Archives for May 2017

Using Twitter to Market Your Books

As an author, it’s your responsibility to market your books. Regardless of what your publisher promises, you still need to get on board with you own strategies for marketing.

A great way to gain visibility for your book(s) is through blogging; both on your own and as a guest blogger.

Yet, you don’t want to stop there. There’s a lot you can do with the posts.

Start by making sure you have a link to your Amazon page for the book in the post. When guest posting, you need to get permission from the blog owner before posting your book link. Most blog owners are glad to have you do so. Some may want to use their Amazon Associate link. You can work out the details prior to writing the post.

On your own blog, post a link to your book Amazon page in the body of your post.

Permalinks Rule

Once the post is written, copy the permalink and post in as many locations on social media as possible.

For example, with this post, I will put the permalink in Faceook and LinkedIn groups and I will tweet posts on Twitter. Of course, I can do more, but for the purpose of this article, I wanted to show you how simple this is.

Using another blog post for this example, the images show you exactly how this is done.

Twitter Love

For a long time, I didn’t use Twitter. Mostly because I didn’t understand how valuable Twitter actually is. One thing I now know and appreciate is that my readers, my clients and my audience are already on Twitter. So are yours.

One of the most difficult things to understand is how to get your message across in 140 characters. This is why some people don’t understand the value of posting on Twitter. Yet, once you get the hang of it, it’s actually very easy to post a power-packed message.

Hashtags are a Must

A huge part of the success of posting on Twitter is to use hashtags (#) in your tweets. A hashtag is any word beginning with the # sign (an example might be #blogwriter).  It is a way to categorize messages to help them show more easily in Twitter search.

Hashtags can be used to organize conversations, themes, groups, interests, celebrity mentions and topics.

The best thing to do is develop a routine that you adhere to on a daily basis. As with just about anything, a hit and miss effort will get you minimal results. But a consistent, daily effort will yield great results over time.

Ready to learn Insider Secrets to Get to #1? Click here to join in on my FREE webinar.

 

 

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Why Not Get Paid to Mess Around on Facebook and Twitter?

It’s amazing how much time people spend on social media with nothing to show for their efforts. What starts out as simply checking out what’s happening on Facebook or Twitter results in hours of mindless activity.

Imagine if you could make money from your social media efforts. You can… if you have a plan.

Rather than mindlessly going from platform to platform, develop a strategy for your efforts.

One of the best ways to make money with social media is to become a social media manager. What this means is that you manage other people’s social media.

What’s great about doing this is you get paid to do what you already enjoy doing; mess around on social media.

One of the fastest growing job markets, consulting opportunities, and business growth areas is in the world of social media. There is so much available, it’s simply a matter of deciding where to put your efforts.

Social media manager

To be a good social media manager, you need to understand your client’s needs. You must know what they want, need and fear. If you can understand what they want and you can determine what they need, you are well on your way to a great outcome.

Keep in mind, your clients don’t want to deal with the minutia of social media. As a social media manager, they want you to handle the details that will get them the results. They DON’T want to do the work. This is where you can misread the needs of your clients.

Bottom line is this, your clients don’t want to have to think about the details. They want you to take care of this.

You must be the easy, simple solution.

Reputation Management

As a social media manager, something you can offer your clients is reputation management. Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about them.

A huge aspect of reputation management is building market perception. Another aspect is crisis management if the need arises.

Make Life Easy for Your Clients

The simpler you make it on your clients, the better. One thing to avoid is getting caught up in trying to explain details of what you’re doing to get them a result. Giving too much detail can frustrate those who are not as passionate about social media as you are.

What they want are results. Get your clients results and they will be happy campers.

Responsibilities

As a social media manager, your responsibilities can include (but are not limited to):

  • Goal setting
  • Strategic planning
  • Content management
  • Lead generation
  • SEO
  • Digital Marketing Manager
  • Content Marketing Manager
  • Customer Experience Manager
  • Community Manager

Recommended Traits

You must be highly motivated, creative and have a passion for what you are doing. You must also make yourself visible to build your own business.

