Archives for June 2017

Authors (entrepreneurs, coaches, consultants) … Do you abide by this rule of marketing?

One of the first “rules” of marketing is this; don’t try to be all things to all people. The temptation for many entrepreneurs, coaches and consultants is to respond with, “Everyone is my market!”

This happens with authors too. For example, if an expert writes a book on health and nutrition, there are some who would assume the book would be for everyone interested in health and nutrition.

As a woman in my sixties, my needs and interests are different than a woman in her twenties. I likely won’t pick up a book I don’t feel is targeted more towards my specific needs.

As a late bloomer runner, I am more interested in books that focus on running for pleasure rather than how to be an elite athlete.

If someone has an interest in fly fishing, they are more likely to want information targeting them specifically rather than overall fishing.

Focus for Authors Pays Off

The more focused you are as an author, the easier it is to find potential buyers for your books. The more potential buyers you get in front of, the more books you sell. The more books you sell, the higher your rankings on sites like Amazon. The higher your rankings, the more visibility you get.

Keep this very important rule in mind: not everyone is your market.

Although there may be people who need what you have, they may not want it from you.

On the flip side, just because someone wants what you have, they may not be a good fit, for any number of reasons including pricing, personal and professional values, timing, etc.

Case in point…

I work with non-fiction, highly conscious writers who are committed to making the world a better place.  I’m clear that my sweet spot clients are not those who write novels, children’s books, or books that don’t fit my specific area of expertise. Sure, my information can help them, but I am much more effective with authors who fit my “sweet spot” criteria.

Today, I received a message from a woman who was very upset when I told her I likely wasn’t the best fit to help her with her marketing. She insisted I could.

To take on a client who is not the best fit takes up space for someone who is a great fit.

It’s the same in your business. Are you trying to fit a square peg in a round hole?

A few things that will help you clarify your market are…

  • Define the type of person you are most effective in helping
  • Clarify what your expertise is and why someone would choose to work with you
  • Determine if the sweet spot potential clients have a budget to work with you

Regardless of your industry, you need to clearly define who you are meant to work with. When you do so, your marketing becomes a lot easier. Rather than throwing a bunch of mud on the wall, you have a laser approach to all you do resulting in greater outcomes for you and your clients.

Want to know how to have a more targeted approach as an author? Join me for my FREE webinar – The Insider Secret to Get Your Book to #1. Click here to register.

Why Smart Authors Use Video to Gain Massive Visibility for their Books

For years I’ve thought of writing a memoir. Over ten to be exact. For the past several months I’ve finally got serious about writing a memoir and am now working on the first rewrite.

It’s been an interesting process. Very different than writing a business book. Yet, there are similarities with writing a business book and a memoir.  Actually, it doesn’t matter what type of book you write, there are “must do’s” any author should pay attention to.

  • Focus
  • Writing time
  • Editing
  • Rewrite
  • Marketing
  • Sales

Most authors are on-board with the writing part, but not always with the rest. Some will write their first draft and leave it at that while moving on to their next manuscript. What a pity. This kind of behavior results in no book sales. None. Zilch. Zip.

Successful Authors Do This

You won’t find me, or any of the successful authors I know buying into this type of mindset. Not at all. Actually, the successful authors I know don’t miss the marketing piece. Nor do they wait until their book is done to put a solid marketing plan together.

Here’s a fact: the reason most books never sell more than $100 in the lifetime of the book is because authors give little, if any thought, to how they will market their books.

What I'm loving about my memoir, is knowing that most of how I've marketed my other books applies to marketing the memoir.

High Numbers on Amazon

One area I shine is getting high rankings on Amazon with every book I’ve ever published. Not sure how to do this? Get my FREE report – Hit #1 on Amazon at www.oneonamazon.com It’s chock full of great information designed to help you sell more books.

Maybe you prefer to join me for a webinar on the topic of Hitting #1. This is also FREE. Click Here 

Speaking of selling more books, did you know video is one of the best ways to promote your books? Not only that, video is a great way for you to build community.

The stronger your community, the more books you will likely get in the hands of eager readers aka raving fans.

Video Facts

Here’s a few fun facts about video…

FACT! Enjoyment of video ads increase purchase intent by 97% and brand association by 139% ­- Unruly 

FACT!  By 2018, 79% of all Content online will be Video ­- ReelSeo

FACT!  Social Video gets shared 1200% more than links & text combined ­- Brightcove

FACT!  96% of B2B organizations use video in some capacity, of which 73% report positive results to their ROI ­- ReelSeo

FACT! Smart entrepreneurs are getting in the game of using video to market their businesses.

