Archives for August 2017

Authors: More on getting endorsements

In a recent post on securing endorsements, I shared some simple ways to get endorsements for your books.

  • At the beginning and end of your book.
  • When you do a launch and people opt into your list for a bonus gift, you can add a request or two to the series of AR's (auto-responder messages).
  • After the fact with a simple email message.

Without a doubt, endorsements do sell books. Think of your own book buying process. Chances are you heard about a book that struck your interest, but weren't quite sure if you really wanted “one more book” to add to your personal library.

Your decision was made after reading a few really good endorsements (reviews).

Securing endorsements is like any other aspect of book marketing; something you should put effort into.

Some authors think that paying for endorsements is the way to go. It's not! What you want are real endorsements from real readers.

My colleague, Shelly Hitz, has a great recommendation on how to begin the process.

Make a List

The first step to getting endorsements is to make a list of who you would like to ask.  At this stage, don’t limit yourself.  Think of anyone and everyone you would like to endorse your book.

Here are a few ideas to get you started:

  • Colleagues in your field who are also successful.
  • Experts you admire and/or follow.
  • People who endorsed books similar to yours.

Once you have your list, narrow it down to the people you want to contact.

Making a list does take time and thought, but the results can be fantastic.

Rock & Roll

Author, Joan Lubar, was very clear on one person she wanted to secure an endorsement from. When she approached Dr. Christine Northrup for an endorsement for her book, Rock and Roll at Any Age, she had a well thought through approach. As a fan of Dr. Northrup, she approached her in a way that Dr. Northrup knew Joan was truly interested in her perspective on her book.

Taking time upfront definitely paid off. Joan was able to secure a fantastic endorsement from Dr. Northrup. No doubt, this one endorsement has encouraged people to buy Joan's book.

The best part of all is this; when you sell books, you open up other opportunities such as speaking gigs.

Endorsements work for more than books. You can get them for information products, giveaways, speaking engagements, and even consulting.

However, it is important to be strategic on how you secure them. This simply takes clarity and focus.

Asking is the Simplest Way

Recently, I sent an email to a group of people who downloaded my FREE Report – Hit #1 on Amazon asking for feedback on the report. A very simple ask.

The response I received was amazing. So much in fact, we added several of the endorsements to the information page for the FREE Report.

Although it's been over a week since asking for input, I'm still getting responses. Rather than sit on the endorsements and not do anything with them, I'm able to use them in other parts of my marketing… like this blog post.

One response came in a couple of days ago. Imagine if I stopped with what's on the landing page. It would be a mistake to not share the endorsement George sent.

George Stavrou here from The Stavrou Method and SixtyMag giving you my feedback on Kathleen Gage’s great report “Hit # 1 on Amazon: What every author must know to get to the top of the biggest online bookseller”

 

Kathleen begins by going into great detail on the three phases of a successful launch
– pre-launch
– launch
– post-launch

Many authors fall into the trap of sending out a few emails or social media posts with the hope of getting the attention of potential buyers.

They fail to realize the importance of the three phases that Kathleen covers in great depth and how it can make or break a successful launch.

 

She also discusses how to get the most out of Amazon. There are three areas to optimize

1 – author central

2 – book description

3 – categories

If the above were not enough to convince you to get your hands on her special report – there is also some great info to help you with raising awareness for your efforts. Here are just a few examples worth exploring:

– Social media marketing
– Media releases
– Email marketing
– Interviews
– Blogging
– Guest blogging
– Virtual book tours
– Book website

This and much, much more!

If you are a new or current author that wants to learn how to reach the coveted # 1 spot on Amazon, I HIGHLY recommend you get a copy of Kathleen Gage’s special report “Hit # 1 on Amazon: What every author must know to get to the top of the biggest online bookseller”

If you follow her advice in this report, you are almost guaranteed to be a best-seller!

George Stavrou – President, The Stavrou Method And SixtyMag

Without a doubt, George's words WILL encourage people sitting on the fence to download the report. This creates a win/win/win.

Win for me in that new people are introduced to my work. Win for those who download the report in that they are getting rock solid information on how to market their books. And win for George Stavrou in that he is getting more visibility for The Stavrou Method and SixtyMag.

Put Effort Into the Process

As with anything, when you put effort into what you're doing, you are likely to have better outcomes. Put effort into securing endorsements. You will be amazed at how well they work for you.

Ready to download the report George highly endorsed? Simply go to www.oneonamazon.com, read the reviews and make your decision.

 

Authors: Are Facebook ads for you?

“Run ads!

“Facebook is the way to go!

“Drive traffic to your offer and you will never have to sell a day in your life!”

Not so fast!

Running Facebook ads isn’t for everyone. Especially if you have no idea what you’re doing. You can lose a small fortune if you don’t understand the strategy behind advertising.

