Authors: Why giving bonuses STOPPED working

Authors are constantly on the lookout for ways to sell books… and lots of them.

A great way is to tap into your circle of influence to help with the marketing. Simply put…find people willing to help spread the word about your book.

In years past, campaigns in which you had lots of “partners” promoting your book in exchange for being able to offer a bonus gift worked great. Today, not so much.

Years ago, potential readers loved getting lots of bonus gifts. It seemed the more they were given, the better. Keep in mind, none of us were on information overload the way they are today.

In the days of giving lots of bonuses to book buyers, you would see a page like this. Again, in its day, it worked GREAT.

After a time, the novelty wore off.  Today, potential book buyers are not so excited about dozens of bonus gifts they will likely never get around to even looking at, let alone use.

As with most things, these types of campaigns ran their course.

Enter Affiliate Partners

After careful analysis, I discovered a much more effective way for partners to benefit.

Rather than your partners giving a bonus in exchange for promoting for you, they use an affiliate link to promote your campaign. On the back-end, when the book buyer invests in one of your programs, the affiliate partner makes money.

Bonuses Still Work If…

You can still offer bonuses to book buyers, but rather than dozens, even hundreds, from your partners, you offer a couple of very high value bonuses directly from you, the author.

This sweetens the pot for the book buyer but doesn’t overwhelm them with a huge number of bonuses they neither want or need.

Today, a couple of bonuses directly from the author works great. Your affiliates promote for you, thus creating a win/win/win.

Less is More

The benefit to launching a campaign with affiliates is the financial potential for them and for you. Rather than simply building a list, you are building a list and making more money on the back-end.

For your partners, the more they promote, the more money they can make. A great win/win/win.

Win for you… in that you reach more potential buyers.

Win for your affiliate partners… in that they provide high value to the book buyers and make money on the back end.

Win for the reader… in that they are not overwhelmed with a  bunch of useless bonus gifts.

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