Because I know how important video is to market yourself as an author AND your books, I’ve joined together with video expert, Jeany Park for a one day, in-person training in Portland, Oregon on September 12, 2017.

During this content-filled event, you will learn exactly what you need to do to create power-packed videos and get lots of visibility in front of your ideal clients and readers.

Information and registration at www.PowerUpThinkTank.com (5 spots left)

You will learn:

  • How to do DIY video yourself, and make it look professional
  • The right mindset behind visibility for video
  • How to write copy for video
  • How to brand yourself on video so you don't sabotage your business
  • Where to get the greatest results on visibility for your efforts
  • How to avoid the most common mistake entrepreneurs make when trying to become visible
  • Step-by-step implementation strategy to gain massive visibility
  • Hands-on video instruction, with YOUR SMARTPHONE

If you're an entrepreneur who is ready to gain lots of visibility through the power of video…this hands-on workshop is for you.  Information and registration at www.PowerUpThinkTank.com (5 spots left)

Jeany Park is the CEO and Founder of Compass Rose Video, a boutique videography agency based in Portland, Oregon, that helps small businesses to connect with their tribe and create massive lead generation by creating polished & effective marketing videos. She leads a team of talented videography professionals who are passionate and dedicated in their craft, and under Jeany’s leadership, partner with clients to help realize their vision into reality. Jeany started out as on camera talent for 15 years, was in the Acting Company of the Oregon Shakespeare Festival, and is also a certified Life Coach. She lives in West Linn with husband Geoff, who’s the CTO of Compass Rose, and with their daughter, Hannah, who’s a Junior at Oregon Episcopal School.

Kathleen Gage is a woman of a certain age who is known as the “no-nonsense, common sense” online marketing strategist, speaker, author, product creation specialist, and owner of Power Up For Profits. Kathleen works with other woman of a certain age who identify as conscious entrepreneurs who are ready to quit playing small in order that they can get their signature message out in a BIG way through speaking, writing, information products and a targeted online presence.

Her clients are driven by making a difference through their own unique voice. As an early adopter of online marketing, Kathleen is known for cutting through the fluff and helping people leave their sob stories behind so they can stop focusing on the past and start looking towards the future. She speaks and teaches about what she believes are the core elements of a successful life: accountability, integrity, honesty, and living with passion and hope.

Information and registration at www.PowerUpThinkTank.com (5 spots left)

Internet Marketing Sometimes Brings out Angry, Crazy, Over-the-Top People

Yesterday I sent an email message to my subscribers about a bonus webinar I'm offering in 12 days.

There was a mistake in the message. A few people brought the error to my attention.

I appreciate the people who did this. Especially with how nice everyone was with their approach.

There's Always an Exception

Except for one guy. He was over the top livid with the mistake AND went on to tell me what a slime bag I am.

He made it clear he didn't like my approach to letting people know they can opt out from my list. It's the wording at the end of the message he took issue with.

What he was incredibly angry about and basically told me to do “strange things to myself” because of it was the word WARNING! (It's in all my broadcast messages, this one included).

He went on to tell me that I don't care about my customers and shared with me several more of his judgements about my business ethic.

This isn't the first time I've received what could be considered a downright abusive and over the top message from someone who opted in for my information. In reality, it comes with the territory.

Don't Let One Person Ruin Things for You … Most People Are Fabulous

Thank goodness these type of messages (and people) are few and far between. The majority of messages I receive are from great folks in my community.

This is the reality of marketing online. Every so often you get a bad apple. You can't let that stop you from doing what you know you should be doing.

But sadly, many people quit when they get a message like I got from this guy. Or they spend so much time wondering how they could have not upset one person, they forget about all the other people who appreciate what they do and what they offer their community.

Renewed Commitment

The upside of this experience is my renewed commitment to sharing with my community that running a business online is not always a walk in the park. Sometimes it's downright weird.

I'm also committed to letting my community know how fulfilling an online business can be.

With this in mind, I would love for you to accept my invitation to join me on June 22nd.

To find out more about the online business lifestyle, join me for the webinar I was telling folks about when I got the message from Mr. OverTheTop. 🙂

Webinar Will Be Recorded

Even if you can't make the live webinar at 10 a.m. Pacific on June 22nd, I will record it. Anyone who registers gets the replay.

If you want to join in, all you need do is go here http://powerupforprofitsbook.com/ and get the Kindle version of my book, Power Up for Profits!