You also have to find someone who clearly understands the analytics of your ad campaigns. It takes more, much more, than putting up an ad with, “Get my thing!” or “Buy my thing!”

Case in point…

Recently, I received a message from an author who spent a small fortune on Facebook advertising. He was extremely disappointed with the results.

“I didn't sell one single book from the ads,” he complained.

“Did you send people directly to the sales page for your book?” I asked.

“Yes. That should have been enough to get them to buy,” he responded.

Wrong! It's not. To simply drive complete strangers to buy anything is a waste of money. It’s NOT a good use of your ad spend.

Getting the Most Out of Your ad Spend

To get the most out of your ad dollars, you have to test the waters first. You absolutely need to know your ads are showing up in front of people who are interested in what you have to offer. In addition, you have to build trust.

My experience has cost me dearly

A few years ago, I hired an ad specialist who claimed I would get a great result under her careful guidance. According to her, she got great results for other well-known experts in my industry. I did my homework and it seemed all she said was true.

With complete confidence, I invested in her substantial fee and a hefty ad spend. I had no reason to believe we wouldn’t get a great result.

And I waited and waited and waited.

After a couple of months of lukewarm results (and thousands of dollars), I realized I was NOT going to get the promised results.

The mistake she made was to over promise.

A different story

“We needed more time,” was what I was told.

“But you told me we would get results from the beginning,” I said.

“Well, it seems this is not a responsive market,” she insisted.

Talk about disappointed. I had been promised one thing and delivered something completely different.

Close Analysis

After the shock of my results wore off, I decided to give it another shot with someone else. Before signing an agreement, we had several conversations in which I expressed my concern based on my previous experience. What I liked about the gentleman I was about ready to contract is his overly cautious approach.

“It will take careful analysis of every dollar invested before we increase our ad budget. We will start with $5 – $10 a day, analyze your results and when we get the type of results we are looking for, we increase our daily budget,” he advised.

This time, my results have been very, very different.

Lesson Well Learned

Before putting any money into a campaign, I wanted to have a very clear understanding of what was to be done, what my investment in the daily ad spend would be and what I could expect for a return on investment.

The process involved more, much more, than simply driving people to an offer. I already knew taking people to a sales page was not going to result in much of anything. What I came to find out is even a free offer straight out the gate won’t result in much of anything.

Rather, to get the best result, there are steps that need to be taken first. One is to clearly determine who the ideal candidate is to see my offers. This allows us to see who is even remotely interested in my information.

Our goal is to build engagement, familiarity and trust before asking for anything, like a name and email address.

Upon determining who is most likely to be interested in my information, we can increase the ad spend.

This allows for a great ROI (return on investment).

Flow

By first driving visitors to my blog, we can re-target the ads on Facebook to a similar demographic.

The conversion will be a heck of a lot higher by doing it this way. This assures a higher conversion rate to my subscriber list.

Once on my list, I can engage subscribers with pre-programmed autoresponder messages. I also continue to create value and build trust.

Is this a longer process than sending directly to my sales page? Yes!

Is it more effective? Absolutely.

If you think FB ads don't work, it could be it's not that they don't work, it could be how you are doing them.

It could also be that running ads is not in your wheelhouse of expertise.

Far too often, authors try to do everything themselves. This can be very, very counterproductive.

You may need to consider hiring an expert. But before taking their word for how great they are, do your homework and check with people they've worked with.

And, if they promise you the moon in an unrealistic time frame, rethink your decision. I know I have.

Learn More on Marketing for Authors

Ready to learn how to effectively market in order to get in front of more potential readers? Check out The Book Accelerator program. This is a month-by-month membership program that shows you exactly what you need to do to gain lots of visibility for you and your books. Click here to learn more.

 

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Authors: Why you should NOT learn how to market

Not all authors should spend time learning how to market. That may go against conventional wisdom, but it's true.

In reality, some authors are not willing to put in the time or effort to do what it takes to market their books. Some get downright nasty towards those of us who are making money with our writing, blaming everything but themselves for their lack of success in selling books.

Recently, I was hosted on a webinar by a colleague to share insights on how to market books. The response by 99% of the people was incredibly positive. But there were a few who were upset at the amount of work I said it takes to market books.

I suppose they preferred I lie and say, “Oh yes, you can sell tons of books and put no work into the process at all.”  I won't do that.

What they wrote

Here are a few of the emails I received from authors who are not willing to do much more than write.

“It shouldn't be that hard. My book is really good. Why won't people just buy it?” one person wrote.

 “I like to write. I want to sell books, but I don't want to have to market.”

 “All of you so-called “experts” make it sound so easy, but the average person has no idea where to start. All you do is sell a load of crap to people who will never be able to make this work.”

Really?!?!

To authors like this my response is simple… write your books knowing you will likely be in the group that never sells more than a handful of books.

