Archives for September 2017

Authors: Turn Your Book Into an eBased ATM

As an author, you’re in a great position to re-purpose the content of your book into various e-based training programs. This is a great way to serve your market at an even deeper level. It’s also a wonderful way to generate multiple streams of revenue.

Let’s say you wrote a 12 chapter book on team building. Each chapter and go deeper into the topic by offering webinars, teleseminars, eBooks and eReports.

Simply out the process for a usable flow. From there, you offer the various formats to your community.

Every time someone enrolls in your offering, you are building more trust with them.

Perfect vs Reality

In a perfect world, people would consume and digest all the information we provide to them, but the reality is far from perfect.

Regardless of the price they pay, the majority of people who request a training program utilize very little of the content.

A primary reason is the short attention span a great majority of people have. With all that is available, people will grab something, look at it and then go on to the next bright shiny object.

What a Waste!

A great deal of intellectual property goes to waste because people are distracted.

The average attention span has dropped significantly due to social media, iPhones, and all that is available on the internet.

If we don’t get answers immediately, we search out the next quick solution. Yet, doing this is counterproductive to one’s success.

Jumping around online actually prevents us from staying the course on finding a viable solution to virtually any problem we have.

Even when we get the answer, often we don’t take the needed actions to solve the initial problem.

By jumping around people are constantly in the search mode and minimize their chances of implementing information.

In the years I've been writing books, offering online training and creating information products, I've learned a lot about how people access their information.

The Past Does NOT Equal the Future

In the past, people wanted longer training material. More was better.  Today, the preference is short, simple to digest material. Less is more.

To be successful in the world of digital information, your job is to provide content in several formats to accommodate the various learning styles.

  • Audio
  • Video
  • PDFs
  • Slides

Additionally, before you go into creation mode, find out what your market really wants. Creating solutions without knowing what the specific problems are, can be a complete waste of time.

Survey Says

Conducting a simple survey can go a long way in saving time, providing the solution people need and want and increasing the chances of the user consuming the information.

In the years I’ve worked with experts and influencers who want to impact their market with books, I’ve become keenly aware of common problems authors deal with.

There is a Solution

Over the years, I’ve created numerous programs to address these problems. My most recent (and incredibly robust and easy to digest) program, Book Accelerator, was created based on what my community needed (and wanted).

The program is a step-by-step system that teaches authors how to gain visibility for you and your books. It’s the very system I’ve used to sell thousands of books, make lots of money and build a successful business.

If you’re looking for easy to apply information, this program is for you.

Monthly Training

Immediately upon enrolling, you have access to the back room with all the training material. You can go as fast (or as slow) as you prefer.

In addition, you receive two live trainings each month. Both are recorded so if you can't make it to the live training, you can listen at your leisure.

The first training of the month is webinar style with me. I go deep into a topic about book marketing and book sales.

The second training is called Conversations Over Coffee with Industry Experts. Each month, you enjoy insights from an industry expert.

These are just two great benefits of the Book Accelerator program. Check it out. www.anatomyofabooklaunch.com

The fact is, you can take months, even years, to figure all this out yourself or you can jump right in and learn from someone who stays on the leading edge of book marketing information.

Not only do I continue to learn what's going on in the industry, I am one of the small percentage of authors who make a profit with my books. www.anatomyofabooklaunch.com

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Authors: Don’t Let Fear Hold You Back from Your Purpose

Many nonfiction writers dream of writing a book in hopes of having a major impact on their readers. They want to shift perception around a situation.

Whether it be someone who writes about improving teams, creating better relationships, increasing a company’s revenues, or how to eat healthier, often, the bottom line is the author (expert) is committed to providing solutions to a problem.

In essence, it can be about using their talent as a writer to fulfill their purpose.

If you’re an expert (influencer) have you thought about what your purpose is? I mean REALLY thought about it.

It can be one of those overwhelming questions that we occasionally think about but never really dig into.

