarity and name recognition. That way, when you are promoting a book you're community is much more likely to buy your book.

3. Media releases

Often misunderstood and underutilized, media releases are a great way to gain traction with various media sources. According to Mickie Kennedy, founder of eReleases, “All businesses can benefit from press release distribution. No matter what industry you’re in and no matter how small or big your company is, you can benefit from press release distribution. Even if you don’t have that “Oprah story”, you do have stories that can get you coverage in trade journals, magazines, blogs, podcasts, and other publications that cover your industry. Of course, you can’t get that publicity unless you tell your story.”

Make media releases a part of “business as usual” in order to get your message out to market. As with virtually any part of marketing, make sure you target the correct outlets for your message.

For example, if you are releasing a book on childcare, avoid sending your information to pet editors. It's not a match. The more targeted you are, the better.

You need to be strategic in order to get your book discovered by the media.

4. Blog tour

Oh my! I LOVE blog tours. In a nutshell, a blog tour is a virtual book tour. You can get your message out to thousands, even millions, of potential readers by being a featured expert on various blogs.

As with anything, you need to be very focused on your approach. Start with a “wish list” of blogs you would like to be featured on. Determine what the benefit to the blog owner (and their readers) is so when you reach out to them, they know you have thought through why they would benefit from hosting you.

As with anything, the more you reach out, the greater your results.

5.  Speaking on the platform

By far, this is one of my favorites. You can get paid… or not. Often, you can make more money by not getting paid, but having the ospeakopportunity to sell your books and other information products.

You can also negotiate with the media planner for them to buy a book for every person in the audience. They may even have sponsors who will purchase books in bulk for all event attendees.

There are a number of ways you can benefit on the platform. Ready to learn how to make money speaking? Check out Speak, Sell, Profit – Insider Secrets to Making Six Figures from Speaking on the Platform.

Conclusion

When you put time into a strong marketing plan for your book, you will get great results. The key though is to implement the ideas. Action results in sales.

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