We all started at the same place

I started where every author starts. I had a dream to be a successful author who makes money with my writing while transforming people through my words. To do this, I HAD to learn how to market. No two ways about it.

I've spent years, and thousands upon thousands of dollars, countless hours and lots of energy to get really, really good at what I do. It didn't happen by chance, but rather by design.

I liken authors who want to sell boatloads of books without any work to those who say they want to get in great shape, but don't want to stop eating junk food, don't want to exercise and don't want to replace bad habits with good ones.

You can want it all you want, but you won't achieve the outcome.

Here's the deal…

Selling books takes work. Selling books takes vision. Selling books takes strategy. And… if you want to be sustainable as an author, it takes writing good books.

If you're not willing to put the time in to do the work, learn how to market and be consistent in your efforts, no problem.

But please, don't blame others for the fact you're not selling books. Take a look at what you are and are not doing.

Not sure where to begin? Check out my FREE report – Hit #1 on Amazon.

Here's what one author had to say about the report.

HIT #1 ON AMAZON

The insightful and detailed report by Bestselling Author, Coach and Speaker, Kathleen Gage  is an eye opening analysis and a meticulously detailed TO DO LIST for every writer who is determined to publish a book and to drive it to number one status on Amazon.

While writing your book may have been both a challenging and rewarding experience, make no mistake, the marketing of your book will require dedication and attention to detail.  It will test your talents even further than your creative adventure to date.  

For the record: If you are looking for the simple one, two, three steps to becoming an Amazon Bestseller or plan to publish your book without a sophisticated and detailed marketing plan….. Step away or better yet, sit down and absorb this guide line by line.   

Kathleen has broken down the real world Amazon Book Marketing Process into clear easy to follow details.  If you are ready to commit to the process and are dedicated to elevating your book to number one status, this  process done properly will take you 90 days minimum and will be more work and more fun than you can imagine in this moment.

Upon completion of this exercise (comfortable running shoes recommended), you will have:

  1. Properly established your presence in Amazon’s Author Central.
  2. Created and executed a detailed Marketing Action Plan.
  3. Networked in every aspect of Social Media, including Blogs, Podcast and Radio Interviews and Virtual Book Tours.
  4. Rolled smoothly from Pre-Launch Prep, through the excitement of your Launch and be prepared to continue through a long term Post Launch promotion.  

There is no doubt, this will be the most challenging and rewarding experience of your Author life.  The information is in the report has been time tested and proven by Kathleen, countless times both in her own publications and those of her clients.

The best news is, once you have successfully completed the process, you will likely be known as an Amazon Bestselling Author and able to duplicate the process on your sequel or next adventure.  You’ve written a wonderful book. Now the fun and the real work begins. It’s time to introduce yourself and your work to your future raving fans and supporters.  

David Freeman
Author-Blogger-Podcast Host, Authors Pay It Forward Podcast

Get your own copy today

So rather than wonder how to market your books, get the FREE Hit #1 on Amazon report so you can achieve your goals faster, more efficiently and without trying to figure it out for yourself. Click here to access.

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Authors: Endorsements work… here’s how to get powerhouse testimonials for your books

3rd party endorsements work. An endorsement is someone else telling others how great your information is.

It's easier to convince others of how good your book, info product or presentation is when someone else says so.

Sure, you can say, “My stuff is great. Get it,” but there's something to be said when someone else says so.

For example, what Ilene Dillon wrote about my Hit #1 on Amazon report is powerful in letting people know this is a very content filled resource (and it's FREE)…

Kathleen, you've done it again! As a person who wants to “Hit #1 on Amazon,” your report by that name gives me everything I need–except for the elbow grease! Thank you for giving me what needs to be done–and when, as well as addressing the “whether to's” that arise when launching a new book. Your step-by-step guidance is both remarkable and indispensable! You've left nothing to chance. Thank you!

Ilene Dillon, MSW
www.emotionalmasteryforlife.com 

Although most people buy or download something based on 3rd party endorsements, many authors never do much of anything to secure reviews or endorsements. They wait for someone to send them a glowing review…. and wait and wait and…

You will get more endorsements if you do one simple thing… ask.

There are a few ways to ask.

  • At the beginning and end of your book.
  • When you do a launch and people opt into your list for a bonus gift, you can add a request or two to the series of AR's (auto-responder messages).
  • After the fact with a simple email message.

The main thing is to be proactive. Don't wait for someone to send you a review and endorsement. Ask.

Additionally, your book and info product have to be well written. Don't expect to get rave reviews if what you created is garbage. Even if your information is free, it has to be really, really good.

Recently, I sent a message out to those who downloaded my Hit #1 on Amazon report. Within minutes I received several responses.

Imagine how much more enticing your book or info product is with reviews like these.