My First Experience

I remember when I wrote my first book, Message of Hope. The writing started out as a series of thoughts around life.

I had recently lost a dear friend to a heart attack. Van was only 36 years old. A life cut short way too soon.

Writing about my feelings and thoughts gave me comfort around the loss of my friend. Every morning I wrote and wrote and wrote.

I turned my writings into a booklet. Shortly after that the booklet became a book.

What I hadn’t anticipated were the number of people who said the book impacted them deeply. Truthfully, this had not been my intention when I first began this unexpected journey.

Granted, for years I dreamed of having a book published, but little did I know how my first book would come to be.

Dozens of Books

Since that time, I’ve written several books, co-authored even more and been a contributing writer to numerous anthology books. Some have been spiritual in nature while others have been business books.

I now consult on how to get a book to market, how to use a book to build your business and how to generate multiple streams of revenue with a book being at the core of the process.

Luck Has Very Little to Do with It

“You’re so lucky,” I often hear from those who dream of writing a book, but they have yet to get around to it.

Then there are those who have started the process of writing, but they don’t stick with it.

There are also those who have self-published a book, but have not done anything to market their “baby.”

With virtually every person, the reason they never get beyond where they are at is fear. Fear of failure. Fear of success. Fear of not doing it right.

Let's be clear… luck is not the deciding factor. Focus, commitment and action steps are.

Going Beyond Fear

What gets successful authors beyond the fear is tapping into the bigger vision of why they want their book(s) to get in the hands of their readers.

It also goes back to their purpose. Their mission. Their why.

This is often one of the first areas I focus on with my clients. Digging into their higher purpose to go beyond where their small self wants to keep them.

In the years I’ve been a published author, there have been plenty of times I hit the wall of fear. Yet, each time, I worked through it.

The most recent episodes were when I was writing the first draft of my soon-to-be-released memoir. I soon discovered that writing a memoir is very different than writing a business book.

From all I read, heard, and researched, if your palms are not sweating, you’re not going deep enough into your story. Little did I know how true this would be as I wrote my memoir.

What got me through the raw and revealing stories that unfolded, is knowing my memoir is a part of my purpose, mission and big why.

The stories reveal the journey I’ve taken from a life of confusion, drinking, drugs and literally ending up on the streets to one of clarity and purpose. The book carries a message that will make a difference to many people. To not share it would be letting fear hold me back from the bigger picture of my life.

Fear shows up in many ways. It’s not uncommon for someone to know they have a bigger job to do then their job description. Yet, they don’t always know how to get through the fear.

Dozens of Experts Show How to Overcome the Fear

In answer to the fear and life purpose issue, my friend and colleague Ben Stein has put together a FREE summit:

Your Pursuit of Purpose: Learn how to Crush Fear, Find Your Mission and Make Money Living Your Passion. http://www.yourpursuitofpurposesummit.com/kgage

Ben spent years struggling with the purpose question, but started connecting with those further that were living their purpose and learning from them. Since then he’s been on a quest to combine the best knowledge in the field to provide you with the insight and resources he longed for when starting his purpose journey.

This summit delivers video interviews to your inbox with 25 amazing experts, including me, with a focus on helping you:

  • Recognize and Release Limiting Beliefs
  • Rediscover your Passions
  • Uncover Your Unique Gifts
  • Find your Soul’s Purpose
  • Attract Abundance and Money
  • Live an Inspired Life

This summit is for you if you’ve been letting your intuition take back seat to your ego, you’ve been playing safe and you’re meant to live a purpose led life.

Take action on purpose now to join this FREE summit. http://www.yourpursuitofpurposesummit.com/kgage

Imagine what it will feel like when you quit playing small.

 

Women in the Pet Industry Show What Influence is All About

Expert status. Authority. Influencer. These are all buzzwords to describe someone who is a leader in their industry.