To stay on the leading edge, it’s necessary that you always be learning. Things change so rapidly in the world of social media that you absolutely must stay on top of these changes.

However, you will be well served not to be all things to all people. Niche markets and niche areas of expertise will get you, and your clients, the greatest results.

For example, there are social media managers who focus solely on working with authors. By having this type of focus, you can go deep into your area of expertise and be able to more fully serve your clients, thus getting them the results they desire.

With the growth of the publishing industry and self-published authors in particular, there is ample opportunity for a social media manager who specializes in working with authors.

Earn while you learn

Check out what one woman has managed to do in order to monetize her efforts. www.powerupforprofits.com/social

To assure it would be a great fit for those in my community interested in easy monetization of your business, I ordered the program.  I was impressed with how simple the training is, yet chock full of great ideas.

You get a ton of value for the investment.

If you decide to get this program, I will get a small affiliate commission. And yes, this is just one way you can monetize your efforts… as an affiliate.

So rather than simply spinning your wheels on social media, why not get paid for your efforts?

Conclusion

The bottom-line is this; you can spend your time on social media and get nothing for your efforts OR you can make money doing what you love; messing around on Facebook and Twitter. The choice is yours.

 

Using OEM to Market Your Books

There are countless ways to market a book. One of the most effective is to utilize OEM – other experts’ markets. Getting in front of an already existing market saves you time, effort and money. And who doesn’t want to save on all three?

You can be a guest on podcast and radio shows, be a featured expert on an online summit, speak at conferences and seek out guest blogging opportunities.

The best way to find these opportunities is to locate where authors who have a similar readership as you have been featured.

For example, with my soon to be released memoir, an author who definitely has a similar readership as me is Cheryl Strayed.

A simple Google search will bring up countless listings of where Cheryle has been featured.

Let’s say I want to focus on blogging opportunities. All I need to do is go to Google and put “Cheryl Strayed Blog Posts” in the search bar.

By doing this, I have ample choices of who to contact about being a featured expert.

Not everyone who uses this strategy will be immediately successful. If you have no content online you are less likely to be met with a positive outcome.

However, if you have been doing content marketing for any length of time and you have lots of content online, you minimize the risk to the blog owner.

The best way to make this strategy work is to start immediately to post on your own blog. The higher value content you have, the better.

If you don’t have much posted, you can set up a 30-Day Challenge to post something every day. At that point, you have showcased your writing skill and your chances of being invited to write for other people’s blogs increases substantially.

Looking for more ways to market your book? Join me for my FREE Webinar Insider Secrets to Get to #1 Click Here

What Every Author Must Do to Sell Books

The dream of many authors (and would be authors) is to write a book that will be featured on Oprah’s book club. Dream on because for 99.9% of authors this will forever remain a dream.

There are a few reasons for this with the top one being most authors never do anything to gain visibility for their books. Or, they send a copy to one or two media outlets and wait and wait and wait.

The reality is you, the author, must be incredibly proactive in your book marketing. You need to develop a long-term strategy on how you will reach readers.

According to John Kremer, world renowned book marketing expert and author of 1001 Ways to Market Your Books, most authors will never sell more than $100 worth of books in the life time of the book.

The primary reason for this is they do no marketing… period. They live with the illusion they will get discovered. The fact is, to get discovered, you must be visible.

You Are the Main Marketer

First, you MUST accept responsibility for 100% of the marketing and promotions of your book. Even when a publisher indicates they will do promotions on your book, what this usually means is one or two media releases and maybe, just maybe, an email out to their subscriber list.

This is not going to get you much traction at all. You absolutely must be consistent and proactive in getting the word out about your book.

Marketing Plan

Create a marketing and promotions plan. Your plan needs to include a time line, social media marketing, interviews, media releases, book signings, virtual book tour, in person book tour and speaking opportunities.

My memoir is in the first round of editing. The goal is to have a formal book launch no later than 1st Quarter 2018. This gives me several months to get interviews lined up, set up my virtual book tour, prepare my subscribers for the release of the book, and lay the foundation for social media. My goal is to leave no stone unturned for promotions. This means I will be doing a lot of foundational work between now and the launch of my book.

