Archives for March 2017

One of the Best Ways to Create an Incredible Cash Infusion for Your Business

“Business is slow!”

“The economy is terrible.”

“The political structure is creating a fear of spending.”

Which one of these “stories” have you told yourself?

Have you noticed that some people are doing great while others continue to tell themselves how bad business is? It’s based on the stories. Stories either move us forward or stop us dead in our tracks.

For those who convince themselves business is slow, they likely won’t do everything they can to generate revenue. Those who find opportunity, regardless of outward appearances, in just about any situation, are likely taking massive action to generate cash.

Fastest Path to Cash

One of the fastest paths to cash is by picking up the phone as part of your follow up strategy.

Follow up by phone seems to be a very lost art. Recently, I was going through a shelf in my office that is the “collector” shelf. You know the one. You get something in the mail and plan on getting to it … some day.

Recently, I came across a package someone sent me quite a while ago. When I received it, I had a lot going on and never felt an urgency to open it.

The package contained samples of oils, creams, and other such items that likely cost a fair amount to send to me.

The woman who sent it never followed up. Not once.

Well, maybe she followed up with an email, but if she did, I never saw it.

What a waste of money. In her mind, she probably thought she was being productive by mailing me the package. She would have been a heck of a lot more productive if she would have followed up by picking up the phone to make sure I got their package. Chances are, I would have tried the samples quite some time ago. Who knows, I may have turned into a customer.

Emails are NOT The Best Choice

Yesterday, I got an email from someone asking what to do if someone hasn't responded to his emails for over two months.

I asked, “Did you pick up the phone and call them? You never know… they may not have gotten your emails.”

He had not thought of picking up the phone. He assumed the person was blowing him off.

You cannot rely solely on email as a tool for communication. There are far too many things that can happen such as your email being flagged as spam.

No Magic Bullet

Why is it that people are so hesitant to pick up the phone? It's as if the phone weights a ton and they will hurt themselves.

The phone is your friend. The phone makes you money. The phone is a great tool to use in your day to day business practices.

You may be shocked at how much business you’re losing because you are relying on what could be a very unreliable source of communication.

Recently, I hosted an event in Portland, Oregon. 40 entrepreneurs attended Passion for Thriving.

I took one day after the event to regroup, organize my call list and begin the calling. Over the next couple of days, I called at least 90% of those who attended.

Not only did I enroll private clients as a result, I sold an information product to a couple of attendees and showed, by example, that picking up the phone is a very good thing.

If you feel business is slow, get out of your own way and pick up the phone.

Set a goal of a minimum number of calls you will make each day. The bottom line is this; your business success is not based on some secret or magic formula. It’s based on consistently doing what works.

Phone calls work. Simple as that.

Ladies! Join me for the next Passion for Thriving One Day Experience on June 19th. Limited seating available and we are already filling up.

How is it that Maya Angelou and SARK wrote so many books?

What would Maya Angelou do? What would SARK do?

They would write. That's what they do. (Well, that's what Maya DID) SARK still writes.

Is it luck that SARK is a best-selling author & artist, with over 17 titles in print and well over 2 million books sold?

Is it luck that Maya Angelou wrote several dozen works that equated to millions of books being sold?

I think not. What I know to be true is this; accomplishing anything takes time, commitment, effort and discipline.

What Choice are You Making?

When you make a choice to do one thing, conversely you make a choice not to do something else.

When I'm writing a book, I am willing to give up a couple hours a night sleep in order to complete a book. Often, my natural sleep patterns shift with me waking up at one or two in the morning.

When I do wake I can choose to stay in bed or I can choose to get up, turn on my laptop and download whatever information is trying to come through me.

What I know to be true for me is this; I am very happy when I'm writing. Especially if I'm writing something that will eventually become a book.

For years, I've talked about writing a memoir. And for years, talk was about all I did. Periodically, I would make a feeble attempt at starting my memoir.

A Light Bulb Moment

When I finally got serious about the book, there was no room for excuses. It happened at a recent conference I attended.

It was for Platinum members of EWomenNetwork. Founder, Sandra Yancey, shared her personal insights regarding strategies she implements to accomplish more in one day than most people do in a month.

A light-bulb went on. My memoir wasn't going to write itself. It was up to me to get off my backside and make it happen.

