Archives for February 2017

Blogging and Guest Blogging; Two Excellent Ways to Market Your Book(s)

You Need Readers

Authors need readers… at least if they’re going to make money with their writing.

It takes consistent effort for your writings to become visible to potential readers. This is not a one time, “get er’ done” situation. It’s day in and day out. When you do something every day, you will see results for a long time to come.

Bottom line; as an author, you need to market your books and yourself. Either you do the work yourself or you hire a support person, a marketing expert, or a team of people. Regardless of who does the actual work, you must market.

Most authors don’t put anywhere near the effort they need to into their marketing. Optimally, schedule a minimum of 30 – 60 minutes a day dedicated solely to marketing. The reason I say, “schedule your marketing” is this; if you don’t have it on your daily activity list, it likely won’t get done.

I’ve got news for you… checking your emails is not marketing. Nor is reading posts on Facebook or watching cute videos.

No! Marketing is a proactive process designed to gain visibility for you and your books.

Granted, social media can be a huge part of your marketing efforts, but you must be strategic and extremely focused in your efforts.

One excellent marketing strategy is blogging… both on your blog and as a guest blogger. With your own blog, over time, you will likely build a loyal readership…if you have valuable, entertaining, engaging and useful content posted.

With guest blogging, not only are you showcasing your writing, you are doing so in front of fresh eyes.

There are several ways to find guest blogging opportunities. Three of my favorite are:

  1. Google Search
  2. Blog directories
  3. Blogs you subscribe to

Google Search

A Google search is as easy as inputting a “keyword + guest blogging” in the search area. You can also use “keyword + submitting a guest blog post”.

This should bring up ample locations for you to submit your work to. Check the guidelines to make sure of any restrictions and limitations that you may not be aware of.

Blog directories

There are countless directories you can find plenty of opportunity on. is a great choice as is

A quick Google search with the words Blog Directories in the search area will bring up plenty of locations to keep you busy for quite some time.

Blogs You Subscribe To

Are there blogs you really enjoy reading? Is there great content on the blog? If you said yes, then contact the blog owner to inquire about writing for their blog.

Be sure not to spend all your time researching opportunities. Rather, get in, find various locations and then write high content blog posts in which you can showcase your writing.

Bio Box

An author bio box is an area at the bottom of your post that describes who you are. It can include a short bit of information about you (keep it short and highlight something interesting), an image of you or your book and links back to your website, blog or Amazon page.


The most important tip I can offer is to stop thinking about this and do it. Far too many authors spend an inordinate amount of time analyzing what they should do rather than rolling up their sleeves and putting their ideas into action.

Learn some of the most effective ways to market your books. Get my FREE report – Hit #1 on Amazon. Click here.

Action results in book sales. And isn’t that one reason you write… to sell books?






Why wouldn’t you write “The Book?”

The Big Dream

According to some experts, 85 – 90% of the adult US population dreams of writing a book. Sadly, only a small percentage actually do.

The dream to write often starts, and ends, in our formative years.

I was in third-grade when the bug to become a writer hit. Mrs. Brown’s instructions were very loose. “Write about anything you want,” was about the extent of the guidelines.

I decided to write a fiction short story. I loved the process of letting the story of a haunted house unfold from my imagination, ending up on several pages of lined paper.

With great anticipation, the classroom of eight year old kids waited for Mrs. Brown to hand each of us our graded paper.

I beamed with joy when I saw the A++ at the top of the page. I knew right then and there what I wanted to do with my life.

That is, until I ended up in Miss Sasso’s class the following year. When I dared to share my dream of being a writer, my fourth-grade teacher wasted no time telling me why that was an impossibility.

Not only did she berate me, telling me I simply didn’t have the ability to be a writer, she proceeded to express her opinion as to why girls should be realistic about their future.

“You need to learn to type so you can get a job as a secretary,” she bellowed.

Miss Sasso seemed to enjoy watching tears well up in my eyes. The more uncomfortable I became, the more her voice raised, assuring every student within ear shot could hear her.

If humiliating me and wiping out my dream of ever being a writer was her goal, she accomplished this.

Buried, But Not Dead

Yet, the dream never really died. Granted, it took decades before I dared to let the dream bubble to the surface, but once it did, there was no turning back.

It was during a spiritual journey when I was thirty, I would make daily entries into my journal about my travels.

Having hitchhiked from the Bay Area to the West Bank of Israel, I was convinced my daily entries would turn into the next New York Times bestseller. Not only would the book be a favorite of millions of readers, my story would turn into a blockbuster movie.

Neither of those things happened. Why? Because again, I gave up on my dream. Upon my return to the San Francisco bay area, life got in the way. I got caught up with finding work and getting on with life.