Kathleen Gage’s free report on Hit #1 on Amazon is amazing! It has excellent content, just what you need to know to get your book online. There is so much more to think about than just writing your book, it is your baby, your creation and you want to share it with the world.

I found the report very useful because it addresses the prelaunch, the launch and post launch with such clarity. Plus, issues that some of us authors do not think or want to think about such as marketing. If you are going to be an author, marketing has to be in the center of your mind, after all, we want as many people as possible to enjoy, and learn from our books, don’t we?

Kathleen even tells you how to get the most out of Amazon by the areas you need to focus on such as Author Central, your book description and checking out the right categories for your book. In her report she even gives practical examples of how you get onto Amazon. Oh, I cannot do this report justice, you need to go and read it for yourself. I am so glad I downloaded it, I guarantee you will be too!

Delece Ford

The three stages of pre-launch, launch and post-launch are invaluable, detailed, but not heavy. I also really liked the part about whether bonuses work. I agree they have to be totally attuned to the offer.

Was it worth downloading? Absolutely, as soon as I finish my current book in progress, I will be referring to this document frequently to market it.

Mary Alice Murphy

Without a doubt, endorsements work. As an author, you need to do all you can to tip the scales in your favor for people to WANT to get your book. As someone who may also create information products, endorsements will help you sell more. In reality, others are tooting your horn and making it very clear how good your stuff is.

Ask!

In most cases, it's a matter of asking. Something as simple as, “Would you do me a big favor. After reading my book, would you write a short paragraph about what you found most useful?”

It's as simple as that.

Get My Report

You can access the very report all three of these women raved about. It's FREE and very, very content driven for any author who wants to get the edge in your book marketing.

Click here.

Authors: Your words have the power to transform, influence and change minds!

________________________________

“It seems from all I’m seeing, your major focus is on writing and marketing books. What’s gotten you so excited about this right now?” Brian Basilico, host It’s Not About You, It’s About Bacon Podcast show, asked me during a recent interview.

“Now more than ever, we’re at a really critical time in our world and words have the power to change lives. I’m committed to helping as many authors get their message out in a big way,” I responded.

This was the kickoff to a lively conversation between Brian and myself.

(Full interview here https://www.baconpodcast.com/episode-287-power-writing-marketing-books-business-kathleen-gage/

The main point I wanted to get across during the interview is this; regardless of whether you write books, blog posts, articles or post your thoughts on social media sites, words have power.

It's a Critical Time

Right now, more than ever, authors need to step up to the plate and be willing to transform readers with your words.

As an author, are you willing to write your truth? Are you willing to take a position that CAN change lives? Are you willing to quit hiding out?

In my interview with Brian, I shared why writing is so important to me and the clients I work with.  If I can help a transformational writer get their message out to market, I’ve done my job.

In order to have this ability, it is essential for me to get out of the shadows. I must write about what is important to me. I must also be willing to not let other people’s judgment of me stop me in any way, shape or form.

Case in point

With all that is occurring around the Charlottesville, Va., there are those of us not willing to stand by in silence. The following is a post I recently posted on Facebook.

The great majority of people know right from wrong.

They know that there are evil and dangerous people. Many are speaking out against this evil, while others sit by quietly, not wanting to rock the boat. The boat must be rocked!

Here's the deal….

President Trump on Tuesday, August 15, 2017 sought to sanitize the stench of hate surrounding a deadly white nationalist rally in Virginia, calling armed, torch-carrying protesters clad in Nazi gear “very fine people” looking to protect their history.

Let's be very, very clear. Any Nazi is NOT a very fine person. Not at all. They are evil, dangerous and are not welcome anywhere. They are teaching their children hatred and attempting to infect the world with their poisonous BS.

Growing up, my mother shared stories of what it was like to live in a country occupied by the Nazis during WWII. As a young teen, she grew up knowing the evils, first hand, of what it was like to wonder if her home would be bombed, her friends taken to the camps (yes, there were many of her Jewish schoolmates who, from one day to the next, she witnessed disappearing), her own family under the threat of going to the camps and her uncle being beheaded by the Nazis for working the underground resistance. Every day my great uncle would do what he knew was right at the risk of losing his life, until one day he did.

Many people are speaking out as we watch the horrors unfold in the United States and around the world. Yet, many are passing judgement when they do not see others stepping up… or so they think.

In reality, we do not see all that our friends are doing. If you don't see that people are standing up for what is right and just, do not assume they are not.

My dear friend, Audrey Joseph is involved in San Francisco with organizing a march. In her own words “HEADS UP!!!! You have spoken and I agree the counter demonstration should happen in Civic Center at the same time on Aug 26th. More later but please be prepares to have your voices heard – to speak out against bigotry and hate.”

If you're not on Audrey's thread you have no idea what she's doing. And yet, Audrey is the kind of woman who rocks the boat, speaks up, organizes and does so with so much passion, power and persistence. She will not be silenced. She will not let hate prevail.