The fact is, when these words represent you, it’s about how to quickly enjoy the recognition, respect, and increased sales you deserve as THE recognized authority in your industry (no matter what profession you're in).

In today’s noisy world, it’s essential to stand out from the crowd in a way that gets you noticed. To stand out from all that is vying for the attention of your market, set your sites on what you can do to position your authority daily.

Who Do You Believe Yourself to Be?

To be viewed as an authority, you must believe you are an authority. It’s about congruency and alignment between who you see yourself to be and who you are viewed as within your industry.

A few of the best ways to be viewed as an expert (aka authority) are:

  • Publish a book
  • Be a featured guest on podcast and radio shows
  • Be recognized within your industry

Each offers the opportunity to let your community know what you are up to.

Be a Proactive Promotional Director of Your Reputation

When something newsworthy occurs, don’t rely on others to notice. Be very proactive in how you raise awareness. Be willing to toot your own horn.

You can do so through social media postings, short YouTube videos, media releases, broadcast messages to your subscriber list and a letter or postcard to your customer or client base. There is plenty more you can do, but if you were to focus solely on these items, you would have more traction than likely 99% of your competitors.

Books

Do what successful authors do; begin marketing long before the book is published. Set up interviews on radio, television, podcast and magazines. Also, look for great speaking opportunities and book signings.

Some will seek out book stores, gift shops and specialty businesses who can feature their book and/or bring them in for a book signing.

Much of this needs to be planned months in advance.

Every time you make an appearance, promote further with media releases, social media posts, broadcast emails to your subscribers and short video clips.

You can also continue to promote after the fact.

Podcast and Radio Shows

In most cases, your appearances on a radio or podcast show will be scheduled days, weeks, even months in advance. As soon as you are scheduled, you can begin promoting your appearance. When the show is over, you can again promote the fact you were on the show as well as provide a replay link.

Recognized as an Industry Expert

Recently, I was a featured speaker at the 2017 Women in the Pet Industry Conference. This is an annual event that founder, Shawna Schuh hosts.

For two days, attendees enjoyed presentations by industry experts. The highlight of the annual event was the awards ceremony the evening of the last day.

Recognizing achievement in the pet industry, there are five categories in which a winner is selected. Additionally, one woman is named, Pet Industry Woman of the Year.

  • Advocate
  • Corporate
  • Entrepreneur
  • Rising Star
  • Solopreneur

The esteemed award is highly coveted within the industry. What I love about what Shawna and her WIPIN team do is provide lots of visibility for the contestants, finalists and of course, winners.

This is a hard-earned designation in which much can be done to further the cause of WIPIN and all those committed to the well-being of animals everyw

Photo by Erica J Mitchell

here.

The winners of each category are as follows:

  • Advocate – Marci Koski, Feline Behavior Solutions
  • Corporate – Gila Kurtz, Dog is Good
  • Entrepreneur – Candace D’Agnolo, Pet Boss Nation
  • Rising Star – Rebecca Breese, PetHub
  • Solopreneur – Mona Straub, Just Fur Fun

The 2017 Pet Industry Woman of the Year is Gila Kurtz from Dog is Good.

Each winner is in a great position to gain lots of traction from the recognition. Knowing the caliber of women WIPIN attracts, the primary reason each will do all they can to gain visibility regarding their award is to further their pet causes.

How It’s Done

To further their visibility, each can do the following:

  • Inform their social media community via video, images and posts.
  • Utilize the power of media releases
  • Send a message out to their subscriber list
  • Posts images on their blog and website
  • Set up interviews with podcasters specific to the pet space, business AND humanitarian issues
  • Send a direct mail piece to the client/customer base letting them know about the award
  • Add mention to their bio about the recognition

To learn more about what each finalist, and the winners, are committed to go to https://www.womeninthepetindustry.com/women-of-the-year/

Are you looking for rock star visibility? If so, join me and my good friend, Jim Edwards for Instant Authority Secrets. The FREE webinar takes place on Thursday, October 5th at 12 p.m. PDT.