The book is chock full of great information on how to get the most out of your time online. Check it out.

I'm going to share with you how to manage your state when “stuff” happens. How not to let the one bad apple distract you from the 100 great people in your community. How to make sure you don't give up because of one insult. And so much more.

I would love for you to join in.

p.s. The Kindle version is only $2.99 for a few more days. That's 70% off the regular price. After that, it goes up to $9.99. Don't miss out.

http://powerupforprofitsbook.com/

If you already registered, you made a GREAT choice. This is going to be fun.

p.p.s. Ironically, the guy didn't opt out. Making sure to not engage with his energy from this point forward, I did him the favor of taking him off my list. This way, he can find someone else to get upset with. LOL

Kindle Books Get More Traction with Lead Bait

If you’re looking to make great money from books, it’s important to realize (for most authors) there’s more to the process of generating revenues than simply selling books.

On the backend, you can sell information products, membership programs, other books, training, coaching and consulting.

However, it’s important to map out how you will drive traffic to your various products and services.

One of the best ways to do this is to add what is referred to as Lead Bait inside your book.

This works especially well with Kindle Books.

Let’s start with the definition of Lead Bait.

Lead Bait is where you offer something of high value in exchange for a name and email address. It could be another eBook, a video or audio file, whitepaper or even an opportunity to hop on the phone with you.

In my Kindle book, Power Up Your Sales, I have several opportunities for people to get on my list. The prime real estate for this is in the first 10% of the book and the last 10%.

The reason for the first 10% is that when your book has the “Look Inside” feature on Amazon, often it’s the first 10% that shows. Even if someone doesn’t get your book, you may still be able to capture their contact information.

As you plan out your books, think in terms of where you will take people. Again, it’s not just about what’s in your book. It’s about creating ongoing value for your community.

How to Use the Internet to Build Your Visibility and Market Reach webinar

FREE Spot into How to Use the Internet to Build Your Visibility and Market Reach.

Join me for How to Use the Internet to Build Your Visibility and Market Reach webinar. Claim your spot when you get the Kindle Version of Power Up for Profits; The Smart Woman’s Guide to Online Marketing. Limited time opportunity.

The webinar will cover some of the most essential aspects of how to gain position online. It takes place on June 22nd at 10 a.m. Even if you can't make it, when you reserve your spot, you will get the replay. http://www.powerupforprofitsbook.com/

When I decided to write Power Up for Profits; The Smart Woman’s Guide to Online Marketing, I wanted to reach as many people as possible with the content.

Shortly after release, the book sold thousands of copies; both in the printed and digital formats. The content is a relative today as it was when I wrote the book.

I’m still committed to getting the book in the hands of as many people as possible For this reason, over the next 48 hours, you can get the Kindle version for 70% off the regular price. http://www.powerupforprofitsbook.com/

For less than you’d pay for a cup of coffee, you’ll have the best book of its type at your fingertips.

But again, this is only for 48 hours.

Check it out.  Click here to check out more about the book and find out what you get for ordering it today.

During the next 48 hours, anyone who registers will receive a seat into my private group training in how to use the Internet to build your visibility and market reach.

FREE Spot into How to Use the Internet to Build Your Visibility and Market Reach.

The Difference Between a Professional and Amateur Author

Are you like most authors (or wanna be authors) who dream of having a successful book, but do very little, if anything, to market your book?

The sad truth is, the majority of authors will never fulfill their dream of making money writing. It’s not because there’s no money to be made. It’s because the author lives with the illusion they will somehow get discovered.

Or, they spend all their time writing and never focus on marketing. Sure, if all they want to do is write and money is not important, more power to them. But for most writers, myself included, making money is important.

Revenues is Part Of Being a Professional Writer

I write for a few reasons.

  • One, to teach and make a difference.
  • Two, I cannot not write. It’s part of my DNA.
  • Three, it’s closely connected to my business process.
  • Four, it generates revenues both directly and indirectly.

Generating revenues is essential to any author who plans to be a professional writer. The difference between a professional and amateur writer is whether we make money at what we do.

Helping Authors Succeed

A big part of what I do is work with those who want to move from amateur status to professional. To this end, I provide lots of great information that, when implemented, will help authors sell more books.

One such resource is my FREE report – Hit #1 On Amazon report. Not only do I share essential information on what to do with your Amazon listings, I give rock solid marketing strategies to drive traffic to your book(s) on Amazon.

What shocks me though are the number of people who will request a resource (whether they get it for free or they pay for it) and never use it. As with marketing their books, it’s as if they believe they will somehow succeed simply by requesting the resource.