Do not assume because you haven't seen what folks are up to in the wake of hatred escalating that they are not doing something. Do not judge what you cannot see. There are many people at work on a grassroots level doing a lot.

Rather than judge others level of involvement, we must all ask ourselves, “Are we keeping silent out of fear of being judged and politically correct?” Screw political correctness. Our voices must be heard.

Are we offering up solutions or are we waiting for others to create the solution?

There is absolutely no time to stand by and hope this will go away. Each, in our own way, must be willing to stand up and be heard.

***End of post on Facebook***

Do What You Can

Truth be told, each, in our own way, can do. Each, in our own way, must do something.

Words have power. Words influence others. Words make a difference.

Are your words being heard, seen and read? If not, why not. Don’t wait for permission. Step up and be counted.

Interview on Bacon Podcast. https://www.baconpodcast.com/episode-287-power-writing-marketing-books-business-kathleen-gage/

Authors: LinkedIn May Very Well Be Your Missing Link to Success

It’s one thing to sell books. It’s something completely different to know your book can open lots of back-end opportunities like speaking engagements, coaching and consulting opportunities and interviews.

With my book, Power Up for Profits, not only did I make thousands of dollars on the front end from direct sales, I made hundreds of thousands on the back end because of the doors the book opened up.

Books Alone Rarely Make Enough Money

Books, in and of themselves, rarely make enough for an author to claim financial success. The back-end opportunities are where the real money is.

Yet, most authors don’t know how to find these opportunities.

Some of the revenue streams are speaking engagements, consulting gigs and coaching clients.

Depending on who your sweet spot readership is, one avenue that might reap huge benefits, and create great financial rewards, is LinkedIn.

What is LinkedIn?

LinkedIn is a social networking website geared towards professionals such as corporations, management, executives and nonprofits.

If any of these are in your wheelhouse of clients, you would be wise to learn how to optimize all that LinkedIn offers.

LinkedIn offers instant access to a network of people in specific fields and industries. With great search functions, you can search for new opportunities in a very targeted way.

One of the best features of LinkedIn is the ability to generate sales leads. However, there are specific ways to optimize your efforts.

Here's What LinkedIn is About

According to the information listed on their site, “LinkedIn is the world's largest professional network with hundreds of millions of members, and growing rapidly. Our mission is to connect the world's professionals to make them more productive and successful. We can help you:

  1. Establish your professional profile and control one of the top search results for your name.
  2. Build and maintain your professional network.
  3. Find and reconnect with colleagues and classmates.
  4. Learn about other companies, and get industry insights.
  5. Find other professionals in the same industry using groups.
  6. Share your thoughts and insights through LinkedIn’s long-form publishing platform.
  7. Tap into the knowledge of your network.
  8. Discover new career opportunities by searching for jobs.

As an author, consultant, coach or speaker, there is ample opportunity when you tap into the incredible community on LinkedIn.

Each Contact Worth $58.20

In a recent conversation with my friend and colleague, Janis Pettit, it turns out every contact we have on LinkedIn is worth an average of $58.20 each. Can you imagine?

Compare that to the typical email subscriber, who is worth an average of $1 to 5 each for most people. The difference is in the quality of connections you make on LinkedIn if your clients are other businesses.

Janis started gathering case studies on the amazing results she was getting generating leads for her clients using LinkedIn, and she wants to show you how you can do the same.

According to Janis, authors are sitting on a gold mine with LinkedIn. If you, as an author, speak to corporate audiences, imagine the wealth of opportunity LinkedIn offers… when you know how to tap into it.

Not sure?

On Thursday August 17th Janis is doing a full out training with her partner Jeff Smith,
one of the top LinkedIn Experts.

How to Get 3 or More Lucrative Clients a Month using LinkedIn

Go here to discover everything they’re covering during this webinar  http://www.powerupforprofits.com/janis

For any expert, consultant, coach or business owner, this is going to blow you away. This is a TRAINING EVENT. You will leave with a LinkedIn lead generation system you can use right away.

They’ll even show you a case study of someone that generated $70,000 in a few weeks! While that may not be typical, would even a portion of that help you out?

Check out the training. There’s no charge to join in. http://www.powerupforprofits.com/janis

 

 

 

Authors: Now, more than ever, your words are needed

“The world is in a world of hurt. Now, more than ever, your words are needed.” I’ve often said this in many presentations, interviews and consulting calls with clients.

I believe this statement to the core of my being. I also know the groups I speak to and the clients I consult and mentor with are change agents. Often calling themselves transformation writers, speakers, coaches and consultants, many will get their message out to market, but nowhere near what they are capable of.

Yet, with all that is happening around the world, one would be left to wonder why they wouldn’t do all in their power to get in front of their audiences in a big way.

“I’ll be bolder when I am more well known,” some authors claim.