Reserve your spot by clicking here. 

 

 

 

 

 

 

 

 

 

 

Authors: The Reality of Why You’re Not Selling Books

Some of my best blog ideas are a direct result from something I read on Facebook. Today is no exception.

An author complained that they are not selling any books. Yet, when I looked at their activity on Facebook, it's apparent they spend a lot of time playing around and doing things that likely takes a lot of time away from marketing their book(s).

This is not a judgement on how they choose to spend their time, but facts are facts. We all have the same amount of time in a day. How we use our time determines the results we achieve. Plain and simple.

To succeed at anything, you MUST have laser focus on the result you’re trying to achieve. Without it, you spin your wheels and waste precious time on activities that don’t move you closer to what you say you want.

Authors MUST Market

No matter how you slice it, as an author, it’s your responsibility to do what you can to market your books. And marketing takes time, effort and focus.

Marketing doesn’t have to take hours out of your day. With as little as 30 minutes a day, you can produce amazing results.

Checklist

One of the best tools for highly productive marketing is a checklist. A list designed to keep you on track with what needs to be done.

Here’s a simple checklist, specific to blogging, when used each day, will produce results.

  • Create shareable content with your market (community) in mind
  • Develop a catchy title
  • Add images relevant to the content
  • Include keywords in the post to optimize searchability
  • Add a call to action (CTA)
  • Utilize social share buttons
  • Share on social media

If your preference is YouTube, you can use a similar list.

  • Create a short video that is of interest to your market (community)
  • Consider keywords and phrases people will search on
  • Create a searchable title based on what your market is interested in
  • Add a call to action in the video and description
  • Share the direct link to the video with your subscriber list and on social media
  • Post videos on a regular basis

Consistency Pays Off… Big Time

What are you doing today, and every day, to build your online presence? What are you doing to reach your market? What are you doing to get your message out?

Your outcomes won't happen by chance. They happen by design.

What are you doing to design your success?

List one action you take that helps you achieve success. Consistent action is not only on a professional level. What you do personally contributes to your professional well-being.

My Formula for Success

On a personal level, I take time each day to meditate. This comes before anything else I do. The reason being is to get my head and heart right with what the day will hold.

Here is one meditation that is short and very powerful. https://www.youtube.com/watch?v=6AkEAKtL7a8

I also focus on my physical well-being. Whether it be gym time or running a few miles, I do something to get my energy up.

For my business success… I focus on how to serve my market AND how to get seen.

One thing I've been fine tuning is my activity on YouTube. I've cleaned up my channel to have a solid message for authors on how to market themselves.

My most recent video is on “Newsjacking for authors who want to market the smart way.”

https://www.youtube.com/user/KathleenGageSpeaks/videos

It's easy for all of us to get sidetracked playing around on social media watching the cute videos, reading the latest tweets about whatever we get distracted by and basically diddling the day away.

To get the result of what you want in your business, regardless of what type of business you have, focus is essential.

What do you do to stay the course and gain visibility for your products, services and you?

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Authors: Is it worth putting time and money into media releases?

As an author, you’re likely looking for as much visibility for you and your book(s) as possible. There are countless ways to achieve your outcome. One is with press releases aka media releases.

Yet, many authors never consider adding media releases into their marketing mix.

If you’re not using the power of media releases in your marketing, you may be missing lots of opportunity.

Paid vs FREE

There are many ways to get traction for your efforts. There are free services you can distribute to, but their reach may be minimal.

There are plenty of paid services that will get you lots of traction, but if you’re on a budget, this may not be the way to go.

With my last book launch, I got great results from PRWeb. My releases were picked up by thousands of outlets. However, there is a cost for the service.

This can be cost prohibitive for anyone on a budget, but the reach may be worth reconsidering your budget restrictions.

What’s Your Time Worth?