I liken this to joining a gym, working out once or twice, stopping and then wondering why nothing in their weight, energy or health has changed.

Maybe it’s someone who wants to have a well-behaved dog. They enroll in a class, show up, do the work while in class but never do the homework. Chances are, the material is not going to work.

Again, most authors (or wanna be authors)  dream of having a successful book, but do very little, if anything, to market their book.

Get the Report

In the Hit #1 report you have, at your fingertips, powerhouse information to market your books. If you don't market, you don't sell. It's really that simple.

Here's the deal though… it's up to you to access the information in the report. From there, it's up to you to implement the info.

Imagine if you did something every day to get the word out about your book(s).

I love marketing books. Actually, not just books. I love marketing workshops (check out www.powerupthinktank.com), information products and anything that that gives people the resources need to grow their market reach, visibility and revenues.

One way virtually anyone can increase their value to their market (while achieving all the other things listed above) is to blog.  A huge part of my blog efforts are to educate authors and aspiring authors.

Check out a recent post on using Twitter to market your books. http://www.powerupforprofits.com/2017/05/using-twitter-to-market-your-books.html

Have a great day and remember, if you don't market your books, people won't find them. If they don't find them, they don't buy there. Simple formula and common sense.

 

 

 

Promoting your book in a local market

If you’re an expert who works in your local market, there’s a good chance you face a fair amount of competition.

You might be a coach, consultant or trainer. Or maybe you’re a professional such as a realtor, mortgage lender or interior designer.

Perhaps you have a brick and mortar business and you want to increase foot traffic to your store, restaurant, hair salon, or nursery.

Amazingly, one solution can create incredible results regardless of what your focus, industry or expertise.

You… the “Go To” Expert

Truth be told, working in a local market can be incredibly fulfilling and profitable. Yet, as previously mentioned, you may be dealing with excessive competition.

One of the best ways to stand head and shoulders above the competition is to be viewed as the “go to” expert.

If you’re looking for a great way to increase your visibility and grow your business, a book will definitely position you as an expert.

Consider this, if you have two experts who have an equal amount of time in their industry and a similar skill level, in the consumer’s mind, you are about equal.

Add a book in the mix and suddenly the expert with the book is considered more of an expert. That is, if the book is well done.

Have you ever considered writing a book? If so, now’s a great time to get started. The process doesn’t have to be as difficult as many people make it out to be. If you write emails, blog, post on social media and write to family and friends, you can likely write a book.

Provide a Solution

Whatever you write about, provide a solution.

Your book does not have to be hundreds of pages in length. If you can solve a problem in 30 or 40 pages of information, your potential clients will likely appreciate getting their answer sooner than later.

Once your book is complete, it’s time to market it. Chances are, if you are doing business in your local market already, you know lots of people who would be very interested in your book.

A few of the most effective marketing strategies are listed below.

Media release sent to:

  • All local newspapers editors specific to your expertise
  • Trade journals
  • You can send a copy of the book with the media release, but many editors will not look at it without knowing it’s coming. On any given day they can get dozens or hundreds of pieces of correspondence. It’s best to reach out to editors to see if they want a copy mailed to them. If they say yes, include another copy of the media release, your one sheeter and the book.

Media outreach

  • Contact your local paper and ask them if they’d be interested in interviewing you.
  • Contact your local radio station and ask them if they’d be interested in having you on their show.

 Appearances

  • Find out what local organizations have upcoming events and offer to do a presentation for their members.
  • Networking events – check Meetup.com to see what events are taking place specific to your market.
  • Brown bag lunches hosted by corporations. Many larger companies put Friday lunch time aside to bring in local experts. This could be a winner for you.
  • Self-staged or co-sponsored workshop. You can host your own workshop at the local library.
  • Local clubs. There are a lot of local clubs and organizations such as the Lions, Rotary, and Kiwanis clubs that regularly invite guests to come in and speak. More times than not, these are not paid engagements, but again, it’s a great way to raise awareness about you and your business.
  • Carry copies in the trunk of your car. This way you will always have some on hand for anyone you meet who may be a great prospect.

Hitting #1 on Amazon

Even if you work within a local market and look for business in your own backyard, it doesn’t hurt to get your book up on the charts on Amazon. By doing so, you have even more fodder for the media and appearances.

When you do, you can reach out to local media to announce your book hitting #1. Successful authors are something the media loves to profile and write about.

Not sure how to do that? Get my FREE report – Hit #1 on Amazon – www.oneonamazon.com