It doesn’t work that way. If you can’t be bolder now, you likely won’t stand out enough to become well known.

If the primary reason to write is to become famous, you’re likely missing your true calling as a writer. Most authors write because they are called to write, not because they might gain some level of fame.

Yet, whatever your motivation, it’s yours and yours alone. Regardless of your motivation, writing requires you not only write, but market your work… if you want to reach the greatest number of people.

Getting Stuck

There are two primary areas writers get stuck; writing and marketing.

Writing

Some writers claim they need to be inspired to write. Others, don’t wait for inspiration. They write because they have something to write about. I tend to fall into the group that writes because I have something to write about.

If I waited to be 100% inspired, I may not get much at all done. However, lest you think I’m not inspired to write, I am. My inspiration comes from knowing my words can, and do, make a difference to my readers. My inspiration comes from knowing I am fulfilling my dream of being a successful, published author. My inspiration comes from knowing, by disciplining myself to write, I am living the life I once only dreamed of. My inspiration comes from knowing I am doing what I am here to do… write.

What truly inspires me to write, even when I don’t feel like it, is knowing how powerful words can be.

If you’re struggling to write, think in terms of the impact your writing will have. Regardless of your topic or genre, if you consider yourself to be an inspirational and transformational writer, there are those who are eager to read your words. Don’t deprive them.

Marketing

When you think of big name authors, there’s always the temptation to think they somehow achieved their success simply by being in the right place at the right time. Chances are, the “right place at the right time” has a lot to do with how much marketing they did, equating to lots of visibility.

Once you become visible to your fan base, the more likely it is they will become raving fans. Raving fans tend to buy everything you publish, listen to as many interviews as possible, watch your webinars and hire you for various services you offer.

It’s like what my father told me many times, “The harder I work, the luckier I get.”

For authors, I would say, “The more you implement strategic marketing, the luckier you will become.”

The challenge for many authors, they claim, is not knowing what to do. In today’s world of fingertip information, it’s hard to believe someone doesn’t know what to do. Information abounds. And therein lies the challenge; too much information. Conflicting information. Incomplete information.

Yet, if an author makes learning how to market a priority by investing in resources to cut the learning curve, amazing things can happen.

My Time is Dedicated to Authors

Because I know how important it is for authors to gain access to proven strategies and systems, I dedicate much of my writing and speaking teaching authors how to market.

One resource I put a great deal of effort in creating is my Hit #1 On Amazon report. In it, I take you step-by-step on several ways to market your books.

In a blog post I wrote on viral marketing, I commented, “In the past, authors had to depend on limited avenues to get their work out. Today, it’s merely a matter of focus, commitment and proudly saying to the world: “Hey, I’ve got some creative content here. Listen (look) up. You’re going to love this.””

Time is Critical

As mentioned at the beginning of this post, “The world is in a world of hurt. Now, more than ever, your words are needed.”

There’s no time to wait for everything to be perfect for you to do all you can to get your message out.

The simplest thing you can do is put a checklist together of various marketing activities you can implement each day. You don’t need to do everything on the list each day. Rather, select two or three activities that take no more than 30 minutes total.

Imagine after a month, how much traction you’ll get from as little as 30 minutes a day. The key though, is consistency. Every day means every day.

You’ll get a great result if you stay the course with your marketing. Don’t expect results by doing one or two things and then giving up. Do something every day and watch your book sales go up.

Authors: Gain Lots of Visibility by Piggybacking off of Breaking News Stories

Something I focus on with my books, speaking engagements and consulting is gaining visibility. Early on in my writing career, it was much more difficult to gain visibility compared to today. Yet, today, there is more noise than in the past.

Early on in my writing career, a popular way to gain visibility was with media releases. Another was with radio interviews, but often it required going into the station.

Today there is so much more we, as authors, have available than in the past.

What with social media, joint venture partnerships, affiliate marketing and online article directories, today there are incredible opportunities to get your message out to market in a big way.

With a little bit of research, an author can find plenty of opportunity to get their message out to market.

Where Have Other Authors Appeared?

A quick Google search on authors who write in a similar genre as you will bring up ample listings of where you can target your message. For example, with my soon to be published memoir, my readers also enjoy the works of Cheryl Strayed, Lisa Nichols, Elizabeth Gilbert and Janet Attwood.

For example, by using the search term “Cheryl Strayed blog postings” there are countless listings of where Cheryl has either guest posted or been featured. All of these are potential locations for me to have my work featured.

With each of the authors who have a similar market reach as me, I would go through the same process.

I then input the information into a spreadsheet.

Granted, this is a time consuming process. You may want to hire a virtual assistant (VA) to do the research for you. After all, for $10 – $20 an hour, you can get quite a long list of potential locations to have your writings featured for under $50.