The first thing to determine is what your time is worth. If you have more time than money, manually distributing your releases may be your best bet.

However, if you have a budget, using services that get your release on the newswire are a great option.

The fastest way to get your media release out on the wire is to use a service like PRWeb. There are also industry specific services that can get you in front of the right media in record time.

A quick Google search will bring up services in a variety of industries.

For example, in the pet industry there is http://www.petpr.com/.

You can search on virtually any industry to see what’s available.

Before jumping into paying for distribution, do your due diligence. Check with others in that industry to determine if the investment is worth is.

Local Media

If you plan to do local book signings, your local media can be the way to go.

Local media includes:

  • Daily newspapers
  • Weekly publications
  • Monthly magazines
  • Radio stations
  • Television

When sending media releases to local media, you need to send in a timely fashion. Weekends are usually not the best time to send out your information.

How to Send Your Release

In days past, you had to fax or snail mail your information. Today, you can often post directly to the website of the media outlet.

Avoid sending your press release in an email blast. Authors mistakenly believe that sending their press release to the greatest number of people possible—journalists and non-journalists alike—is the best way to increase the likelihood that they will get “picked up” by the media. This is not true.

It’s better to send to a smaller number of very targeted people rather than blasting a bunch of people who could care less about what you are doing.

You can also distribute to groups on social media sites such as Facebook and LinkedIn. Twitter is another viable source to post information about your book.

Writing The Release

If you’ve never written a media release before, check out 14 Tips For Writing a Media Release from PRWeb. http://service.prweb.com/resources/article/14-tips-writing-news-release/

The bottom line is this; media releases do work and need to be a part of your overall marketing plan.

Authors: How to Effectively Use YouTube to Market Your books AND Position Your Expertise

I’ve had a YouTube channel for years. Until recently, I didn’t have a focused theme. I was all over the place uploading videos that addressed many topics.

Whatever struck my fancy, I would turn on my camera or iPhone and presto! a video was created.

Although some of my videos received thousands of views, the majority had under 100 views each.  Not a good return on investment for the time it takes to shoot a video and upload it.

The amount of work that goes into a video with 10 views compared to 10,000 views is the same.

This supports the philosophy to plan out marketing regardless of the avenues you choose.

YouTube is Powerful for Marketing

YouTube is one of the most powerful resources for marketing and visibility. However, as I discovered through careful analysis, it takes more, much more, than simply uploading videos.

My goal with my YouTube Channel and videos is to teach viewers how to market their books, sell more books and make more money in their business. With this in mind, I am adjusting my efforts to achieve greater results from my efforts. You will be well-served to do the same.

Be Clear on Your Purpose and Goals

To get the most out of your efforts you need to be extremely clear on the purpose of your channel.

You also need to optimize your videos with a few simple strategies including the title of your video, playlist names, description and call to action.

My focus is all about book marketing and sales. As I create content driven videos, my focus MUST be on the theme at hand. To do so will get me greater results and make it much easier for viewers to benefit from the content.

Video Title

Your title must appeal to your ideal viewer. Create a title that is accurate and clearly describes what people will see. If your videos are part of a series, or theme, add a common phrase  to the title.

For example, for my book marketing videos I start the title with either “Book marketing” or “Book marketing strategies.” This makes it much easier for those interested in book marketing to find the videos.

Playlists

The playlist feature keeps your videos organized in a way that they are easier to find for your viewer. A playlist is a collection of videos.

Viewers usually enjoy watching more than one video on a topic. Playlists allow them to do so with ease. Playlists allow you to organize your videos into easy-to-find sections.

Description

The video description is an important part of getting lots of views. Keep descriptions concise and compelling. Add in a link to your blog or website at the beginning of the description. Be sure to add in the http:// to the URL.

At the end of your description, add in a CTA – call to action. For example, if you have a giveaway that is directly related to the topic of the video, add that in at the end of the description. Granted, not everyone will take you up on the free offer, but even if 10% of viewers do, this can equate to lots of new subscribers over time.