I made a commitment right there and then to get my first draft done within 66 days. That would put the first draft completion at May 1, 2017. A couple weeks shy of my 63rd birthday.

It didn't take but one calculation to know that if I write 500 – 1,000 words per day, seven days a week I can easily have 35,000 – 70,000 words in the first draft. Not bad!

What Motivates You?

I'm driven by a few main motivators. One is that my word to myself is important. Equally important is my word to others. Thus the reason I announced my writing goal to a Facebook group I manage.

I invited members to make their own writing commitment.  Whether it be a manuscript, 30 days of blog postings, an information product that requires writing, or writing letters to loved ones for 30 days, each person could choose for themselves.

Since starting, I've not missed a single day. I've written a minimum of 500 words and I've had a few occasions to write more than 1,000 words in one sitting.

Mind you, this is not the only writing I do in my day. I still write on my blog, I post on social media as well as other things I write in the course of running my business.

In a perfect world, I would have hours and hours to write each day, but the fact is, I don't have hours at a stretch. I have snippets of time. 30, 45, 60 minutes.

The temptation for many people is to say 30 minutes isn't enough to get much writing done.

“Shoot, it takes me 30 minutes to get in mindset to write,” can be heard from many would-be writers as they procrastinate from fulfilling their dream.

Truth be told, you can accomplish more in 30 minutes of extremely focused effort than most people do with hours of unfocused effort.

Try the following four steps to allow your writing flowing.

1. Get out in nature. Take a walk, hike, go to a body of water. This tends to open up the creative channels.
2. Whatever your writing preference, keyboard or pen and paper, set the intention to write your 500 words. The mere act of “intention” tends to open up the creative channels.
3. Avoid affirming, “I just can't think of what to write.” This WILL block you. Rather, affirm, “Ideas, words and thoughts flow through me.”
4. Make a commitment that no matter what, you will write a minimum of 500 words per day for a minimum of 30 days.

When we think too much about the task of writing, we get writer's block. When we simply do it, we do it.

Save

Save

Save

Save

Save

Save

A huge mistake authors make when asking for book reviews

Your book has been published and it's up on Amazon. Now your focus is on marketing your book. In reality, you should start marketing your books long before they are published. But… one way to market is with reviews.

You've heard that reviews sell books. Book reviews definitely increase sales and add credibility for the author.

However, how do you get reviews?

Getting Reviews

One of the best ways to get reviews is to ask for them from book buyers. You can also approach influencers and ask them to review your book. If you plan to do this, it's a good idea to give them a complimentary copy.

It will feel like a bait and switch if you ask someone to review your book and then ask them to buy it. Especially if you know their name and market position will benefit you more than them reviewing your book benefits them.

Case in point… I, like some of my colleagues in the book publishing and marketing space, am frequently asked to review books for new authors.

The author knows it will be beneficial to have an influencer review their book. Truth be told, there are days I can have several people ask me to review their books. Doing so can be very time consuming. Time I don't always have.

Don't Overprice Your Book

If I'm asked to review a book, I don't expect to have to buy the book. The author may think it's no big deal to buy their book, but $20 here and there adds up.

And… some authors overprice their books. Recently, I had an author ask me to review her book.

I went to her Amazon page to read a bit about the book to see if it was something I would want to spend time reading.

I was actually shocked to see the book priced at $25 for the paperback version and $19.99 for Kindle. This is not in keeping with market price. A Kindle book for nearly $20 is truthfully, too much (in most cases).

What some authors may not realize is that overpricing their book will reduce the number of sales.

Buying Books Adds Up

Like many experts, I love reading and love reviewing books in specific genres, but I sure don't like spending a small fortune in the process.

If you're an author and you want others to review your book(s), make it as easy for someone to say yes as possible. If you ask someone to review your book, be willing to give them a copy.

Budget for Review Copies

Part of your overall marketing budget needs to include the cost of giving out review copies; to the media, to industry experts, to influencers. When my book, Power Up for Profits was published, I was very generous with review copies. After all, reviews do sell books and to get reviews from the media and influencers is what most authors look for.

Have you budgeted for review copies? If not, I highly recommend you do. And know this, if you're approaching an influencer to review your book(s), doesn't it stand to reason that others are too?

Marketing Your Book

For more on reviews and other ways to market your book, get my FREE report  on how to rise up on the charts with your book. Go to www.oneonamazon.com