Hiring a VA to do this type of research frees up your time to write your posts, interview and put your efforts into the activities only you can do.

Breaking Stories

Another way to gain lots of visibility is by piggybacking off of breaking stories through the process of Newsjacking.

The first time I heard the term Newsjacking, I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity.

But upon a bit of research, I realized that NewsJacking is a powerhouse way to get noticed by the media AND potential clients.

According to the official site for Newsjacking, “It is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.”

That’s quite a mouthful to basically say, “Newsjacking is a way to utilize trends in the media to enhance traffic to various locations including your social media channels and your blog posts.”

Finding Trends

So how do you find trending stories? It’s actually as close as Twitter, Google, and virtually any search engine.

According to David Meerman Scott, who wrote the book on NewsJacking, “When there is news in your marketplace reporters and analysts are looking for experts to comment on the story. Newsjacking gets you media attention.”

As a story develops in real time, people, who could be potential clients, are interested in what’s happening right now.

With all the forms of social media including blogs, podcast shows, videos and social networks like Twitter, Facebook, Instagram and so many others, this is one strategy that can be absolute game changer for you and your business.

Specifics to Finding Trends

There are quite a few ways you can find what’s trending in an up to the minute fashion.trends-three

A simple Google search with the key words, “Trending news stories” will bring up lots of locations you can get ideas for how to position your message.

Every major news outlet stays on top of trends. You can also go to Twitter and find out what is trending for Twitter users.

For example, let’s say you are a company that provides storm protection insurance. At the time of me writing this post, there was a trending topic about a huge storm brewing off the coast of the United States. You could piggyback off of what's trending.

Then there is the trending topic of National Boyfriend Day. If you are a relationship coach, what better then to NewsJack this epic day.

Whatever your area of expertise, there are bound to be ways to NewsJack.

Book Launches Benefit from Newsjacking

If you have a book launch coming up, you can definitely NewsJack stories that tie into your story-line, theme or topic.

With my memoir, some of the areas I can piggyback off of are homelessness, addictions, coming out and failure to success. These topics are all part of my memoir. (Be watching for more information on the release date)

However, be aware of any holidays or celebration days you might be able to position a story around. As you get closer to your launch, check for hot trends.

During your launch, keep an eye out for anything trending that would allow for your book to have a connection to. This is NewsJacking at its best.

This is just one way to make the media work for you.

Gaining visibility for your book is an ongoing process. One way to get the most for your efforts is to do something every single day to let potential readers know about your book. To learn powerhouse ways to do this, get my FREE report – Hit #1 on Amazon. Click here to access.

 

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Be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

 

 

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Train for Your Book Marketing Like You’re Training for a Marathon

I completed my first full marathon at the age of 61.

Granted, I was probably the last person to cross the finish line, but finish I did. Little did I know how grueling the process would be. Many times during the race I wondered what compelled me to think I could do this at my age, and yet, how great it felt once I achieved my goal.

Not a Lifelong Aspiration

Up to that point, I was not a runner, nor did I aspire to be one. With the amount of time it took me to cross the finish line, there are plenty of people who would say, “You’re still not a runner. That’s a snail’s pace.”

I didn’t participate in the 2015 Eugene Marathon for anyone’s approval. I did it for me. I needed something to push my limits. The marathon accomplished this and more.

As a side note, the point here is this; no matter what you do, you’ll have critics. Finish first, there are critics. Finish last, there are critics. Finish anywhere in between, there are critics.

If I ran based on the approval from critics, I would have given up long ago. But I didn’t give up. I crossed the finish line.

The first thing I said to the friends who stuck around to cheer me across the finish line is, “I’ll never do that again.”

Within a couple of days, I changed my mind. After some soul searching and analysis of what I could do better, I realized I had not given my all to my training. Right there and then, I decided to do another full marathon for my 62nd birthday. This time, I would train differently. This time, I would eat healthier. This time I would commit to doing something every single day.

Slight Improvements

Crossing the finish line for my second full, I barely skirted by in the legal finish time of 7 hours. An hour and a half improvement from the previous year. Yet, it still wasn’t good enough.

I decided to do another race for my 63rd birthday. This time, it be would a half marathon. I also joined a running group organized by Run Hub, a premier running store in Eugene, Oregon.

I was even more committed to my fitness goals this time around. Without fail, I showed up for the twice weekly group runs, followed the schedule the coach created for me, ate better than the year before, did a bit of cross training and completed my scheduled runs despite the weather.

Some days it was below freezing. Other days it was raining. Moving into the warmer weather of the training season, there were days I ran extra early to avoid overheating.

Another Year of Improvement

Despite the obvious improvement, when I got honest with myself, I realized I could do better.

My running coach had recommended cross training, but I so enjoyed my morning runs, I know I sacrificed time with weight training and bicycling to run. Sure, I did some cross training, but not as much as I could have.