Scheduling Writing Time is a Must Do

All of this changed when it became evident that writing needed to be woven into my schedule. It wasn’t simply going to happen. I had to make it happen.

In addition to writing books, I became very accomplished at creating information products. Blogging was another expression of my writing.  I had also submitted hundreds of articles to online directories.

With several books to my name, and many still to be written, I must wonder how many of the 85 – 90% of those who have the dream to write a book had their dream squashed as children.

I also wonder how long they will let the opinion of an adult, who may not realize what they did, stop them from fulfilling a part of their destiny.

The Big Ah Ha!

I was in my mid to late fifties when I realized that not only am I a writer, but I make a good living from writing. It was one of those big “ah ha” light-bulb moments when I realized there are unlimited possibilities for anyone who wants to be a professional writer.

Since that time, I’ve worked with hundreds of men and women who dream of making money from writing books. I not only teach them how to use their books to generate revenues, I consult with them on all a book can do for them.

Whether it be from selling the book through online avenues, at book signings, during a speaking engagement or using the book as a lead generator that leads into making offers of information products, there are countless ways to monetize one’s writing.

Unlike in the past, when a writer had to wait for the blessing from a publisher, today there is not much standing in the way of someone getting a book published.

With the right vision (and guidance) an author can use their book to springboard countless revenue generating opportunities.

It’s one thing to say you’re a writer, it’s something completely different to know you make a living from your writing.

In years past, wearing the label of self-published author was something said under one’s breath. Today, being self-published is widely accepted and approved of.

Add to that the ability to do very strategic book launches, and the possibility for being a profitable author is higher than ever.

Yet, most would-be writers never see their dream become manifest. Why? Because they romance the idea that somehow the book will write itself. Or they wait to be inspired to write. If I had to wait to be inspired, I likely would never have written anywhere near what I have.

For some, they fear no one will buy their book. While others, still hear their very own “Miss Sasso” telling them they will never be a writer.

Truth be told, writing is a discipline as is marketing and selling your books. In addition to discipline, it takes ongoing effort to do what needs to be done to make people aware of your work.

74 Year Old First Time Author Rocks It

Currently, I’m working with an author who recently had her first book published. At 74 years of age, Joan has more passion about sharing her book with audiences both online and off than anyone I’ve ever met. She is willing to put in the time, effort and money to drive to book signings, be interviewed and raise awareness because she believes in what her book is about.

With the energy of someone half her age, Joan’s passion is contagious. And that’s one of the greatest keys to what will likely be a very successful author story; her passion.

While others are still thinking of writing a book, Joan got serious about it. It’s the same with my client Shannon. She is working on a book that will be used to open up consulting opportunities within the corporate environment.

For a long time, Shannon thought about getting the book done, but now she’s completely committed to it.

Not long ago, Shannon and I mapped out a plan based on what opportunities she knows the book will create.

The big thing for both these women is they accepted that if they really want their books to be part of a revenue model, they also have to be thinking about how they will market the book.

Authors Must Know How to Market

Many authors give very little, if any, thought to how they will raise awareness of their book(s). Like the writing of the book, the marketing is something an author needs to take responsibility for.

Not that either has to be the one to do the marketing. There are plenty of people who can work with them to get the word out about their book.

With all that’s available with virtual teams, it’s likely their marketing team will reside in an area other than where the author lives.

The point is, if you want to make money as an author, you can. Will you be a world famous author? Not necessarily, nor do you have to be. You can work within a niche and do incredibly well for yourself.

The main thing is to get started. Carve out the time to write. And if you’re waiting to be inspired, perhaps this will inspire you; there are people who would love to read your work and will gladly buy your books… if they could.

The only way they are going to be able to is for you to sit down and get that book done and then raise awareness about the book. Simply put, raising awareness is marketing.

Hit #1 Webinar (FREE)

Not sure how to market your book? Want to learn to do so from the comfort of your home? Join me for Get Your Book to #1 webinar. I offer the webinar at various times. Click here to register for a time that works best for your schedule.

Register for one of several times. Click here.





Why Your Book Will Likely NEVER Get Written… and how to prevent this

Why Most Experts Never Write a Book (even though they say they want to)

On any given day, I talk to several experts and entrepreneurs who say they really want to write a book. Most have been thinking about doing so for years. Yet, for whatever reason, the book never gets done.

If you’re an entrepreneur, a book under your belt has many advantages.

Here are just a few:

  • Instant credibility
  • Increased market reach
  • A great resource to build a subscriber list
  • Ongoing revenue generating opportunities
  • A great foot in the door for speaking and training opportunities
  • Creates interview opportunities on podcast and radio shows

In today’s business climate, it’s essential to have as much of an edge as you can. A book offers you this edge.