Goodreads Giveaway

A great way to build anticipation for the release of your book is with a Goodreads Giveaway. Any author, anywhere in the world, can join the Goodreads Author Program for free. It’s simple to set up and builds excitement with your readers. To learn more go to https://www.goodreads.com/author/program

Amazon Success

It’s essential to set up your Amazon page with a great book description, carefully selected categories and a rock solid Author Page. Not sure how to do this? Grab my FREE report – Hit #1 on Amazon at www.oneonamazon.com

The bottom line is this; you absolutely must take control of the success of your book. The more involved you are in the marketing, even if you have a support team in place to do the detail work, the more likely you will sell lots of books.

To learn more about marketing your book, check out my FREE webinar – The Insider Secrets to Get Your Book to #1! Click here to register for the time that is best for you.

 

Why most authors sell few, if any, books

In talking with three authors recently, it was apparent all had spent a great deal of time writing their books. Not only time, but money for editing, cover design, layout, etc.

“But book sales are so slow!” all commented.

“What are you doing to market?” I inquired with each.

All proudly responded, “I put it on Amazon.”

“What else?” I asked.

“Nothing. I don’t know what else to do,” one author said with obvious embarrassment.

Whenever I talk to an author who is not selling books, I always ask what they are doing to market themselves and their book(s).

Here were other responses.

“I was featured on a podcast,” one proudly responded.

“I wrote a blog post,” said another.

“I was a featured blogger on an author blog,” responded yet another.

“What else?” I attempted to dig deeper.

Shockingly, each had done one thing, and one thing only. They were convinced marketing didn’t work because they didn’t see immediately sales from their efforts.

My response to all three was, “You should be doing that every single day and some!”

It’s amazing how many people will spend time writing their book, but put little, if any effort into marketing and promotions.

Your job as an author is to not only write the book, but to assure people know about your book(s).

Not sure where to begin? Check out my FREE Report – Hit #1 on Amazon. It’s chock full of great ideas that will get you on track with your book marketing.

Content Marketing Equates to Visibility and Increased List Size

Most experts who conduct business online and offline know increasing their subscriber list size can equate to increased revenues. Increasing your list with qualified leads takes more than simply adding numbers.

It takes a targeted effort including knowing who you want to reach, where they are at, and getting in front of them in a way that establishes your credibility.

It also takes consistent, and ongoing, effort. One of the best ways to position your expertise is through content marketing.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Full article click here. 

The idea is to get your content seen by as many people as possible who have an interest in your information.

There are lots of ways to do this with some of my favorite being…

  • Blogging
  • Guest blogging
  • Presentations
  • Interviews (Podcast and Radio)
  • Article marketing
  • Social media marketing
  • Quotes
  • Joint Venture Partnerships involving shared content

Blogging

Obviously, having your own blog is a great idea. To be effective you need to post relevant content on a regular basis. If you’re short on ideas of what to blog about, ask your audience. People love giving their input. And what better than to write about what they want to read?

Guest blogging

Many blog owners are constantly on the lookout for great content by experts. What better way to reach a completely new set of eyes than to guest blog? There are ample opportunities and this one strategy alone could generate a lot of traffic to your own site if you add links in your post. Include a giveaway in that link (with the blog owner’s permission) and your list is likely to increase in size.

Presentations

Yes, presentations qualify as content marketing. After all, when you’re in front of an audience, you are sharing your information. That is, unless you’re under contract with a company that requires you share only the company’s information. But if you keynote, host workshops and seminars, you are in a great position to share your content.

Interviews

There is no shortage of interview opportunities. A quick google search for internet radio shows or podcast shows will result in ample locations to share your message. Your message is your content.

Article marketing

Short, 400-600 word articles can generate a lot of traffic when posted in the right locations. There are thousands of directories constantly in need of well written articles. There are industry and market specific directories, trade journals, and even company newsletters, where you can distribute your articles.

Social media marketing

With places like Facebook, LinkedIn, Google+ and other high traffic social networks, you can distribute articles and blog posts directly to these locations. A simple way to do this is take the first paragraph or two from a post or article with the permalink leading back to the full article.