The Soul-Searching Continues

After another soul-searching evaluation, I realized if I really want to excel in my next half marathon to celebrate my 64th birthday, doggone it, I have to make even more changes.

So… I hired a weight trainer. Being somewhat extreme in the way I do things, I knew I needed someone who would not baby me, pussy foot around, nor tell me something that wasn’t true.

“I will be doing a half marathon in May. But, my bigger goal is a sprint triathlon,” I told Kristian. “I know I need improvement in my overall strength. Is this achievable at my age?”

“Without a doubt. I’m training a 58 year old woman right now who has similar goals. She’s rocking it,” he said with complete congruence as he pulled her before and after image up on his phone.

“The thing to keep in mind is you are older. What would take someone in their 20’s, 30’s and 40’s to achieve an outcome, will take you longer, but it can be done. It’s up to you how successful you will be. I will teach you what to do, but only you can make it happen.”

“I want you to push me,” I said, not realizing Kristian has a reputation for pushing people beyond where they thought they could go.

He’s trained champion body builders. He’s guided average body type middle aged men and women to extraordinary results. And best of all, he loves what he does.

Improvements Show Up

In the short time I've trained with him, I’ve noticed definite improvements in my overall health, energy, vitality and focus. Granted, his normal workout is likely NOT what most people would be willing to do. But if I want results, I go for the gusto.

Just this morning I noticed a change that kind of blew my mind… just a bit. I’m attending a conference in Dallas for a week. I packed a huge suitcase of clothes, boots, books, hair products, supplements, protein powder… the usual. My largest bag is often within ounces of the 50-pound cutoff.

Lifting my bag into the trunk of my car, I thought, “This feels lighter than usual. Maybe I packed less than I thought.” When I checked my bag at the airport, I was delighted to see 49 pounds on the scale.

Comparing Apples to Oranges … Maybe

Boarding the plane, I couldn’t help but notice the similarities to marketing a book and training for a marathon.

The similarities are incredible. Training for a marathon, with the intention of crossing the finish line with pride, requires focus in various areas including eating, breathing, cross training, nutrition, sleep, supplementation, water consumption, and commitment to the long term.

Marketing a book, with the intention being to sell lots of books, requires several areas of focus.

Identifying your reader, knowing where they hang out (social media platforms, conferences, associations, etc.) preparation of marketing material, outreach for interviews, speaking engagements, book signings, building a community of raving fans on social media such as Facebook groups, and creating a balance with how you manage your time, energy and focus.

In addition, you must manage your state of mind when a bad review comes in as well as when someone you thought would be eager to buy your book doesn’t.

When I compare how I marketed my first book to how I marketed my last, it’s night and day. With my first book, I got similar results as I got with my first marathon. I did it, but it was somewhat laughable.

Many of my friends have said, “But you did it.”

Yes, I did, but there's plenty of room for improvement. Fast forward to my last book and race. I put tons of effort into what I did. The results showed it.

It Doesn't Stop with Your Last Success

Yet, I’m not willing to stop there. With my next book, a memoir, I am going even deeper into the marketing than ever before. I’ve hired experts to work with me on various aspects of my marketing.

Like my marathon training, the next book is requiring more of an investment of time, money and energy.

Many people would love to have the type of results I had with my last book, Power UP for Profits. After all, on the front end it did great. On the back-end, fantastic.

The back-end included filling a 3-day event, enrolling clients into private consulting and coaching, selling online courses to do with book marketing and more. But again, that’s not good enough.

I’m not willing to let my last success be my best success. I want to push the limits to see what I’m capable of. I want to go the distance with my next half marathon (and get my best time yet without injury) as much as I want to go the distance with my memoir.

Does this mean I must make sacrifices? Yes! Anyone who pretends otherwise is fooling themselves.

With running, there’s the sacrifice of that extra hour of sleeping in, playing on social media, eating foods that are not in my best interest and settling for the status quo. There’s more, but you get the idea.

With marketing my book, there’s the sacrifice of financial investment, time to learn new strategies, time to build the momentum and staying the course, regardless of whether I feel like it…or not.

Mind you, no one is twisting my arm to do either of these activities. No one is saying, “You have to do this.” No one but me.

Do you Settle for Average… or Require More?

I decided long ago to not settle for average. That’s not what I want my life to represent. I want to know I gave it my all. I want to push my limits. I want to exceed all my own expectations.

As an author, what are you willing to do to gain visibility for your books? Are you willing to grow into an amazing marketer of your content? Are you willing to learn what you need to be the best you can be? Are you willing to keep going when all outside evidence indicates nothing is happening? Are you willing to hire the right people to help you get to your result faster? Are you willing to go the distance?

Only you know what the truth is. And as we’ve all heard, “Actions speak louder than words.”

Learn some proven marketing strategies that will make your book stand out. Click here.