In a recent discussion in a private Facebook group, the question was raised, “Have you thought of writing a book, but it’s not getting done? If so, what’s stopping you?”

I was amazed at how many people have started not just one, but several books, never completing any of them. Imagine if someone would commit to finishing one book before working on another.

What I’ve Heard Over the Years

The most common reasons (excuses) I hear from those who say they want to write a book, but procrastinate, are plentiful.

  • No time
  • It will take too long
  • Don’t know where to start
  • Writing a book is overwhelming
  • I might be judged
  • What if no one reads it

There are more, but these are some of the most common.

Let’s break each one down.

No time

The only way to find the time is make the time. It’s really that simple. Even if it’s 20 minutes a day, start with a small block of time.

Schedule it in to your calendar and no matter what, during that 20 minute period you write.

It will take too long

Compared to what? Does it take a while to write a book? Absolutely! But then, you might want to check how you’re using your time to determine if you have time leaks. Things like watching a lot of television, spending untold amounts of time on social media mindlessly reading tweets, Facebook posts or looking at the latest video about pigs walking cats. (Yes, there are videos like that)

Truth be told, it’s a matter of prioritizing your time to get the outcome you say you want.

Don’t Know Where to Start

Start right where you are. What you’ll find is if you make a commitment to write every day, the momentum will build and before you know it, you have a lot of writing done.

Something to consider is where the book can lead. What I mean by this is, a book can open speaking opportunities, consulting gigs, and interviews.

Think in terms of what opportunities can open as a result of writing a book. This can be a huge motivator for you.

Writing a Book is Overwhelming

Anything can be overwhelming if you try to do too much at once. If you think you must do the whole thing at once, that’s when it gets overwhelming.

It’s like training for a marathon. The process leading up to the big day is just that, a process.

When I participate in a marathon, I don’t just show up the day of the race. I prepare for months. I build up to the big day with various training protocols. That way, when the big day arrives, I am likely to shine.

It’s the same with writing a book. Pace yourself. Write for different lengths of time. Change up your writing process. Hire a coach if need be.

I Might Be Judged

Yes! You might be. So what? The more vocal you are about your perspective and point of view through your writing, the more you set yourself up to be judged.

That’s just part of life. And if you let what others think stop you, you will never realize your full potential.

What If No One Reads It?

Sadly, this is what happens to most authors. No one reads their book… for one very simple reason; they don’t market it.

According to many experts, most books sell under $100 in the lifetime of the book. That’s awful. Yet, it doesn’t have to be that way.

When you plan out a promotions campaign to include social media, interviews, media releases and a systematized and strategic book launch, you will be amazed at how many books you will sell.

And the books are your foot in the door for lots of other opportunities.

Get Writing

The fact is, writing a book is an incredible experience. It’s a game changer in so many ways. Imagine how you will feel when you receive emails, cards and postings on your social media walls from people who have been impacted by your words.

Words that can literally change someone’s life.

The only way to have that experience is to make writing your book a priority. Unless you do, the book will forever remain a “Someday I’ll Write that Book.”

Start today to realize your dream.

Access my FREE report – Hit #1 On Amazon at




Before You Write Your First (or Next) Book… Read This

Why Am I Not Selling Books?

Years ago, I had dinner with a therapist from New York. No, I wasn't seeing him as my therapist. We happened to have a couple of things in common.

  1. We belonged to the same mastermind group.
  2. We both loved writing, especially books.

The therapist was incredibly proud of his first (and only) book. The book focused on behaviors that don't serve us. He showed me a copy, immediately asking what I thought.

I was relieved that I could honestly say, “Looks great!”

“How are sales?” was the obvious question I would ask. As someone who has been marketing books for years, I'm always intrigued how a first-time author does with marketing and sales.

Embarrassed, he told me he didn't know how to market and never took the time to learn. As a result, he hadn't sold more than a  handful of books.

Sadly, this happens to a great majority of authors… crickets when it comes to sales. Fact is, most authors sell under $100 worth of books a year.

Beware of Assumptions

He went on to tell me how he had invested a great deal in getting the book published, but never realized he needed to market the book. He, like many naive authors, was under the mistaken belief that if his book was published it would sell.

He had invested tens of thousands of dollars to get the book published with little to show for his investment.

“I really thought the publisher would market it for me.  At least that's what they told me when they sold me the publishing package. It turns out their idea of marketing was sending out a press release and sending one email to a select group on their subscriber list,” he said with great disappointment in his voice.

This is an all too common scenario.