Quotes in Images

People love pithy quotes. Sure, you can post quotes from famous people OR imbed your own quote in an image followed by your name and web address.

Expert giveaways via Join Venture Partnerships

Expert giveaways are a great way to increase value to your market as well as the market of the other experts involved in the giveaway. How it works is that each expert contributes something of high value and then promotes the giveaway during a specific time period.

Currently, I’m involved in a very high quality Expert Giveaway. The brainchild of my friend and colleague, Cathy Demers, the launch of the giveaway has over $7,000 of value. Cathy handpicked the experts she wanted to be involved in this campaign.

The best part of an expert giveaway is what is called borrowed credibility. What this simply means is you can increase your credibility, as can the other experts, by who you are being associated with.

CLICK HERE to access the great gifts from Cathy's expert partners (valued at over $7,000)

Regardless of which route you decide, content marketing is a must do for any expert and entrepreneur wanting to grow their business and revenues.

You know you’ve hit the mark when people tell you, “I see your information everywhere.”

When you hear this, you’ve done your job effectively.

Try this… for one month, implement content marketing every day. Imagine how much will happen if you consistently do at least one thing everyday for 30 days.

 

Simple strategy for generating revenues for soloentrepreneurs

Success tip! If business is slow, or you feel like you're just not advancing the way you want, for one week do this…
 
Rather than playing around on social media, watching fun videos, checking out the latest tweets that truthfully have nothing to do with improving the quality of your life, focus on building your business.
 
1. Make 10 calls per day to past, present and potential clients
2. Write an article specific to your expertise and providing a solution your community needs and wants
3. Work on a new product that will generate revenue
 
Here's an example of a good use of time.
 
I'm working with one client on her short book that is actually a business card on steroids. It will be approximately 30 – 40 pages of great information that provides answers to the top 10 questions she gets asked specific to her expertise and industry.
 
It will have all her contact information, about her section and testimonials from happy clients.
 
It is a simple process that does require focus and time to get it done. However, when she has these available and she meets someone who is a great fit for what she does, rather than give them a business card, she gives them the book.
 
Much more beneficial to the person receiving this than a business card.
 
Unit cost will be under $2 each. Potential earnings from a new client is between $10,000 – $20,000.
 
The main thing is for her to focus on the book until it's done.
 
What are you doing that will position your expertise, create massive value and generate revenues? 
 
Watching a cute cat video is likely not it.
 
Get honest with how you spend your time. The results will happily shock many people.
 

Will Fear Stop You from Writing Your Memoir?

“If you don’t have at least some fear come up, you’re likely not going deep enough.”

This was one of the first things I read about writing a memoir well  into my first memoir. By the time I read about fear when writing a memoir, I had written over 29,000 on my first draft.

Honestly, I was relieved to discover fear is all part of the process of writing a memoir. Why? Because as I wrote about a very dark period in my life, I did have a fair amount of fear show up.

“Was it really this bad? What will people think? Wouldn’t it be better to let sleeping giants lie?” These were only a few of the questions that came up while writing about my demons with alcohol and the behaviors that seem to be a part of an alcoholic's life.

I thought it was just me being a wimp. After all, plenty of people have had dark times in their life. But plenty of people keep that a secret. They don’t write a memoir around their experiences. They close the door on their past and hope no one will ever find out.

Then there are those who reveal all, seeming to not have a fear in the world. But they likely dealt with emotions that were similar to being on a roller-coaster ride at the county fair.

One minute their feeling great, thinking this is the most freeing feeling in the world. The next minute they feel like they could puke their guts out. In some cases, they do.

Why Writing a Memoir Appeals to Some Writers

So, what’s the appeal to writing a memoir? For some, it’s a great way to heal the past. For others, it’s a way to relive a time they loved deeply and want to share it with the world. Maybe it was a period of great pain they wished would never have happened, but it did.

For some, it’s a great way to leave a legacy of a snapshot of a meaningful period in their life. Not that their entire life isn’t meaningful, but it could be their time in the military. Or when they were in a hostage situation. Or maybe it’s a tribute to someone who had a profound impact on the direction of their life.