Even though YouTube has a 5,000-character limit for descriptions, you don’t need to use all 5,000 characters. People want information fast and easy. Less is more in most cases.

Call to Action (CTA)

As the name implies, a CTA is designed to get viewers to take a specific action. You can have a CTA in the video and in the description. Admittedly, I have not utilized the CTA in videos as effectively as possible… until now. Moving forward, I plan to add a CTA to my videos, especially those about book marketing.

Something as simple as “Remember to subscribe to this channel” can result in your viewers taking action.

A CTA in your description can increase your subscriber list size by offering a high-value gift.

The bottom line is this, YouTube can be a great way to serve your market AND increase your influence. As with anything, the more strategic you are, the better.

Think through what you want to accomplish. It’s better to have fewer videos that are fully optimized rather than lots of videos that get you no results.

Subscribe to My YouTube Channel

If you're an author who wants great information on how to market your books, be sure to subscribe to my YouTube channel.

 

Authors: Simple ways to generate multiple streams of revenue from nonfiction books

As an author, it’s likely you not only want to write, you also want to make money from your writing.

If you simply want to write and have no interest in generating revenues, this post is likely not for you. However, if you want to make a living from your writing, read on.

The first thing to do is realize there are many ways for an author to make money from their writings. Book sales are obviously one way, but not the only way.

You also have opportunities through speaking engagements, consulting, coaching and information products.

To be clear, these opportunities are more readily available for nonfiction writers than fiction writers.  Yet, there are a variety of ways fiction writers can generate revenues as an offshoot of their books. Just to be clear, for this post, I am focusing on nonfiction authors.

Book sales

Obviously, book sales are the first level of revenue for an author. Amazon is one of the most obvious. But it takes more than simply having your book listed on Amazon. To increase sales, you need to drive traffic to your Amazon listing.

There are many ways to do this including blogging about the book, interviews, article marketing, and social media posts.

Driving traffic is an ongoing process. The more consistent you are, the more sales you will make. It’s simple mathematics.

Not sure how to drive traffic to your Amazon page? Get my FREE report – Hit #1 on Amazon. The report contains proven ways to do so.

Speaking opportunities

Many authors, myself included, make great money through our speaking. There are paid and nonpaid opportunities. Paid engagements can be a direct result of a meeting planner or decision maker reading your book, checking out your website and online presence, resulting in them reaching out to you.

Other speaking opportunities may not be paid engagements, such as to your local chamber of commerce, but you are invited to sell books and make other offers. You can make hundreds, even thousands, of dollars in back of the room sales.

However, you do need to know how to make offers. This is a skill and art unto itself. Take time to learn how to do so and you will NEVER have to wonder how to make money ever again.

Consulting

As an author, you are considered an authority and influencers. Use this to your advantage.

Let’s say you write about team building and a company head reads your book due to needing team building solutions. If your book provides a great solution, they may reach out to you to find out about your consulting services.

To optimize your chances of having an initial conversation, make sure your website provides a list of services.

Coaching

As with speaking and consulting, coaching opportunities often result from those who read your book(s).

As a coach, it is recommended to be specific in the type of coaching you do. Simply listing “coach” or “life coach” rarely gets someone jumping with joy that they found you. The more specific you are, the better. After all, if someone needs a presentation coach, that’s exactly what they will search under.

A few different types of coaches are:

  • Financial coach
  • Performance coach
  • Presentation coach
  • Book writing coach
  • Executive coach
  • Health coach

Take time to clearly define your expertise. You’ll get a much greater result.

Information products

Info products can be an incredible revenue generating opportunity. For example, my book Power Up for Profits, The Smart Woman’s Guide to Online Marketing, generated interest in several information products I have developed.

If you have yet to create information products based on the topic of your book, this may be the first area to consider increasing your revenues.