What Does Marketing Really Mean? (ask)

Another common mistake is that an author contracts a mid-tier publisher believing  the publisher will do all the marketing. A “mid-tier” publisher is one that will take care of everything to get the book published, but you pay all the expenses. You don't get an advance. You don't get royalties. This is not a traditional publisher in the way that most people would think of a traditional publisher.

The eager author is led to believe their book was “selected” because of the quality of their writing. Granted, there are some very reputable mid-tier publishing companies that turn down a high percentage of books submitted to them. On the flip side, there are those who could care less about the quality of the book and will gladly take the money of any eager author who wants to pay them.

The author is so excited to get their book published, they likely never ask what “we do some marketing for you” means.

The Ugly (and Expensive) Truth

Almost every author learns the truth about marketing their book the hard way; by not selling books. The fact is, you as an author have to take full responsibility for marketing your books regardless of how it gets published.

As a side note, whatever agreements are made with a publisher, get it in writing. When they say, “We do some marketing for you,” what specifically does that mean?

Three Common Ways To Do This

Back to taking full responsibility for the successful marketing of your book.

Option one… you do all the marketing yourself. For many authors this is NOT the best choice due to not knowing how to market and the amount of time it takes to learn. If you have more time than money, this could be a great choice.

A second option is for you to hire a book marketing company that does everything from A to Z to gain traction for you and your book. This can be very, very expensive. Few authors have unlimited funds to pay someone to do their all their marketing.

A third option is a combination of both you doing some of the work and hiring a company to guide you through it.

I love the third option for my clients. It allows the author to learn a lot about marketing while not being left to figure it out for themselves.

Currently, I'm working with a few authors whose books have either been published or soon will be. In every case, I'm helping them map out what needs to be done, teaching them a lot of how to do it, helping them to build a support team to keep them on track and making sure lines of communication are kept open every step of the way.

Although I have a very diverse marketing background, I learned a great deal about book marketing with The Law of Achievement. It was then that I realized how important it was to go beyond simply writing and publishing books. It was also then that I discovered the fact that most authors know zilch about marketing.

For many, it is some mysterious activity only those initiated into the “secret club” of marketers knows how to do.

You CAN Learn to Market

The fact is, virtually any author can learn how to market their book(s). And… they can do so without spending a fortune on their education or the marketing.

The main thing to keep in mind is this; you need to start your marketing before your book is published. The sooner you can lay a solid marketing foundation, the better.

One aspect of marketing is building a list of potential book buyers. This takes time, effort and strategy. You also have to gain visibility before, during and after your book is published. Again, this takes time, effort and strategy.

Here are four things you can do that will start the process of building a list and gaining visibility.

1.  Gain visibility in forums where your potential readers congregate. Get involved, share in discussions, network and build trust. If you are authentic about your involvement many people are likely to support your efforts of getting your book into the hands of many readers. If you are simply in a forum to sell, this becomes apparent very quickly and rather than people supporting your efforts they tend to get irritated.

2.  Blog on a regular basis. Gain a readership for your blog by providing high quality content. Again, as with forums, when you are authentic you tend to gain the trust of the readers.

3.  Host teleseminars on topics that are in line with the genre of your book. You can offer complimentary teleseminars that participants must register for. This allows you to build an opt-in subscriber list of potential buyers.

4.  Host a paid teleseminar where the price of admission is a book. You would need to set up a landing page where buyers would send in their receipt number as proof of purchase.

Get Your Book to #1

The dream of many authors is to hit #1 on the biggest online book seller. Yet, the reality is, it won't happen for the majority of authors. Unless, they understand how.

One of my goals in working with authors is to arm them with as much information as possibly. Information that gets them a solid result, fast.

Want to learn the most important aspects of getting to #1? Access my FREE report – Hit #1 on Amazon at

Hit #1 on Amazon shows you exactly how to rise to the top of the charts in record time

  • Understand the three phases of a book launch and why knowing this has a huge impact on your Amazon position. Most authors focus solely on writing their book without considering what to do before, during and after it is published. In Hit #1 on Amazon you’ll learn exactly where to focus your attention to get the greatest results for your efforts. 
  • Learn the three most important things you MUST DO with an Amazon book listing to get the greatest results when someone searches out your expertise or genre. Most authors never focus on this and that’s why most authors never hit #1 on Amazon. 
  • Find out how to get a boatload of interviews to promote you, your book and your products and services (this one insight will be a game-changer for 99% of authors). 
  • Discover 20 ways to promote your book with one blog post. That’s right… ONE blog post you can promote 20 different ways to gain massive visibility for your book. Visibility that equates into book sales and higher rankings on Amazon. 

Get immediate download at 

Once you read the report, you'll know more than most authors will every learn.

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