Why Some People Should NOT Write a Book

I’ve been a proponent of experts writing books to build their business for years. There’s a lot of power and opportunity for someone who takes the time to put their experience and knowledge into a book.

Yet, not everyone is meant to write a book. As a matter of fact, some people should scrap the idea entirely.

Keep in mind, this post is not for those who write simply for the sake of writing with no intention of the book every gaining traction. The traction that gets the book in the hands of readers. For those authors, have fun, write and stop reading this post.

However, for those experts who say they are writing for the purpose of impacting others, building their business with their books and making a difference to their readers, read on.

In the years I’ve been an author, and now a mentor to authors who want to use their books to generate business, there are two areas I’ve seen people struggle.

One, in the overall writing of the book. Two, in the marketing of the book.

Why you may be well served NOT to write a book

If you struggle to sit down and write your book, thus causing yourself a lot of stress, you have a few choices. One, develop a routine for writing. That’s right. Develop routines. Two, give up on the idea of writing a book in order to minimize the stress in your life.

I’m always amused by wanna-be authors who say, “I have to be inspired.” Fact is, those of us who have any number of books under our belt, were not always inspired to write. Yet, once we started writing, we found the inspiration.

The type of people who romance the idea of being published authors, but are not willing to put in the time or effort to do the “boring” stuff, will never get far in their writing. They are the ones who only want to talk about what they are doing rather than doing things like write when no one is looking.

It’s the same with just about anything you say you want to do. I think of my efforts with running races of any distance. When I recently trained for a half marathon, there were plenty of days I wasn’t inspired to train, but I did so anyway.

Days when it was 28 degrees. Or days when it was pouring rain. Or days when we would have company who gathered together in the morning to drink coffee and talk. Any of these would have been excuse enough not to get out and train.

The fact is, I wasn’t always inspired, but I was smart enough to know that if I didn’t give it 100% during the training, the actual half marathon would be harder than it was already going to be.

It’s the same with writing a book. It takes effort. It takes writing even when we are not inspired. It takes getting through our own mental blocks.

Not Knowing Your Big Why

For me, I know that my words make a difference to my readers. Granted, not everyone is impacted by what I write, but there are those who are. Impact, transformation and inspiration for my readers is my big WHY!

It’s the same with what you write. There will be those who crave your words, wisdom and insight and others who don’t.

To not do everything possible to get your words from your head and heart onto paper is doing a disservice to those who need (and want) to read what you write.

If your books are about depression and you have information that could help someone with their depression, giving them insights into how to create a better quality of life for themselves and their family, why are you not doing all you can to help them by finishing your book?

Maybe you’re an animal behaviorist specialist whose insights can literally save a dog from being taken to the pound by teaching simple strategies for a dog to adjust to a new home environment.

Perhaps you’re a relationship expert who knows how couples can have deep, loving relationships through the information you have.

Bottom-line is this; you owe it to your readers to do all you can to get your books written… even when you are not feeling the inspiration in the moment to write. Start writing and the inspiration will surface.

The Boogie Monster – Marketing

The next type of person who may not want to write a book is the author who is not willing to do all they can to market their books.  The way some authors avoid marketing, you would think it is the Boogie Monster we feared as children. You know the one, the Boogie Monster under the bed that left us immobilized, blanket pulled as high as we could get it, wondering when the monster would emerge from under the bed, until we drifted off to sleep.

Then there came a day we realized there was no monster, but rather, it was a figment of our imagination. It’s the same with the Boogie Monster of marketing.

This does not mean you are the one to do the actual marketing tasks. It means you fully understand that a book that is not marketed is one that will not reach its full potential.

With all that is available today for marketing a book, such as blog tours, Thunderclap, Crowd Funding, podcast interviews and social media, there’s no reason an author can’t get some great traction for their books.

Again, you may not be the one who does the actual work, but the work must be done.

Your decision to either do the marketing yourself, or hire someone to do it, is based on two things; money and time. If you have more money than time, outsource. If you have more time than money, do the work yourself. Either way, get it done.

It all Takes Work

The hard truth is, getting a book written, marketed and in the hands of readers, takes works. It’s not always easy. It may be simple (there is plenty of information available on how to do it) but it’s not necessarily easy.

It takes time, commitment and focus. If you’re not willing to do what you need to do, if you’re always waiting to be inspired, if it’s more fun to think about being a published author than putting in the effort, then maybe writing a book is NOT for you.

For everyone else, keep your focus on your big WHY! Why are you writing your book? Who will benefit? How many lives will you change because of your insights, words and wisdom.

Want to know how to reach more of your potential readers? I have two excellent resources to help.

Hit #1 On Amazon FREE ReportClick here

Insider Secrets to Hit #1 webinarClick here

Both will show you, step-by-step, what to do to get lots of traction for your book(s).

Be sure to join our Facebook Group… Power Up for Profits. This is a community of authors, entrepreneurs, coaches and consultants who all are making a difference. Click the image below.

 

Comments

  1. I have found writing practice – simple, even for five minutes a day. keeps the whole idea of “inspiration” in its place. Great stuff here – appreciate your message. I’m from Ultimate Blog Challenge. I posted in the daily thread today, too. Lots of great new folks (like you!) to get to know.

  2. I have written several books- mostly technical stuff. (I’ve been tempted, but not “inspired” to write a novel.) And, you are absolutely correct- no matter how fantastic your treatment of the material, there has to be at least ADEQUATE (I would vote for superlative) marketing, or your wonderful discourse is lost among the stalls. And, that – assuming it is a worthy discourse- is a disgrace. One we could have changed.
    Thanks for the advice, Kathleen

  3. Kathleen, there is so much wisdom here! When you know what you may face when writing a book, you can be prepared. And then if you’re still interested, you can get the tools you need. Great post that helps anyone interested in writing a book to go in with your eyes open. Thank you!

  4. Very interesting information. I have always wanted to compile mine and my mom’s poems in a book, but I think it will just be a “thought”. LOL

    • Kathleen Gage says:

      We only do what we are feeling we must do more than “doesn’t matter.” Not all thoughts need to become manifest. 🙂

  5. Inspiration can only get someone so far. It is the discipline, persistence, and focus that will get the work of writing done.
    I know this first hand. 😉
    For people who have a barrage of thoughts crowding their thoughts, it’s helpful to break things down into very small tasks. 15-minutes at a time. The Pomodoro is a great tool to use as well.

  6. Thank you for the information. I have had “thoughts” about writing a book. And ideas. I was going to write a big book. So far, the only one of my books that is close to being completed is a picture book of stories about a stuffed sea captain bear and his friends! That was not the book that I had originally intended to write, but that may end up by being my first book. I actually wrote the stories just to accompany my paintings but the story took on a life of its own, along with the paintings.

    • Kathleen Gage says:

      Picture books can be quite popular. I have a friend who recently published a coloring book featuring her rescue Pitbull. The book is amazing. The purpose of the book is to raise awareness and funds for rescues. To me, this is so amazing.

      Do what you are called to do regardless of the format it is wanting to show up in.

  7. Thank Kathleen for telling it like it is.
    I think the marketing of the book scares me more than the writing.
    Today, there are ghost writers, editors, proof readers, research assistants, publicists, coaches, and more. It does not have to be a solo project.
    The coloring book idea is intriguing.
    In the meantime, Blog on…

    • Kathleen Gage says:

      Thanks for your honesty Doug. Truth be told, this is the fear for a great many authors. My passion is to break things down to the point it is very doable by authors so they can get their work out to as many people as possible in the most efficient way possible. You are so right… one need not go the process alone.