Although I’ve written plenty of books, blog posts, articles and marketing pieces, writing millions of words over the years, penning a memoir is a new undertaking for me.

It’s Been A Dream for Years

I’ve thought about writing a memoir for well over a decade. A few years ago, I did write what I thought was a memoir. After a recent evaluation of the manuscript, I realized it was more of a self-help book than a memoir.

I have yet to do anything with that manuscript. At some point I may, but for now, my most recent writing project is what will be published as my first memoir.

What Exactly is a Memoir?

According to Dictionary.com, “a memoir is a record of events written by a person having intimate knowledge of them and based on personal observation. It’s also an account of one’s personal life and experiences.  Although some call biographies and autobiographies memoirs, in its truest sense a memoir is a snapshot of a period or theme in a person’s life.” Click here for full post.

According to a post on www.study.com “Memoirs are factual stories about someone's life. ‘Memoir' is from the French word mémoire, which means ‘reminiscence' or ‘memory.' They are a part of the nonfiction literary genre and are usually told in the first person. We might expect the information the author provides in a memoir to be factual, but that doesn't mean the memoirist won't occasionally embellish the truth to tell a more interesting story. Memoirs are typically classified as a subgenre of the autobiography.”

Increase in the Genre

Over the last few years, there’s been a substantial increase in the number of published memoirs. In years past, memoirs were usually written by celebrities, public figures and those who had incredible life experiences.

With the ability for any author to self-publish, nowadays there are countless memoirs. One need not do anything hugely substantial to write a memoir. There are plenty of stories of victory over drugs and alcohol, childhood abuse, overcoming a disease and care-taking a parent. So much in fact, some experts claim these type of stories are run of the mill.

It was in the 1990’s memoirs became a popular choice for seasoned and first time authors.

“Many observers have linked the memoir boom to the publication of Frank McCourt’s Angela’s Ashes  in 1999and its trip to the bestseller list, the Pulitzer Prize, and the National Book Award. With a subtitle like A Memoir, and with an author who was a retired public school teacher, this book—along with the earlier and more sensational tale, A Child Called It by Dave Pelzer in 1995—sent out a subliminal call to others, especially those who had endured difficult childhoods, to write their own stories.” https://janefriedman.com/memoir-trend/

As with any genre, there are pros and cons to self-publishing your book(s). The obvious upside is virtually any author can get their work to market. The downside is that virtually any author can get their work to market.

You Have to Market Your Memoir

As an author who understands (and embraces) the need to be fully responsible for marketing my books, regardless of the topic, I did a great deal of research on how to market a memoir.

There are many similarities to marketing a memoir as to marketing a business book including press coverage, social media marketing, database distribution, article marketing, interviews and book signing.

A nice aspect of memoir marketing are the many hooks in your promotions. For example, if your story-line takes place in a specific geographic area, and that’s central to the theme, you can market within that locale.

Finding an Agent and Publisher

If you dream of having an agent pitch your story to publishers, it’s essential to have a clear understanding of what a publisher is looking for. In a word, platform.

Your platform is your reach. It’s your community. It’s where you are known.

A few questions to consider:

  • Do you have a social media presence?
  • Have you spoken in public on the subject of your memoir?
  • Have you been interviewed on radio, television or podcast shows?
  • Do you write for a blog or blogs?
  • Have you guest blogged?
  • Do you have articles published?

One agent indicated if an author can sell 5,000 copies of their memoir on their own, they have a lot of leverage with a potential publisher. After all, publishers are interested in sales and profits. Show them your book will generate both and you have their attention.

The more you can show you have a clear understanding of visibility as an author and expert, the better. That’s if you overcome your fear long enough to dig deep and reveal the aspects of your life you have so carefully protected… until now.

Be watching for details on my upcoming memoir. Target date for publication is Winter, 2017.

I can promise you this, you won’t be bored with what you’ll learn about me when the book releases.

To receive updates on the release of my memoir and other fun information, join my Facebook group by clicking here.