Conclusion

The bottom line is this; there is incredible opportunities for authors to make a great living from their writings. I’ve been doing so for years.

For any author to say they can’t make a living from their writing likely means they aren’t considering the many options.

Map out the various ways you can generate revenues, put a plan together on how to drive traffic and work your plan.

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Authors: Should you be selling in bookstores?

With the convenience of shopping from one’s couch or office, why would anyone take time to go to a traditional bookstore?  Actually, there are many reasons.

Readers of all ages love the experience of walking into a physical bookstore, grabbing a cup of coffee to sit down and read a few favorites before making a buying decision.

However, massive bookstores are not always the stores of choices for today's book buyer. One reason is the closure of chains like Borders. Secondly, many prefer to shop at independent stores.

Great opportunity

In the era of online buying and the e-book, new technologies are offering independent bookstores a lifeline. Without the constraints of the big chains and big box stores, the independents can create a much more memorable experience for book buyers.

Whether it be a book signing for a local author, regular events to increase interests of young readers, small workshops, or fundraisers for local charities, independent bookstores are in a great position to create an experience for communities of all sizes.

According to Christian Science Monitor, “Eight years ago, independent bookstores were supposed to be ancient history, thanks to a lethal triple whammy: competition from large brick-and-mortar chains like Barnes & Noble and Borders, surging e-book sales, and the growth of the indomitable book behemoth, Amazon.”

Shocking But True

What surprised many avid readers was the closure of mammoth stores like Borders while we saw an increase of independent stores.

Not only was there an increase in the number of stores, there was also an increase in sales and profits of the independents.

Best of all, many independent owners became increasingly willing to work with self-published authors by creating an environment of support for their works.

The resurgence of independent bookstore goes hand-in-hand with the “buy local” movement. Book buyers are taking control of where they buy books by choosing to spend locally. Money talks!

What Authors Need to Know About Indie Stores

Many self-published, and high-bred published authors would love to sell in bookstores, but have no idea how to get into the stores.

First, take time to learn as much as you can about the challenges and opportunities for indie owners. Next, map out a plan to get into the indie stores. Third, realize the more visible you are to indie owners, the better. The visibility needs to be in person, on social media and through content marketing.

Authors are considered influencers. As an influencer, visibility gives you more leverage.

With all that’s available online, there is no excuse for an author to not have a strong presence.

Get to Know Your Local Indie

It’s often been said, “It’s not what you know. It’s who you know.” This is certainly true for indie bookstore owners. You have a better chance of getting in a local store if you are a regular customer. After all, if the owner knows you are loyal to indie stores, there’s a much better chance of securing their support for your book sales.

Help with Promotions

One of the best ways to win the full support of a store owner is to participate in promotions. After all, one of the things the owner wants is foot traffic. If you are instrumental in helping to get people through the door, you are creating more revenue for the store owner.

Ask for Introductions

Without a doubt, the store owner knows store owners in other markets. The best time to ask for introductions is after a successful book signing. Be sure to take full advantage of riding the wave.

Get Your Books in Indie Stores

There are lots of ways to sell books. With all that's available online, some authors think this is the only way. Yet, other authors are doing amazingly well with their books in bookstores.

Which is for you?

Find out on September 13th. That's when Daniel Hall and Amy Collins are going to pull back the curtain about getting your books in bookstores.

Here's a glimpse of what you will learn…

  • An overview of the kinds of books independent book and gift stores want to see
  • What they buy and when they buy them
  • How stores GET books and how to get your book on their shelves
  • How to know if your book belongs in a certain stores and if there’s room on their shelves for it
  • The key questions to ask yourself before you approach the stores
  • Step by step example of the first email to send a buyer to get the ball rolling
  • How to change their minds if they say “no”

Join me for a webinar – How to Sell Your Books To Bookstores…. Even if You're Self Published.

There are limited spots so be sure to register immediately Click here.

Be sure to check out the Power Up for Profits Facebook Group